Emerald Group 2017 - Case Studies OCLC Numbers Record Control Number

Emerald Group 2017 - Case Studies
OCLC Numbers
Record Control Number
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Title
A city's desert :
A new approach to China :
A new mission statement for the MBC Corporation
A tale of two turnarounds at EDS :
Argentina currency peg and fiscal reforms.
Arthur Andersen.
At Ford, turnaround is job one
Back Office Cooperative
Balancing access with accuracy for infant HIV diagnostics in Tanzania.
Bel Brand :
BHP Billiton :
Blockbuster Entertainment Corp. :
Boeing and Airbus :
Career transfer and development at UPS
The case of the missing time
Citigroup's shareholder tango in Brazil.
Coca-Cola Amatil :
Colfax Corporation :
Creating a culture of empowerment and accountability at St. Martin de Porres High School.
Culture and compensation :
Customer focus at Neiman Marcus :
Dream Big Academy Charter School.
Elan Corporation turnaround
Enterprise Rent-A-Car
Fel-Pro (A) :
Finance department restructuring at the Field Museum
From low cost to global leadership :
Gil Mandelzis and Traiana :
Google and the government of China :
Growing big while staying small :
Growing managers :
The Harilela Enterprises :
Ireland :
Iridium Global Satellite Phone System :
Keddeg Company
Launching the shuttle by United
Leading corporate renewal :
LEGO® Friends :
Look before you leap.
Magid Glove and Safety Manufacturing Co.
Managing foreign exchange risk :
Mary Kay Inc. :
Orangia Highways.
Parmalat USA turnaround
Polaris Industries Inc.
Porsche, Volkswagen, and CSX :
Reawakening the world's most famous office building :
Roche and Tamiflu® :
Rufus Rivers and career choices in private equity and venture capital finance
Satellite radio :
Scott Family Enterprises.
The Cradle Society.
The environmental entrepreneur
The Oberman Family and Omeda Communications, Inc.
The San Diego City schools :
The Schneirocksie Corporation
Unintended acceleration :
UPS Supply Chain Solutions
Venita Fields :
Wal-Mart :
Wal-Mart's Katrina aid
Washington Mutual.
Wawa :
Weston Nurseries, Inc.
Winn-Dixie Stores in 2005.
Yaowawit School Kapong
3M ESPE AG :
A city's desert :
A tale of two hedge funds :
A&D High Tech.
A&D High Tech.
A.1. Steak Sauce :
Air France internet marketing :
AMG, Inc. & Forsythe Solutions :
Analyzing low patient satisfaction at Herzog Memorial Hospital
Apple Computer, Inc. :
Arbor City Community Foundation.
Arbor City Community Foundation.
Arbor City Community Foundation :
Ariba Implementation at MED-X :
Arthur Andersen.
Arthur Andersen.
Asahi's single-brand strategy
Aspire Inc. :
AstraZeneca, Prilosec, and Nexium :
AstraZeneca, Prilosec, and Nexium :
Atari :
B&K Distributors :
Back to school :
Balancing access with accuracy for infant HIV diagnostics in Tanzania.
BAT case :
Bayer and Millennium Pharmaceuticals :
Bed Bath & Beyond :
Betting on failure :
Blockbuster video
Body scans and bottlenecks :
BP's office of the chief technology officer.
BP's office of the chief technology officer.
Business as unusual :
California power crisis
Cancer Health Alliance of metropolitan Chicago :
Career Central Corp. :
Carolina Lunker Sauce
Carvajal, S.A. :
CDK Digital Marketing :
CDW Corp. 2002
Cerberus and the U.S. auto industry
Change without compromise.
Change without compromise.
Chicago Public Education Fund.
Chicago Public Education Fund.
Cisco Systems :
Citigroup's shareholder tango in Brazil.
Clemens Family Corporation.
Clothes 'R' Us point-of-sale initiative :
Commonwealth Edison :
Conseco Senior Health Insurance :
Conseco :
Convertible bonds of Countrywide Financial Corporation
