Bisleri Water

PROJECT REPORT 2015-
2016
A Study
On
Consumer Behavior towards
“DRINKING WATER WITH REFERENCE TO BISLERI”
PROJECT REPORT SUBMITTED FOR THE PARTIAL FULFILMENT

OF THE DEGREE
Submitted by
M.SUVEDHA
(REG:165014032)
Under the guidance of

MISS.RADHA M.Com,MBA.
ST.JOSEPH’S Degree College,

KURNOOL
2016-2019
DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE
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PROJECT GUIDE CERTIFICATE
Ms. M.SUVEDHA a student of final B.B.M of ST.JOSEPH’S Degree

college, KurnooL. In partial fulfillment for the award of degree of
Bachelor of Business Management has done her project entitled
“DRINKING WATER WITH REFERENCE TO BISLERI”.
All the details collected and furnished by her are true and original to my
knowledge.
Place:
Date:

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GUIDE CERTIFICATE
M.SUVEDHA Final year B.B.M student of ST.JOSEPH’S Degree college
Kurnool, In partial fulfillment for the award of Bachelor of Business
Management has done this project entitle “DRINKING WATER WITH
REFERENCE TO BISLERI”under my guidance.
All details are collected by and furnished by him are true and original
to my Knowledge.
Place: Kurnool
Date:

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ACKNOWLEDGEMENT
I express my heartfull and sincere thanks to

MISS.PARVATHI, Principal, ST.JOSEPH’S Degree College, Kurnool for
the excellent inspiration provided.
I also thank all the lecturers of the management

department for their valuable suggestions and continuous encouragement and
full support for completing this project.
I express my spontaneous gratitude to my Project guide .
MISS.RADHA M.Com,MBA. Lecturer in ManagementStudies for

her suggestions.
I express my great thankful to other faculty members department of

commerce & management.
A large number of individuals contributed directly in bringing
out this project. I am thankful to all of them for their help and
encouragement.

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. M.SUVEDHA (B.B.A)
CONTENTS
CHAPTER-1 INTRODUCTION
CHAPTER-2 COMPANY PROFILE
CHAPTER-3 CONSUMER SATISFACTION
CHAPTER-4 RESEARCH DESIGN
OBJECTIVES
RESEASRCH METHODOLOGY
LIMITATIONS
CHAPTER-5 DATA ANALYSIS
&s
INTERPRITATIONS
CHAPTER-6 FINDINGS AND SUGGESTIONS
CHAPTER-7 ANNEXURE
QUESTIONNAIRE
BIBILOGRAPHY

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Bisleri Ltd.
Founded 1965
Headquarters Mumbai, India
Felice Bisleri (founder)

sKey people Ramesh J. Chauhan (Chairman Bisleri
International Pvt.Ltd.)
Products bottled water
Parent Parle Bisleri Ltd
Website Official Website

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ABOUT
ter has killed more people than any war.
Water is so scarce in the deserts of Rajasthan that the

villagers hire private guards to secure their wells from water thieves.
the wettest places in India also faces water scarcity, since

most of the rain water drains down to the valleys.
of the wastewater is discharged into rivers and streams without any treatment

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Human beings can stay alive for more

than a month without food, but only for a week without water!
one in three people in every continent.
y 97 percent of the water found on earth,

is salty or otherwise undrinkable.
is more fresh water in the atmosphere

than in all of the rivers on the planet combined

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Water is the most common substance found

on earth.
Producing an average-sized Sunday newspaper requires about 150

gallons of water.
Of all the water that enters each urban

household, about 95 percent ends up down the drain.

