LIVINGSTON COUNTY AREA

Inside
This Iss
Businessue :
Ribbon C Info,
utt
& Memb ings
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Spotligh r
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The
Chamber
Factor

LIVINGSTONCOUNTYCHAMBER.COM
14th Edition / August 2018
2 • Thursday, August 23, 2018 The Chamber Factor

What will become your legacy?

Why did you open the their financial goals. Some- needs. However, many of viding discounts on prod- goals or meet their needs.
doors to your business? To- times, the jobs our members our members find ways to ucts or services, or simply As the Chamber of Com-
day’s business owners often offer can provide new op- contribute on their own. give their knowledge. They merce, we’re proud of the
say it’s because they want portunities not otherwise They may help to support a work to support charities, business’s efforts to take
to make a difference, fill present in the community. sports team by contributing children’s activities, and these steps. We encourage
a need, solve a problem, financially or purchasing seniors. They listen, learn, every member to take an-
or support their communi- uniforms. They may help and act to help others in our other look inside to find out
ty. There’s little doubt that
Empowering Employees to sponsor an event taking community to achieve their they can build a legacy.
Our members also em-
business ownership isn’t place to raise money for a
power their employees.
just about making money; charity. Though some do
it’s about making a differ-
Imagine the opportunities to
learn, grow, and expand.
so through well-recognized Advertisers’ INDEX
ence. What role will your events, festivals, and pro-
Some help to support the
business play in supporting, grams, others do so behind Abbey of the Genesee ................................ 8
educational goals of their
molding, and developing the scenes. They contrib-
our community? That’s left
employees by supporting
ute because they believe American Rock Salt .................................. 15
flexible scheduling, tuition
up to your goals. in supporting the efforts of Avon Floral World .................................... 18
reimbursement, or continu-
the organization, residents,
ing education access. This Center for Dispute Settlement ....................... 5
employees, or just the com-
Our Members Make can change the future path
munity as a whole.
of an individual, allowing Clark Patterson Lee ................................... 12
a Difference Daily that individual to achieve
Our members make a Coast Professional, Inc. ............................. 17
difference in many ways.
his or her goals. Many Are You Building
times, they come back to Cruise Planners ........................................ 20
There are countless ways
the community to use those
a Legacy?
and opportunities to sup- Some entrepreneurs build Eurocafé ................................................... 4
new skills to better it as
port our community, give their businesses themselves Finders Keepers/Hilltop Bottle & Can ......... 20
well. It’s comprehensively
back, or open doors for as their legacy. They work
worth the investment from
those living here. We’ve hard to grow and scale. Geneseo Collision Service Inc. .................. 22
all sides.
seen members take on in- Others view their greatest Geneseo Computers ................................. 17
credible challenges or offer impact as what they leave
simply support. Contributing to the behind within the communi- Gullo’s Kitchen & Bath .............................. 10
ty. It is the steps they take to
Positive Culture of make the community better
Hager Engineering ................................... 21
Creating Important Jobs the Community than they found it. Do you Judien M. Cooper, Mary Kay ...................... 6
Your business is already
Our members also con- hope to leave an imprint?
doing so. For example,
Do you plan to achieve in- Letchworth State Park................................ 24
tribute to the positive culture
you’re creating jobs for the
of the community in many credible goals? Linwood Turf Equipment, LLC ..................... 19
community, which ensures
ways. As an independent Many of our members
that people can find a way Livonia-Lakeville Pharmacy ........................ 10
local association, we help look to find the good and
to support their families and
facilitate opportunities to praise it. They volunteer, Long Agency Inc. ..................................... 22
to work towards reaching
do this by communicating give away their time, pro-
Noyes Health .......................................... 11
O’Brien’s Septic ....................................... 22
Events IN Livingston Sick Brothers ........................................... 13
Smith Lumber ............................................. 7
The Livingston County Chamber of Commerce & Tourism wel-
Sweeteners Plus ......................................... 3
comes your event submission for our calendar. The Chamber
hosts a Community Event Calendar on both of their websites Tony’s Pizzeria ......................................... 18
[www.LivingstonCountyChamber.com / www.FingerLake-
sWest.com]. Our Event Calendars are available to the
Turnbull Heating & Air Conditioning Inc. .... 13
businesses, organizations and residents of Livingston Warren’s Commercial Cleaning ................. 22
County. Once approved, your event will appear on the
The Livingston County Chamber of Commerce, The Livingston County
Event Calendars as well as on our Facebook pages [Living- News and their representatives, employees, and agents are held harm-
ston County Chamber / Livingston County Events], allowing less from any claim, demand, liability, or action on account of or in any
you to reach an even greater audience, free of charge! way arising out of the client’s advertising, products, and services or its
participating in ©The Chamber Factor 2018.

