LinkedIn

Key to Higher 
Rankings.

2
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LinkedIn KEY (to Higher Rankings)

Keywords in fields highlighted in GREEN below influence your profile ranking.

Title (Maximum 44 characters including spaces):

Headline (Maximum 120 characters including spaces):
Update: (Maximum 140 characters including spaces): (like a Tweet)
Current: [Automatic from Current Position(s)]
Past: [Automatic from Current Position(s)]
Education: [Automatic from Current Position(s)]
Recommendations: [Automatic Count] (3 minimum for complete profile)
Connections: [Automatic Count] - (light color font if set to private)
Websites: [Labels can be edited and the hyperlinks work]
Summary: (Maximum 1,900 characters including spaces):
Specialties: (Maximum 500 characters including spaces):
Applications: (News, Personal Slide Presentations, etc.):
Box – (Free storage for up to 40 downloadable 25 megabyte files)
SlideShare – (Maximum three files displayed on LinkedIn)

Experience (Positions may overlap) [Mo & Yr Start] to [Mo & Yr Finish]:
Job Title (Description): (Maximum 100 characters including spaces):
at Employer (Company): (Maximum 100 characters including spaces):
Actions & Results: (Maximum 2,000 characters including spaces):

Education (Enrollment may overlap) [Mo & Yr Start] to [Mo & Yr Finish]:
School Name: (Select from Drop-Down Menu or Other):
Degree
Field of Study (Maximum 100 Characters including spaces):
Additional Notes: (Maximum 970 Characters including spaces):
Activities and Societies: (Maximum 500 Characters including spaces):

Additional Information:
Websites (Maximum Three Hyperlinks):
Interests (Maximum 900 Characters including spaces):
Groups & Associations (Maximum 920 Characters including spaces):
Honors& Awards (Maximum 920 Characters including spaces):
Contact Settings (Maximum 2,040 Characters including spaces):

References: 3 4
At least one makes all Keywords in that experience section count twice.

Copyright 2010 - David J. Lanners, MBA, PMP 1

 5 6

Keyword Placement is Critical Posting Jobs Online - Price Comparison

Title: Interests:
Dennis O'Hagan, AHS, CDPE, I.R.E.S., SFR (35/40 characters) .. Addison Real Estate Effective on February 28, 2010
.. Affordable Housing
Headline:
Affordable Housing Specialist, Distressed Property Expert, International Real .. Allen Real Estate Location: Dallas, Texas
Estate, Short Sales & Foreclosure Resource (120/120 characters) .. Anna Real Estate $ Cost /
.. Carrollton Real Estate
Specialties:
.. Career Counseling Job Board Name List Price Comments Qualified
Addison Real Estate Allen Real Estate Anna Real Estate Carrollton Real Estate
Collin County Real Estate Coppell Real Estate Dallas Real Estate Denton County
.. Collin County Real Estate Resume
.. Continuing Education
Real Estate Distressed Property Specialist Flower Mound Real Estate Frisco Real
.. Coppell Real Estate
Dice $459.00 Career Hub for Technology Insiders ?
Estate Irving Real Estate Lewisville Real Estate Little Elm Real Estate McKinney
.. Dallas Real Estate
Real Estate Murphy Real Estate North Dallas Real Estate Parker Real Estate Plano
.. Denton County Real Estate
Real Estate Prosper Real Estate Richardson Real Estate The Colony Real Estate
.. DFW Real Estate
CareerBuilder.com $419.00 Largest Exposure and Screening Tools $175.50
Wylie Real Estate (494/500 characters)
.. Distressed Real Estate
Groups & Associations: .. Flower Mound Real Estate
Active Rainer's - Dallas, Texas .. Frisco Real Estate HotJobs.com $369.00 Price: $189 to $369 based on Location ?
Best Practices for Telephone Prospecting .. International Real Estate
CareerConnection - Dallas, Texas .. Irving Real Estate Monster.com $365.00 Price: $210 to $395 based on Location ?
CareerDFW Board of Directors .. Leadership Development
Certified Distressed Property Experts .. Lewisville Real Estate
Collin County Association of Realtors (CCAR) .. LinkedIn Coaching LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33
Connect Realty.com – Dallas, Texas .. LinkedIn Consulting
Council of Residential Specialists .. LinkedIn Education
DFW - Midlevel Executive Group (MEG) .. LinkedIn Training CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. ?
Friends of Country Place Living (LinkedIn) .. Little Elm Real Estate
Graduate Realtor Institute (GRI) .. Marketing & Sales
International Real Estate Specialist (IRES) .. McKinney Real Estate Craigslist.com $25.00 Price: $0 to $75 based on Location ?
McKinney Chamber of Commerce .. Murphy Real Estate
National Association of Realtors (NAR) .. National Real Estate
RE/MAX Associates - (DFW Texas Area) .. North Dallas Real Estate TweetMyJobs.com $19.99 Price for one day is only $1.99 ?
RE/MAX in Portugal - (International Real Estate) .. Parker Real Estate
RE/MAX Texas Real Estate Professionals .. Plano Real Estate
SalesBlogcast.com - (Sales Leadership) .. Prosper Real Estate CareerDFW.org $0.00 Price: $0 (Maintained by Volunteers) $0.00
Texas Affordable Housing Specialist (AHS) .. Real Estate Education
Texas Association of Realtors (TAR) .. Real Estate Training
Feedback to David Lanners at: leaderhelper@gmail.com
Texas Certified Distress Property Experts (CDPE) .. Richardson Real Estate
Texas Realtors Leadership Program (TRLP) .. Texas Real Estate
The Linked CXO (Executive Networking) .. The Colony Real Estate
Women’s Council of Realtors (WCR) (919/920 characters)
8
.. Wylie Real Estate (898/900 characters)

Copyright 2010 - David J. Lanners, MBA, PMP 2

 LinkedIn Recommendations

LinkedIn that can benefit both parties

1. Define the relationship between the parties
Four simple steps to a  2. Identify the role of the one being endorsed
recommendation that  3. Year 1st hired,  more than once?,  attributes
can benefit both parties.
4. Paste in a “spell‐checked” recommendation

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2) Identify a Role in an “Education” relationship   (or) 2) Identify a Role in the “Colleague” group   (or)

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Copyright 2010 - David J. Lanners, MBA, PMP 3

 2) Identify a Role in the “Business Partner” group   (or) 2) Identify a Role in “Service Provider” relationship and

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3) Show 1st year hired and Select up to Three Attributes 4)  Paste in a short “spell‐checked” recommendation*

Our organization brought Joseph Lanners in to coach senior and mid‐

level executives on the art and science of recruiting at UTD.   We saw 
throughout his presentation and during our follow‐up discussion that 
Joseph is dedicated to helping others develop win‐win solutions.  The 
value that Joseph provided earned him a place on the list of those we 
x can enthusiastically recommend to other executive groups.
x

Note: The recommender’s name along with a link to the recommender’s 
LinkedIn profile will automatically be added by LinkedIn to the bottom of 
the written recommendation.  *Avoid self‐promotion in recommendations.

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Copyright 2010 - David J. Lanners, MBA, PMP 4