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It takes more than ten gallons of water to

produce one slice of bread.
Overtton t-shi

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COMPANY PROFILE
Mineral water under the name ‘Bisleri’ was first introduced in

Mumbai glass in two varieties – bubbly & still in 1965 by Bisleri Ltd., a
company of Italian origin. This company was started by Signor felice
Bisleri who first brought the idea of selling bottled water in Indsia.
Parle bought over Bisleri (India) Ltd. In 1969 & started bottling
Mineral water in glass under the brand name “Bisleri”. Later Parle
switched over to PVC non-returnable bottles & finally advanced to PET
containers.
Since 1995 Mr. Ramesh. J. Chauhan has started expanding Bisleri

operation substantially and the turn over has multiplied more than 20
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times over a period of 10 years and the average growth rate has been
around 40% over this period. Presently we have 8 plants & 1 growth rate
has been around 40% over this period. Presently we have 8 plants & 11
franchises all over India. We have our presences covering the entire span of
India. In our future ventures we look to put up four more plants in
06-07.We command a 60% market share of the organized marked.
Overwhelming popularity of Bisleri’ & the fact that we pioneered bottled
water in India, has made us synonymous to Mineral water & a household
name .When you think of bottled water, you think Bisleri.
We at Bisleri value our customers & therefore have developed 8

unique pack sizes to suit the need of every individual. We are presenting
25ml cips, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-retureable
packs & 5L, 20L which are the returnable packs. Till date the India
consumer has been offered Bisleri water, however in our effort to bring to
you something refreshingly new, we hae introduced Bisleri Nature
mountain Water – water brought to you from the foothills of the
mountains situated in Himachal Pradesh. Hence our product range now
comprises of two variants : Bisleri with added minerals & Bisleri Mountain
warter.
It is our commitment to offer every Indian pure & clean drinking

Water. Bisleri Water is put through multiple stages of purification,ozonised
& finally packed for consumption. Rigorous Reasearch&Development
stringent quality controls have made us a market leader in the bottled
water segment. Strict hygiene conditions are maintained in all plants.
In our endeaour to maintain strict quality controls each unit

purchases performs & caps only from proved vendors. We produce our

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own bottles in – house. We have recently produced the latest world class
state of the art machineries that puts us at par with international standards.
This has not only helped us improve packaging quality but has also
reduced raw material wastage & doubled production capacity. You can be
rest assured that you are drinking safe & pure water when you consume
Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the sweet taste of
Purity !
We,at Bisleri value our customer & therefore have developed 8

unique pack sizes to suit the need of every individual recently. We are
present in 250ml cups,250ml bottles, 500ml, 1L, 5L,2L which are the non-
returnable packs & 5L, 20L which are the returable packs.
BISLERI WITH ADDED MINERALS :

Bisleri mineral water contains minerals such as magnesium sulphate
and potassium bicarbonate which are essential minerals for healthy living.
They not only maintain the pH balance of the body but help in keeping
you fit and energetic at all times.
BISLERI MOUNTAIN WATER :

Bisleri Natural Mountain emanates from a natural spring, located in
Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges.
Lauded as today’s fountain of youth, Bisleri natural Mountain water
resonates with the energy and vibrancy capable of taking you bake to
Nature. Bisleri Nature water is bottled in its two plants in Uttaranchal and
Himachal Pradesh and is available in six different pack sizes of 250ml,
500ml, 1 litre, 1.5 litre anf 5 litres.
RESEARCH AND DEVELOPMENT :

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Rigorous Research and Development and stringent quality controls

have made us market leaders in the bottled water segment. Bisleri has
always been committed to offering every Indian pure and clean drinking
water. Hence Bisleri water is put through multiple stages of purification,
ionisation and is hygienically packed for final consumption.
To maintain strict quality control in every unit, we not only purchase

