Professional Documents
Culture Documents
EDNA MATERNITY HOSPITAL must upgrade its facilities and services through acquisition of
new medical equipment and instruments. It is also important that the hospital is constantly
abreast with technology hence any changes that will augment cost and time savings must be
incorporated in the hospital information system is therefore important that the hospital
information been constantly upgraded as need arises.
As the lifeblood of EDNA MATERNITY HOSPITAL is its attractiveness to its clients the
marketing department plays a vital role in enticing the target market to avail of the services
and facilities of the hospital. There must an aggressive marketing penetration in lieu of the
current competition. An increase of 20% in patient admission is targeted under the
proposed strategic plan of the hospital.
As part of the strategy, the Human Resources Department will implement a strict adherence
to skills, experience and qualification of employees starting with recruitment and in its
subsequent hiring. Founders may give simple verbal recommendation but undue influence is
strictly prohibited, with continuous training and seminars, and a working environment that
encourages employees’ loyalty, there will be an increase of employee efficiency and
productivity. Employee’s confidence and professional capabilities are maximized when
management sets the example of trust, honesty and integrity in its corporate culture. When
patients are happy with the care and services provided by the hospital medical staff and
practitioner such will redound to patient loyalty and income for the hospital.
The motivation to create high morale and self for the employees will like translate to more
efficient and productive workforce. Increase in basic pay or non monetary incentives such as
hospital discounts for them and their legal spouse and children below 18 years of age, stock
options, team building, seminars, training, sports festival and Christmas party held annually.
An employee that is happy is both productive and loyal to the corporation.
As marketing continuous its vital role, discounts and packages shall be offered every month
to clients. This activity can coincide with the DOH calendar of activities such as Cancer
Prevention Month, where the hospital can offer packages related thereto.
As part of finance strategy, enhance collection of credits and receivables. For patients that
are unable to pay, the Credit and Collection Department shall refer them to the social
worker that will facilitate referral of the patient to PCSO or other foundation who are
mandated to assist this category of patients. HMO collections must be always be on time,
long term loans must be paid to avoid penalties. If possible pay up all loans with onerous
interest.
In general, the EDNA MATERNITY HOSPITAL strategies are to be participated by the different
departments of the hospital. The result desired is targeted towards the hospital's vision
Measures Initiatives Targets
Objectives Measures Initiatives Targets
Orthopedics
Radiology
Innovation
Objectives Measures Initiatives Targets