Designing the first 15 feet of your store
They say that you only get
one chance to make a first
impression, and nowhere is
that more important than in
the retail industry. You’ll
need to draw customers into
your store from the moment
they step foot inside, and
this requires care and atten-
tion to detail when planning
the entrance to your shop.
Here’s what you’ll need to
consider.
Cleanliness
Of course, you want to
keep your entire store clean,
but you should pay particu-
lar attention to the entrance.
Sweeteners Plus receives Fleet
Safety Grand Champion Award
Livingston County Cham-
ber member Sweeteners
Plus received the Trucking
Association of New York
Safety Management Coun-
cil Grand Champion Fleet
Safety Award.
The Fleet Safety Awards
are presented to carriers
who have had one or no
accidents for every two mil-
lion miles traveled in New
York. There are six divi-
sions: Small, medium and
large in both the pickup
and delivery and long haul
truckload operation types.
Applicants for the latest
Fleet Safety Awards logged
12,513,082 accident free
miles.
The six first-place win-
ners, as well as carriers
who have received a Fleet
Safety Award for at least 5
consecutive years, are eligi-
ble to apply for the Grand
Champion Award.
They must submit addition-
al information about their
If prospective customers see
dust and dirt when they first
walk into your store, they’ll
likely turn around and walk
back out again. From their
perspective, how can they
expect you to offer quality
wares when you can’t even
care for your store? Dust the
shelves and sweep or vacu-
um the floors daily, and
clean any permanent fix-
tures, like lighting and on-
going displays, at least
weekly. Depending on your
location and the local
weather conditions, you
may need to clean more of-
ten.
company, which includes
their performance over the
past three years, out of
service rates, safety pro-
grams, and maintenance
programs.
Located in Lakeville, Liv-
ingston County, Sweeteners
Plus is a manufacturer and
distributor of all types of
liquid and dry sweeteners.
Founded in 1983 by pres-
ident and CEO Carlton E.
Myers as a food process-
ing plant, the company has
evolved as more and more
food companies consolidat-
ed and moved their opera-
tions our of New York State.
Sweeteners Plus product
lines and facilities have di-
versified to meet changes.
The company is also a ma-
jor employer and communi-
ty oriented. “We continue
to grow and always have
new employment opportu-
nities, there are several job
opening’s available”.
The Chamber Factor
Window Displays
Your store’s front windows
are your most powerful tools
for drawing in prospective
customers. Aim to display
your best offerings right at
the front so that customers
will want to come in to see
more. When placing those
products inside your store,
though, you’ll want to place
them near the back so that
customers have to walk by
all your other wares to find
what they are looking for.
This encourages impulse
purchases, making it more
likely that customers will buy
more than just the single
item they originally sought.
Product Placement
You’ll need to carefully
consider the placement of
the rest of your products as
well. The front of your store
Prud Membr of the Chambr of Cmmrce
Distributor and Manufacturer of
Liquid and Dry Sweeteners
should show off some of
your most desirable items,
but you don’t want the best
things to be up front. Aim for
a mix of popular items and
those that don’t sell as fre-
quently. By dispersing your
best products throughout the
store, you can guide cus-
tomers through the aisles so
that they’ll see as much as
possible.
Be Prepared to
Make Changes
Over time, you’ll likely dis-
cover that some products do
better in particular areas of
your store. Try to identify
any patterns that emerge so
that you can make adjust-
ments to your displays as
needed. Take note of cus-
tomer feedback in this area
as well. After all, it is your
Lakeville, New York
Thursday, August 23, 2018 • 3
customers who matter most
when it comes to making de-
cisions about purchasing
your products. Listen to what
they are telling you.
Of course, none of this
matters if you don’t offer the
products your customers are
looking to buy, so take care
in choosing the products
you offer. Look to strike a
balance between quality
and affordability. If you no-
tice that the quality of the
products from a particular
supplier seems to be dimin-
ishing over time, it may be
time to find a new supplier.
Design your store to draw in
customers in the first place,
and keep up the quality of
your products to keep those
customers coming back
again and again.
(Continued on next page.)
4 • Thursday, August 23, 2018 The Chamber Factor

Designing
coming in to the area,
please be sure to stop in any
time to pick up information
(Continued from previous page.) about all there is to see and
do in the area.
Your business info Our Main Lobby has been
updated to include an ex-
up front in Chamber pansive business card dis-
lobby redesign play to help connect your
Early this summer, before
the onset of the busy tourism
season, the Chamber com-
pleted a redesign of the in-
A taste of Europe can
be found in Geneseo
side lobby. This completes
the 2-phase update of our
Visitor Center and Main
Lobby. GENESEO – EuroCafe
Our Visitor Center is open is an ethnic restaurant that
24/7 and features tourism was opened more than four
related business and attrac- years ago in Geneseo, N.Y.
tion information on Living- Somebody could ask:
ston County and the Finger Why in Geneseo? Our an-
Lakes Region. If you have swer is: Why not?
family members or visitors Krystyna and I (Margaret)
we love what we do: Cook-
ing and baking and we
must be doing something
good if for the fourth year
in a row we are ranking
No. 1 in Trip Advisor and
Yelp.
At EuroCafe, located at
82 Main St., Geneseo, we
serve mostly Polish home
made food like pierogi, kiel-
basa, stuffed cabbage, po-
tato pancakes, dumplings,
a variety of delicious soups
business to those in need of
your services. If you are a
member and not yet sent us
your business cards, please
pop a stack in the mail
ASAP or stop by the office
with them. We love to get
your info in the hands of cus-
tomers!
and our famous cakes.
We continuously work on
new recipes that often are
combined with traditional
Polish cuisine. The results
are delicious! Chicken a’la
Varsovie, or Polish Style
Country Ribs.
EuroCafe is open four
days a week, Wednesday
through Saturday from 11
a.m. to 8 p.m.
We also serve Polish
beer, wine and variety of
Polish vodkas.
Come and check for your-
self the taste and the atmo-
sphere of EuroCafe.
You can also follow us on
social media at facebook.
com/Euro-Café-Real-Food-
Deli-439504192862979/.

EUROCAFÉ
REAL FOOD & DELI
NEW:
Selection of Polish Beers, Vodka’s and Wine
•
Variety of Polish and Ukrainian Gifts
•
Experience the Old World with the
Taste of Authentic Polish Cuisine
Euro Delicious
Homemade Polish,
and European Food
•
Café Homemade Cakes
82 Main Street , Geneseo
 The Chamber Factor Thursday, August 23, 2018 • 5

LIVINGSTON COUNTY AREA

Ayers-Christiano Properties, Inc. The Barn Restaurant

Little Lakes Community Association, Inc Dansville Media Inc.
Electronic Merchant Systems Geek Chic Floral Boutique
K’s Canine Training Services Dansville Festival of Balloons, LTD
Cricket Wireless Scientific Perspectives, LLC
Geneseo’s Healthy Campus and Com-
munity Coalition New Individual Members /
Redmond House Friends of the Chamber
Carl Myers Enterprises, Inc. Nanette Teifke
Sweeteners Plus Inc. Holly DAngelo
Canadice Press - Owl Light News Lawrence Dangelo
Spectrum Business Mickey McGuire
Farmer’s Creekside Tavern & Inn Carlos Hernandez
Evening Star Coffee Roasters, LLC Jack Morgan
Trinity Church of Nunda Kevin Simpson
Swain Resort Susan Conklin
Jeannie D. Michalski, Esq. Kevin P Conklin