caps from approved vendors, we also manufacture our own bottles, in-
house. To be at par with International Standards, we have recently
procured the latest state-of-the-art machinery which has not only helped
us improve packaging quality but has also reduced raw material wastage
and double production capacity.
You can rest assured that your are drinking safe and pure water
when you consume Bisleri. Bisleri is free of impurities and is 100% safe.
Enjoy the sweet taste of Purity!
BISLERI TODAY:
The Indian consumer today enjoys the sweet and pure taste of Bisleri
mineral water. However in an effort to offer something special to out loyal
consumers we have recently introduced Bisleri Natural Mountain water –
water brought to you from the foothills of the mountain situated in
Himachal Pradesh. This newly launched offering has widened our product
range to two variants; Bisleri with added minerals and Bisleri Mountain
Water.
VISION:
Our vision is to be the dominant player in the branded water
business where the second player is less than 20% of our business.
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MISSION:
We are in the business to serve the customer. He is the most
important. He is the only one who pays. He deserve the best quality and
presentation at a worth of the price. We must have world class quality, at
the lowest production & distribution cost. This must will make us an
unbeatable leader, and will have satisfied loyal cu7stomers.
CORE VALUES:
Integrity, Leadership, Teamwork, Co-operation, Quality, Passion,
Operrness & Transparency.

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why is water important?
Water is more than 75% of our body weight. It plays a major role in
almost all the metabolic functions like blood circulation, digestion,
excretion, temperature regulation etc.
For normal functioning of our body systems, our drinking water

should contain the right proportion of packaged drinks and no toxic
material or pathogens.
In fact, inadequate intake of our water is a vital fluid for our body
functions and no other fluid can replace it.
How much is enough?

We should consume about eight glasses (250ml) or more of water
every day.
Why bottled water”

This brings us to the fact that we cannot ignore the quality of water
we drink. When we are outside, or drinking water straight from the source,
we can never be too sure about it purity. Bottled water therefore is the best
way to ensure your safety.
Why harm can impure water do?

The impurities in water can cause Cholera, Kidney, Damage, Various
skin diseases and other Gastro – intestinal disorders. Due to increasing
water pollution, fresh water resources are shrinking.

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The water provided by the Municipality is not safe and pure. Mere
supply of water is not sufficient.
Safe and pure drinking water supply is what required.
In most of the houses, boiling and filtering water has become routine
and compulsory.
In the rect years, even while going on journey, in hotels, during

occasions etc, buying bottled water has increased country wide.
The water contained in those bottles and puches is called “Natural

Packaged Mineral Water” and also mostly known as Packaged Drinking
water”.
It is simply the water from an under ground source purified to some

extent so that some of the heavy elements in that are reduced or removed.
During bottled water has become a trivial habit in many people’s

lives. Bottled water may even be necessary, for instance in case of
temporary tap water contamination. Whatever the reasons, the trend
towards consuming bottled water will keep increasing in the coming years.
The above reasons gave Aprajitha Agencies an ample opportunity

to serve the growing need of Kurnool City by proudly introducing their
product BISLERI.

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OBJECTIVES
 To know why and when consumers make their purchase decisions

with regards to mineral water.
 To study the opinion of the consumers whether mineral water is

good or not from health point of view.
 To know the consumers brand preference.
 To know the factors that influence the Consumers to purchase

mineral water.
 To study the market situation like brand awareness competition

among various brands in mineral water.
 To study the consumers attitude regarding price, packing and purity

of mineral water.
 To study the modifications or suggestions that the consumers

suggest for the improvement of the product.
 To study the opinion of consumers regarding mineral water

consumption taking into accounts our Indian Economic conditions.

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RESEARCH METHODOLOGY
Research is a systematized effort to gain new knowledge in other

words research is careful investigation or enquiry through search for new
feets in any branch of knowledge.
Redrran and mory, research as a “Systematized Effort to gain new

knowledge”.
Data Sources
1. Primary data
2. Secondary data.
DATA SOURCE:
Primary data refers to the data collected by the researcher on his
own which is the first band information and is more relevant. The normal
procedure is to interview some people individually or in groups. For this
study, respondents were given well-structured QUESTIONNARIE, with
closed as well as open – ended questions.
The first section of the questionnaire was prepared in order to ask

