REDDY, K.

M (2011)
Reddy, K. M. (2011). Consumers Behaviour Towards Two-Wheeler Motor Bikes. Osmania journal of
Management, 1-9.

REDDY, K.M (2011)Founded in his Research paper Titled “Consumers Behaviors

for two- wheeler Motor Bikes “That Marketing starts with the consumers and ends
with the consumer. Satisfaction of the consumers becomes the most important goal
of a business enterprise. The effort to ensure consumer satisfaction lies in
understanding the consumer, his likes dislikes, his expectations and motivation. A
consumer decision to purchase a particular brand of motor cycle consumers result
to complex interplay of consumer variables the starting point for the company
provides the decision process marketing stimuli in shape of brand, promotion, and
price and distribution strategy. The potential consumer along with other stimuli
already exciting receives the marketing stimuli in the environment. The stimuli my
social economic, cultural, technological and political in nature.

Consumer behavior is affected by a host of variables ranging from personal,

professional needs, attitudes and values, personality characteristics, social
economic and cultural background, age, gender, professional status to social
influences of various kinds exerted a family, friends, colleagues, and society as a
whole.

VALARMATHI, A (2015)
Valarmathi, A. (2015). Factors Influencing the Students Buying Behavior of Two Wheelers in Tirupur
District.

VALARMATHI, A (2015) Founded on his Research Paper Titled “Factors

affecting youth preferences for two wheelers”. That “Understanding consumer
behavior and “knowing customers “is never simple. Customer may say one but do
another. They may not be in touch with their deeper motivations. They may
respond to influences that change their mind at the last minute. The study of
consumer behavior is the study of how individuals make decision to spend their
available resources (time, money efforts) on consumption related items. It
includes the study of what they buy, why they buy it, when they buy it, where
they buy it.

Customers should be provided with better sales follow up, more service centers
should be opened and Companies can introduce new and special discount
schemes for students. The result shows that the Factors influencing the students
buying behavior of two wheelers. It was found that regions have strong influence
on Better look &style, Good mileage, Pickup and speed, Easy maintenance, after
sales service, Price and new models of students buying behaviors. When making a
two wheeler purchase decision, the personal factors and product characteristics
are important for students’. Their two-wheeler purchases are driven by different
factors such as after sales and service, Price and new models, etc.

Shinde, Khamkar(2014) : PRE-PURCHASE BEHAVIOR AMONGST THE YOUTH

FOR TWO WHEELERS – WITH SPECIAL REFERENCE TO MUMBAI CITY.
Dr. Keshav. Y. Shinde, Samadhan K. Khamkar, “Pre-purchase behavior amongst the youth for two
wheelers ” ,International Journal of Advanced Research in ISSN: 2278-6236 Management and Social
Sciences, Vol. 3 | No. 8 | August 2014

Shinde, Khamkar(2014)Founded on his Research Paper Titled “Pre-purchase

behavior amongst the youth for two wheelers – with special reference to Mumbai
city”.is that in early 21st century Indian two wheeler sectors began to witness the
revolution with emergence of this young India having disposable income with
them to spend on quality, luxury and status symbol. In that period two wheeler
industries started to roll out new models of bikes. Indian two wheeler sector
witnessed the immerges of bikes which were shifted to the aesthetics and power
rather than cost and mileage as their USP. Most of young crowd wants the bike
which looks sportier, having decent mileage and which is available at decent price.
At the same time girls preferred non-geared bikes like scooty and activa as they
were easy to ride and were available in bright and vibrant shades of colours, while
employed young professionals were more inclined towards the bikes which were
good in terms of aesthetics at the same time having good mileage were the bikes
that they preferred. Keywords: Two wheelers, Young Indian consumers, Pre-
purchase behavior, Aesthetics, at the same time having good mileage were the
bikes that they preferred.

