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Abstract
The Sustainable Development Goals (SDGs) are goals set by United Nations covering a wide range of social
and economic development issues. These include poverty, hunger, health, education, climate change, gender
equality, water, sanitation, energy, environment and social justice. One of the SDGs are discussing about responsible
consumption and consumption. Sustainable consumption and production aims at “doing more and better with less,”
increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the
whole lifecycle, while increasing quality of life. It requires a systemic approach and cooperation among all doers in
the supply chain, from producer to final consumer. It involves engaging consumers through awareness-raising and
education on sustainable consumption and lifestyles, providing consumers with adequate information through
standards and labels and engaging in sustainable public procurement, among others.
Introduction
Nowadays, Earth has experienced major changes in its condition, especially in environment. As population
grows, people need solutions to fulfil people’s need. People with the help of technology, has changed their way of
life naturally into mostly artificially, including in economic activities. Vast growth of economic activities had
pushed people to use innovation and creation, which are very destructive for Earth’s environment. Pollutions in land,
water, and air are proves of how destructive people’s activities are.
Based on this fact, United Nations had designed Sustainable Development Goal Number 12 named
‘Responsible Consumption and Production’ to reduce ecological, social, and economic impact due to human’s
economic activities. This goal aims to reach efficient management of Earth’s shared natural resources, and the way
people dispose toxic waste and pollutants. Based on SDG Fund, encouraging industries, businesses, and consumers
to recycle and reduce waste is equally important, as is supporting developing countries to move towards more
sustainable patterns of consumption by 2030. This goal also targets to balance basic consumption for every person
on the Earth that is not balanced yet and cut per capita global food waste for more efficient production and supply
chains. This can help with food security and shift towards a more resource efficient economy.