Ballez

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Phone: Email:
+1 (734) 367-4333 ballez-ux@gmx.com

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SUMMARY:

• Having 10 years of extensive experience in web & graphic design, their associated web presences and
marketing collateral using HTML5, CSS3, XHTML, XML, JavaScript, PHP, MySQL, Linux servers, cPanel,
CMS like Wordpress and Joomla, Bootstrap, Photoshop, Illustrator, Dreamweaver, Adobe XD, InDesign
and Sublime Text.
• 3 years of experience on UI/UX design managing more complex content-driven interactive projects.
• Experience in developing Responsive Web Design and cross platform server side applications using
Bootstrap framework.
• Extensive experience in leading digital marketing strategies, web projects for desktop and mobile
devices, interface and graphic design projects.
• Managed UX/UI and web projects and perfectionated my leading experience in a cross functional team
of UX/UI, Product, Research, and Visual designers on web and mobile and used to manage the project
with Trello.
• Experience in Software life cycle phases like Requirement Analysis, Implementation and estimating the
time-lines for the project.
• Experience in using Software development Agile methodology.
• Experience in debugging.
• Have intensive experience on collaboration directly with clients: CEO, Business Analysts, Project
Managers, Top Marketing Managers and others.
• Have deep understanding of software development life cycle, efficient collaboration skills and
knowledge of agile methodology.
• Open minded & creative as a professional, friendly and communicable as a person.

CERTIFICATION:

• (01 · 2018) Hubspot academy, Inbound marketing certified.

EDUCATION:

• (2015 · 2016) High Performance and Human Development Leadership Program, Alianza Desafío.
• (2013) Diploma in Web Design and Programming, New Pixel.
• (2005 · 2010) Universidad Regiomontana, Digital Graphic Design, Bachelor’s Degree.

EXPERIENCE:

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  Team Leader  Mobile applications UI/UX, creating wireframes,
 Brand Management prototypes, high fidelity mockups
 Account management  Fluid layout and responsive grid-based page
 Staff training design
 Management
 Inbound Marketing  Website Design (HTML5/CSS3, JS, jQuery,
 Persona, user scenario and test plan creation Bootstrap, WordPress, Joomla)
 Marketing strategies  Social Media
 Customer care  Brand identity, style guides, typography and
 Analytics and research iconography
 Workflow and task analysis, contextual inquiry  Graphic Design
 Product Design, UI/UX/IX, Information  Printing relation
Architecture, Prototyping

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LEADERSHIP SKILLS:

Planner, honest, responsible, respectful, organized, communicative, motivated, strategist, positive,

trustworthy, creative, analytical, love to receive feedback, careful, love to learn from mis-takes,
committed, persistent, flexible and fun.

TECHNICAL SKILLS:

Adobe XD Sublime-Text
Adobe Illustrator Joomla
Dreamweaver Wordpress
InDesign Trello
Flash Agile methodology
Fireworks HTML, CSS, JavaScript Ba-sis, PHP
Fillezilla MySQL, SaSS,
cPanel Inbound Marketing.

BALLEZ RESUME UI/UX PROJECT LEADER & INBOUND MARKETING EXPERT | PA

WORK EXPERIENCE:

Senior UI/UX Designer, Graphic Designer & Strategy Planner

Agencia Huit, Monterrey, NL, MX Oct 2016 – Present

• Developed inbound marketing strategies.

• Buyer personas development.
• SEO strategies planner: responsible of planning and executing the best practices for SEO sites.
• Responsive websites design and applications for multiple platforms (including .NET apps) and
devices.
• Initialized product requirements, project objectives and business goals.
• Managed the team of professionals such as Designers, Printers and Developers. Handled web
projects implementation using Agile/Scrum methodology.
• Create prototypes and specifications for websites and desktop applications using Adobe XD.
• Create wireframes, site maps, and interaction specifications. My responsibility is the creation of
unique, intuitive, clean and easily accessible user interfaces in accordance with the trends and UX
specifications.
• Created navigation and user flow diagrams, site maps, storyboards and personas.
• Thoroughly research product usability collecting and analyzing user feedbacks.
• Suggest new ideas for functional concepts and technical solutions.
• Created navigation and user flow diagrams, site maps, storyboards and personas.
• Corporate events whole planning, organization, management of budgets and suppliers.
• Corporate event planner.
• Also part of infrastructure projects in networks (VoIP, cabling, security, etc).

CEO, Brand Manager & Web Development

Distrito Studio, Monterrey, NL, MX Feb 2015 – Oct 2016

• General management.
• Managed and prioritized the project features and functionality.
• Account management.
• Staff training.
• Customer service.
• In charge of sales and customer care.
• Administration.
• Web development.
• Advertising design.
• Mailings design in HTML.
• Institutional stationery.
• Editorial design.
• Signage.
• Floor decoration.

Graphic & Web Designer + Marketing support, Contract

Trade Show Consulting LLC, Lutherville, MD, USA Oct 2014 – Jan 2015

• Hired to lead the creative department and hire providers.

• Creation of main FABTECH MEXICO exhibition marketing collateral using illustrator, photoshop and
taken photography.

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 • Logistic direction of signage, banners and pendants at floor exhibition.
• Worked on traditional and digital marketing strategies and social media promotion suck as
panoramic ads, magazine ads, facebook ads, youtube videos direction and google adwords
content.
• Redesigned the existing website based on user centric and data driven designing using UX design
best practices to design solutions in Joomla.
• Responsible for creating email marketing blast designs in HTML and sending mass mails through
mailchimp and uno-a-uno tool from infoexpo.
• Worked on corporate branding for Fabtech México Expo and Trade Show Consulting.
• Designed Logos, Web Banners, Brochure, Business Cards, Sign Boards and corporate Stationary,
Document templates, Printing materials using illustrator, photoshop, firefox and flash.
• Supplier management such as printers, godaddy hosting services and user tracking to configurate
email accounts in outlook or any other mail client.
• Customer support through teamviewer.
• Customer satisfaction in the floor exhibition.

Creative Coordinator: Graphic Design, Web Design, Marketing and Technical Support
Trade Show Factory, Monterrey, NL, MX January 2008 - Feb 2014

• Managed the team of professionals such as Designers, Printers and Developers. Handled web
projects implementation using Agile/Scrum methodology.
• Worked on corporate branding.
• Designed corporate Identity.
• Logo, Website, Business Cards, Document templates, printing materials.
• Worked on marketing strategies and social media promotion.
• Logo, Website, Business Cards, Document templates, Editorial, Printing materials, Ads designs.
• Mass mailings.
• Collaboratively worked with different teams on multiple projects at the same time, within the tight
dead-lines and rapidly changing priorities.
• Training and staff coordination.
• Technical support and computer security.
• Coordination and direction with networks, support, servers and computer security departments.
• Responsible for mail, web and hosting accounts in Linux.
• Coordination with printers and advertising media.
• Interviews production (recording, pre and post production).
• Skills in logistics of the organization of industrial trade shows and corporate events.

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