Corporate governance at Martha Stewart Living Omnimedia :
Creating a culture of empowerment and accountability at St. Martin de Porres High School.
Creating a family business :
Credit solicitations as market experiments in the U.S. credit card industry
Crestor
The crisis at Encyclopædia Britannica
CRU computer rentals
d.light Design :
Danaka Corporation :
Danaka Corporation :
Diskit Khartsan Ltd. in 2013 :
Disney crisis exercise
Doug Cook :
Doug Cook :
Doug Cook :
Dragon Soup and earnings management.
Dragon Soup and earnings management.
Dream Big Academy Charter School.
Driving strategic change at the Junior League.
Driving strategic change at the Junior League.
Dry Goods
DuPont Tyvek® :
DuPont-NASCAR marketing
Educational Technology Corp. :
Eli Lilly :
Eli Lilly :
Enbrel :
Energy Gel :
Entrepreneurial sales strategies :
Eurotunnel versus the ferries
Excel Logistics Services
Extraordinary Value Partners, LLC
Families, fortunes, and footwear :
Fel-Pro.
Fighting childhood pneumonia in Uganda
Financial and environmental impact analysis of sustainable retrofitting
Fiserv takes on the e-billing market :
Flying J :
Focus on diamond retailing :
Forecasting denosumab
Freedom Communications, Inc :
Freeport-McMoRan :
From banker to baker :
Fueling sales at EuroPet
Gaming the gamers :
Genzyme :
Genzyme :
Germany's Bundesliga :
Golden opportunity :
Good Capital and Better World Books.
Good Capital and Better World Books.
Green Fields Investments :
Grupo Pao de Acucar
H.J. Heinz M&A
Harley-Davidson :
Hemisphere Development LLC :
High-speed rail in Portugal
Hip to be Square :
Hohner Musikinstrumente GmbH & Co. KG :
Hollywood rules
Hotel Perennial
HP product variety management
HP :
Illinois Superconductor Corp. :
Infant HIV diagnostics :
Innovation at One Acre Fund :
Innovation in government :
Investment banking in 2008.
Investment banking in 2008.
Invisalign :
It's a new day :
Jonathan Miller :
Joyoung Soymilk Maker :
Keddeg Company.
Keddeg Company.
Keurig At Home :
Keurig :
Key State Blue Cross and Blue Shield Plan :
Kindle Fire :
Kmart, Sears, and ESL :
Kookaburra cricket bats :
Krispy Kreme :
Lean transformation at Global Connect
Leclerc :
London's congestion charge
Loop Capital :
Marketing @ Microsoft :
Marketing the Nissan Micra and Tata Nano using social media
Maru Batting Center :
Mast Kalandar :
Maxxed out :
Maybelline Inc. :
Maytag :
McDonald's, Wendy's, and hedge funds :
MDCM, Inc.
MDCM, Inc.
MedImmune :
MentorMob and the reinvention of learning
Mercedes and the Moose Test.
Mercedes and the Moose Test.
Merck :
Meteor solutions :
Micawber capital :
Michaels craft stores :
Microsoft Corp. :
Microsoft Office :
Microsoft Office :
Milk and money
Mobile C.A.R.E.
Mobile telecommunications :
Modu :
Motorola in the wireless handset market
Motorola wireless data group :
Motorola's Droid 2 :
Movie rental business :
MRT Micro :
The Murugappa Group centuries-old business heritage and tradition
Museum XYZ, major city, USA
Myriad.
Myriad.
Myriad.
Myriad.
NASCAR :
Negotiating for fertilizer
Netflix leading with data :
New York City Audubon Society
M-Pesa and mobile money in Kenya :
Nintendo Co., Inc.
Nokia's supply chain management
Nonmarket action and the International Counter-Money Laundering Act (H.R. 3886)
Nonprofit mergers :
Northlands Ledger.
Northlands Ledger.
Old Spice :
Old Spice :
Omnicom's no-no.
Omnicom's no-no.
One Acre Fund :
Ontela PicDeck.
Ontela PicDeck.
Optimizing flu vaccine planning at NorthShore University HealthSystem
Orangia Highways.
Outsourcing at Office Supply Inc.
PageWell 2.0 :
Pedigree growth strategy.
Pedigree Growth Strategy.
