Unit 1: An Overview of International Business Environment

Environmental Context of International Business: Framework for analysing International Business

Environment Economic, Political and Regulatory Environment, Demographic Environment - Social,
Cultural and Technological Environment. Globalisation - the Background, Chronological Changes, India’s
Position in Global Settings, Appraisal of Impacts, Current Issues in Global Transition.

Unit 2: Introduction to International Business

Importance nature and scope of International business; Basics of Trade Theories Modes of Entry into
International Business; Internationalisation Process and Managerial Implications.

Unit 3: International Economic Environment

Regional integration and trade blocks; Types of Integration; Theory of Customs Union, European Union;
Regional Groupings; Integration of Developing Countries - SAARC, SAPTA; International Commodity
Agreements; Quota Agreements; Cartels ; Bilateral & Multi Lateral Contracts; Economic Institutions -
International Monetary Funds (IMF) - World Bank, Asian Development Bank, UNCTAD, UNIDO,
International Trade Centre, WTO, GATT, GATS, TRIM, TRIPS.

Unit 4: Multi National Corporation

Definition and Meaning; Structural Design of the MNCs; Code of conduct. MNCs in India Issues in Foreign
Investments, Technology Transfer, Pricing and Regulations; Stages in Technology Transfers, Issues in
Technology Transfers. International Collaborative Arrangements and Strategic Alliances.

Unit 5: International Operations Management

Nature of Operations Management, International Operations Management versus Domestic Operations

Management, Operations Management and Competitive Advantage, Operations Management and

Corporate Strategy, Strategic Issues

Unit 6: Trade policies and regulations in India

Trade policies and regulations in India, Trade strategies of India, Foreign Trade policy, Import
Substitution, Regulation and promotion of foreign trade, Exports promotion in India Organizational
setup: incentives, Product Assistance/ Facilities, Marketing Assistance, Special Economic Zones, Export
Houses, Evaluation of Promotion Measures India's trading pattern (Imports, Exports), BOP: format,
significance, India's BOP, Major Problems of India's export sector Social and Ethical Issues in
International Business in India.