Professional Documents
Culture Documents
No matter how small your town, yon need am and we need you. Don't forget the addreaa,
4S
Cbe Donaldson Dtbo. Co.,
ei.NI2INN.lTI. OHIO.
to
BILLBOARD ADVERTISING.
Vol. VIlI., No. 12. CINCINNATI, JANUARY 1, 1897.
House to House Work. to be what it claims- a great many of these to house distribution of circulars and
book- cal,and badly spelled, but that also show-
people will sooner or later inquire for the
remedy at a drug store. That's as direct
lets and samples in a great measure ML ed a really ludicrous' ignorance of the
I have said many times that I consider actually drought fair returns
ed newspaper advertising the best advci his and their authors thrived. This being
the
tising. I suppose- 1 have said this a ban fel case, it is no wonder that booklets and
dred f :o circulars advertising a really good
remedy
I have always made the assertion as a
Take, for it
small city or town where there is a news-
It's my be-
raped Into the first open sewer nat-
urally don't sell the goods advertised.
It
doesn't pay to employ irresponsible
people
distribution ofWklel^T
and circular., be-
. -
FRONTISPIECE.
r front page tthis :
s4tf:rttjsini! Expert
Mr. Bates lias started a paper of hisown That cheap and nasty
ider the characteristically modest title. listed at Toronto and
Chablks Austin- Bates' ChiticismS.'
It is made up al organ of the Canadian Bill Posters Asso-
criticisms of cv. ciation, but which in reality is only Ihe
e Acton Burrow Co.. im-
two years in his Department of Criti . pertinently resents some sound and whole-
cistn" in Printer* Ink. Mr Bates' work some advice we recently extended. If its
no longer appears in Printers- Ink; so that editor willkindly
those to whom his writings have become
a necessity will hereafter have to sub-
scribe for two papers instead of one.
The firstnumber is out. The price is
fl per year. If you send f.S before Jan - Don't be afraid to use your own boards
31, vou will receive the paper one year to advertiseyour business. Always keep
and alsoacopvof "Good A.lvcrtisini;." a supply of posters oil band, and put
Send orders to Holmes Publishing Co.,
15 Beekman Street, Sew York.
6 BILLBOARD ADVERTISING.
Another thousand were sent, after con-
Billboard Advertising siderable figuring on how they were to
monexpendingallthismoney
mil town; then came time for
......... from the jobber, but all let-
by a real tangible rash guarantee, aod January s 6. 7 and 8.
.
, er8 to ,,,„, „„ ttt ., mi.j^ t^led to elicit
last l« , it «mM provide aa met ntive for It will be largely attended. Not only any response.
Bi]| After patience ceaard to be a sirtoe Mr.
mem,
other.
both to advertisers and to one an-
Lapses would be rewarded with
Posting Association be there in force, but
many members of the A. B. P. A. who ar
T* T »W n < ,or
siitl fines impartially levied by a board of also members of the P. L. A. S. , mill also j
ti the town was reached about six o'clock
arbitration, and persistent offenders w-ould be on band.
be expelled. Expulsion would mean 05- Much material progress can be ir
speedy sure and certain mercantile death. U manifested. Mr. Campbell and
'My first inquiries with the bill poster
re as to the date that he placed the El
Nothing quite so radical has ever be
tion * S«ng- There is really Globo paper, and he replied that he had
ntemplated by the most devoted adher-
«ver seen any El Globo paper Ohyes.
its of the open association, but, it is like .eeded when you »meto thin* of
e worthy editor of the Bill Poster to >t- J 05* * liHle self restraint
'** " '* ilomacy, a little common a
*
-
ag^S«3S^%.
- ' '
oot-Mtrod Herod. Oddly enough,
Mr. P. F. Schaefer. projector and fou
JANUARY 1, 1897. of the International Bill Posting Ass
tion, the only 'open' organization in
the editor of the Bill Poster has formally position. With two such bitter and invet-
endorsed the 'open' association. The e ate apponents, both endorsing and both
leading article of the December issue ad- struggling to bring about the sa
ashed for a settlement. After a good deal
another Charleying not Confined of circumlocution the jobber made out
some offsetting claims, including $60 for
bill posting. "Who posted these post eis?"
situation is new, totally unexpected by asked Mr. Josephs. "Why. Mr. Paste,
the hill poster, of course," was the reply.
strength and merit of the plan and wares parties to both factions, and is consequent-
"Show me the bill for the work, show me
in lime,
This feeling
and then Mr.