Jayaraj Martin A(2017): A Study On Consumer Behaviour Towards Two

Wheeler Dealers In Coimbatore District
A. Martin Jayaraj: A Study On Consumer Behaviour Towards Two Wheeler Dealers In
Coimbatore District” ISSN: 2249-7196 IJMRR/April 2017/ Volume 7/Issue 4/Article No-3/418-
423 A. Martin Jayaraj / International Journal of Management Research & Review

Jayaraj Martin A(2017):Founded on his Research Paper Titled “ A Study On

Consumer Behavior Towards Two Wheeler Dealers In Coimbatore District “is
that. Consumer behavior is the study of when, why, how, and where people do or
do not buy a product. It includes elements from sociology, psychology, social
anthropology and economics. It helps to understand the consumer decision making
process, both individually and in groups. It studies characteristics of individual
consumers such as demographics and behavioral variables in order to understand
the needs and wants of people. It also tries to influences on the consumer from
groups such as family, friends, reference groups, and society in general. Consumer
behavior study is based on consumer buying behavior, with the consumer playing
three distinct roles of user, payer and buyer. This study attempts to study the
consumer behavior towards two wheeler dealers in Coimbatore district.
Mani &Tripathy(April2013): A STUDY ON CONSUMER BUYING
BEHAVIOR TOWARDSTWO WHEELER BIKES IN CONTEXT TO
INDIAN MARKET

Mani &Tripathy(April2013): “A STUDY ON CONSUMER BUYING BEHAVIOR

TOWARDSTWO WHEELER BIKES IN CONTEXT TO INDIAN MARKE” International
Journal of Advanced Research in Management (IJARM), ISSN 0976 – 6324(Print), ISSN 0976 –
6332 (Online), Volume 4, Issue 1, January- April 2013 © IAEME65

Mani &Tripathy (April2013) Founded on their Research paper titled “a study on

consumer buying behavior towards two wheeler bikes in context to Indian market”.
This study is based to identify the factors that influence the consumer buying
behavior of the two wheeler Bikes. The Research is mainly focused on the buying
behavior of the consumer that motivates them to purchase the two wheeler bikes.
India is the 2nd largest producer of the two-wheeler in the world. The two wheeler
segment contribute the largest volume all the segments in automobile industry in
India. The country stands next to China and Japan in terms of production and sales
respectively. The industry is growing at a rate of 30% annually. It consists of three
segment scooter, motorcycle and moped. Majority of Indians, especially
the youngster prefer motorbikes rather than cars. Acquiring a large share in the two
wheeler industry, bikes and scooter covers a major segment. Bikes are considered
to be the favorites among the youth generation, as they help in easy commutation,
styling and mileage and has more aesthetic appeal.

A STUDY ANALYSING THE PERCEPTION OF YOUNGSTERS IN MAKING

PURCHASE DECISION OF BIKES OR SCOOTERS
Dr. Col Tajammul Hoda,” a study analysing the perception of youngsters in making purchase decision
of bikes or scooters”, Biz and Bytes (Vol. 6. Issue: 2, 2015)

Hoda (2015) Founded on his Research Paper Titled “a study analyzing the
perception of youngsters in making purchase decision of bikes or scooters. “That
the Indian two-wheeler industry has come long way since its humble beginning in
1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since
then, the customer preferences have changed in favor of motorcycles and gearless
scooters that score higher on technology, fuel economy and aesthetic appeal, at the
expense of metal-bodied geared scooters and mopeds. These changes in customer
preferences have had an impact on fortunes of the players. Scooters used to
dominate Indian roads a few decades ago. In 1996, their market share fell but still
they had almost half of two-wheeler sales while of motorcycles, it stood at around
30 per cent. By 2006, the reversal was dramatic. The industry expects an upswing
in scooters to about 30 per cent in four or five years which could further scale up to
35 to 40 per cent. Scooters market share is already at 35 per cent in the 'urbanized'
states – Karnataka, Maharashtra and Gujarat. Urbanized implies good urban road
infrastructure, a significant number of working women etc.