Project Report on Nokia

Contents

1. Preface
2. Introduction to Organization
3. Mission statement
4. Marketing Objectives
5. Target Market
6. Portfolio Analysis
7. Micro & Macro Environment
8. Competitive Analysis
9. Marketing strategy
10. Suggestions
11. References

Preface
In this era, where the technology is growing in a very faster speed and every positive
change is bringing new and enhanced features with them, the cellular phones are at the
very hot issue in this growing technology.

The technologies in these cellular/mobile phones are enhancing and developing day by
day, including new features of entertainment, and multiple options like imaging facilities,
movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and
interacting featured technologies and also prefers these facilities in less cost. So, in this
view, there is a very big and fast competition between many companies/manufacturers of
cellular phones at the world level.

Introduction to the Organization

Company Information:
NOKIA is the world leader in mobile communications backed by its experience,
innovation, user-friendliness and secure solutions.

It is a very well knowned company having its vast offices world wide. Their specialized
product is cellular phones. They have many house hold items as well.
Board of Directors:-
The current members of Nokia's Board of Directors were elected at the Annual General
Meeting on March 27, 2003. Click here for a short résumé and information on the
members' shareholdings.

Corporate Responsibility:-
Being a good corporate citizen means meeting responsibilities towards individuals, the
environment, and society in general. We are making corporate responsibility an integral
part of decision-making in all parts of our business.

Financial Factor:-

Nokia achieves excellent profitability in the first quarter 2003 and mobile phone volumes
grow faster than market.

Mission Statement:-
Many organizations develop formal mission statements that answer these questions. A
mission statement is a statement of the organization’s urpose—what it wants to
accomplish in the larger environment. A clear mission statement acts as an invisible hand
that guides people in the organization.

The mission statement of NOKIA is…

“ CONNECTING PEOPLE ”

Goals:-

The goal of NOKIA is “to be a good corporate citizen wherever we operate, as a

responsible and contributing member of society. We take part in long-term projects
aimed at helping young people create their own place in the world, for example
through our global youth programs.”

Digital Bridging:-
Digital Bridging is an integral part of everyday business. It is also an important part of
the company's Corporate Community Involvement activities that focus on youth and
education.

Marketing Objectives:-
Marketing objectives presents a brief summary of the main goals and the
recommendations of the plan for management review, helping top management to find
the plan’s major points quickly.
In marketing objectives, following areas are included…

• Current marketing situation

• Threats and opportunity analysis
• Objectives and issues
• Marketing strategy
• Action programs
• Budgets
• control

Organization’s Network:

Nokia is manufacturing its products world wide in following countries…

· Austria · Gulf countries · Portugal

· Bahrain · Hungary · Qatar

· Belgium · Israel · Saudi Arabia

· Bosnia-Herzegovina · Italy · Serbia and Montenegro

· Croatia · Kuwait · Slovakia

· Cyprus · Lebanon · Slovenia

· Czech Republic · Luxembourg · Spain

· Denmark · Malta · Switzerland

· Finland · Monaco · Tunisia

· France · Netherlands · Turkey

· Germany · Norway · UAE

· Greece · Oman · Yemen

· Poland
Target Market:-
The target market of NOKIA is very wide. Its products are demanded world wide and are
given preference at any other cellular company in the world. They have comparatively
low rates than the other companies and have a very good and interactive performance and
interesting features, so because of these features, people prefer NOKIA than the other
companies.

Specially in Asia, Europe, America and the Middle East, NOKIA has a very big market.
It is manufacturing GSM and AMPS technologies cellular sets which are meeting every
kind of consumer’s requirements.

In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France, UAE,
Thailand, Brazil and Poland.

Portfolio Analysis:-
The major activity in srategic management is business portfolio analysis whereby
management evaluates the business making up the company. The company will want to
put strong resources into its most profitable business and phase down or drop its weaker
ones.

So while analyzing the portfolio of NOKIA, it was found that its product of cellular
phones, especially its GSM sets were making more profit to the company as compare to
its other products. So the company invested more budget in this area and started
development on this area to earn the maximum profit. But in the mean while, the
company didn’t neglected their other products and invested more money on the
development of those products.

Micro and Macro Environmental Factors

Effecting Business

The actions and forces outside marketing that affect marketing management’s ability to
develop and maintain successful transactions within target customers, is called the
marketing environment.