^^V^^ £T^SJ^^\ your vouchers." said Josephs, and follow-
«> "im «ound .0 keep him from getting
t
iave done someof the saying) that I want
lake. warm, half-hearted support'. Impet- Schaefer and Mr Campbell, if they are ,„ nuke „ few remarks about the other oul ^"l long enough to go or send to
nous, determined and aggressive, he goes
at those who oppose his opinions like a
bo,h siB «« in their protestations, will
be afforded an opportunity to prove
. . . ».
it.
individual that uses the Charleyhox. to
the detriment of bill posUng generally.
Some months bed the firm of Samuel
» "."J—
Y^\£^J*Zfj?J? '
r*lcl " UL
. .
1
- auiou"i
3
parung insult,.
n; joouer. ana
10 ine d uarucii
d rf
.
unseemly , r
strife.
_, . , ... ,
Tohavedone with feuds
tolobberstogelthenilobandlethegoods,
an " om of £^
inducrmeots sometimes y didn t *•* lh
'
Dul and accept™
and fights of longstanding, 10 see the end j Mr iosenlis was worrv-
adTctt ixinz
my ofte^ in Ipil= " f lhcir previous affida-
Bnta.epn.i^eed.U.ebli.dlrnh.tin.,. .„.,„..„, tab. that th., had .11 been fbed.-
ing .it, , man he J.tJto sell ,. ,7.
and the rgnonant remain, and thongh town in Georgia, and finally be agreed to Tbrs true story ra not told wrtb the de-
of covering, of loeation wranglas, of high
foem„„™th,ofhi,,te.l,h.»illfi.d »• "»"" ™ld J™" SSSISSSHSSJ^
-' - .1 . ._ v... — - -- I
bidding in rental., and
foU,
1 that b»d.,
1 cb™u,r..=
all the ,e*of.be
oofa-itlon
rtr ^
-•
mil
J"
"
in a
'
of advartisi.g if he
~"
the rioif,
of *"
i-a-n- i.tll »<.<
"I will post
for you i .coo posters; the posters itself
™aru aoieriising. in ine minus or UIOSC
fiKhls '-
costs me(ro. and the bill poster will charge
No.
- it not worth trying to attain* Is it J30 for putting them out, making fy>
that he did bill posting in a certain (own
TBB association outlined by Mr. Camp not worth making some slight sacrifice in altogether."
"All right." said the jobber, "but you and that it didn't pay— that be knows the
bell, though complicated is both ingenious the matter of personal pride for? by all
attend to the posting; I know Hie
1
and practical. Careful consideration means, yes. ,-, it and the jobber was there to see that it
bill poster and I can get a better deal out
enables us to state that the scheme of If Mr. Campbell s plan appears too of him than you can; and I can probably wa9 done nght-lben 1 shall ask
if he has the woi^ of other reputable
guaxaiiteers a^d forfeits, which he proposes. radical, then a medium course between it get better locations than you can gel from [*?
e posting really was di
and Mr. Schaefer'* idea could be adopted. h'm - J UBl s* n<' UD posters with the
mer. Secondly, it would promote good that overtures, if any, should eman:
feeling and good fellowship among fellow from it. Mr. Schaefer is its president.
SlU-BOARD ADVERTISING.
-
The Great Wert era Show Printing Co.,
of St. Louis, (jet a portion of the (tingling
Tkf Sun says that K. Spencer of Ma- work the coming season.
He., unci David Milter of Mount
. Iiid., {both distributors are not
|
Cbas 11. Rood & Co., of Chicago, have
from the Schiller Building to
the Deming Hotel Building. CONVERTED.
The proposed amalgamation of those
show printing houses who make a special-
ty of circus work is not making much
A most unexpected an pleasant surprise
is encountered in the December issue of
the Bill fbstcr. The leading article en-
titled "A Peep into the Future" is a tacit
acknowledgement on the part of the editor
forwhich Bll.1,-
_ these many
the best if not the only
animals of each age tends to ketp other st'r, iSoj. Miny members of ilieA,. B. I'.
for 1867 were recommended as follows sophistry wearying and the home breed-
is
in a circuit partly to please themselves already pro-: For well nigh seven years a 'close' asso-
tried to crush out opposition.
