SEMINAR

ON
MISSION, VISION STATEMENT OF
NURSING PROFESSION

Submitted To: Mrs. NIKSY ABRAHAM

tutor,
College Of Nursing,
JIPMER

Submitted By: Tora saha

M.sc Nursing 2nd year
College of Nursing ,
JIPMER

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INTRODUCTION:

Nursing is a professional service devoted to promoting health care and social welfare. Nursing helps
to attain this objective by applying scientific knowledge and skills to services which including caring
for the sick, promotion and restoration of health, and prevention of diseases.

Written statement of vision and mission statements including philosophy, objectives and operational
plans is the blueprint for the effective management of an organization including health institutions.
Development of vision and mission philosophy, purposes, objectives and operational plans are the
components of planning at each level of management. Each department should have its vision and
mission, philosophy, objectives and operational plans.

Mission: desired level of performance.

Vision: source of inspiration and motivation.

Mission and vision statement of nursing profession plays a key role, to meet these challenges in
nursing in new millennium.

Need for mission and vision in nursing profession:

 Today, nursing profession has been forged by complex, social, economic, and political forces.
 The banner ideals of service in caring profession such as have conflicted with efforts to achieve
professional status and the pull to meet societal needs, have in turn at times resulted in
contradictory goals.
 Professional autonomy and societal recognition
 Serves as legal framework for changes.
 Despite institutional innovations, barrier to greater autonomy and recognition persistes.
 As associate degree graduates are the largest group in the health care workforce, but ‘like that
elephant in living room’ there is little or no acknowledgement of their contribution to healthcare
by nursing leaders.
 Diversity of nursing role nurses need a mission and vision statement for nursing to guide their
practice.

Vision:
“Description of something in the future”.

Mental perception of the kind environment an individual, or an organization, aspires to create within a broad
time horizon and underlying conditions for the actualization of the perception”.

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Mission:
“Essential purpose of the organization , concerning particularly why it is in existence, the nature of the
business it is in, and the customers it seeks to serve and satisfy”.

“Purposes or reason for the organization’s “ existence”.

“Mission is an enduring statement of purpose that distinguishes one firm from other similar firm”.

Approaches for mission and vision statement:

One alternative approach “draw-see-think-plan”

Draw-what is the ideal image or the desired end state?

See-what is today’s situation? what is the gap from ideal and why?

Think-what specific actions must be taken to close the gap between today’s situation and ideal state?

Plan-what resources are required to execute the activities?

Meaning of mission statement:

Mission statements are the starting points of an organization’s strategic planning and goal setting process.

They focus attention and assure that internal and external stakeholders understand what the organization is
attempting to accomplish.

When developing a mission statement , it should be seen that the following questions are answered:

 What do we do today?
 For whom do we do?
 What is the benefit?

Concepts of mission statement:

 It concentrates on present and informs you about the desired level of performance.
 It will be achieved.
 It reflects the purpose or broader for being in the exixtence in the profession.
 It serves as an ongoing guide without a time frame.
 The mission can remain same for decades, if crafted well
 It provides a path to realize the mission in line with its values.
 It directs bearing on the bottom line and success in profession.

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Mission and purpose:
 Mission: Mission has external orientation and relates the organization to the society in which it
operates. A mission statement helps the organization to link its activities to the needs of the
society and legitimize its existence.
 Purpose: Purpose is also externally focused but it relates to that segment of the society to which
it serves; it defines the business which the institution will undertake.

Purpose of mission statement:

It should help workers within the organization know what decision and tasks best align with the
mission of the company.
It serves as a guide for the company’s entire decision making.
A mission statement offers insight into what company leader’s view as the primary purpose for
being business.

Dimension of mission statements:

According to Bart, the strongest organizational impact occurs when mission statements contain
seven essential dimensions-

 Key values and beliefs

 Distinctive competence
 Desired competitive position
 Competitive strategy
 Compelling goal/vision
 Specific customers served and products or services offered
 Concern for satisfying multiple stakeholder

According to Vern McGinnis, a mission should:

 Define what the company is
 Define what the company aspires to be
 Limited to exclude some ventures/ dangers
 Broad enough to allow for creative growth
 Distinguish the company from all others.
 Serve as framework to evaluate current activities
 Stated clearly so that it is understood by all.

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Features of effective mission statements are:
 Purpose and values of the organization
 What business the organization wants to be in (products or services, market or who are the
organization’s primary “clients” ( stakeholders).
 What are the responsibilities of the organization towards these “clients”.
 What are the main objectives that support the company in accomplishing its mission?

Characteristics of mission:
 Feasible
 Precise
 Clear
 Motivating
 Distinctive
 Indicates major components of strategy

Concept of vision statements:

 Outlines what the profession wants to be:
 It concentrates on the future
 It is a source of inspiration
 It provides clear decision making criteria
 This can galvanize the people to achieve defined objectives.
 It is more specific in terms of objective and future state
 It is related to some form of achievement, if successful.
 This vision in SMART.

Purpose of vision statement

 Serves as a foundation for a broader strategic plan
 Give sense of purpose to employees
 Directing the company to only focus on strategic opportunities
 Help companies differentiate from compititors
 Direction for future years.