Pedigree vs. Grit :
Penfolds
Pepita Disco PPM :
Polio eradication--within our reach?
The politics of tobacco control :
Positioning the Tata Nano.
Positioning the Tata Nano.
ProSight :
PTC :
Quaker Oats's oatmeal division
Quality Wireless.
Quality Wireless.
Quantitative easing in the great recession
Quintiles IPO
R.J. Reynolds's Dakota cigarette.
Rand McNally :
Recyclers v. Superfund.
Reforming social security around the world
Reintroduce thalidomide?.
Reintroduce thalidomide?.
The return of the loan :
Rockwell Automation :
ROI for a customer relationship management initiative at GST
Royal Reels :
Samsung Electronics :
San Francisco International Airport and Quantum Secure's SAFE for aviation system :
Sara Lee :
Scandal at Société Générale :
Scott Family Enterprises.
Seven-Eleven Japan Co.
Shilling & Smith Acquisition of Xteria Inc. :
Shock to the system :
Should the Ethanol blender's credit be eliminated?
Siemens medical solutions :
Six Sigma quality at Flyrock Tires
Solo Cup in 2007 :
Sony targets laptop consumers in China :
Sony-FIFA partnership marketing program :
Southwest Airlines Flight 1248.
Spiegel Online
Sports in Your Pocket.
Sports in Your Pocket.
Star Machining Services, Inc.
Starbucks :
Steel wars :
Steve & Barry's :
Stihl Incorporated :
Strategic IT transformation at accenture
Stumbling giant :
Subsidies and the global cotton trade
Succession and continuity for Johnson family enterprises.
Succession and continuity for Johnson family enterprises.
Sugar & spice desserts :
Sugar daddy :
Supply chain outsourcing at DB Toys
Survivor scios :
Surya tutoring :
TabletTeach :
Target corporation :
Target Stores :
Tartans in Thailand :
Teach for India :
Teradata data mart consolidation return on investment at GST
Terlato Wines International :
Teuer Furniture.
Teuer Furniture.
The best deal Gillette could get? :
The Cambodian national HIVAIDS program :
The case of Synthroid.
The case of Synthroid.
The changing of the guard :
The changing of the guard :
The Chicago Blackhawks :
The cradle.
The cradle dilemma :
The demise of the Jane Addams Hull House Association :
The future of same-day delivery :
The Hawaiian Airline Industry, 2001-2008
The mother of all (pricing) battles :
The night ministry :
The North Side Children's Agency.
The North Side Children's Agency.
The perils and pitfalls of leading change :
The proposed affiliation of Arbor Vitae and Helping Hand
The right of acquisition :
The search for property :
The Toys "R" Us LBO
The U.S. federal gasoline tax :
The value of flexibility at Global Airlines :
The Volcker Rule :
The Whitney Clinic
Thomson Financial :
ThoughtWorks.
ThoughtWorks.
Through the eyes of a whistle-blower :
TiVo
TiVo :
Trend Micro.
Trend Micro.
Trilogy Corporation :
Triumph of the commons :
ttools.
ttools.
Tupelo Medical :
The U.S. airline industry in 1995
U.S. automotive retailing :
The U.S. credit card industry
U.S. food aid :
Unilever's Mission for Vitality
United Learning.
United Learning.
Universal Display Corporation :
Uptown cigarette
ValuJet Airlines
Verklar Austria
Vioxx :
Washington Mutual.
Weight Solutions Clinic :
West Teleservice
Western-Southern Enterprise
Weston Nurseries, Inc.
Wikipedia in the spotlight
Wild Oats :
Wildcat Capital Investors :
Wills Lifestyle in India
Winn-Dixie Stores in 2005.
Working at workouts :
Wrigley's Eclipse gum :
Xbox One
YouTube, Google, and the rise of internet video
Zimmer :
Zithromax Z-Pak and the "Biaxin BBQ".
Zithromax Z-Pak and the "Biaxin BBQ".
Zoltek
Subtitle
no apples in the Big Apple? (A)
Google and censorship in the Chinese market
the Jordan rules
The Laughing Cow challenge