Center settles many disputes Shout out to our

Center for Dispute Settle-
ment , founded in 1973 by
the American Arbitration
Association, is a private
non-profit 501c3 organiza-
tion. Many of its programs
are mainly funded through
the Unified Court System.
The Livingston County of-
fice, located in the Living-
ston County Government
Center, Suite 103, has
been resolving disputes
here for 35 years.
Our referrals come from
agencies and individuals
across the county and from
the courts. If parties are
willing to come to the table,
we can help anyone with
an interpersonal dispute re-
solve their issues.
• An employer who
sees that his staff’s bick-
ering and backstabbing
is affecting productivity
can refer two employees
or a whole work group.
A parent and teen who
can’t discuss their anger
or hurt or the stress they
each feel in the home
can explore solutions at
our office.
• Parents who dis-
agree with services pro-
vided for their child’s
special needs, can meet
with a school rep in me-
diation to discuss the
child’s IEP.
• Parents who have
decided to live apart
can create a personal
parenting plan that al-
lows them to success-
fully co-parent their chil-
dren.
• A neighbor who
has spent far too much
time battling with the
guy next door can meet
Conference Room Sponsor,
him at the center to try
and build a civil rela- Gert & Bert Creations!
tionship.
• Siblings who dis-
agree with how an ag-
ing parent should be
cared for can partici-
Is Conflict affecting your life ?
pate with their parent in
elder mediation.
• Married couples
facing divorce can work
through their issues in a With Co-workers….Work-groups…
kinder process than a
Neighbors and Family Members.
court battle.
Our Livingston office op- Call 243-7178
erates with assistance of
Allowing conflict to continue can be very costly!
18 professional volunteers
from the community. More
than half of whom have
been volunteering for more
than 15 years.
You haven’t heard of Cen- Most programs partially funded through the Unified Court System
ter for Dispute Settlement?
Ahhh yes, that’s because
they do their job so well!
6 • Thursday, August 23, 2018
Aircraft museums and attractions collaborate
On Friday, June 29th, the
National Warplane Muse-
um, Geneseo, hosted the
launch of the newly-created
Historical Aviation Trail of
New York. This statewide
trail, linking related sites in
different regions, is unique
in the aviation community
and the first of its kind in
the nation. New York State
was actually at the center of
aviation pioneering in the
years between 1908 and
Independent beauty consultant’s ‘Golden
Rule’ business - 22 years in Lima
I represent products from
a company founded on
the basic principles of “Do
Unto Others As You Would
Have Them Do Unto You”
and “God First, Family Sec-
ond, Career Third.” What a
journey it has been!
My business offers an ar-
ray of products: Facial Skin
Care including Customized
Skin Care for Eyes, Lips &
Face; Men’s Skin Care; Col-
or Cosmetics for Cheeks,
Eyes & Lips; Body & Sun
Care; Flawless Face prod-
ucts; Beauty Tools/Brushes;
Fragrances for Women;
and Men’s Cologne.
One of my favorites is the
acne-prone skin care line.
Teens love it because it actu-
ally results in acne free skin.
The skin care products are
non-comedogenic and spe-
cially formulated for Dry/
Normal & Combination/
Oily skin, teens/20’s skin,
30’s-40’s skin and 50-plus
skin.
A natural ingredient bo-
tanical line is also available
for those with sensitive skin.
My up-to-date inventory
serves customers with state-
of-the-art products.
1929 and as such, has nu-
merous interesting museums
and aeronautic collections
Try the products at sev-
eral venues: one-on-one
complimentary facial ap-
pointments; facial classes
or in-home parties with two
or more people; and annu-
al Holiday Open House.
Venues are complimentary
– no charge, no fees, no
minimum purchase.
Enjoy many conveniences
of my business, including:
“try before you buy”; 100
percent money-back guar-
antee satisfaction; free de-
livery to your doorstep; free
shipping and handling, 24-
hour turn-around; order at
my website or by phone.
Cash, check or credit cards
are accepted.
To quote a customer,
caretaker 24/7 of a severe-
ly challenged young family
member: “Thank you for
keeping me cared for from
the neck up! First thing ev-
ery morning, I take care of
myself by using your prod-
ucts. I could not do without
clean skin and makeup…
as you have taught me. It
is so important to me, and
sure helps me face my day!
Thank you for your service
and inspiration. I have nev-
The Chamber Factor
devoted to aviation history.
These sites have collaborat-
ed to showcase and honor
the history of manned flight
and will create feelings of
both discovery and nostal-
gia as visitors are reminded
of the sacrifice of the many
thousands of men and wom-
en who gave their lives in
wartime.
Tourists and visitors to The
Empire State tend to travel
thematically based on indi- Submitted Photo
Empire State Aerosciences Museum
vidual tastes ranging from
craft beverage tours, to
outdoor adventures, to fam-
agara Aerospace Museum
in Buffalo to the Cradle of
Aviation Museum on Long
ily friendly getaways. The
Historical Aviation Trail has
Island with many stops
in between. Visitors can
er known anyone like you, I the potential to bring more choose to follow it either on
am proud to know you.” tourism dollars to New York day trips or weeklong va-
Not only is my business as aircraft enthusiasts trav- cations, spreading the eco-
skin care, its a business of el from one site to the next. nomic benefit from local to
making people look good, The trail is a self-guided tour regional to statewide.
feel good, and do good. of selected aviation-related
sites ranging from The Ni- (Continued on next page.)
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 The Chamber Factor Thursday, August 23, 2018 • 7

Orville and Wilbur
Wright secured a place in
the history books when, on
Dec. 17, 1903, the broth-
ers made four brief flights
at Kitty Hawk,N.C., with
their first powered aircraft.
Less than a year later, New
York’s Glenn Hammond
Curtiss began manufactur-
ing engines for airships,
and eventually formed
Curtiss Aeroplane and Mo-
tor Company, now part of
Curtiss-Wright Corpora-
tion. His company built air-
craft for the U.S. Army and
Navy during World Wars
I and II, and his advances
with seaplanes led to naval
aviation. The Curtiss Muse-
um is located in the town of
Hammondsport in the Fin-
ger Lakes.
At the other end of the
aviation timeline the Empire
State Aerosciences Muse-
um, located in Glenville,
near Schenectady, focuses
on rocket and jet research
and development because
of the long relationship be-
tween the city and the Gen-
eral Electric Flight Test Fa-
cility and the Malta Rocket
Test Station which began to-
ward the end of World War
II. The museum includes the
state’s largest aviation re-
search library, interpretive
exhibits, restored aircraft,
and educational programs.
Other featured locations
include the National Soar-
ing Museum, dedicated to
motorless flight, the Intrepid
Sea, Air and Space Muse-
um, Wings of Eagles Dis-
covery Center, the Ithaca
Aviation Heritage Founda-
tion, the American Airpow-
er Museum, and the Old
Rhinebeck Aerodrome.
The concept for creating
the trail came from a col-
laboration between The
National Warplane Mu-
seum and the Livingston
County Chamber of Com-
merce and Tourism. Muse-
um volunteers Kevin House,
Jamieson Steele, and Don-
nalee Walker dealt with vis-
itors on a daily basis who
wanted more. Once their
curiosity was piqued by
the story of early flight in
America, tourists asked for
recommendations on where
to visit next. From making
informal recommendations Larry Tetamore
to travelers, the idea of The Movie Memphis Belle
creating a statewide trail
was born. Other warbird torical Aviation Trail web- to preserve and promote
museums and aviation cen- site and create promotional New York’s unique avia-
ters were contacted and the materials. After almost two tion heritage. Visit Histori-
excitement grew. Livingston years in the making, the calAviationTrail.com to find
County Chamber & Tourism trail is now ready for visi- suggested itineraries by re-
professionals joined forces tors! gion, special event listings,
and brought the marketing The intention of the His- and links to participating
expertise to design the His- torical Aviation Trail is trail members.

