Professional Documents
Culture Documents
SAHIWAL
Advisor:
Sir Asim Mirza
(Lecturer)
Submitted By:
Abdul Wahab
(FA12-BBA-037)
Submission Date:
December 21, 2015.
I thank to Allah Almighty for his direction and support this report is at long last finish
as a consequence of consistent and hard-working effort.
I additionally need to express gratitude for my on location boss, Mr. Javed Akhter,
Accountant in ASIA GHEE MILL, who helps me to make this report. Right now, I
can't forget my instructor and my internship advisor Mr. Asim Mirza. Thanks to All!
Executive Summary
An internship program is an exercise to apply the theoretical concepts to practical
work. As a student of BS (BA), it is a part of my study program for six week
internship at some good reputed organization. I got the opportunity to complete my
project at a medium level organization named “ASIA GHEE MILL”. It is my to
prepare project report at the end of the internship period but the main objective of the
internship is to get the proactive experience of the real world organization.
Asia Ghee Mill is located 15km far from Bahawalpur at Karachi Road. This Ghee and
Oil fabricating unit was built up in 1994 and begin business in ninth June 1997. Asia
Ghee Mill has a limit of 150 tons for each day yet right now they are utilizing half of
their aggregate limit.
This internship report is containing three sections first is about organization
presentation and its mission and vision statement. Second portion of this report is
containing Business operations like advertising and business analysis. Toward the
end, my obligations and achievements are written in this report.
I did my internship in given departments
1) Administration Department
2) Finance/Account office
3) Sales Department
Asia ghee factory is average size association that working with solid authoritative
society. I saw numerous branch operations that build my insight. I saw deals
procedure, merchant and retailer administration that help my useful involvement in
this field. I saw numerous issues and methodology to handle these issues. Toward
the end I propose a few suggestions and methodologies to enhance their
performance.
Table of content
10
2.4 SWOT ANALYSIS
10
2.4.1 Strengths of Asia Ghee Mills
i. Professional Leadership 10
2. Express gratitude 19
Accomplishment: 19
3. Don’t say no to any work 19
4. Don’t interpret: 20
Accomplishment: 20
5. Don’t cross arms and legs: 20
Accomplishment: 20
3.1 Description of the operation assign to me 21
3.1.1 Administrator Office 21
3.1.2 Finance Department 21
3.1.2.3 Ledger Accounts 22
3.1.3 Sales Department 22
3.1.3.1 Dealing with wholesalers 23
3.1.3.2 Marketing research on Bonus and Excel 23
Conclusion 24
Appendix A: Weekly Reports 26
Appendix B: Evaluation Letter 33
Appendix C: Internship Letter 34
Chapter 1
1. Background of the ASIA GHEE MILL
1.1 History of edible ghee industry in Pakistan
Edible oils and fats are a vital piece of the everyday needs of a Pakistani people. It is
likewise an important piece of family use of a normal family - right around 6% of the
family unit spending plan is spent on it. Branded and also non-branded items
contend in the business sector. Branded items are for the most part at the high end
of the business sector and non-branded towards the lower end of the business
sector and for the market.
At present the limit use of ghee or edible oil is around 55 percent. A likely purpose
behind this underutilization is the presence of unregistered ghee and cooking oil-
preparing units in the nation
Pakistan spends about $1.0 billion for each annum on the import of edible oil. At
present the limit use of ghee or palatable oil is around 55 percent. A reasonable
explanation behind this underutilization is the presence of unregistered ghee and
cooking oil-handling units in the nation. Edible oils business sector is an
exceptionally divided business sector with numerous brands and non-branded
players.
Majeed group of industries
Mr. Chuadry Abdul Majeed is the chairman of Asia group of industries, who is one of
the best businessmen in Bahawalpur region.
Majeed Group of Industries involved in the following businesses:
MAJOR BUSINESSES
Asia Ghee Mills
1
1.2 Introduction of Asia Ghee Mills
Asia Ghee Mill is far away 15km far from Bahawalpur at Karachi Road. This Ghee
and Oil fabricating unit was set up in 1994 and begin generation in ninth June 1997.
Asia Ghee Mill occupied an area range of roughly 2 areas.
The region of Asia Ghee Mill is isolated in two heads:
a. production Area
b. Non Production Area
(tqm strategy-apply-on-assia-ghee-mill-bwp)
Production diverse areas identified with offices, stores, parking areas, and bundling
of Ghee and Oil in distinctive sizes.
Asia Ghee Mill is not register in Stock Exchange. Asia Ghee Mill has a limit of 150
tons for every day except right now they are utilizing half of their aggregate limit.
