Making Your Competition Irrelevant

Members: Ababon, Ann; Bohol, Marckenny; Borres, Mark Ryan; Manlanat, Roselle May;
Rodriguez, Rose Dominick

I. Introduction

A. Help! My Ocean is Turning Red

II. Blue Ocean Strategy

A. Creating Blue Oceans

B. Analytical Tools and Framework

III. Formulating Blue Ocean Strategy

A. Reconstruct Market Boundaries

B. Focus on the Big Picture, Not the Numbers

C. Reach Beyond Existing Demand

D. Get the Strategic Sequence Right

IV. Executing Blue Ocean Strategy

A. Overcome Key Organizational Hurdles

B. Build Execution into Strategy

C. Align Value, Profit, and People Propositions

V. Conclusion

A. Renew Blue Oceans

B. Avoid Red Ocean Traps