the respondents about their personal details like name, gender, occupation
and so on. The second section of the questionnaire was related to actual
study asking respondents about the details of MOBILE / WLL they use.
SECONDARY DATA:
Secondary data refers to the collection of already processed data
available the researcher through various sources like newspapers, journals,
magazines, reference books, internet etc.
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SAMPLING:
A sample size of 100 has been chosen for the project study. The
sample choice is quite a comprehensive one as it has respondents from all
walks of life. The respondents are of gender, varied income groups and so
on, but all are residents of KURNOOL CITY.
SAMPLE PROCEDURE:
Sample random sampling method has been adopted for the study. In
random sampling each element of the population has an equal chance for
being selected for the sample.
INSTRUMENTS USED:
A questionnaire has been developed with an in-depth interview with

a few Mobile / WLL consumers. The questions are structured and
alternatives are provided for each question. The questions are simple and
direct so that the respondents can figure them out easily.

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LIMITATIONS
Through every effort has been to make the project study

comprehensive , there have been limitations like.
 The study restricts to KURNOOL CITY.
 Time has been another constraint.
 The study has been centered to only 100 customers rather than
millions of customers around the nation.
 The study is based on the response of the respondents and is

assumed that they are honest in their response.
 The methods used in this project are random sampling method and
results obtained mat not be fully accurate ajnd believable.
 Some of the customers were indifferent to answer some of the

questions in the questionnaire. This might make the data incomplete
and hence may not be accurate.

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CUSTOMER SATISFACTION
Today in the customer driven economy, all firms are engaged in a rat
race to attract customers and build a long term relationship with their loyal
customer. The key to customer loyalty is through customer satisfaction.
A satisfied customer will act as a spokes person of the company’s

product and bring in more buyers. There is also a high correlation between
loyalty and profitability. There is the pareto principle or te 80/20 rule. It
says that 80 percent of one thing comes from 20 percent of another.
That is to stay a small percentage of loyal customers will lend a large

weight to the company’s sales. So, marketers have to ensure customers
values satisfaction. For this, they have to ensure.
 Products are developed to meet customer requirements.
 Brands are positioned so as to convey DISTINCTIVENESS.
 Communications are used to convey consumers to experience that

goes on using “Value” added product.
 Delivery to reinforce the promptness in main available to the

consumers a “Value Added” productr.
 Relationships are built to offer lifetime customer value to enable the

customer to experience “Value Satisfaction”.

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All the efforts of the marketers at trying to understanding buying

motives, organizing buying behaviors and working out suitable
promotional strategy to suit the consumer behaviour is to ensure costumer
satisfaction.
In today’s competitive environment, where companies are adopting

various methods to woo the prospective consumers, marketers have to
make all efforts to understand all the complexities, which go into the
buying behaviour and grame marketing programmes suitable to the target
market.

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RESPONDENTS USING
MINERAL WATER
PERCENTAGE OF
RESPONDENTS SUBSCRIBERS
SUBSCRIBERS
YES 40 80%
NO 10 20%
TOTAL 50 100%
From the 100% respondents being surveyed, it is found that 80% of
Respondents are the users of Mineral Water. 20% of the Respondents are
Not using. From the above details we can say that there is an ample
opportunity for the mineral water business to grow in the years to come.

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USING
MINERAL WATER

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PREFERENCE OF MINERAL
WATER
NUMBER OF PERCENTAGE OF
REASONS
RESPONDENTS RESPONDENTS
Regularly 11 22%
During Journey 10 20%
Occasion 12 24%
Non Availability of
17 34%
Municipality Water
TOTAL 50 100%
From the above table it is found that 22% of the respondents prefer
Mineral Water due regularly. 20% of the respondents prefer during
journey. 24% of the respondents of occasion. 34% of the respondents due to
the Non-Availability of Municipal Water.
Data Source : Questionnaire