2
(tqm strategy-apply-on-assia-ghee-mill-bwp)
“Superior quality products at affordable price for our customers, is our commitment.”
(Ismael)
“We care the health of our customers by providing them, wherever they live, the
superlative purity and best quality oil & ghee at comparable prices and continually
improve our products to meet their needs which help us to maximize the wealth of
owners who in turn, create more employment opportunities and provide maximum
benefits to employees”
3
Products o Asia Ghee Mills
4
1.5 Objectives of Asia Ghee Mill
They have financed the entire capital through own investment and no any
obligation. They have 10 crore authorized capital and 7 crore paid up capital.
To expand creation of ghee and oil from 27000 tons a year ago to 35000 tons
this year.
Installation of Levi bond Tento Meter Model to check the shade of oil and
Spector Photo Meter to guarantee zero rate of Nickel in ghee.
Give two rewards to each worker in a year and 25% of fundamental pay as
execution prize. What's more, to give least 10% augmentation on their
fundamental pays every year to every representative.
To offer 8000 tons of ghee and oil in coming year in Multan division,
particularly in Malsey, Vehari, Khanewal, and Mia channoo.
To offer rewards to merchants Rs. 5/16kg past the business focus of 200 tons
for every month.
To fabricate the clothing cleanser from the wastage of ghee and oil and reuse
the water for reuses purposes.
5
Chapter 2
2. Business Operations
Raw Material
Supervisor
Technical
Production IT Supervisor
engineers
Manager
Employees
General Manager HR Supervisor
Workers
CEO
Accountant
Account Manager
Assistant
Every one of these exercises are extensively sorted into two fundamental heads,
which are Primary exercises and Support exercises.
Analysis
All the quality creation does not happen in the association itself somewhat quite a bit
of it can be happen in the supply and appropriation chains. So the entire process
6
should be broke down. For this reason we can separate it into three regions:
suppliers, association and channel individuals.
2.2.1.1 Suppliers
Suppliers assume an extremely key part altogether esteem creation. The entire of
the productivity relies on the nature of crude material, if supplier does not give the
great nature of oil then the sought level of nature of ghee/oil can't be accomplished.
The value structure of the nation de-inspires the producer to create better nature of
cottonseed. In any case, great association with the suppliers and reasonable and
brief installment can authorize the cultivator to develop better assortment.
2.2.1.2 Organization
Inside of the association the quality expansion action is engaged just on ghee/oil
creation, which is their center skill. With a specific end goal to give the predominant
nature of ghee/oil to clients, Asia Ghee Mills pass the crude material from two
distinct machines for oil and ghee i.e. Post-Neutralizer and Post-Bleacher, Which are
not performed by different plants. In any case, they don't do anything for by-results of
ghee/oil. The carbon dioxide has straightforwardly discharged noticeable all around
and the clothing cleanser has been stuffed and sold under the brand name of "Asia
Laundry Soap". Presently the further expansion in ghee/oil is unrealistic because of
the economic situations yet there is a great deal of space to enhance in by-items
with a little exertion and venture.
There is a distinction of 1-2 rupees for each Kilogram in the Ex-factory value and
market cost and the mediators make this distinction. As appeared in the
appropriation system graph, the ghee/oil is not specifically sold to a definitive buyer
rather it experiences a long process. Also, everybody includes in this procedure take
its offer as far as commission. Here the worth expansion happens regarding cost
increment.Asia Ghee factory conveyance Channel is:
7
2.2.1.3.1 Forward integration
8
As well as the nearby suppliers are concerned they have little oil plants,
which separate oil from seed. Ghee factories are profoundly capital escalated
so they don't have any force in light of the fact that they can't do forward mix.
There are vast quantities of oil suppliers in Bahawalpur and in different urban
communities so the purchaser checks the nature of suppliers' oil and make
contract with any one which meet their .fundamentals in regards to quality or
cost.
2.3.3 Buyers' power
The purchasers don't have any force, on the grounds that the costs of the items are
fix, however high rivalry among ghee/oil plants drives the organization to minimize
the costs.
2.3.4 Competitive rivalry
Associations will likewise be worried with the degree of contention in the middle of
themselves and contenders. The degree of focused contention relies on the way of
four powers depicted before. It could be closed from past exchange that the ghee
business sector is profoundly focused.