“Ser ving the Community Since 1954”

585-346-5705
5833 Big Tree Road • Lakeville

Looking to build a house? www.smithlumber.us

We have everything you need to make your dream
a reality! We provide free estimates on blueprints
and will help you every step of the way to make
the overwhelming task of building a house Gift M-F, 7:30-5:30;
Sat., 8-3; Sun., 10-1
a little nicer and easier!
Certificates
Stop in to see what we can
do for you! Available
8 • Thursday, August 23, 2018
Monk’s Bread is on an (artisan) roll
By John Anderson
JAnderson@BataviaNews.com
The monks at the Abbey of
the Genesee have been well-
known since 1953 for some-
thing outside of religious
services. The Monks’ Bread
bakery which produces sev-
en different loafs of bread,
two flavors of hand-baked
biscotti, fruit and nut bars
and English muffin bread.
In the bakery, Brother Paul
started making artisan bread
and it was so well-received,
sales started in the store at
3258 River Rd. in Piffard.
The restaurant Yard of Ale
then put in orders for white,
wheat and ciabatta.
“It takes a little more time
to make, there’s air in it and
it’s not sliced, so you notice
the different taste,” said
Brother Paul while bagging
finished product in the bak-
ery. “The response we are
getting is so much that we
could not keep up with the
demands. So we sent Paul
Kennedy out to San Francis-
co so we could have another
trained guy to help out with
the project.”
Kennedy, a Cooperstown
High graduate, attended
SUNY Geneseo and gradu-
ated in 2014 with a double
Brother Paul bags dinner rolls that will go to the Yard of Ale.
major in history and geog-
raphy. He worked on his
family farm after school but
remembered the Abbey and
the monastery from college
when he was part of the
Neuman Catholic Campus
Ministry.
“The campus minister took
us out here and I had discus-
sions with the Abbey,” said
Kennedy. “After a few years
working for my parents on a
dairy farm, there was a posi-
tion open here and I thought
I would take a chance on it.”
He started as a bakery as-
sistant manager and now is
responsible for all purchas-
ing, inventory, shipping and
production planning.
“We like to develop new
product for the store,” said
Kennedy. “Brother Paul is a
very talented baker with a
ton of experience. He may
not have formal training, but
he has taken classes online
and he started making arti-
san bread and it was very
popular in the store, so we
wanted to expand this in the
new store (which is being
constructed).
“So I shadowed Randy
Colvin, the production man-
ager, who had 30 years
of experience and knew a
lot about bread. I learned
John Anderson
The Chamber Factor
a lot from Brother Paul and
Randy. I’ve helped him with
the artisan bread,” Kenne-
dy continued. “(Operations
Manager) Adam Barrett
and the monks decided
they wanted someone with
formal training, someone
with more experience and
knowledge to approach this
with more confidence and
expand what we offer with
John Anderson
the artisan products.”
Brother Benedict is all smiles loading loaves in the oven.
While at the San Fransis-
He’s 78 and has been a Monk at the Abbey of the Gene-
co Baking Institute, Kennedy
see for almost 60 years.
took courses on a systematic
approach to bread and sour- I have more tools in my tool dy. “We’ve invested in new
dough. belt.” equipment. We really don’t
‘It was quite an experi- He said he has more con- know what the demand
ence. I’ve never been to fidence and is familiar with will be, but there is not too
San Fransisco. It was a cool the entire baking process. many people you can get
trip and the instruction was He had to make five differ- artisan bread from in Liv-
top-notch,” said Kennedy. “I ent types of loaves each day. ingston County. We make
learned a lot and I also real- “We are going to have a small batches and it’s very
ized I have only just begun few products we can make high-quality. And it’s a novel-
to learn. The intent was nev- confidently with potential ty. We’ve only had positive
er to be a master baker, but to increase,” said Kenne- feedback.”
Artisan Breads & More
Monk’s Specialty Bakery
produces a wide array of
homestyle breads including the
newest addiion Monks’ English
Muffin Bread, as well as
delicious biscoi, cheese crisps
and fruit and nut bars.
You may purchase at our Gatehouse
Store at the Abbey of the Genesee,
Abbey of the Genesee or online at
3258 River Rd., Piffard, NY
585.243.0660 MONKSBREAD.COM
 The Chamber Factor Thursday, August 23, 2018 • 9

K’s Canine Training Service Dinky Doo Petting Zoo

138 Main Street, Dansville 1864 State Rt. 63, Wayland
Date: April 25, 2018 Date: May 5, 2018

Battle Street Brewery Geek Chic Floral Boutique

4 Battle Street, Dansville 57 Genesee Street, Avon
Date: May 18, 2018 Date: August 3, 2018

UPCOMING RIBBON CUTTINGS:

CORE - The Learning Center Little Lakes Community Center
22 Chapel Street, Mt Morris 4705 Main Street, Hemlock
Thursday, August 23 – 3 pm Thursday, September 22 – 4 pm
10 • Thursday, August 23, 2018 The Chamber Factor