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PREFERENCE OF MINERAL
WATER

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REASONS FOR PREFERENCE
NUMBERS OF PRECENTAGE OF
REASONS
RESPONDENTS RESPONDENT
Health concern 25 50 %
Necessity 12 24 %
Occassion 5 10 %
Others 8 16%
TOTAL 50 100%
From the above it is found that 56% of the respondents prefer
Mineral Water for Health concern. 24% of the respondents prefer because
of necessity. 10% of the respondents prefer at times of Occasions. 16% of
the respondents prefer for other reasons.
Date Source : Questionnaire

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REASONS FOR PREFERENCE

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SOURCE OF AWARENESS
SOURCE
T.V 20 40%
Friend & Relatives 20 40%
Newspaper 5 10%
Shopkeepers 5 10%
TOTAL 50 100%
From the 100 respondents being surveyed, it is found that 40% of
them are aware of BISLERI through T.V. 40% them are aware of BISLERI
through Friends & relatives. 10% of them are aware of BISLERI through
Newspapers. 10% of them are aware of BISLERI through Shopkeepers.

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SOURCE OF AWARENESS

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FACTORS INFLUENCING PURCHASE
FACTORS
Purity 22 44%
Price 18 36%
Accessibility 5 10%
Brand Image 5 10%
TOTAL 50 100%
From the 100 respondents it is found that 44% of the respondents
prefer BISLERI because of purity 36% of the respondents prefer BISLERI
because of its reasonable 10% of the respondents prefer BISLERI because of
Accessibility 10% of the respondents prefer BISLERI because of Brand
Image factors such as necessity safe side of health and so on.

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FACTORS INFLUENCING PURCHASE

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OPINION ABOUT PRICING
OPINION OF PRICING
Highly Satisfied 25 50%
Moderate Satisfied 8 16%
Satisfied 10 20%
Not Satisfied 7 14%
TOTAL 50 100%
From the 100 respondents it is found that 50% of them feel the price
Highly satisfied 16% of them feel the price is Moderate satisfied 20% of
them feel the price is satisfied. 14% of them feel the price is not satisfied.

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OPINION ABOUT PRICING

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QUALITY OF BISLERI
OPINION OF PRICING
Satisfied 10 20%
Not Satisfied 5 10%
TOTAL 50 100%
From the 100 respondents surveyed with quality of Bisleri 40% of the
respondents are highly satisfied. 30% of the respondents have moderate
satisfaction, 20% of them respondents feel that quality is satisfied. 10% of
the respondents are non-satisfied

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QUALITY OF BISLERI

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QUANTITIES OF PURCHASING OF
LTRS BOTTLES OF BISLERI
DIFF. LTRS NUMBER OF PERCENTAGE OF

PURCHASING RESPONDENTS RESPONDENTS
5 LITERS 7 14%
2 LITERS 11 22%
1 LITERS 18 36%
500ML 9 18%
250ML 5 10%
TOTAL 50 100%
Out of the 100 respondents surveyed. It is found that 14% of them
are using 5ltrs and 22% of them are using 2ltrs and 36% of them are using
1ltrs and 18% of them are using 500ml and 10% of them are using 250ml
bottles
data Source : Questionnaire

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QUANTITIES OF PURCHASING OF
LTRS BOTTLES OF BISLERI

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AVAILABILITY OF BISLERI
CONSIDERATION
Satisfied 5 10%
Not Satisfied 2 4%
TOTAL 50 100%
Out of the 100 respondents surveyed 70% of the respondents are of

highly satisfied with the availability. 16% of them respondents have
moderate satisfaction 10% of them are satisfied. 4% of the respondents are
not satisfied with the availability of bisleri.

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AVAILABILITY OF BISLERI

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OPINION ABOUT PROMOTIONAL

ACTIVITIES
OPINION OF PRICING
Satisfied 12 24%
Not Satisfied 3 6%
TOTAL 50 100%
Out of the 100 respondents surveyed 40% of the respondents are

highly satisfied with the promotional activities. 30% of the respondents are
moderately satisfied and 24% of them are satisfied and where as only 6% of
the respondents are not satisfied.

