Matriz de ANSOFF
para estrategia de crecimiento™
a
Estrategias
ier
reid Productos Existentes (Witt eciiaes
Mercado 1. Penetracién de mercado 3. Desarrollo de productos
existente _Vendermasa lentes acuales sin. Productos nuevas o modieados para
Cambiar de precios Tosmercados atales
Nuevos 2. Desarrollo de mercados 4, Estrategias de
mereados _Wemtfeaceny desert de nuevos diooraiieaeiet
mercados para productos actuales. Nuevo producto y nuevo mercado para
IMER.
een
intensiva, gr
Estrategias b,
eis fesse tons TEVES Seta Men s.n.
PENETRACION DEL MERCADO DESARROLLO DE PRODUCTOS
Mercado
existente
Nuevos
mercados
Disefiar programas y estrategias de
Comunicacién (promocion) y
Distribuci6n (Logistica de entregas, servicio
aldiente, mantenimiento, garantias) para
Recuperar, Fidelzar e ingresar nuevos
clientes para los productos actuales.
-Impulsar productos de linea
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