It has not succeeded in a single instance
but it has given rise 10 additional opposi-
tion and there is more in to- hut it difficult [o imagine how it could
BILLBOARD AbVERTlSWd.
line of business which is now gracing the Madera Adwhsmg (?)
C . i .•
- is
-?AND •*> .
|
periorily through its advertising superi-
ority
its
; the other of its inferiority through
imitation of another's advertising
methods.
^' w,y ""*"
"^"^tlV^u^Z
^°h^,'™t ,°^f a ld™"v\ n« .d„rii«r
drap iL ihereby liking -ort iiom the none*
If / I DL/>.4ftIM£\T '
J- I ceWc/raarW.ff.BBJfAIJTr.
; ...J \
it are not
Villiam St., New York.
that of e
Zinc white which has become hard rr
be softened so that it can again be used
for oil-paint coata, by annealingin a clos-
rd iron recepta.de. TbU is the only
aMla
-
ra(.
.
^
nU a mooient
candid this similarity in names
one to ^
, notice.
ve lht
Upon first see-
ibe dj ]flys „neUcollfused: hi , head
known proc««.^but Jhe^ime white will begins t(J 3wim and be ia abDut pUciog rr.>nw fur the p, e . ThenwhydoestiekJck.
He turns his h m. vitv. Suuib Williams. Mara i ._„ tkrn any. I do not believe it, but
w igm
,
to the other in hopeless endeavor tc tacking lor the Mr Aaterti«tr. o phyrictan isthe peraou to id to
To lemove oil spots from milk glass
off the impending spell and to try to
panes and lamp globes, knead burnt mag- "
pose the letters when at
nesia with benzine tou plastic mam, which
a realization of the theft. He is n
must be kept in a Ught-closing bottle. A
irresistibly seiicdwith it
implied insult and is wrought up to the
with a linen rag will make it disappear.
pitch of bit tie.
leaf tamish, and what can be used in its haziness of counterfeit, that the task of
g corresponding co or effects I &
Also, can ouls.de pai-t be safely reduced
-dunng the cold months?
^
el)richiDg himself
,
.
Mn
mflde les3 dim .
u^gi, tbe mist the
g^.™, ,„d heBI lne
On?.*?*-.™ " f buckle of this would be deceiver as be
do not si
stretches out his band to tickle me under
This disposition to tarnish upon outside
- uic Lu, a , . Uu l<i u ie into insensibility
le work, and when well protected
^. his svM
wteatti adulationS- but u, ev
with van i*h, is a prominent and offensive
characteristic of silver leaf, and quite fully
captains why aluminum leaf has so large-
ly, if not f
Could the man who ( nought uf this idea
and then blackish brown. Its over shad- OHo^ubeV^mMlf
'Tp'XbleThat doc^
owingtendencyistoturnbrown. Alum- not Xl
ize the futility of trying to ride
inum has been for some lime extensively into popularity upon the,
used by (he writer. The Aluminum can one else? Imitation is surely the sincerest
be handled as easily as the silver, has all rt.ni.Tv. but the act;
the lustre and color effects of silver, anil and a poverty of creative ability in the
ra and retains its
t to stand alone
torily indeed.
faces thickens
Oil paint for outside sur-
up and works
ingcold weather invariably, and it may
--stiff" di r
flnd onlj, lnerjt can sUnd a | one
nQ does not
i
t neelt s
u,aha .
e proportion of oil Woul(1 it have believe that thermits- i'= it,"™^ul '""5 ««[»to» J- <=. a,™, j. h.
that ia used in warm weather, when it
^^Ti^^MM^^. ^^V"S»^2ffK^
it ended in the advertising
J^X^S^
"*H ^%^ ^ ^„
1 c
l Sj«
Personal Mention.
have accepted it not at our will but
rough the com]
1
^^"J^^^^V^"^^ 2?™^.°^'^.^°!,?"^ "di^JF,
.'..Ure^ CliT. Oreanu Bnd he us»."a infer the manufaclurars themselves. Li, p™*,Tr b, (t. bD.- c -c^wry hm po«™" "wESi'
The imitator can never rise above -
"
Paste brushes
S25 00 LICENSED
Expositions.
