1. Which industry does your business idea cater to?

(Please tick the applicable option)

My idea caters to a whole range of sectors including IT/ITes and traditional recycling as
well.

2. What impact do you believe your idea will have on your defined market?
(Since this is for public consumption, please do not disclose either your business idea or any of its details.
Please talk of only the end-benefit your business idea can identify with your market that will come about
because of your idea.)

3. What industry will your business idea operate in?

(Please take the Evaluating Panel through a description of the larger space/industry you are operating/planning to
operate in, highlighting the gaps and opportunities, the market leaders, the size & scalability, etc and then, in brief
introduce your proposition/business idea. The Evaluating Panel must be able to appreciate your knowledge of your
space and the proposition/business idea. Word limit: 150–250 words)

The concept caters to a whole range of sectors ranging from IT/ ITes, BPO & KPO’s,
telecom, the traditional recycling industry and every other sector which has to deal with
electronic waste! Electronic waste broadly includes computers, servers, printers, mobile
phones and even T.V. sets. Big corporations in the organised sector and even SME’s as
well as retailers and traders in the un-organized sector dealing with refurbishing and
trading of electronic items and services can be catered by this idea. Scrap dealers and the
road side organic shops which >>>>electronic parts for metal can be utilized as resources
or raw materials. In India, there is a very less awareness regarding the disposal and
proper handling of E-waste. On the other hand, the EU has passed stringent laws
regarding recycling of electronic waste. As a result, people there a lot more aware of the
issues and problems related with e-waste and themselves demand for environment
friendly products. In no case one of the fastest growing economy- India, can remain in a
state of denial regarding the issues related with e-waste, especially when India’s growth
is very much accredited to IT. Not surprisingly, due to absence of any laws regarding
proper disposal of e – waste in India, it is already being used as a dumping ground by
many of the developed countries. Statistics say that of the 3, 30,000 tons of electronic
waste generated locally only about 0.5% is disposed in an organized manner. This e –
waste recycling more commonly referred as modern day recyclers in England is still a
very nascent industry in this country, with only about five certified companies in the
whole country. Till the time the country has any laws and other established or overseas
companies take notice of the situation, there is a great opportunity to build a solid base
and develop this environment friendly industry. As this is a very immature and upcoming
segment there is no such thing as a competition in this sector. The only thing required
creating a sense of concern with regards to the environment and an awareness of the issue
which is going to be one of the biggest problem the country faces. As per ….<>>>>>
study, India itself is going to generate about 10 mill>>> tons of electronic waste…
Therefore, I believe my idea is going to create a new market of its own in the India. As
and when the awareness grows and there is a sense of political responsibility the sector
would only grow exponentially.
4. What is the Value proposition of your business idea?
(Present your business model and its USPs (including any Intellectual Property and other entry barriers you may be
creating), the specific market & geography segments you will be addressing, et al highlight any validation that you may
have done that supports your proposition. The Evaluating Panel must be able to clearly understand your business
proposition and business model to the opportunity. Word limit: 250-750 words) 346

For starters, I have no clear concept or a well-defined strategy to go about my idea. To be

honest, I had this concept in mind and was with the mindset that I would have an
opportunity to think seriously on this concept only after I stabilize or gain relevant
industry knowledge for managing a business. Thanks to ET and IAN, I am provided with
an opportunity to think realistic of my dream start –up. I plan to have a technological
transfer pact with one of the many companies concerned with dealing of e-waste in the
EU. Specifically Sweden- where this thing started or England- Britain>>>>
The plant would be near a dumping ground near Mumbai so that there would be easy
access to e-waste. An alternative would be some stretch between Mumbai - Pune
industrial belt, where land would be reasonably cheap and human resources would be
cheaper; the stretch would also provide a connect between two of India’s most important
cities and where potential of a great market is pretty obvious. Of course, many IT, ITes
companies and other companies big or small would have to be convinced to ‘dump’ their
e-waste with us. Today, every organization big or small has concern with computers.
Therefore, they also have a concern with electronic waste. The huge untapped market of
refurbishing and reselling of used parts can be a resource pool as well as a potential client
market with regards to my concept. The USP or tagline would be “GO GREEN” where
people in the industry would be convinced or made aware to reduce their green
footprints. Surprisingly, I do consider MNC’s as my easiest clientele, as they very likely
would be following this practice abroad. As point to know in this case is in EU and USA
companies are required to pay cess for electronic products which in turn in returned to E-
waste recycling companies.
The EU has passed a bill in >>>> which makes it compulsory for each country to recycle
about 3kg of e-waste per person per annum for each country part of EU.