2.3.5 Decentralization:
Asia Ghee Mill restricted takes after the example of decentralization with the
exception of the situations where centralization is required. Top administration plans
a general arrangement for the organization, and afterward the offices and divisions
from their own techniques as indicated by that strategy and the methodologies are
conveyed to customers and administration, they are allowed to utilize systems to
accomplish that objective subject to the parameters of different laws administering
the matter of organization (Akhter, 2015)
More often than not in such sort of traditional leadership is insufficient. Individuals
are typically guided through indicated tenets and regulations. Likewise the polished
methodology is inadequate in the vast majority of the cases. In any case, Asia Ghee
Mills is obviously diverse in this viewpoint from different associations. In the wake of
assuming responsibility of numerous obligations Mr. Ch. Abdul Majeed has worked
hard for the accomplishment of the plant. Because of his expert capacities and
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authority qualities he has additionally accomplished a significant number of his goals.
What's more, now this is the byproduct of his activities that the organization is
indicating great execution and working on expert statement.
In the greater part of the plants gifted and semi-talented work alongside untalented
work is contracted from outside. There is dependably a danger connected with them
that whether they work legitimately or not. Above all else Asia Ghee Mills
dependably contract the informed individuals; you can take the sample that they
require at any rate Matric pass possibility for the post of aide. Asia Ghee Mills has
put its new workers with the senior representatives and prepared them before they
really set on employment. They have the vocation chance to move upward to wind
up an administrator on the grounds that assistant has known every one of the
obligations of the administrator. So this will make the most faithful workers with high
assurance, which are more beneficial
There are no firm principles in ghee/oil industry with respect to the innovation or
procedure suggested. Indeed, even in a few processing plants fifty years of age
apparatus is likewise utilized. Such kind of apparatus influences the nature of
oil/ghee. Asia Ghee Mills has the most recent apparatus and plant. As it is one of the
most recent ghee/oil plants construct in Pakistan whose hardware is locally
accessible from Multan and Lahore, so it is utilizing the most present day innovation
accessible in Pakistan. This hardware likewise gives an edge to the association over
its rivals, on the grounds that all the ghee/oil commercial ventures working in
Pakistan are utilizing "By Pass" operations implies that the same apparatus is
utilized for the creation of ghee and oil. The main Asia Ghee Mills has separate
procedures for both ghee and oil to guarantee the great nature of items.
The significant shortcoming of the Asia Ghee Mills is the absence of mind making
among the shoppers, in light of the fact that the Asia Ghee Mills don't go for a
promoting project. Asia Ghee Mills use print media one time in a month, where as
10
they had utilized electronic media as a part of begin yet now they don't have any ad
for their items, so that is the reason larger part of the general population even don't
listen the name of organization.
Asia Ghee Mills send its items through outside merchants which cause increment in
cost of the items which the purchasers get, in light of the fact that the merchants and
retailers take their edge which causes a 1-2 rupees distinction in the Ex-plant value
and Retail cost.
2.4.3 Opportunities
11
2.4.4 Threats
2.4.4.1 Low Production of Cottonseed
The cotton is not delivered adequately in the nation. It is because of the low
profitability of the assortments and because of the less zone development. Because
of this low creation the plant confronts a deficiency of crude oil, which is dependably
an issue for the organization.
12
2.5.2 Environmental Protection Laws
In spite of the fact that the laws in regards to environment are not exceptionally
advanced in Pakistan but rather regardless of the possibility that they turn out to be
along these lines, they won't be hampering for Asia Ghee Mills, on the grounds that
in Asia Ghee Mills every one of the squanders are considered as by items and
utilized or sold. The water is additionally reused for reuses purposes. The main
discharge is of the carbon dioxide, which is inside of the recommended scope of
contamination.
2.5.4.2 Inflation
Right now expansion rate does not appear to be all that much related matter, on the
grounds that any increment in oil costs will be off set by the increment in cost of
Ghee and cooking oil. Since there is no nearby substitute of Ghee and cooking oil,
so the deals won't be influenced. Be that as it may, on the off chance that we take it
in longer point of view the expansion in the nation will build the expense of creation,
13
which will expand the deal cost. Also, at high deal value the item will get to be in-
focused in the worldwide business sector if the organization will include in the fare.
So the dish of fare will be unfavorably influenced by the swelling.
14
2.5.6 SOCIO-CULTURAL FACTORS
Socio social elements like demographics; pay dissemination, way of life and so on
can likewise influence the organization in distinctive ways. How about we see which
of them are more worried to Asia Ghee Mills.