BILL POSTING, J. S. (2RA1G,
TACKT NCI, 319 LEXINGTON AVENUE.
«(ldr«f^(or silver quant r
SAVES *°*r5h^£?
DISTRIBUTING. HASTINGS, NEB.
l 20,000 Square Poet of Boards.
WHICH LOUDER
My Reference is my work, ^_^THAN
SPEAKS
WORDS.
Distributors of
Merchandise,
Samples,
Booklets, etc.
Prominently Throughout the
Jefferson,
On all the
Gretna
Principal
and
Streets of
City.
Send for Prices.
«W Vmwr &«p.r to
Ml* Omm an* Control att Mo moti prominont Hoards, hoardings, Posting Stations ana" points of oantag* in t/to city of Chicago.
BILLBOARD ADVERTISING. 13
J
international p-^ ill frosting ^Association.
Semi=Annual Meeting.
Hotel Emory, Cincinnati, Ohio, January 6, 7 and 8, 1897.
isetnents that
THE NTERNATIONAL
I
the "' Ready-
Made Ads"
le object,
nls about
diums, tending to aid you in select-
me- ASSOCIATION OF DISTRIBUTORS. The AMCt, joj AA*r* Bit. Bo.Ua.
ing profitable ones to advertise in. CONTRACTS TO PLACE DrSTRIBUTlNG MATTER
IN ANY SECTION OF THE COUNTRY. ,
,
$2.00 V
LICENSE.^
I
\ E. Bentloy, GUTHRIE, OKLA Distributors desiring to join, write for by-laws, etc,
14 BILLBOARD ADVERTISING.
W. K. STEINBRENNER,
E nave do alleys, bade fences, "cfaarlie
No. 811 Vine Street,
. boxes," boys or "bona"
E want your address, acquaintance,
wort and inspection, once got, always ftO,
At.
AND PAINTER; ALSO CIRCULAR DISTRIBUTOR.
(PASSAIC ADVERTISING CO. 187 Schuyler Avenue, KANKAKEE, ILL.
Patersn am. Puuic, N. J.
16 BILLBOARD ADVERTISING.
B.T. ROBINSON,
George H. Bubb, gSS^^^ '-. '
COUNTING, Contains carefully prepared
r'. : .
II:.
City and Suburban SIS"* No other lion* i a Olefin articles on accounting methods,
City Bill Poster, We personallv Kaperioheacl tbc eluding descriptions in detail of the
WIULI.MSPOBT, PA.
The HQWLAND Advertising Sign Go.
ROME, N. V. KITTREDGE COMPANY, Publishers \
Roadside Advertising a Specialty. 13 Astor Place. NEW YORK. :
THEATRICAL
>S-W
The Advertising Noielt) Co,
CINCINNATI, O. DESIGNERS, . *
Manufactory and dealers iD everything lor Ad- if Poster
W 0"It"™f«t^5^^^.dS WelU. S!eJ
LITHOGRAPHERS Work
Our
Modern Sign Writer AND GENERAL No. 6 ENVELOPES Printed and !
Specialty Pari Paid far 30c. 25 for 10c
ICARI) CO. |B-A]NorthCr.B.erHm,
JOB PRINTERS. Circulars Distributed In Stockton,
>'
N..jE.ltbSt.. CI Our Date Book for Season 1896, '97--9S now ready,
and -will bo sent postpaid on receipt of 25 cents.
BILLBOARD ADVERTISING.
D. B. BEEMER,
MIODLETOWN
THOMAS
Advertising Co. MHNUFHCTURERS' AGENT.
KAIN. Manager. DODCE ST., UM AM", Ntb.
88 South St., MIDDLETOWN, N. Y.,
Distributors and ""msraaimoK of circulars, samples, etc.
General Advertisers. trTectually^done "» «he local reoreseinatfyr of Then-. R. Moiton
d
Ad«r«sl»f co„ orclewtond, o.;
UMHctOWR is
City 15,000;
the Railroad and Commercial
County 07.760. Members
Hub of Orange County. Population.