Members in the News

American Rock Salt at 45 Maple St. in Dansville and Pony Rides Too spent nament, Empire Reality Therapy & Sports Rehabil-
The mine rescue team and will provide individuals the winter and early spring presented Noyes CEO Amy itation Organization this
from American Rock Salt with a higher level of care season working on an ex- Pollard a check for $8,500 year. Lattimore Physical
won a second-place award for substance abuse needs. pansion, resulting in their for the Ann and Carl Myers Therapy has locations in
at the National Mine Res- The individuals living at the grand reopening in May to Cancer Center on July 12. Dansville, Geneseo, and
cue Competition in Lexing- center, receive stabiliza- celebrate. The expansion Avon as well as additional
ton, Kentucky, this past July. tion, and ongoing support included greater accessibil- locations in Monroe, Yates,
such as medical care and ity and a party room which and Ontario Counties.
The team placed second in
counseling. will allow for educational
Lattimore Physical
the “Novice” category, [for
teams that participated in and school field trips along Therapy Lee Chiropractic &
with birthday parties and Readers of the Rochester
the national competition for Deer Run Winery other celebrations. Business Journal recently Athletic Training, PLLC
the first time] and had an This summer, Deer Run
overall finish of 32nd out voted Lattimore Physical Congratulations, Dr. Lee,
Winery introduced Conesus
Therapy as Best Physical
of 42 teams. Congratula- White, their second wine Empire Realty (Continued on next page.)
tions, American Rock Salt! inspired by Conesus Lake.
Conesus White has been
Camp Stella Maris
Congratulations to Camp
described as a refreshing
blend with notes of green
LIVONIA-LAKEVILLE PHARMACY
apple and honey. The Your Hometown, Independent Full Service Pharmacy
Stella Maris on being named
Best Kids Summer Camp wine launch June 30 was 5975 Big Tree Road • Lakeville
from Rochester ROCS! a carnival-style event that
included old-style games Gifts • Fingerlake Coffees • Candies • Jewelry
for children, food, music, Time & Again Shea • Village Candles • Robert Rothchild Dips
CASA – Trinity tethered balloon rides and As a result of the success
CASA-Trinity Inc. broke wine tastings. of the Empire Strikes Back
ground earlier this month Against Cancer Golf Tour- 346-5615
on Livingston County’s first
residential substance abuse Dinky Doo Petting Zoo
& Pony Rides Too
treatment program. The 25-
bed program will be based Dinky Doo Petting Zoo
Gullo’s
LIVINGSTON COUNTY AREA
Kitchen & Bath
Design Center
SERVICES INCLUDE:
CABINETS • COUNTERTOPS • DOORS • HARDWARE
Staff – Call (585) 243-2222 FIXTURES • FLOORING • PLUMBING • SKYLIGHTS • WINDOWS
Laura Lane, President & CEO ext.229 20-20 KITCHENTM (3D CAD SOFTWARE)
Elissa Leuer, Director of Tourism & Marketing ext.226
Melissa Savino, Member Services Coordinator ext.224
Ellen Herlihy, Tourism Marketing Coordinator ext. 225
Beth Doty, Marketing & Program Coordinator ext. 221

Hours: Monday – Friday 8:30am – 4:30pm
Location: 4635 Millennium Dr., Geneseo, NY 14454
Websites:
www.livingstoncountychamber.com
www.fingerlakeswest.com
DESIGN AND INSTALL CUSTOM KITCHEN AND BATHROOMS
Don & Tammy Gullo
3225 GENESEE STREET • PIFFARD, NEW YORK
PHONE • 585-243-4260 FAX • 585-243-4263
www.gulloskitchenandbath.com
 The Chamber Factor Thursday, August 23, 2018 • 11

on attaining the designa-
tion of “Internationally Cer-
tified Chiropractic Sports
Physician.” This designa-
tion qualifies him to work in
the Olympics or any inter-
national games and recog-
nizes him internationally as
an expert in the evaluation
of management and reha-
bilitation of sports related
injuries.
gratulations, Livingston the Long Agency is a part.
County News.
Tom Wahl’s
Sweeteners Plus Tom Wahl’s in Avon has
made a list of the Finger
Lakes top spots for ice
cream, according to the Fin-
ger Lakes Regional Tourism
Council. The Council noted
that Tom Wahl’s has been tion for every jug of water
ranked a must-visit summer- sold during “World Water
time destination for both its
ice cream and home-made Month” in March, Wa-
root beer. ter Treatment by Culligan
was able to raise $1,283
Water Treatment through its bottled water
by Culligan sales for the Finger Lakes
Through a $1 dona- Land Trust.

Noyes Health

Sweeteners Plus recent-

Congratulations to Dan-
ielle Mullen, mammogra-
phy technologist and su-
pervisor of mammography
at Noyes Health, for being
recognized with the ICARE
values award, as voted on
by her peers. Danielle re-
ceived the award at the UR
Medicine Imaging Sciences
retreat, held at the Roches-
ter Riverside Convention
Center on April 14.
Livingston County News
The Livingston County
News is now ranked among
New York state’s top five
newspapers after winning
seven awards, including
three first-place honors, in
the New York Press Associ-
ation’s “Better Newspapers
Contest.”
They also received two
second-place awards, a
third and an honorable
mention for stories pub-
lished during 2017. Con-
ly received the Trucking
Association of New York
Safety Management Coun-
cil Grand Champion Fleet
Safety Award. The Fleet
Safety Awards are present-
ed to carriers who have
had one or no accidents for
every two million miles trav-
eled in New York. Only the
six first-place winners, and
carriers who have received
a Fleet Safety Award for
at least five consecutive
years, are eligible to apply
for the Grand Champion
Award. Congratulations,
Sweeteners Plus, on your
outstanding safety record
and achievement.
SUNY Geneseo
In the June 3, 2018, issue
of the Chronicle of Higher
Education, SUNY Geneseo
was recognized as the top
SUNY institution for four-
year public college gradu-
ation rates. Additionally,
they ranked No. 10 in the
nation.
The Long Agency
Suzanne Betette, a 17-
year employee of the Long
Agency in Mount Morris,
was named the Erie Insur-
ance Quality Customer Ser-
vice Agent of the Year. The
award is given annually to
recognize a customer ser-
vice agent in each branch
of Erie Insurance, of which
12 • Thursday, August 23, 2018 The Chamber Factor