2.6.1 PR Marketing
A standout amongst the most vital promoting techniques is advertising. Numerous
viable advertisers work with the media to convey attention to their items and the
advantages their items offer. Because of political PR, Asia Ghee Mill is utilizing PR
promoting. Generally, merchant are voters of SAUD MAJEED.(Senator) (Akhter,
2015)
15
everywhere throughout the Pakistan and advertising their organization (Akhter,
2015)
2.6.3 Word of Mouth Marketing
Verbal Marketing is the death of data from individual to individual by oral
correspondence. Asia Ghee clients are extremely eager to impart brand data to the
companions. Asia Ghee is most established ghee in Bahawalpur area. This reasons
solid brand dedication of clients.
2.6.4 Reverse Marketing
In converse showcasing, the thought is to get the client to search out the business as
opposed to advertisers looking for the client. Because of better brand situating, and
less supply, client looks for Asia office in their districts. (Akhter, 2015)
2.6.5 Free sample Marketing
It comprises of giving without end a free specimen of the item to impact the customer
to make the buy. At race time, Senator Give free specimens for double reason, first
is for voting and second to market.
2.6.6 Segmentation
Asia Ghee Mill select South Punjab zones like Bahawalpur, Ahmedpur, Yazman,
Fortabbas are principle zones.
2.6.7 Positioning
Asia Ghee Mill position their ghee as "PAKANY KA KHALIS GHEE"
2.6.8 PRODUCT DEVELOPMENT
"Improving as look for expanded deals or altering present items or administrations".
Presently Asia Ghee Mills is taking after the item improvement methodology, on the
grounds that the Asia Ghee Mills is persistently enhancing the nature of the ghee/oil
for the buyers. Asia Ghee Mills has a decent picture in the Bahawalpur, and they
attempt to build up the same great picture in everywhere throughout the nation, so
that is the reason they are enhancing their items through TQM.
2.6.9 Dealership Marketing
Asia Ghee Mills disseminate its items through outside merchants which cause
increment in cost of the items which the purchasers get, on the grounds that the
merchants and retailers take their edge which causes a 50 rupees contrast in the Ex-
production line value and Retail cost.
Firms contend specifically with each other at what is known as the business level of
vital administration, so we will concentrate on making fruitful focused techniques.
16
Since rivalry happens at the business level, vital administration at this level is critical
to the general achievement of the firm.
Asia Ghee Mills is taking after expense administration on the grounds that the
contenders particularly Sultan Banaspati has an extremely old name in the ghee
business so Asia Ghee Mills needs to charge the low costs to rival the contenders.
Here from the above table we can see that the cost of the Shehbaz Banaspati is
equivalent to the costs of the Asia Banaspati. Be that as it may, in Bahawalpur the
offer of Asia Banaspati is more than Shehbaz Banaspati, yet in Multan division the
offer of Sultan Banaspati and Shehbaz Banaspati has a larger number of offers than
Asia Banaspati.
As indicated by the content, the minimal effort technique is great when, item can't be
separated, industry is creating institutionalized item, item has same use and
exchanging expense is low. Every one of the attributes are completely connected in
ghee industry. So organization is utilizing right technique.
(Akhter, 2015)
17
Chapter 3
3. Learning as internee
18
between Nasir Ghee Mill officials and our officials. I see whole match one or two are
player otherwise other are just acting to play. They don’t say no to any work. I
observe these practices in Asia Ghee Mill Officials.
4. Don’t interpret:
“This is not a professional approach to interpret while other talking”
Accomplishment: It was company policy to sit together of all officials at lunch time
on kitchen that is attached with every department. All are talking about new target
marketing suddenly I interpret that you should make strategy to send your product to
rural areas. They listen my talk in sophisticated manner. When I finish my talk my
supervisor tells that this is not a professional approach to interpret while other
talking. Listen them if you have suggestion than tells us but after finish of one person
talking.
5. Don’t cross arms and legs:
Do not cross your arms or put your hands on your hips during professional meeting,
as it is considered as rude and you may be perceived as a very snobbish person.
Accomplishment: I was dealing with client and tell him that I am internee here. He
says oh that’s good you are learner and I am giving you a professional antiquates
knowledge that cross the leg tells that you are in hesitation. Don’t show off these bad
practices to your opponent.
To begin with, I worked in Administration office. This is the length of time of just
about 20 days. I oversee participation of laborer, made week by week examination; I
controlled workers' issues, vehicles and send report to the HR Admin division.
At last, I worked in fund and bookkeeping division. This is the term of very nearly 15
days. . In this office I arranged money Receipt, Cash Payment and diary Vouchers
and after that sustain in the PC programming.
This temporary position was an enlightening and fascinating occupation for me. I
adapted all that much by this temporary job. I got an opportunity to watch the
distinctions forms.