mining potash
growth strategies for 1995
competitive strategy in the very-large-aircraft market
a bottler recharging growth with energy drinks

designing a Middle East oil and gas distribution system
considering performance and variable pay at SRF Limited

"we report to the client"
a five-generation winning workplace
Computime (Hong Kong) leads through innovation

value is in the eye of the beholder
a case study in cross-cultural negotiations
Starbucks harvests international growth
moving from team member to team leader
an Indian family business in Hong Kong
Celtic Tiger
lost in space?
Selim Bassoul at Middleby Corporation

leveraging competitive advantage
acquiring Nusantara Communications Inc.

direct selling and the challenge of online channels
cars, trains, and derivatives
economics behind a groundbreaking energy efficiency retrofit
doing business in the shadow of pandemic
an industry case study
enterprise resource planning return on investment
Toyota's recall crisis
what private equity professionals really do

the store wars
building a new business within an established firm
managing intellectual property in the dental impression materials market

no apples in the Big Apple? (B)
Magnetar and Peloton
Lawry's defense
optimizing Google, Yahoo!, MSN, and Kayak sponsored search
lease vs. buy decisions
think different, think online music
executive education version

managing earned value
financing options for healthier nonprofits

marketing challenges in the launch of a second-generation drug
strategic challenges in the launch of a second-generation drug
between a rock and a hard place
calculating return on investment for a Web-based customer portal
real estate development of off-campus student housing
putting tech support on the Fast Track

success based on perfect interaction
the capital structure decision
profiting from defaults on subprime mortgages
optimizing hospital CT process flows
managing commercial property in distress
working together to achieve mutual goals

building critical mass
building on a century of business growth and family values

addressing channel conflict with data analytics
launching the ASR 1000 Series Router using social media marketing
managing IT programs
the use of social media in disaster response
a strategic problem of reputation and regulation
market assumptions and risk
not "a good thing"
the genesis of Rogers Family Enterprises
marketing channel strategies in India

growth portfolio management
Healthcare Solutions portfolio management
hatching a solution
acquiring a business. (A)
acquiring a business (B)
acquiring a business (C)
commercializing a disruptive innovation
crossing the chasm

Xigris (A)
Xigris. (B)
the sting of success
a new product introduction (A)
Namasté laboratories pursues new markets for hair care products
reaching out to the fourth generation of Brazil's Lupo S.A.
how can we get them to turn off paper?

governance through crash and takeoff
Blue Nile, Zales, and Tiffany
family enterprise or liquidity?

financing an acquisition
Enjoy Life Foods
using experience maps to develop revenue-generating insights

the Renvela launch decision
the Synvisc-One investment decision
does money score goals?
commercial real estate valuation
evaluating biofuels investment options
chasing a new generation of customers

betting on a brownfield
disruption in the U.S. mobile payment market
break-even analysis
imprinting the global health sector

forecasting demand for superconducting filters
supply chain in Sub-Saharan Africa
seeing the forest for the trees
the United States Department of Defense--two cases
orthodontics unwired
Microsoft's Office 2007 launch campaign
custom energy bar entrepreneur pitches Sharks
segmentation, targeting, and positioning
managing a new product launch

from David to Goliath : the challenge of gaining and maintaining marketplace leadership
a strategy for winning in the market through customer-focused service
Amazon's heated battle for the tablet market
how a hedge fund became one of the world's largest retailers
dealing with cannibalization
the franchisor that went stale
the growth challenge
funding growth in an investment bank

the value of customer perception
customer lifetime value

prioritizing growth opportunities
TJX companies and the largest-ever consumer data breach
about face
takeover strategies
hamburger hedging?
FluMist introduction
pricing gardasil
measuring the value of social media marketing
for mission or profit?
integrated channel management and vendor-retailer relations
branding and positioning .NET
gaining insight into the life of a college student (A)
gaining insight into the life of a college student (B)
two entrepreneurs enter Africa

Optimizing the Product Line
the envoy
the product manager's dilemma
Blockbuster, Netflix, and Redbox
the cardioscope
leading a marketing transformation in a time of crisis
the emergence of data-driven video
pricing for success
suburban job link and STRIVECES.
repeating success in the face of competitive threat

revitalizing Glacial Falls
outgrowing the board
using customer research for product development

predicting mutual fund manager performance
margins and elasticity
a history of the U.S. tobacco industry
new millennium financial technology portfolio management

launching an entirely new product platform
navigating the wireless landscape
commercial mortgage investing after the 2008 financial crisis

the channel challenge
enhancing the customer experience for slot machines and beyond