Environmental considerations are integrated into every area of company life and at every
phase of our products' life cycle. We believe in eco-efficiency and sustainability - to
respect nature and the needs of future generations. Nokia's new Environmental Report
2002 states the company's understanding of the environmental aspects and impacts of its
activities.

There are two categories of marketing environment:

1. Microenvironment

2. Microenvironment
1- Micro Environment:-

Following are the microenvironmental factors which affects the company:

• The company
• Suppliers
• Marketing intermediaries
• Customers
• Competitors
• Publics

2- Microenvironment:-

Following are the macroenvironmental factors which affects the company:

• Demographic environment
• Economic environment
• Natural environment
• Technological environment
• Political environment
• Cultural environment

Competitive Analysis:-

Visually, there is no any key competitor to NOKIA as comparing its vast market and
demand, but still, we can consider the following companies as its competitors:-

• Ericson
• Motorola
• Samsung
• Siemens
• Sony
These competitors of NOKIA has also a big market, but as compared to NOKIA, we
cannot say that they can compete this organization at the same level of competition.

Social Factors:-
Every Nokia employee has influence over Nokia's performance and reputation in issues
of health, safety, security, employee relations, corporate citizenship and human rights.

Marketing Strategy
As we move into the Mobile World, we remain committed to strong growth, profitability
and responsible market leadership.

Strategic Direction:-

The mobile phone is fast becoming the centerpiece of personal communication, allowing
us access to an ever-widening range of services. Today, we are moving from voice
services to services driven by data and multimedia.

Business Environment:-
Nokia competes in the global telecommunications industry in general and in the mobile
industry in particular, each of which has exhibited rapid growth, change and convergence
in recent years.

Suggestions

Though the NOKIA is the world’s largest cellular phone company and has the very
efficient features and facilities but there are some suggestions by me after analyzing and
researching about this company.

· It should decrease its prices of the sets so that the sets may become in reach of every
user and the market may increase and become the cause of increasing profit rate.

· Its spare parts should be available in its every market.

· There should be replace warrenty in case of defection.

· Memory capacity should be increased to save the different entertaining materials in the
sets.

References

· Nokia sales point, Chandni chowk, Murree Road, Rawalpindi.

· www.nokia.com

· www.nokiausa.com

· www.yahoo.com

· www.google.com

· www.nokia.com/downloads.htm

· www.nokia.com/info.htm

Project description

The Where R U? project is supposed to let people figure out where their friends are by
sending an SMS using a special format. The mobile phone that receives this special SMS
will need the Where R U client installed and a bluetooth GPS connected. The phone will
recognize the SMS, then fetch the phones location from the GPS, and send this
information to a server using the XML-RPC protocol. The server will then fetch a map
based on the GPS information, and send this back to the user who wanted the information
in the first place. The server is supposed to be able to send information back to the user in
several different formats. This might be as an MMS, to an email address, og maybe post
the information as an RSS feed. Click on the figure below to see the information flow in
the Where R U project.

The Where R U client will be primarily tested on a Nokia 6680 phone connected to a
Holux GPSlim GPS receiver.

Project deliverances

Mobile client

The mobile client is an application that can be installed on a series 60 mobile phone. The
application will be written in the Python programming language using Python for Series
60. The mobile phone is required to install Python for Series 60 before the Where R U
application. When started, the application will listen on the inbox of the phone for
incoming messages. Once a message is received, the application will scan the message to
see if it has the correct format for Where R U messages. If so, the application will
connect to the GPS and fetch information from it, and send this information to a server.
The message will be sent as an XML-RPC message using HTTP as transfer mechanism.

Server application

The server application will receive XML-RPC messages from Where R U clients, and do
whatever these messages tells the server to do. The server will fetch a map from an online
WMS based on the GPS coordinates it receives, and it will send the image to the user
who asked for the information. The different formats that the server will support is not
yet decided, but some ideas are MMS, mail and RSS. The server application will most
likely be implemented using the PHP programming language.

Project report

This report will contain information about how I went about to do the Where R U project.
The report will be a typical scientific paper containing information such as: Introduction,
Methods, Results and Discussion (IMRaD) along with some other information.

Work done

Mobile client

So far most of the work has just been to test out the different parts of Python for Series
60.

I have tested out the Inbox module that lets an application listen on the inbox for
incoming messages. The application intercepts the message before the mobile phone tells
the user that it has received a message. Because of that the application can do this part
without the interaction of the user (if the application is configured in such a manner).

