English to Grow

Immigrant Small Businesses

Network
April 6, 2018
1:30 - 3:00
Diana Satin, Training and TA Coordinator,
English for New Bostonians
dsatin@englishfornewbostonians.org
Carol Baglio, Education Program Director,
East Boston Harborside Community School
cbaglio@ebhcs.org
 Goals
● Bring awareness that this program, including curriculum and
technical assistance, exists to meet the needs of this portion
of your students/community members

● Demonstrate to educational programs and community

agencies the benefits of an E4E class

● Increase awareness of community resources, and how they

can be tapped to strengthen the E4E class

● Interest programs/community agencies in joining ENB to

initiate E4E classes

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Overview

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What is English for Entrepreneurs?
An initiative of English for New Bostonians, this
program provides access to high quality English
language classes for entrepreneurs.

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What Does an
English for
Entrepreneurs Class Look Like?
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 Nuts and bolts

Time: Classes are typically…

➢ Held after work hours
➢ 2 hours, twice a week
➢ 16-20+ weeks

Location: A place convenient for you and your students

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 What are E4E goals?
To support programs by providing:
• specialized curriculum for ESOL adults
• technical assistance
To help programs help students:
• launch their business
• learn vocabulary that relates to their business
• learn and practice skills that can be used in a business:
– customer service
– finance
– organization
But most importantly… to improve
their English!
 Past Students’ Goals

“My goal is I want to open salon.”

“Once I found the right location for my business I focus on

training the employees, equipment, market my business and
organize the funding of it.”

“Confirm to learn and grow to have a better business.”

“How to manage my business very confident.”

 East Boston Harborside Student Goals

R. S. - “My goal is for my business growing.”

L. A. - “My goals: create my own business online, to know how

to navigate excel, FB, internet and have control of the people
(customers) what need, their needs.”

N.G. - “My goal is to learn to succeed in my business.”

Y.O. - “My goal is to handle or carry accounting right for small

business through Excel or other tool.Have control of my business
through the PC and have support through the cloud - ex.:
inventories, monitoring, see camera security, etc.”
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 Curriculum Table of Contents
For instructors

For lower-level
students

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ESOL Entrepreneurship Class
Community Need
(Survey your community)

vs.

Education Program Need

(Survey your current students)

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This is the student survey we created in
Google Forms.
Student Survey

The data was then generated to a

database for easy reference.

Link to Google Survey Results:

EBHCS Student Survey Results
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1. Survey your current students or community

2. See where there is an interest

3. Invite interested students to an orientation with

a database merge letter

Merge Letter

4. Schedule the orientation on the same night as

the class

5. Reminders sent out to students ready to begin

class
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 Class started December 11
Time:
Mondays, Tuesdays, and
Thursdays
5-6 PM
Location:
East Boston Harborside
Community School
312 Border Street
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 ESOL for Entrepreneurship
Discovered that there is a lot of additional
support that this class can benefit from in the
community through:
● Mayor’s Office of Economic Development
● East Boston Main Streets
● East Boston Merchants’ Association
● SCORE
● Small Business Administration
● Boston Private
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A Peek Inside
the Curriculum
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 INTRODUCTION: Who are you?
What are your business goals?
• Get to know each other
• Discuss your business goals - Why are
you in this field of business? What do
you want to accomplish?
• Learn about how the course relates to
your business goals
• Talk about how you use English in your
business
• Review/learn business vocabulary
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 MARKETING: Who are your customers
and what do they want?
• What is your message to • Finding new customers
your customers?
• Talking to English-speaking
• Good/bad customer service customers

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 MARKETING: How do you market
to your customers?
• Logos & taglines
• Digital marketing
➢ Social media
➢ email
➢ websites

Elevator pitch activity

➢ video
➢ handout

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 FINANCES: How can money help you
make business decisions?
• Sales forecast

• Pricing

• Cash flow

• Is your business feasible?

• Managing finances, especially expenses

• How much money do you need from your business?

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 OPERATIONS: How will you
run your business?
• Business • Filling out
structures & forms and
licenses applying for
• Resources to permits
help grow
• Managing
your business
your
employees
Infusing
Technology Skills
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 Tech Goes Home
As an added benefit, we
incorporated Tech Goes Home
(TGH) with the ESOL for
Entrepreneurship class.

TGH has a small business

component for their program.
Our Instructor attended an
online training workshop to be
able to incorporate the class
with the TGH program. She
created a very ambitious
Schedule / Agenda.
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 Students very enthusiastic about this Tech
component. So many benefits and leave with a
viable chromebook to use for their business.

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 What Do Students Say?
- “In my humble opinion your method is great because I've been learning
many thing in a short time and for the moment, for me is clear how to
start a small business.The Business Class is good because we can learn
about of the New Business, and practic the English Language.”

- “I thing that this class is very important for develop some ideas of the
project and start a construction the businness.”

- “The class help me to practice and search new opcion and style for a my
life and to try the generate money.

- “The Small Business Class,is a good project, and good opportunity for us.”
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Questions
&
Discussion

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 Evaluation
Thank you!
and an opportunity: Equity through ESOL: Pursuing
Economic Opportunity beyond Immigration Status
April 27th in Boston
tinyurl.com/enbequity