Shop IN Livingston Trip Planner

The Shop IN Livingston
Trip Planner was introduced
during the 2017 holiday
season by the Livingston
County Chamber of Com-
merce & Tourism as an in-
novative means of assisting
local businesses in reach-
ing current and potential
customers with their sales,
promotions and events.
The Trip Planner provides
a “one-stop” digital plat-
form for local and visiting
customers to access local
retailers, service providers,
eateries and businesses to
host their current offerings,
with weekly emails sent to
potential customers. Addi-
tionally, your promotions
will be published across the
Chamber’s social media
platforms, further increas-
ing the reach of various de-
mographics.
Due to the success of the
Trip Planner, it has since
become a member benefit,
allowing free, ongoing ac-
cess for members to utilize
as another means of cost
effective digital marketing.
Businesses can register to
participate in the Shop Lo-
cal Trip Planner and share
their products, services,
promotions, specials, cou-
pons and events. As a
Chamber member, you are
able to access, modify and
add to your promotions at
any time.
Potential customers will
be visiting the Chamber
website and can easily click
on the sales and services
they are interested in, add-
ing them to their Trip Plan-
ner. Customers can return
at any time and add more
destinations to their trip.
Then, when they’re ready,
all the sales and shop local
opportunities are awaiting
them, at their finger-tips!
Customers will be able
to easily access your sales,
Google maps to help them
navigate to your business
location and see all your
business information when-
ever they want, using their
phone, tablet or computer.
Businesses are also en-
couraged to include links to
their website or social me-
dia platforms.
What Do You Need To
Do To Be a Part of This
Marketing Opportunity?
Simply visit the Chamber
website at www.Livingston-
CountyChamber.com and
register your business for
this incredible opportunity.
Once on our website, be
prepared to share with us
the following information:
1. Your name, business
name and contact informa-
tion
2. What your special or
deal is and any limitations
or exclusions.
3. The valid dates of your
promotion.
4. Your company logo.
5. You can also include
a jpeg or an ad, coupon
or other image you might
want included
*Please note if you want
a link to your website and /
or Facebook page included
Once your information
is received, we will set up
your business’ personalized
Trip Planner page on our
website.
For additional informa-
tion and assistance, please
contact Beth Doty, market-
ing and program coordi-
nator via email to Beth@
LivingstonCountyChamber.
com or phone to (585)
243-2222.

WE LIVE & WORK IN LIVINGSTON COUNTY

PROUD TO SUPPORT THE LIVINGSTON COUNTY CHAMBER OF COMMERCE
 The Chamber Factor Thursday, August 23, 2018 • 13

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14 • Thursday, August 23, 2018 The Chamber Factor

Tourism industry shows continued growth
Tourism has reached an-
other high in 2017 infusing
$84.3 million into the Liv-
ingston County economy.
For the fifth straight year
the number of people vis-
iting Livingston County for
leisure has increased.
Travel and tourism is a
substantial and growing
component of the New
York State economy and as
travelers choose the Empire
State as a destination they
are often including Living-
ston County and the Finger
Lakes Region as part of the
Larry Tetamore
Caledonia Village Inn
Mined and
Manufactured with
NY State Labor
trip. Across the state, tour-
ism generated almost $68
billion of which $84.3 mil-
lion stayed in Livingston
County in 2017. Were it
not for tourism-generated
state and local taxes, the
average household in the
region would have to pay
an additional $260 to
maintain the same level of
government revenue.
Livingston County Tour-
ism Director Elissa Leuer
attributed the increase in
the number of tourists to the
long-standing collabora-
tions with the Finger Lakes
Regional Tourism Council
and the state promotion
agency, I Love NY, in which
13 different travel writers
and media groups from
Canada, the United King-
dom, and Australia toured
The Chamber Factor
Livingston County and
Letchworth State Park and
then published articles de-
scribing their experiences
here. Leuer also attended
the Ontario Motor Coach
Association Marketplace to
showcase Livingston Coun-
ty as a vacation destination
for our neighbors to the
north.
According to Tourism Eco-
nomics, a division of Ox-
ford Economics Company,
between 2016 and 2017,
Livingston County saw in-
creases in spending in all
six of the areas the division
tracks – lodging, transpor-
tation, food and dining,
retail and service stations,
recreation and seasonal
second homes. The largest
increase was in recreation
and food and beverage
Middle Falls at Letchworth State Park.
spending. Higher fuel pric-
es contributed to an in-
crease in service spending.
Travelers positively im-
pact the local economy as
they stay in local accom-
modations, eat at local
restaurants, enjoy local rec-
reation, and gas up their
vehicles on the way in and
out of town. In 2017, visi-
tors spent 2.6 percent more
than in 2016. This trans-
lates to an uptick of jobs,
Thursday, August 23, 2018 • 15
Larry Tetamore
wages, and taxes.
The benefit to the local
economy is threefold. Trav-
elers spend money in the
entertainment, retail, and
recreation industries, en-
abling the businesses to
hire more people to service
tourists, and finally the em-
ployees whose incomes are
generated directly by tour-
ism spend that income in
Livingston County.
YOUR ICE MELT
SOURCE
16 • Thursday, August 23, 2018 The Chamber Factor

It’s not too

early to begin
preparing for the
holiday season!
Did you know that you
can get materials to help at-
tract customers
to your busi-
ness and
show off
your Shop
Small® pride?
Visit the American E x -
press website at american-
express.com/us/small-busi-
ness/shop-small/ where
you can download custom
posters, email templates,
and social posts to promote
your business during the up-
coming holiday season.
You can also register as
a business, organization or
individual to be a Neigh-
borhood Champion and
access free marketing mate-
rials and promotional items
for your business and com-
munity. Event Kits with Shop
Small® tote bags, flyers, bal-
loons and more, will be sent
directly to you, in time for
Small Business Saturday.
While on the website, ac-
cess resources such as Small
Business Saturday® 101 to
help attract more customers
all year long with expert
advice, how-to-videos, and
creative inspiration for your
business.
Interested in Find It IN
Livingston branded promo-
tional items? The Livingston
County Chamber of Com-
merce & Tourism provides
Livingston County retail and
service-based businesses
with Find It IN Livingston
and Eat IN Livingston brand-
ed items, free of charge, for
the holiday season. Be sure
to like and follow the Cham-
ber’s Facebook page or vis-
it its website at www.Living-
stonCountyChamber.com to
sign up for the newsletter to
be notified when orders are
being accepted.
 The Chamber Factor Thursday, August 23, 2018 • 17

