HINDUSTAN LEVER LIMITED

Hindustan Lever Limited

''Hindustan Unilever Limited'', erstwhile ''Hindustan Lever

Limited'' (also called ''HLL''), headquartered in Mumbai, is
India's largest consumer products company, formed in 1933 as
''Lever Brothers India Limited''. Its 41,000 employees are
headed by Mr.Harish Manwani, the non-executive chairman of Type Public
the board. HLL is the market leader in Indian products such as
tea, soaps, detergents, as its products have become daily Founded 1933
household name in India. The Anglo- Dutch Company Unilever
owns a majority stake in Hindustan Lever Limited. Headquarters Mumbai, India

Recently in February 2007, the company has been renamed to Key people Mr.Harish Manwani Chairman
Douglas Baillie, CEO
"Hindustan Unilever Limited" to provide the optimum
balance between maintaining the heritage of the Company and Industry FMCG
the future benefits and synergies of global alignment with the
corporate name of "Unilever". This decision will be put to the Products tea, soap, detergents
Shareholders for approval in next "Annual General Meeting"
Employees 41,000
Brands Parent Unilever

Some of its brands include Kwality Walls ice cream, Lifebuoy, Lux, Breeze, Liril, Rexona, Hamam, Moti
soaps, Water Purifier ,Lipton tea, Brooke Bond tea, Bru Coffee, Pepsodent and Close Up toothpaste and
brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta,
Pond's talc’s and creams, Vaseline lotions, Fair & Lovely creams, Lakmé beauty products, Clinic Plus,
Clinic All Clear, Sunsilk and Lux shampoos, Vim dish wash, Ala bleach and Domex disinfectant.

Marketing of HLL products/brands

In February 2003 Hindustan Lever Limited has launched a new division called ''Hindustan Lever
Network''. This division markets a wide range of Fast Moving Consumer Goods through Network
Marketing. Network Marketing was pioneered in the United States of America in the 1940s by companies
like Amway Corporation and operates by recruiting individuals as consultants. These consultants are paid
a commission on the purchases made by them and on the purchases made by those recruited by them.
''Lakmé'' is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidary of Tata
Group (Tomco), it was named after the French opera Lakmé. At the time of its establishment, Indian
cosmetic industry was rather nascent, and there was a very small market base. Simone Tata joined the
company as director, and went on to become its chairman. When Tata's saw a bigger growth potential in
the retail market, and greater competition from global companies in cosmetics, they entered into a 50-50
joint venture with Hindustan Lever Limited (the Indian subsidary of Unilever) in 1995 to form Lakme
Lever. In 1998 Tata sold of there stakes in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and
went on to create Trent and Westside.

FOR ---HOME APPLIANCE INDUSTRY :-

EXAMPLE: KEY VALUE CHAIN ACTIVITIES

Parts & components manufacture

Assembly

Wholesale distribution

Retail sales
THE VALUE CHAIN CONCEPT
DEFINITION OF
VALUE CHAIN CONCEPT
A VALUE CHAIN identifies:

Activities, functions, & business processes that have to be performed in –

Designing, producing, marketing, delivering, & supporting a product or service

THE VALUE CHAIN CONCEPT
THE VALUE CHAIN CONCEPT
• A VALUE CHAIN consists of two major types of activities

• PRIMARY ACTIVITIES that create value for customers

• RELATED SUPPORT ACTIVITIES