analyzing qualitative complaint data
making the business case for corporate security
a tale of another turnaround
rogue trader or willing accomplice?
data center technology leasing

the Galante and Read merger (A)
the Galante and Read merger (B)
the Galante and Read merger (C)
the Galante and Read merger (D)
creating a customer-focused organization for solutions marketing
dollars in the details

segment global or local?
the value of sponsorship
a story of growth
a battle for the future of American steel
to save or not to save?
go-to-market strategy for next-generation consumers
R. J. Reynolds in the 1980s
strategic position defensibility

quotas and the U.S. government
reality biotech-- the anatomy of a growing biotech company

evaluating a growth equity deal in India
opportunity analysis for a new educational technology product
maintaining relevance in the 21st century gaming market
Strategic Brand Alliance Exercise.
Pernod Ricard's Thai whisky war of 2007
marketing an idea
managing Rutherford Hill Merlot in a post Sideways market
Procter & Gamble's acquisition of Gillette

successful scale-up through innovation
planning for succession at Madison Children's Foundation. (A)

planning for succession at Madison Children's Foundation. (B)
greatest sports business turnaround ever?
investing in adoption learning partners

internal or external factors to blame?
same as the past?
the 1992 airline price war

facing the loss of a founder
a young manager's turnaround journey
options in commercial real estate

institutional investment in real estate
time for a change?

real options for EDW and CRM
financial crisis, bailouts, and the need for financial regulation
building the customer-centric firm
how Sherry Hunt spoke up about Citibank's mortgage fraud
changing the face of television
customer value-based pricing

Wikia and the commercialization of open-source communities in 2009
managing price erosion
1995-2002. (A)
1995-2002. (B)
1995-2002. (C)
cash or commodities?
go long or short?
too risky for Merck?
Bariatric Surgery Center
sowing vs. reaping

real estate private equity
commercial real estate debt in distress

managing brand adolescence
the gender-specific knee

Series Title Series Number OCLC Number
Kellogg School of Management Cases volume 1, number 1 ocn891140499
Kellogg School of Management cases volume 1, number 1 ocn891111368
Kellogg School of Management Cases volume 1, number 1 ocm00000NEW

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Emerald Group 2017 - Case Studies

the Jordan rules

The Laughing Cow challenge

a bottler recharging growth with energy drinks

considering performance and variable pay at SRF Limited

a five-generation winning workplace

Computime (Hong Kong) leads through innovation

Selim Bassoul at Middleby Corporation

acquiring Nusantara Communications Inc.

an industry case study

enterprise resource planning return on investment

Toyota's recall crisis

what private equity professionals really do

building a new business within an established firm

managing intellectual property in the dental impression materials market

think different, think online music

executive education version

financing options for healthier nonprofits

putting tech support on the Fast Track

optimizing hospital CT process flows

managing commercial property in distress

working together to achieve mutual goals

building on a century of business growth and family values

not "a good thing"

the genesis of Rogers Family Enterprises

marketing channel strategies in India

commercializing a disruptive innovation

crossing the chasm

reaching out to the fourth generation of Brazil's Lupo S.A.

how can we get them to turn off paper?

family enterprise or liquidity?

using experience maps to develop revenue-generating insights

evaluating biofuels investment options

chasing a new generation of customers

imprinting the global health sector

managing a new product launch

the growth challenge

funding growth in an investment bank

customer lifetime value

two entrepreneurs enter Africa

leading a marketing transformation in a time of crisis

the emergence of data-driven video

pricing for success

suburban job link and STRIVECES.

repeating success in the face of competitive threat

outgrowing the board

using customer research for product development

margins and elasticity

a history of the U.S. tobacco industry

new millennium financial technology portfolio management

navigating the wireless landscape

commercial mortgage investing after the 2008 financial crisis

enhancing the customer experience for slot machines and beyond

data center technology leasing

creating a customer-focused organization for solutions marketing

dollars in the details

R. J. Reynolds in the 1980s

strategic position defensibility

reality biotech-- the anatomy of a growing biotech company

managing Rutherford Hill Merlot in a post Sideways market

Procter & Gamble's acquisition of Gillette

planning for succession at Madison Children's Foundation. (A)

investing in adoption learning partners