It’s open enrollment for health insurance

What does that
even mean?
You hear the term “open
enrollment” so often this
time of year. What does it
mean and how does it im-
pact you?
Quite simply, open en-
rollment is the time of year
when a health insurance
plan gives its members the
opportunity to review plan
offerings and change plans.
For businesses providing
health insurance, the plan
review period is underway.
Employers are typically re-
viewing any plan change
options to pass along to
their employees; if cover-
age through the employer is
an option. Businesses with
fewer than 50 employees
are not mandated to pro-
vide health insurance. Plan
changes should be complet-
ed by Dec. 15, 2018, for
coverage effective Jan. 1,
2019.
For individuals who do
not have access to health
insurance through their em-
ployer, there are options
available. An individual
can purchase health insur-
ance directly from a carrier
(i.e., Excellus, MVP, Fidel-
is, United). An individual
can also access health in-
surance through the New
York State of Health Market-
place, where, depending
on income guidelines, a tax
credit and/or subsidy may
be available to offset the
costs of the coverage. The
open enrollment period for
these options runs through
Dec. 15, 2018, for cover-
age effective Jan. 1, 2019.
The Chamber is avail-
able to help both business-
es and individuals access
health insurance. To learn
more about the options
available or to schedule an
appointment, please call
243-2222.

Chamber welcomes
Melissa Savino
Member Services Coordinator
Melissa Savino joined the Livingston County Chamber
of Commerce in July as the member services coordinator.
Her primary focus is recruiting and retaining members
and facilitating the Livingston Leadership program. Her
goal is to work with businesses to promote their growth
and create opportunity; to offer support with practical,
inspiring programs, resources and events.
Melissa worked as the secretary to the county admin-
istrator and county attorney for the past five years and
previously at St. Agnes School in Avon for 15 years.
Melissa is also the owner of The Cake Place.
Melissa lives in Avon with her husband Mark. She en-
joys making cakes, camping and spending time with her
family – especially her new grandson.
18 • Thursday, August 23, 2018
Marketing: You’ll lose customers the same way you gain them
Marketing and adver-
tising are only part of the
equation when attracting
new clients. Service is per-
haps the single most import-
ant aspect of any business.
If your business provides
good service, but you are
still losing clients, it is im-
portant to identify the rea-
sons. We have identified
some of the problems local
businesses encounter when
marketing to potential and
existing clients.
Many entrepreneurs and
small businesses in the ser-
vice industry have difficulty
determining value. Wheth-
er you want to be at the
top or bottom of the price
range, or somewhere in-be-
tween, you need a starting
point. Research what other
companies in similar mar-
kets are charging for their
services. Setting your price
too low at first can make
it difficult to retain clients
once you have to raise
them.
Let’s look at some of the
factors that influence client
retention:
The Importance
of Appearance
Consider the appearance
of the company. When mar-
keting your business, do
you advertise low prices or
a fast turn-around? Are you
focused on creating an im-
age of luxury and comfort,
or are you targeting teens?
Take a hard, realistic look
at what your marketing and
ads say about the business,
and how this influences a
potential or current custom-
er’s perception.
Consider whether your
image has changed recent-
ly. For instance, consider a
clothing store that has pro-
vided family clothing in the
past and has now chosen
to focus on teens, neglect-
ing their current customers.
This example illustrates an
obvious change that may
or may not be in the busi-
nesses’ best interest, but
is one that will lead to the
loss of existing customers.
Will these changes bring
in enough new customers,
and revenue, to replace
The Chamber Factor
what is lost?
Is the business “user
friendly”? Potential custom-
ers are typically courted
during the sales process, of-
fered deals and presented
with a can-do attitude. This
can create a two-fold prob-
lem. First, are you actually
able to provide what has
been promised once the cli-
ent is retained? Secondly,
are you putting this much
effort into retaining current
clients? Is any effort put into
retaining current clients?
Build Customer
Relationships
Creating a relationship
with customers makes it
easier to not only retain
them, but to obtain new
customers as well. Word
of mouth is the best adver-
tising. A satisfied customer
will sing your praises, while
an unsatisfied customer can
wreak havoc on the reputa-
tion of your business.
Customer service is a
valuable tool that should
be implemented. Take time
to foster a relationship with
your regular customers and
learn what you can do to in-
crease their satisfaction with
your products or services.
You will gain valuable in-
sight that will increase your
businesses’ bottom line.
Marketing Consistency
and Value
It is important to consis-
tently contact customers to
show them you value their
business. Depending on the
type of store you own, you
might send them a month-
ly coupon or notice of a
special that is operating.
Not all contact should be
marketing, providing the
customer with something of
value is important too. A
paint store could send out
an email showing the five
most popular colors for the
coming season. A garden-
ing store could send out
a monthly what to-do list,
while an HVAC business
could send out reminders to
change filters.
We recommend taking a
hard look at your existing
customer base and the im-
age and reputation of your
business. There are many
ways to increase business
by adding new custom-
ers, but the general rule of
thumb has always been that
it is less expensive to retain
an existing customer than
obtain a new one.
Please feel free to stop by
the Chamber to chat with
our experienced staff to
brainstorm ideas for your
business.

