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From left, James Lind of Pinkwood
Ltd., Ryan Armstrong of Greenboro
Homes and Richard Dettbarn of
Pinkwood under some I-joists.
From Page I1
PINK:
Charity
In many cases, it’s “better
that what is out there, he says,
adding it doesn’t cost any more
money than untreated engi-
neered floor systems.
“That’s the really big thing
right now in this economy, not
having to charge more for it,”
says Lind. “People are getting
safer, healthier homes with no
additional cost.”
Pink also happens to be the
colour associated with the Ca-
nadian Breast Cancer Founda-
tion’s fundraising efforts, with
which Pinkwood has built a
partnership.
“We wanted to make a dif-
ference in the community and
we can’t think of a better way
to raise awareness for a great
cause than with an eye-catch-
ing product and by sharing our
proceeds with the Canadian
Breast Cancer Foundation.
Pinkwood will be contribut-
ing one cent from every foot
of product it sells to support
the search for a cure for breast
cancer.
“We were delighted when
Pinkwood approached us,”
says Heidi Bedard, vice-presi-
dent of business development
for the foundation. “The visual
effect of their pink floor prod-
uct is terrific, and the aware-
ness this product will bring the
foundation is phenomenal.”
Ryan Armstrong, director
of operations for Greenboro
Homes, says Pinkwood is a
perfect fit for the company.
NEW HOMES Saturday, October 2, 2010 I3
PUT YOUR COAT ON
An innovative coating put onto tamination in homes is associated neered products are exposed to
the I-joists provides protection with an increase of serious health moisture in the form of snow
from mould, moisture, and fire: issues ranging from allergy symp- or rain. The pink coating on the
n Fire resistance — The coating toms to severe respiratory dam- I-joists encapsulates the wood
contains specialized fire retar- ages. The pink coating prevents components helping to repel
dants designed to reduce the the growth of mould making the water in order to protect the
chance of a fire starting and to home healthier and safer. structural integrity of the product
slow the burn if a fire does start. n Moisture resistance — During during construction.
n Mould resistance — Mould con- the construction process, engi- — Marty Hope
DID YoU
KNoW?
Pinkwood Ltd.
opened its doors
in May.
Both president
James Lind and
CEO Richard
Dettbarn were
previously part
of the manage-
ment team at
Nascor Ltd. which
became insol-
vent and closed
operations in May,
2009. According
to Lind, he and
Dettbarn were
approached by
HSBC to see if
they were inter-
ested in repur-
chasing some of
Nascor’s assets.
They eventually
Photos courtesy, Pinkwood purchased the
Local homebuilders are beginning to use the Pinkwood product to construct houses. technology for
I-joists as well
“Our goal at Greenboro is to as the equip-
build homes that owners will ment required to
be proud of, which includes produce them.
building with the best materi- The company
als to provide homeowners is located at 36
with a strong, stable and se- Industry Way S.E.
cure home,” he says. “Using in Calgary.
Pinkwood is another way that
we will continue to achieve a
greater standard of excellence
in our homes.”
As the housing industry pre-
pares for the introduction of a
new building code, the timing
couldn’t have been better for
Pinkwood, says Lind.
“There is a lot of interest
in the fire resistance aspect.
Flame spread research we’ve
done shows that Pinkwood
will slow the ignition time of a
burn, giving people that much The company is donating one cent from every foot of product
more time to get out,” he says. it sells to support the search for a cure for breast cancer.