HABIB ALI

habib.ali@adports.ae

CRUISE
RAFFLE
ABU DHABI PORTS
CRUISES ARE EXPENSIVE !!!
Yes, this is a common perception amongst the working class
people in UAE. Making people, prefer outdoor time spent
more on cost-effecient road outings or airlines discounted
foreign tours 

But alas, one cannot ignore the supreme luxury & oceanic
delight which Cruise Trips offer. Thereby perfectly fitting in
the bucket-list of most people who want to enjoy this
experience once in lifetime

This idea is directed to attract such potential

customers for  expanding businesses in
Abu Dhabi Ports
Cruise Terminal
CRUISE
INTRODUCING

RAFFLE
Based on the successfully proven Raffle Draws organized across UAE,
and implemented by many high-profile organization like UAExchange,
BigTicket, Amazon, Emirates etc
CONCEPT CR
As a pure re-branded marketing initiative, AD Ports may roll out
RF
cruise raffle draw amongst UAE Residents offering the winners
exclusive Cruise Packages in the upcoming season. 

The draw compromises of Tickets ranged in these denominations

 
25 50 100
AED AED AED
 Draws to be held online, promoted through AD Ports Social Media Channels
and across Malls of Abu Dhabi
BENEFITS CR
RF
Attract UAE Residents to Cruise Increases scope of Cruise
Terminal, thereby increasing more Terminal Operations
footfalls Leverage Zayed Port's location
Revenue making platform for Abu amongst other proximate tourist
Dhabi Ports destinations
Increased visibility for Cruise Initiative to promote the Abu
Companies promoting their packages  Dhabi Tourism industry
ADVERTISING 
Malls & Social Media Channels remains
the upfront mechanism for targetting ads
to potential customers

Standees on Malls or Airports would be

good way to attract public eye

Targetted Ads on Social Media Apps will

bring click bait to our Website.
COSTING CR
Below are estimate figures of costing
RF
involved

TICKET PRICE MIN SALES EXPENSE

C: 4000 AED 160 TICKETS  C: 0

ADS: 1K
M: 5500 AED M:
PROMOS:
0 1K

On observations, these expenses are likely to be covered within the sale of 16o-
200 tickets, above that is the added revenue for Ports, which could be used to
beautify the Raffle Draws more
CASE STUDY CR
In Order to promote, their latest Online Transfer Website. UAExchange introduced raffle draws for
people using their website, with rewards like Cruise Holidays, Iphones, Celebrity Meetings. 
RF
Succesfully executed, and their website became #1 Portal for Money Transfers within few months since
launch
 CR
RF
THANKS
FOR YOUR TIME!
I could not make a brief explainer, but
feel free to invite me for a discussion, 

habib.ali@adports.ae