International Association of Distributors. 300 NAMES B^—Sm^BB
HENRY G.GROSBY, Ca Crosse, ttlis.
Advertising
Signs
Romainp Building,
.
Wm&VM PRINTING H0U5E Circular Distributing.
in La Crosse and Gee adjoining counties.
PATERSON, N. J
C. B. Woodu.-orth. Met- PORT WaVNK. 1KB. -* DESIGNING ^ENOR/MHO.*' STUTS AOV. & DIST. AGENCY
1
lr enasse, wis.
nALrTCKE, PneTOCRA»EURE,-^ Popu. ofLaijD.ooo.
EVERY WLL poster
LITHOCRAVEURE, ZINC ETCHINGS
...... ADVERTISER :
riNEST QUALITY BOX WOOD EMRAVINO. & WILLIAMSPOBT, PA, Pop- 35000
*ir*AK»c\JCHf«r**Am
1
—™
1 |
Good Reference.
Profitable ARE ongpo,nt
Rates Reasonable.
Member Internationa] Ass'n Distributors.
nin"r*s
JUf-^jl JUL/ OUR. COPYRIGHTED SCHEHt.l SIGNS HND SAYINGS
Advertising _
.JBjl
Say your Say on
SIGNS NAILED DP
(ILLUSTRATED.)
i)^R0llT[Bv«l6^»E^ »P Where they will be read, or in
The MwitWi Trade Journal eiReOLRRS Distributed
of New England. WORK
FIRST CLASS i$&lx\ Where they will pay.
,
Full of ideas and suggestions for
the Publicity Seeker EIGHTEEN YEARS
/^W^Mkl
PROMPT SHIPMENTS.
IWOEJl JUL
lCkU^'P-\ MAHJUEIKMT OE 1
J as. Donaldson, ITHReit, Mich.
bend loc for sample copy, ^J-BoNi-Me^^^^^^^^^P isesTaunton Bill Posting Co.raw
BILL POSTERS &. DISTRIBUTORS,
KATE E. QRISWOLD,
Best Boards. Best Stock. Best Workmen
A. B. WHITE, Mgr. and Treas.
1.1 School Street, BOSTON MASS.
m S. Manager. 0 0
made
Cedar
St.,
for districting all
Rapids^S^S^:
CEDAR
kinds ot drralara. ™™^^^^^iVBaltdSSS™K
JAWJMj
... , , ::|, l.iLiiv.iird. Out loon.™ one matis oi .. .
Fayette vi lie. H. C.
| |m
Itreion City. Oteeoi..
Riga Faint
w Caiquevillo Litnographina: Co., 76
^and 77 La «alle Ave- , Chicsiio.
c
Hawkins BrOH^ BUIII Pollers anil Dlalrlba-
Pittsburg. Pa. Pop. 500,000. Coi'B SOM. JobB, Cay and Pratt. Baltimore
Woodland, CaL il'rio' llngAE ey Danao Priming and Pi DUshlnKCo..
Cieli 4 Glendennine. Bill F»ien.
A LEQ H £T? Y. 34 S. 3rd St.. Philadelphia, Pa.
Lorain, O., p." J. Smitb, i
'
"da,"" k"
WftBhiiKt'on, Pa.
• R U u „... mil Pml V Him
Pop. 12,000
il^l rillitrH
c°]Ti a
Cos 1
R[ hl'rd^t5F""l
naw pS nC
Lilbo Co.
wWat bj£*-*> v".
iw Monroe. Chicago
1 *"*
Rrsntford, Can. Fop. 17,000. Ct. Anttenj; & Prim Co, s? Beeknia
«
1
*-n^BS°S
and
outing
Iff ,8!n£fc
AgfuM. Wort Advertising
F™RTW Vn&TSd!* ™ bI° Wood-ortlu Star Ad-writing Bureau and Ad-
vertising Agency, Washington,
D. C r.97
Charleston^W. Tb^ (
Pop^ 16.000
Tucson. Arizona, 2,000 ft. of boards Aiertan'Advertialni Slea Co., Race "L,
>an Francisco?
350,000 Population.
IEBE # dREEN
OWN THE . . .
BILL POSTING
lailepMONe 1317