5. What is your sales strategy? And what is your technical/product/delivery model?

(Present your infrastructure, your key partnerships, customers, etc. Revenue model as well model for growth/scaling up
should also be mentioned so that the Evaluating Panel can ascertain the potential of your venture. Word limit: 250-750
words) 597

The biggest cost factor involved in this case is of the technological transfer the company
would have to purchase from a reputed and established player in the industry. Next would
come the cost of machinery and the least expensive would land. As I plan to start by
serving more regular and trustful corporate clients rather than the general masses
publicity would be more by word of mouth and personal interaction rather than
advertisements. The cost factor therefore associated with it would be minimal.

As a have specified earlier I intend to collect e-waste from companies working on

computer systems and where constant up gradation with terms to computer hardware is a
necessity. I would also try to forge a tie –up with the number of the growing of multi –
chain retailers (Future group and the like) and organizations. This would eventually
create a win- win situation for both of us. The organization can spot a “GREEN TAG”
and project itself as a next –gen socially responsible organization and we would get a
constant flow of waste for processing. The sporting of the GREEN TAG would help
create awareness in people’s mind which would eventually be sound for the company. As
a start up we can even dismantle the modeling to a smaller root level- where every waste
part and tool can have its junk value for people to better understand the garbage value. I
fell this would come at a later stage after the company has gained substantial working
experience and established a strong inflow of resources other than through such
promotional events. An estimate for each part can be arrived at after we get a good
technical know-how and study the unorganised scrap dealer(s) for their revenue model.

For me this seems to be the best time to start such an enterprise as now recession hit
companies would replace all their power guzzling machines for more efficient ones
generating more e-waste and people also would want the best deal for their scrap. As the
global economic situation improves people would replace their economic electronics to
revert back to better ergonomic products again creating a steady windfall of electronic
waste. Therefore I believe at least in the raw material fund and resources there would be
no great concern and an exponential growth!

Some of the metals that are usually extracted from a regular computer or a mobile phone
are gold, silver, copper, fiber glass, epoxy resins, lead, tin, aluminum, silicon, carbon,
iron etc... Most of these metals and materials then can be sold to smelters or
manufacturing companies requiring these materials. A large number of these resources
can be re used and as mentioned earlier, re sold to the unorganised sector of refurbishing
of these equipments as spare parts or re usable parts.

This industry needs just one resource to be run as a profitable organization and that is
continues and large volume inflow of e-waste. Although this may be a problem initially,
but after stabilizing I believe this concern would be taken care off.

6. What is the competition for your business idea?

(Please identify your competition and present an analysis on Strengths, Weaknesses, Opportunities and Threats (SWOT
analysis) vs competition. Also, state the unique features/parameters of your proposition be it product/service. Word
limit: 150–500 words)

7. Do you have a team in mind?

(If you have a team already, please introduce your key team members, emphasizing their academic and working
experience that is relevant to your business. The investors must be able to assess, and get comfortable with, your ability
to implement your plans. If you are planning a new venture, please give the details of team size, role of each team
member with academic and working experience required for each. The investors must be able to assess, and get
comfortable with, your ability to implement your plans. Word limit: 150–500 words)
I do not have a team in place for this idea. Considering that it is just an idea for now. I
plan to bring in a established partner on board, with negotiable terms and an option for
him to exit after a certain years; rather than just buying the machinery from one of the
few manufacturers and then learning how to use it. Pairing with an old player has its own
advantages like faster access to statistics for better business strategies and a faster
technological know- how than my peers, so that I can concentrate aggressively on my
marketing and revenue model rather than wasting precious starting time doing R&D for a
quicker break-even period. An established player would also help settle the very
important issue of environmental concerns related to the processing plant which could be
fatal for the entire project.
I plan to have senior members of various waste processing sectors from both government
and private organizations so that I can utilize their expertise for improving efficiency and
their contacts for creating a whole lot of new contacts. I would also be obliged to receive
help from the angel group for resources as well as mentorship- which I believe is very
crucial for any success in life.
Since I am not a managerial person or an commerce student I am apologetic that I would
not be able to provide any statistical information or a numerical projection in terms of my
business plans.

Labour would include local human resources which would require a basic training of
material dismantling and segregation of various components on factors like process and
reusability etc.
8. What are the risks you foresee in your business?
(Explain the risks that you either foresee or are already facing in your business and explain the same, if you can. Do
add the risk reduction strategies planned. Word limit: 100–250 words)

9. What are the Financials (in Indian Rupees) for your business?
(For those with an existing business, please use a table to summarise your past years’ revenues and profits and project
the same for the next three years (if applicable). Also, state the funding you have received to date (whether venture
capitalist, family, etc) and the funding that you are now seeking and how you plan to use the funds. Please give forward
projection of your funding requirements for the next three years. If you are planning a new venture, please give
projected financials, investment sought and plan for use of funds. Word limit: 100–250 words)