I have also made some attempts to connect to the bluetooth GPS but this requires
interaction from the user, so more work will be done on this part so that the application
can work without any interaction. I have however managed to fetch information from the
GPS.

Regarding posting information to an external server from the phone, a python xmlrpc
library will be used. To send the message the user must connect the mobile phone to the
net, and this part requires interaction from the user. Some tests have been made and I
have sucessfully sent XML-RPC messages from the mobile phone to a simple XML-RPC
server implemented using PHP.

In other words, most of the parts of the client has been tested, so now I just have to put
them together.
Server application

No work has been done on the server application yet. I have however made a small
implementation of an XML-RPC server using PHP for testing purposes.

Project report

Some parts of the project report has been started. The portfolio 2 assignment in the
Forskning, skriving og publisering course will work as a starting point for the final report,
although it has to be reorganized. The portfolio 2 assignment can be found here. The
living report for this project will be found on this blog as soon as it is started.

Future work

Mobile client

As stated above, the parts of the application will have to be put together in one piece of
software. More work will be put in trying to make the application as silent as possible
(i.e. no interaction from the user is required). There are some parts of the application that
this might not be possible with, such as connecting the phone to the net, but there are
some parts that I have made by now that can be made more silent).

The application should also include some options that users can set. The most important
option might be to enable the user of the phone to decide on who will be allowed to
request information using the Where R U application. This might be as simple as just
defiing a list of phonenumbers that can request information.

The format of the SMS must be set as well. The format should be as easy as possible.
Some examples:

"whereru mms"
This would send the answer as an MMS back to the user containing a map.
"whereru user@domain.com"
This would send a mail to user@domain.com along with the map.

Those are just examples. As stated, the format has not yet been decided.

Server application

As stated, no work has been done on the server application yet. The application will be an
XML-RPC server that will receive messages from Where R U clients, and send
information to the user that wanted the information.
Project report

A living version of the document must be uploaded to this blog, and continuous work will
be made to it

ForSale: NokiaN95 8gb /8800/N92/N70/N90/ Samsung D600/D800

Introducing cellphones and sweet Dream inc, a leading marketer in mobile

phones/electronics trading in America
Nokia N95 8GB==== $380
NOKIA N91 8GB==== $250
Nokia E90==== $400
NOKIA N95==== $260
NOKIA 9500==== $190
NOKIA 9300==== $140
Nokia N70==== $140
NOKIA N80==== $160
NOKIA N90==== $170
NOKIA N91==== $180
NOKIA N92==== $190
NOKIA N93==== $200
NOKIA N93i==== $200
NOKIA N73==== $200
NOKIA 8800==== $210
NOKIA N800==== $190
NOKIA N75==== $230
NOKIA N76==== $250
NOKIA M800==== $210
Nokia 8800 edition==== $220
Nokia 8800 diamond edition==== $250
APPLE iPHONS (16GB)...$380
Apple iPhone (8GB)....$300
Apple Iphone (4gb)....$230

All Cell phones are brand new.unlocked,Simfree,Euro-spec, all

accessories intact with one (1) international warranty made in Finland.

Regards
Terry Brooks
Sales Manager

Email: sweetdream_phonestore@live.com
MSN..: cellphones_nextel@hotmail.com

Project Structure:

MITSE is a joint project of CWC, Elektrobit, Nokia, Nokia Siemens Networks and Texas
Instruments. It is funded by TEKES through the GIGA - Converging Networks
Technology Programme.

For more information:

Lic.Sc. Visa Tapio, Project Manager

visa.tapio@ee.oulu.fi
gsm: +358-40-572 7805

Prof. Markku Juntti, Principal Researcher

 Tag Archive for 'Forum Nokia'

Designing for Mobile in India?

Published by vivek on April 23, 2010 in Design, Mobile and event. 0 Comments

Mobile Design India’s first event focuses on the theme of “Designing for India”
The Indian market is a unique mobile innovation playground and untapped opportunity
for anyone wanting to develop mass-market mobile experiences that needs to work across
a myriad of languages, operators, income-segments, networks and user needs. Mobile has
revolutionized the way people conduct business, get entertained, educated, married, to
keeping up with cricket scores.

