TITLE OF THE PROJECT

A Study on “Internet as a Marketing Tool”

INTRODUCTION & OBJECTIVE OF THE STUDY (Max. 200 words)

Introduction
The new millennium has brought us on the brink of the I.T. Revolution. This revolution has
been aided by the advent of the Internet in a big way. Internet is fast changing the way people
used to do things. Naturally, the same would have an impact on the advertisers. The Internet
has been accepted as the most powerful media for advertising due to the absence of
geographical barriers. The advent of the Internet and its subsequent acceptance has once
again challenged the traditional forms of advertising. Thus, with the Internet gaining
prominence, advertising equations are fast changing we would like to study the impact of
Internet on advertising from the customers as well as advertisers point of view. Online
Marketing started as simple, text-based websites having product information.
Objectives
1. To know what role internet marketing has within a modern marketing context
2. To understand the benefits of internet marketing to customers
3. To understand the opportunities offered to businesses by internet marketing
4. To understand the challenges faced by businesses using internet marketing
5. To providing a media for the purposes of customer service

STATEMENT OF THE PROBLEM (Max. 500 words)

Problem Statement
Does the buyers and organizations are satisfaction about Internet Marketing services and
products. How a consumer selects, organizes and interprets the Quality of service and
product offered by various online sites. There seems to be a common aspiration that making
money online is a real possibility, especially as traditional retail and manufacturing jobs are
downsizing. You might think that the virtual world offers more possibilities that e-commerce
might open more doors. So you want to find products and services that bring real value with
top-notch technical support and refunds if something proves unmanageable. The big question
is how to find Integrity and Value and Honor with the producer or marketer of any program.

There are still many companies that believe they don’t need to have a strong digital
marketing strategy to be successful, and while they may be able to maintain or even grow
their revenue, their customers are gradually moving to the internet to make buying decisions.
That is why companies without a great digital strategy aren’t only leaving huge amounts of
money on the table they are losing customers to those that do. Any company no matter the
size or industry can benefit from a strong digital marketing strategy. In this study I will be

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discussing some of the best practices in putting together a digital marketing plan that allows
you to strategically outperform your competition and create results in the marketplace.

Literature Review
Internet marketing, or online marketing, refers to advertising and marketing efforts that use
the Web and email to drive direct sales via electronic commerce, in addition to sales leads
from Web sites or emails. Internet marketing and online advertising efforts are typically used
in conjunction with traditional types of advertising such as radio, television, newspapers and
magazines.

Internet marketing has been defined in diverse ways by advertising researches as follows “
any form of commercial content available on the internet that is designed by business to
inform consumers about a product or service “ (Schlosser et al., 1999,p, 36) or al paid for
space on the website or in an email.

Internet that is considered as an efficient medium to access, organize, communicate and share
communication (Levy, 1996) is drawing unpredictable impacts on the business activities. The
marketing strategies of the firms are also much inspired and affected with the emergence of
this advance technology and many of the researchers (Peterson, Sridhar and Bart, 1997;
Ashworth, Laurence and Clinton Free, 2006; Hamill, 1997) believe that the growth and
spread of internet with an extraordinary pace over the last few decades has resulted in its
increased use for marketing purpose but at the same time that it is not an easy job to measure
the impact of internet on the marketing activities and their outcomes because changes occur
in the modern business world so fast that considering the speed with which developments and
changes take place on the Internet it is almost impossible to predict the impact of Internet
Marketing.

RESEARCH METHODOLOGY (Max. 500 words)

Research methodology is a way to solve the research problem in a systematic manner. It may
understand as a science of studying how the research is done significantly. The methodology
may differ from problem to problem, yet the basic approach towards the research remains the
same. The sequence or steps followed have been explained as under:

1. Data collection: The collection of information is done through two principal sources, viz.

 Primary Data: It is the information that will be collected directly without any
reference in this study it is to gathered through interviews with concerned officers and
staff either individually or collectively some of the information will be verify and
supplement through personal observation.

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  Secondary Data: The secondary data will be collected from already published
sources such as pamphlets of annual reports, internal records, books, journals,
magazines, and websites.

Research design
This is a descriptive research as it will clarify the doubts about online marketing. It would
give us a clear picture on the effectiveness and reliability of online marketing compared to
the offline form of marketing.

Sample universe
 Basis of sampling: Sample should be a user of internet or should have knowledge
about internet and 50 numbers in all

 Sampling Technique: Judgmental Non Probability sampling can be used to select

the individual units for better productivity of the questionnaire. A well educated
person may be able to reason out the questions in the better way.

Data analysis stage

Data collected through primary & secondary sources will be tabulated and summarized so as
to draw logical conclusions

LIMITATIONS
 The time constraint may be one of the major problems.
 The study is limited to selected Items sale through Internet Marketing.
 The lack of information sources for the analysis part.
 Selection of the people who are under consideration as sample for the study may not
be the best sample selected.

REFERENCES

BOOKS:
1. Marketing Management – Philip Kotler
2. Marketing.Com – Vijay Mukhi
3. E-Business Essentials- Matt Haig
4. Principals of Advertising and IMC - Tom Dunkan
5. Consumer Behavior
6. Mark N.K. Saunders, Adrian Thornhill & Philp Lewis
7. The Internet and Travel and Tourism Education, (Volume 01, 2001)
8. Bob Mckercher, Gary Williams & William Chernish

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 9. Global E-Commerce, (First Edition, 2001)
10. Ali Farhoomand & Peter Lovelock
11. Secrets of Asia's Most Successful Internet Gurus, (First Edition, 2009)

LINKS:
 www.naukari.com
 www.hungama.com
 www.fabmart.com
 www.google.co.in
 www.marketingterms.com
 www.internetworldstats.com
 http://www.wikipediaorg/
 http://www.wisegeek.com/
 http://www.geert-hofstede.com/
 http://www.truckads.com/
 http://www.buzzmachine.com/archives/cat_dell.html
 http://www.emarketingeye.com/internet-marketing.html
 www.emarketer.com
 www.alexa.com
 http://id.nielsen.com/news/documents/GlobalOnlineShoppingReportFeb08.pdf
 http://www.asiatraveltips.com/news08/266-OnlineShopping.shtml