Professional Documents
Culture Documents
COURSE OUTLINE
COURSE DETAIL
Pre-requisites:
Additional Reading:
I-Introduction Introduction to Strategic 1-6
Management, Concept of
Corporate Strategy, Strategic 1. Robert A Pitts an David
Management Process, The 7-S Lei, Strategic
Framework, Corporate Policy Management, 4th Edition
and Planning in India Cengage Learning,
2006.
CASE STUDY I
IV-Strategy Strategy Formulation, Strategic 16-26
Formulation and Factors Analysis Summary
Analysis (SFAS) Matrix, Business
Strategy, Corporate Strategy,
Functional Strategy, Strategic
Choice
CASE STUDY II
References:
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