On one side the Indian masses go for “aspirational” experiences that make them stand
out. At the same time the core offering of simplicity, universality and easy access has
never been more important than the present, where all pc-based experiences from the
developed world are already being leapfrogged by being made available directly on
mobile in the places like India. There are fewer legacies in markets like India. Mobile
developers and designers have a wonderful opportunity to push for new behaviours,
interactions and experiences.

This group is co-founded by Priya Prakash from Nokia, and she is planning the group’s
first event. The event will focus on 4 companies/startups that are crafting mobile user
experiences thus taking advantage of the Indian market mobile opportunity and
challenges.
When: 29th April from 6:30pm onwards
Where: @ Jaaga | Rhenius Street, Off Richmond Road, Opposite the Hockey
Association Stadium main gate, Shanthinagar, Bangalore.
Register here: http://tech.groups.yahoo.com/group/mobiledesignIN/

If you think designing for devices which is something you are passionate about, this is the
right place and i am very excited about this event and hoping it will make big.

vivek

Adobe Max 09 Video: Building World-Class Multimedia Applications on

Nokia

Published by vivek on October 10, 2009 in Adobe, Flash lite, Mobile and event.
1 Comment

This session was designed to Learn how to create and distribute Flash Lite applications
and content to the largest mobile audience in the world - Nokia phone owners - via Ovi
Store. Also discover how to develop Flash Lite applications for Nokia’s touch screen
devices.

vivek

Forum Nokia: Finalists in 2009 Calling All Innovators Contest Announced

Published by vivek on August 19, 2009 in Flash lite. 1 Comment

Via Biskero, Forum Nokia, Finalists in 2009 Calling All Innovators Contest Announced
including the Flash Lite category.

Flash Lite Finalist are:

• Florin: Personal Finance Tracker

• Reuters Slideshow
• ActiveChinese

I personally like Florin, usable and clean app.

vivek

Forum Nokia released Flash Lite Components v1.0 beta

Published by vivek on June 2, 2009 in Flash Lite component, Flash lite and Mobile.
0 Comments

Forum Nokia released the first set of mobile optimized components “Flash Lite
Components v1.0 beta” The components come as installable .mxp files with instructions
and full source code.

“This resource file includes six Flash Lite components; Button component, Contacts
component, List component, Media data component, Popup component, and Scrollbar
component. The components can be used to develop applications to devices supporting
Flash Lite 2.0.”

vivek

Let’s Inspired by Nokia Design Gallery

Published by vivek on May 4, 2009 in Design and Mobile. 0 Comments

Good sources of inspiration is an essential part of the creative process. Let’s discover
what other mobile designers have done to create delightful user experiences by exploring
the Forum Nokia Design Gallery.

And think again “how good design can help you create successful mobile products!” The
effectiveness of design matters a lot for creating a good user experiences.

vivek

Nokia and Adobe launch $10 Million Open Screen Project Fund

Published by vivek on March 20, 2009 in Adobe, Flash lite and Mobile. 0 Comments

Adobe and Nokia announced a $10 million Open Screen Project fund which is designed
to help developers create applications and services for mobile, desktop and consumer
electronics devices using the Adobe Flash Platform “a singular experience for multiple
devices”

“The Open Screen Project Fund encourages the use of Adobe tools and existing
developer skills to create exciting and unique Flash applications for millions of Nokia
devices,” said Tero Ojanpera, EVP, Nokia Services. “With more than 300 million Flash
enabled devices in market, we will support these developers through the Forum Nokia
developer community while providing a more targeted distribution channel to consumers
with Nokia’s Ovi Store.”

The new fund is a result of the Open Screen Project, an industry-wide initiative of more
than 20 industry leaders set to enable a consistent experience for web browsing and
standalone applications. you can find additional information on the Open Screen Project
website and Forum Nokia website.

vivek

Nokia Developer Confrence ‘08′, Bangalore

Published by vivek on November 13, 2008 in Mobile and event. 2 Comments

Forum Nokia is organising Nokia Developer Confrence ‘08′ in Bangalore. So let’s join,
share and see what you are dreaming about
I like this character also very much its simple and cute ;)

Event details:

Date: 10 Dec. 2008

City: Bangalore
Venue: Taj residency, Bangalore, Karnataka

Register here

Update:
The great news is Forum Nokia is offering IndiMaD members an additional 25%
discount on the registration fees. If you plan to attend the event, please register for the
event & send an email to group moderator for the discount. This discount is available till
the 21st of November 2008.