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Features of effective vision:
 Clarity and lack of ambiguity
 Paint a vivid and clear picture, not ambiguous
 Describing a bright future (hope)
 Memorable and engaging expression
 Realistic aspiration, achievable
 Alignment with organizational values and culture
 Time bound if it talks of achieving any goal or objective

Characteristics of vision:
 Developed through sharing across an organization
 Methods of convincing the others about vision
 Change agent

Benefits of having vision:

 Good visions are inspiring and exhilarating
 Good vision foster long term thinking
 Good vision foster risk-taking and experimentation
 Good vision helps in the creation of a common identity and a shared sense of purpose.
 Good visions are competitive, original and unique.
 Good vision represents integrity; they are truly genuine and can be used for the benefit of people.

Developing a vision statement:

 The vision statement includes vivid description of the organization as it effectively carries out its
operations.
 Developing a vision statement can be quick culture specific, i.e.; participants may use methods
ranging from highly analytical and rational to highly creative and divergent, e.g. focused
discussion, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with
the participant show they might like to arrive at description of their organizational vision.
 Developing the vision can be the most enjoyable part of planning, but the part where time easily
gets away from you.
 Note that originally, the vision was a compeling description of the state and function of the
organization once it had implemented the strategic plan, i.e.; a very attractive image toward
which the organization was attracted and guided by the strategic plan. Recently, the vision has

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 become more of a motivational tool, too often including highly idealistic phrasing and activities
which the organization cannot realistically aspire.

Benefit of vision and mission statement:

Vision:
 Makes it easier to define the action & goals that will help you achieve your vision.
 Promote laser- like focus
 Builds loyalty through involvement.
 Promote interest and commitment
 Identify direction & purposes
 Encourages & build confidence

Mission:
 Mission of the organization gives a way or source of vision
 It helps to define the goals & objectives of organization.
 Makes the employees more committed & able.
 Incorporates the culture of organization.

Difference between mission and vision statement:

charecteristics Mission statement Vision statement

About A mission statement talks about HOW you will get to A vision statement outlines
where you want to be. Defines the purpose and WHERE you want to be .
primary objectives relative to the customer’s need. Communicate both the
purpose and values of the
profession.

Answer It answers the question, “what do we do? what makes It answers the question ,
us different?” “where do we aim to be?”

Time A mission statement talks about the present leading to A vision statement talks
its future. about the future.

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Function It lists the broad goals for which the organization is It lists where you see
formed. Its prime function is internal; to define the yourself some years from
key organization’s success and its prime audience is now it inspires the
the leadership, team and stakeholders. organization to give its best.
It shapes professional
understanding of why you
are working here.
Change Mission statement may change, but it should still tie As person organization
back to your core values, customer needs and vision. evolves, they might feel
tempted to change their
vision. However, mission or
vision statements explain the
organization’s foundation,
so change should be minimal
level.
Developing a What do we do today? for whom do we to it?what is Where do we want to be
statement the benefit? in other words, why we do what we do? going forward? how do we
what for whom and why? want to do it? where do we
want reach that stage?
Features of an Purpose and values of the organization; who are the Clarity and lack of
effective statement organization’s primary “clients”?what are the ambiguity: describing a
responsibilities of the organization towards the bright future
clients. (hope);memorable and
engaging expression,
realistic
aspiration,achievable,alignm
ent of organizational values
and culture.

Examples of mission and vision:

College of nursing, JIPMER

Vision:
To be distinguished as a world leader among medical institutions by providing exemplary medical
education, higher training, safe patient care, quality research and innovations through community
collaboration.

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 Medical education
To provide outstanding
learner-centered global
medical educatiomn

Community services
To improve and promote
healthy of the medically
underserved community
clinical care
Mission To deliver excellent ethical, safe,
patient and family focused care

Research
To bring out advanced
knowledge through innovation
and discovery

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 Journal Presentation:
Mission Possible: Twenty-Five Years of University and College Collaboration in Baccalaureate
Nursing Education

 Journal of Nursing Education

 October 2014 - Volume 53 · Issue 10: 580-588

 Posted October 1, 2014

 AbstractArticleFigures/TablesReferences

In Canada, nurse educators from five postsecondary institutions in the province of British Columbia

established a collaborative nursing education initiative in 1989, with a vision to transform RN

college diploma programs to baccalaureate degree programs. The principles, processes, and

structures that served to develop and sustain this nursing education initiative are briefly reviewed.

Curriculum, scholarship, and education legislation serve as platforms to critically explore a 25-year

history (1989–2014) of successes, challenges, and transitions within this unique nursing education

collaboration. The importance of curriculum development as faculty development, program

evaluation as an adjunct to pedagogical scholarship, diversity of cross-institutional mandates,

political interplay in nursing education, collegiality, and courageous leadership are highlighted.

Nurse educators seeking to create successful collaborations must draw upon well-defined principles

and organizational structures and processes to guide pedagogical practices and inquiry while

remaining mindful of and engaged in professional and societal developments. [J Nurs Educ.

2014;53(10):580–588.]

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