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OPINION ABOUT PROMOTIONAL

ACTIVITIES

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ADVERTISMENT OF BISLERI
CONSIDERATION
Satisfied 7 14%
Not Satisfied 5 10%
TOTAL 50 100%
Out of the 100 respondents surveyed 50% are highly satisfied with
the advertisement ;moderate satisfaction can be seen among the 26% ,
14%of the respondent are satisfied and 10%of then are totally not satisfied
with advertisements of bisleri.

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ADVERTISMENT OF BISLERI

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HEALTH POINT OF VIEW
OPINION
YES 43 86%
NO 7 14%
TOTAL 50 100%
Out of the 100 respondents survived, It is found that 86% of them
feel that MINERAL WATER is good from health point of view. 14% of
them feel that MINERAL WATER is not absolutely good from health point
of view.

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HEALTH POINT OF VIEW

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SWOT ANALYSIS
The overall evaluation of a company’s strengths, weakness,

opportunities and threats is called SWOT analysis.
STRENGTH
 Market potential is very high and simply unimaginable.
 Even rural areas are giving sufficient sales.
 Low seasonal fluctuations in sales.
 Less working capital required for the firm.
 Once the brand attains popularity, sales increase automatically.
 Prevalling market terms are cash.
 The biggest advantage of Mineral Water business is the availability

of the only raw material – water, which is plenty and free of cost.
 Poor quality of water supplied by local municipality is forcing

people to option for mineral water, increasing the market share.
 Poor quality of water is available in some areas like fluoride affected,

excess iron etc.

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 Marketing is very easy and simple, provided manufacturer operates

in right segment, which includes bottles, pouches, bubbletops, etc.
WEAKN ESS
 Large distribution network is required.
 Low Profile (image)
 Advertising is essential to push the brand to make it highly

successful.
 Necessary to invest in high distribution set up.
OPPORTUNITIES
 One can sell in bottles and pouches for increased margins and
concentrate in a particular area to maximize profits.
 The increasing awareness of Packed Drinking Water even among

uneducated.
THREATS
 Increasing growth of duplicate brands. The terms MINERAL
WATER is misleading.
 The reason is contents of minerals in such bottles have no standards.

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 There exists mere competition between Regional & National brands

and among themselves.
FINDINGS
1. From the survey conducted, it is found that consumers belong to

Different occupations are using Mineral Water.
2. From the survey I have conducted in Kurnool city, it is found that a

majority of the respondents are male and the rest are Female.
3. From the study conducted, it is clear that consumer’s main reason

“Why they have option for Mineral Water is” Necessity, growing
standard of living, Fashion, awareness and growing competition”.
4. From the survey, we come to know that price and services are
considered as the major factors for option to a Particular Brand.
5. From the study we come to know that other brands like AQUA
FINA, KINLEY are mostly preferred by consumers.
6. From the study we come to know that most of the consumers feel the
prices are reasonable.
7. From the survey conducted most of the consumers feel that

unreliability and irregular supply of municipal water them sift to the
concept of “Mineral Water”.
8. The survey reveals the awareness of consumers towards “Mineral

Water” which is a very good opportunity for the manufactures.

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9. The survey predict the growing need of “Mineral Water” in the

coming days and also the level of competition to be faced.
SUGGESTIONS
1. Improve the promotional activities.
2. Maintain the reasonable prices.
3. More advertising of the product is needed.
4. Improve awareness among people about the importance of
MINERAL WATER.
5. Save the product from duplication.
6. Maintain the same taste and quality.
7. Spread the distribution network to some more areas.
8. To make a good health.
9. Safety the packing.
10. To maintain good quality.
11. More taste of water.
12. People can change them decision mineral water drinking.
13. Any where availability of Bisleri.
14. Almost all using the mineral water.