I will be there for sure so feel free & buzz me on my mobile 9986642998, let’s meet and
discuss anything you like.

vivek

Join the Forum Nokia Code Camp for the Series 40 Java Code Camp,
Bangalore

Published by vivek on August 25, 2008 in event. 2 Comments

Forum Nokia organized Nokia Code Camp for the Series 40 Java Code Camp, 29th
August, IIIT - B, Bangalore.

Speakers:
Balagopal K S
Former Forum Nokia Champion and Technology Expert at Nokia Prakash Sayini, a
seasoned telecom professional with 14 years experience in mobile telecommunication
Prakash Sayini
A seasoned telecom professional with 14 years experience in mobile telecommunication

Date: 29th August 2008

Venue: IIIT-Bangalore, Electronics City, Hosur Road, Bangalore – 560100
Contact: Sannidhi VJ
Tel: +91 80 40095420
Fax: +91 80 41501593

Register here

vivek

Forum Nokia 2008 Code Camp Competition: Flash lite winners announced

Published by vivek on June 9, 2008 in Flash lite and Mobile. 1 Comment

Forum Nokia has announced the winners of the 2008 Code Camp Competition. The
contest aimed at inspiring Forum Nokia Code Camp attendees to build Web Runtime
(WRT) widgets and Flash lite applications.

The Winners are:

Grand Prizes
Flash: CityLite by MSCorp of Coral Springs, Florida. A mobile guide to night life,
restaurants, and entertainment venues in Latin American cities.

WRT: Flickret from Mark Caunter of the U.K. A mashup that combines the Flickr photo-
sharing application with MapQuest APIs to let users look for and get directions to places
of interest.

Europe/Middle East/Africa
Flash: Kuneri Easy Vote from Kuneri of Oulu, Finland. One-button mobile voting lets
users vote by mobile phone call, text message, or Web service.
WRT: Flickret from Mark Caunter of the U.K.
Americas
Flash: CityLite by MSCorp.
WRT: Fon11 by Mo’Blast of Berkeley, California. A mobile social-networking utility
that lets users share their whereabouts with friends and family and determine if their
contacts are nearby.

Asia-Pacific
Flash: WIND from Fieldsystem. This screen saver displays an image of a propeller
turning in the wind. If the mobile signal is strong, the propeller spins quickly; if the signal
weakens, the propeller spins more slowly. Also, the screen saver’s background scenery
changes throughout the day.
WRT: Nutrition from Singapore Polytechnic. This widget is used for calculating your
BMI and also calories burned on a daily basis, and it can help the user to check typical
food nutrition in order to maintain a healthy life style.

China
WRT: Push To Speak from Beijing Motech Technology. This mobile travel guide to
China helps tourists search for restaurants, places of interest, streets and more. Also,
when the user clicks a word, the software “speaks” the word in Chinese, a useful feature
for asking directions and instructing taxi drivers. The latest version includes information
relating to the 2008 Summer Olympics in Beijing.

Congratulation to all winners

vivek

Forum Nokia: Flash Lite Webinar on Flash and Mobile Browsing

Published by vivek on April 12, 2008 in Adobe, Flash lite and Mobile. 0 Comments

Forum Nokia organising a Flash Lite Webinar on “Flash and Mobile Browsing”. This
Webinar will explore the integration of Flash Lite on mobile devices, give pointers for
developing online mobile Flash content, and provide a full question-and-answer session.

Presentation time: approx 60 minutes.

Date: Tuesday, April 15, 2008.
Time: 3.00 pm London, 5.00 pm Helsinki, 10.00 am New York, 7.00 am San Francisco.

Register here

vivek
Build a reusable Flash Lite 1.1 component

Published by vivek on April 6, 2008 in Adobe, Flash Lite component, Flash lite and
Mobile. 1 Comment

Forum Nokia published an in-depth article on “Build a reusable Flash Lite 1.1
component”

Components and reusable code are important aspects to developing applications for any
platform, including Flash Lite 1.1. Components speed up development and help make
coding tasks easier. Many people still thinks or left designing applications or content
in Flash Lite 1.1 for many reasons or off-course limitations but i still feel and try my best
to work on Flash Lite 1.1 as device can be targeted more and you can reach it to more
users.

vivek

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Student Name: Denis Moiseev

Module Title: Brand Management

Name of Tutor: Maricelle Ruiz Calderon
Assignment Title: Nokia Brand Audit