Political factors Age distribution Air and water pollution Government Wealth distribution Recycling standards stability/instability Social classes Attitudes -> green products Corruption level Per capita income Support for renewable energy Tax policies Family size and structure Freedom of press Lifestyles Legal factors Government regulation and Health consciousness Discrimination laws deregulation Average -> income Antitrust laws Special tariffs Attitude -> government Employment laws Political action committees Attitude -> work Consumer protection laws Government involvement in Buying habits Copyright and patent laws trade unions and agreements Ethical concerns Health and safety laws Competition regulation Cultural norms and values Education laws Voter participation rates Sex roles and distribution Consumer protection laws Amount of government Religion and beliefs Data protection laws protests Racial equality Defense expenditures Use of birth control Level of government Education level subsidies Minorities Bilateral relationships Crime levels Import-export Attitudes -> saving regulation/restrictions Attitude -> investing Trade control Attitudes -> retirement Lobbying activities Attitudes -> leisure time Size of government budgets Attitudes -> product quality Attitudes -> customer service Economic factors Attitudes -> foreign people Growth rate Interest rate Technological factors Inflation rate Technology incentives Exchange rate Automation Availability of credit Technological change Level of disposable income Access to new technology Propensity of people to spend Level of innovation Government budget deficits Technological awareness Gross domestic product trend Internet infrastructure Unemployment trend Communication Stock market trends infrastructure Price fluctuations Life cycle of technology
Social factors Environmental factors
Population and growth rate Weather Birth rates Climate Death rates Environmental policies Number of marriages Climate change Immigration rates Pressures from NGO’s