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15. They do use people the mineral water is anything.
16. To decrease the ordinary branded mineral water.
QUESTIONNAIRE
Hello, this is P.CHANDRAKANTH I

am pursuing final BBM st. Joseph’s Degree jeans” kindly co-
operate with me by filling this Questionnaire College I am doing a
Consumer Behavior towards
“DRINKING WATER WITH REFERENCE TO BISLERI
Name : Age : [ ]
Gender : Male : [ ] Female [ ]
Occupation :
1) Do you consume mineral water? [ ]

(A) Yes (B) No
2) When do you prefer mineral water? [ ]

(A) III Health (B) During Journey
(C) Occasions (D) Non-Availability or Municipal Water
3) Why mineral water is preferred to ordinary drinking water? [ ]

(A) Health Concern (B) Necessity
(C) Occasion (D) Others
4) How did you come to know about “BISLERI”? [ ]

(A) Television (B) Friends and Relative
(C) News Paper (D) Shop-Keeper

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5) The main factor that influences you to prefer “BISLERI”? [ ]

(A) Purity (B) Price
(C) Accessibility (D) Brand Image
6) Are you satisfied with price of “BISLERI” [

]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
7) Are you satisfied with quality of “BISLERI”? [ ]
8) Are you satisfied with availability of “BISLERI”? [

]
9) Are you satisfied with promotional activities “BISLERI”? [ ]

10) Are you satisfied with the advertisement of “BISLERI”? [

]
11) Any Valuable Suggestions Regarding improvement of product.

____________________________________________________________
____________________________________________________________
____________________________________________________________

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____________________________________________________________
____________________________________________________________

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BIBLIOGRAPHY
CONSUMER BEHAVIOUR - SUJAR. NAIR
COMPANY PROFILE - www.jetpac-india.com
Website : www.bisleri.com

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PROJECT REPORT 2015-

PROJECT REPORT SUBMITTED FOR THE PARTIAL FULFILMENT

Under the guidance of

ST.JOSEPH’S Degree College,

PROJECT GUIDE CERTIFICATE

Ms. M.SUVEDHA a student of final B.B.M of ST.JOSEPH’S Degree

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

I express my heartfull and sincere thanks to

I also thank all the lecturers of the management

MISS.RADHA M.Com,MBA. Lecturer in ManagementStudies for

I express my great thankful to other faculty members department of

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

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Headquarters Mumbai, India

Felice Bisleri (founder)

Products bottled water

Parent Parle Bisleri Ltd

Website Official Website

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

ter has killed more people than any war.

Water is so scarce in the deserts of Rajasthan that the

the wettest places in India also faces water scarcity, since

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

Human beings can stay alive for more

one in three people in every continent.

y 97 percent of the water found on earth,

is more fresh water in the atmosphere

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Water is the most common substance found

Producing an average-sized Sunday newspaper requires about 150

Of all the water that enters each urban

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

It takes more than ten gallons of water to

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Mineral water under the name ‘Bisleri’ was first introduced in

Since 1995 Mr. Ramesh. J. Chauhan has started expanding Bisleri

We at Bisleri value our customers & therefore have developed 8

It is our commitment to offer every Indian pure & clean drinking

In our endeaour to maintain strict quality controls each unit

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We,at Bisleri value our customer & therefore have developed 8

BISLERI WITH ADDED MINERALS :

BISLERI MOUNTAIN WATER :

RESEARCH AND DEVELOPMENT :

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Rigorous Research and Development and stringent quality controls

To maintain strict quality control in every unit, we not only purchase

DEPT OF COMMERCE & MANAGEMENT ST.JOSEPH’S DEGREE

why is water important?

For normal functioning of our body systems, our drinking water

How much is enough?

Why bottled water”

Why harm can impure water do?

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Safe and pure drinking water supply is what required.

In the rect years, even while going on journey, in hotels, during

The water contained in those bottles and puches is called “Natural

It is simply the water from an under ground source purified to some

During bottled water has become a trivial habit in many people’s

The above reasons gave Aprajitha Agencies an ample opportunity