Business Plan

In
Entrepreneurship

GROUP 3

Aquino, Miriam

Castor, Khyla Trisha

Portillas, Latrell

Vinluan, Ann Clarisse

Ibera, Karylle

Lim, Jocelyn

Mercado, Melodee

Cajepo, Gina

Delgaco, Clara
Business Name

Siopao Ala Shanghai

Business Product

Siopao Ala Shanghai

Black Gulaman

Business Description

Mailing Address: 9 Malugay, St. UPS1 SMDP Parañaque City

Phone Number: 09997168526

Website: Siopao Ala Shanghai

Objectives

Vision

To be one of the most successful businesses in the food industry at the same time to
expand our business in different areas in the Philippines.
Mission

• To serve the best quality and nutritious product.

• To be known as the best seller of siopao.

• To satisfy our customers.

Executive Summary

Siopao Ala Shanghai is a business partnership consisting of nine individuals, each with an
equal share of money for the start up capital. It is a siopao inspired located of Metro Manila.
Siopao Ala Shanghai serves different types and variations of siopao. It focuses on all types of
customers such as teenagers, childrens, students and even adults. It aims to satisfy all types of
customers and provide a comfortable and peaceful atmosphere where they can get quality
foods and drinks at a reasonable price.

Siopao Ala Shanghai is a new at business industries. The owners of the business have no
experience in managing a business. Therefore, our business is obscure and no initial reputation.

Business Problem

Siopao Ala Shanghai is a new flavor in the business industry. We already know siopao
with flavor such as asado, bola-bola, adobo but none of them contains vegetables that our
siopao has. The common problems that our business may encounter is the famous version of
older siopao. The problem can be also how we can introduce our product in the way that many
will get attracted specially childerns. And also the competitors since the people are familiar
with the older version of siopao sold in different streets and establishments.
Demand of the Product

Based on the survey that the researchers conducted, the data showed 88% of the
respondents that they are willing to try to eat siopao with a twist of vegetable filling. Therefore,
the demand of our product will be high in the market.

Goal / Principles

The principles of our business are focus on strengths rather than fixing weaknesses. If
you don`t see business aas one of your strengths, you likely want be happy leading a start up,
create some short term milestone on the path to your dream. Dreams alone with make you
happy are successful.

The following are the goals of our business:

• To gain more income

• To improve employee satisfaction

• To honor all promises and commitments

• To improve satisfaction of customer

• To improve our business

SWOT Analysis

Strengths

• Our product is unique, affordable and healthy because instead of using meat / chicken as
fillings of our product, we used vegetables.

• The location that we choose is appropriate for the business that will start.
Weakness

• The popularity of product

• The known old version of our product

Opportunity

• We can expand our business in many locations

Threats

• Price of the ingredients needed

• The quality of customers that will like to purchase the new version of siopao

Marketing Objective

The objective of our marketing are to continue our customer to buy our product
through promotion such as flyers, television and internet and our business become successful
and be well known to industry of food.

Marketing Mix Plan

Product and Price

Product Initial Price Mark up Price

Siopao Ala Shanghai 10.75 4.25 15
Ingredients
Chicken 60 Baso 30
Carrots 30 Yelo 60
Potato 21 Gulaman 24
Baking Powder 18 Gulaman Mix 80
Soysauce 8 Parchment Paper 8
All Purpose Flour 80 Rental 50
Sugar 62 __________
Yeast 10 ₱471.00

Yield
32 pcs. (siopao)
13 - ₱15
19 - ₱12
Gulaman = 18 Liters

Expenses Gross Sale Net Profit / Gain Share Per Head

₱471.00 ₱705.00 ₱234.00 ₱60.00