5 Reasons you should
consider a stand-up desk
If you’re like many profes-
sionals, you spend a signifi-
cant portion of your day sit-
ting at a desk. According to
research, that’s a problem.
Multiple studies have linked
a sedentary lifestyle with an
increased risk of diabetes,
cardiovascular disease and
even cancer. Not surprising-
ly, sitting all day is associat-
ed with an increased risk of
weight gain and obesity.
Fortunately, even if you
have a desk job, you may
not be desk-bound. Stand-
ing desks are becoming an
increasingly popular choice
among office workers, offer-
ing a host of benefits.
Reduces Lower Back Pain
Sitting for hours puts a lot
of stress on the body. If you
suffer from back and leg
pain, then you’ve likely no-
ticed that the longer you sit,
the more uncomfortable you
feel. According to a 2011
study by the U.S. Centers for
Disease Control, standing
can reduce back pain by 54
percent. Standing also pro-
motes better circulation, help-
ing to prevent leg pain.
Prevents Neck Strain,
Decreases Headaches
If you’re sitting in front
of a computer monitor all
day, then you probably find
yourself straining your neck
towards your monitor. This
causes your spine to curve
into a “C” shape, which has
both short-term and long-term
problems such as disc dam-
age, shoulder pain, pain in
your neck, and headaches.
When you stand, you re-
store a healthy “S” shape
The Chamber Factor Thursday, August 23, 2018 • 19
to your spine, reducing pain
through your back, neck and
head.
Boosts Energy
Standing burns more cal-
ories and requires that the
body put forth more energy.
But that doesn’t mean that
your energy levels will take
a hit. Because standing pro-
motes better circulation and
allows your body to take in
more oxygen, you feel better
for longer. Simply standing
while you work can give you
the energy boost equal to
a cup of coffee, without the
crash that comes later.
Improves Productivity desks provide for office work- of standing in place can result that you or your employees
Unsurprisingly, that energy ers. While there are special in foot and joint problems) spend sitting is a simple way
boost leads to greater pro- considerations that need to making this transition and re- to boost morale and promote
ductivity. A study conducted be made (for example, hours ducing the number of hours a healthy lifestyle.
by the Texas A&M Health Sci-
ence Center School of Public
Health showed that just by
standing rather than sitting,
office workers can improve
their productivity by as much
as 46 percent.
It’s Part of a Robust
Wellness Program
Many employers have
recognized that implement-
ing a wellness program that
support workers’ physical
and mental health not only
creates a better work envi-
ronment, but can help reduce
healthcare costs, employee
absenteeism, and diminished
productivity.
Transitioning to standing
desks can drastically cut
down on the number of hours
that employees spend sitting,
helping to prevent serious
health problems.
These are just a few of the
many benefits that standing
20 • Thursday, August 23, 2018 The Chamber Factor

The Get in on the next publication of

The Chamber Factor!
CHAMBER Call The Livingston County News

FACTOR at 243-0296 or
email ads@livingstonnews.com
 The Chamber Factor Thursday, August 23, 2018 • 21

Member Information Center

(MIC) Quick Start Guide
Optimize your online
business listing and
take advantage of
exclusive member op-
portunities to promote
your business.

To Get Started:
Go to www.Livingston-
CountyChamber.com and
click the “Member Login”
button on the botton of the
screen.
Log in to the MIC with
your username and
password. If you haven’t
ENGINEERING
created an account, create
one using the link in your
New Member Welcome
email.
If you do not have your
credentials, click “Forgot
username/password” and
enter the email address as-
sociated with your member
account. if you need assis-
tance at any time, contact
Melissa in our office at 243-
2222, or email Melissa@
livingstoncountychamber.
com).

Your MIC Dashboard

There’s a lot happening
on your dashboard, but
it’s easy to find your way
around with a few tips.
Select a button on the nav-
igation bar to see the cor-
responding options on the
side menu.
The more information and
media you add to your list-
ing, the more dynamic your
listing will be in the online
directory.
Help potential clients and
customers connect with you
by completing your Compa-
ny Information page.
Home
From the Home menu,
you can update your Per-
sonal and Company Info
as well as post and man-
age Job Listings, News
Releases and Shop In
Livingston Sales and
Promotions.
Start by selecting Com-
pany Information from the
Home menu. This menu
allows you to check and
update your company infor-
mation. This is also where
you add your logo, photos,
videos, social media links,
link to a Google map of
your location and more.
22 • Thursday, August 23, 2018
Investing in advertising: CPM and the value of print ads
By Manuel Karam
Sales manager,
Genesee Valley Pennysaver
Many business owners
wonder, “Is advertising worth
the investment?”
There are many things to
consider when answering this
question.
Generally speaking, yes,
it can be very effective when
done well and in accordance
with your overall marketing
strategy.
Assuming you are willing to
communicate with your au-
dience by advertising, how do
you choose the right vehicle
(print, television, digital, etc.)
and make sure you’re getting
the most bang for your buck?
It is common in our indus-
try to evaluate marketing costs
by looking at what is called
the “CPM.” “CPM” stands for
Cost per Thousand, in which
the “M” represents the Roman
numeral for “1,000.” In other
words, CPM is the amount of
dollars it takes to reach 1,000
people in your target area.
How do I Calculate
My CPM?
First, find the investment
cost for your desired message
in your desired media.
Next, take this investment
amount and divide it by the
number of people you are
reaching.
Finally, multiply this num-
ber by 1,000 to get your CPM.
As an example, one of our
editions has a circulation of
12,985 homes. A quarter-page
ad in black and white at our
open rate is $130.90.
$130.90 (investment) ÷
12,985 (readership) = .0100
.0100 x 1,000 (M) = $10.00
CPM
In other words, for every
1,000 homes where our paper
is delivered, the investment
will be around $10.
Now, if we upgrade the
The Chamber Factor
quarter page ad to a color ad,
the open rate is $162.90, and This formula can be applied The Bottom Line meets your business needs.
Remember, the most effec-
no matter what the promo- Although cost alone won’t
the calculation would be the tive, advertising campaign is
tional vehicle. Therefore, this give you the whole picture,
following: created by figuring out a bud-
formula allows you to com- using the methodology above
$162.90 (investment) ÷ pare the true cost of different will empower you to calculate get that you’re comfortable
12,985 (readership) = .0125 types of promotional vehicles the CPM of many different with, then aligning that cost
.0125 x 1,000 (M) = $12.50 by the same standard. promotional vehicles as you with your marketing cam-
CPM determine which option best paign goals.
Some things
just belong
together
Save when you insure your Geneseo Collision
home and auto with ERIE. Service, Inc.
4565 Morgan View Rd., P.O. Box 154
See what you might save. Call today.
Geneseo, NY 14454-0154
Long Agency Inc.
Autobody Repair Specialists
6 Chapel St, Mount Morris
Fax: 585-658-2097 24-Hour Towing
585-658-3342
(585) 243-0400
(585) 259-8545 (nights)
Andrew K. Long Richard L. Wilkins II
Discounts, rates and coverages vary by state and are subject to eligibility and applicable rates and rules.
Go to erieinsurance.com for company licensure and territory information. S1693 10/15
SINCE 1960
O’Brien’s
Septic & Portable Toilets
Trailers Available
• Weddings • Campsites
• Big or Small Events • Weekend Outings
• Construction • Ball Fields
• Golf Courses • Farm
Vacuum Pumping
of Septics
•
Repair/Installation
585-766-1221
585-335-9466
www.obrienseptic.com
Proud to be a Certified Women-Owned Business Enterprise
The Chamber Factor Thursday, August 23, 2018 • 23
24 • Thursday, August 23, 2018 The Chamber Factor