3.2 Description of the operation assign to me:
3.2.1 Administrator Office
In the Admin division I was doled out to do every day work that included watching
and checking of participation and timings of the staff. I was dole out to check the
working of time keeping office and record everyday participation of the
representative's approaching and active timing. I used to keep record of execution of
every worker. It was my obligation to check and control the representative and takes
19
round after some of the time and checked the working of each worker and reports
the Production supervisor about their issues.
3.2.1.1 Office work
I was my appoint to control vehicles for office work and report the Account
administrator about the support. I was relegate to check the day by day
compensation laborers (security protect, sweeper and so forth.) are performing their
work appropriately. I used to visit all divisions and check the execution of the
specialist, if any contention were raised inside of the office; I needed to illuminate the
Account Manager about it. I am appreciative to Mr. Arshad the chief of Admin office
who assisted me with performing every one of these employments.
3.2.1.2 Dealing with distinctive area's merchants/truck drivers
I met numerous merchants in my temporary position from diverse areas.
Organization authorities’ offer focuses to these merchants that ought to be met with
in one month. I clear the merchants Account on the spot on the grounds that it was
organization approach.
I additionally gather market information about diverse result of organization and
report to my entry level position administrator.
I additionally met professionally with drivers that supply Asia ghee to diverse urban
areas.
3.2.1.3 Human Resource exercises oversea
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3.13 Finance Department
3.13.1 Fill the worker check:
It was organization approach to give pay rates in initial 3 days. Organization not
straightforwardly moves the pay rates into worker's records. Representative fill check
and administrator chief sign on check than check will satisfactory in organization
bank else it reward back to worker. At some point organization slice 100 to 500
rupees from worker records and gives addition of 10% after at regular intervals.
3.13.2 Accounts keeping
Debit Credit
21
and their competitor strategy. If you collect this data than you easily can marketing
survey about our company product.
22
Critical Analysis
There is no proper leave (holiday) system for managers in the industry.
Departmental communication is also not through well-established system.
This examination is mentioned on my own objective fact and discourse with staff
amid my temporary job. As indicated by my study program, I have learnt that Human
Resource and Administration division assumes a key part in an association. This
division set objectives and goals of the association and set up criteria, routines,
strategies to accomplish these objectives. Be that as it may, the Asia ghee factory is
absence of this division in its legitimate structure. Its administration considers the HR
exercises as administrator and HR division and HR primary center is on enlistment,
determination, pay, and assessment. That is the reason there is no qualified,
proficient administrator supervisor. The HR director is additionally given additional
obligation of organization and HR chief because of its great working notoriety. That
administrator for the most part centers his consideration representative's
remuneration, enrollment choice and assessment. He is likewise exceptionally
touchy for staff promptness and stays on round after some an opportunity to check
the working of representatives.
Then again in light of absence of this division, representatives are very little fulfilled
by the business. Amid my stay there, I saw that there were three divisions (HR office,
Administration office and showcasing and deals office) controlled by single chief Mr.
Arshad Account. Be that as it may, because of unemployment they need to do work.
23
Conclusion
In my point of view, the internal setup and working pattern is not enough well
developed regarding to the management. There is lack of some management
functions like planning, organizing, leading and controlling. This sort of thing comes
in strategic planning. So, as a whole company should focus on strategic planning in
which all these things come. But to the external environment, the company has well
reputed image in the public. It seems to be working well according to the market
situation. It had captured a large volume of market share. One good thing is that they
know how to make and retain customers according to market trend. So, they listen
customers complains and solved them on priority basis. They believe in quality not
quantity. Company is very much conscious about the satisfaction of the customers
and their quality product. All the staff of the company is also very cooperative to the
customer and work with coordination for better quality.
24
References
Akhter, M. (2015). Accountant. (Abdulwahab, Interviewer)
Ismael, U. (n.d.). TQM analysis of Asia ghee mill. Retrieved 2015, from Slideshare:
http://www.slideshare.net/udaspa/tqm-strategy-apply-on-assia-ghee-mill-
bwp?from_action=save
Javed, M. I. (2015). channel. (A. wahab, Interviewer)
25
Appendix A: Internship Weekly Reports
26
\1st Weekly Internship Report/
Introduction of company
Work with supervisor to make questionnaire for two candidates and check their
answers.
Account files exchange and in second half there was a cricket match
27
\2nd Week Internship Report/
Factory Visit
28
\3rd Week Internship Report/
29
\4th Weekly Internship Report/
30
\5th Week Internship Report/
31
\6th Week Internship Report/
32
Appendix B: Evaluation Form
33
Appendix C: Internship Letter
34
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