A STUDY ON INTERKMEDIARIES IN CELL PHONE SERVICES WITH SPECIAL

REFRENCE TO SAMSAUNG MOBILE.

1. NAME OF THE SHOP

2. GENDER OF CELL PHONE DELAER:

MALE FEMALE

3. AGE GROUP OF CELL PHONE DELAER:

BELOW 25 YRS 25- 35 YRS

35 – 45 YRS 45- 55 YRS ABOVE 55 YRS

4. MARTITAL STATUS OF THE DELAER:

MARRIED SINGLE

5. EDUCATIONAL BACK GROUND OF THE DEALER:

UP TO HIGHER SECONDARY UNDER GRADUATION

POST GRADUATION DIPLOMA OTHERS

6. OWNERSHIP OF THE SHOPS USED BY THE CELL PHONE DEALERS

OWN RENT LEASE

7. AVERAGE INCOME OF THE CELL PHONE DEALERS

BELOW RS.5000 RS.5000-RS.10,000 RS.10,000-RS.15,000

RS.15,000-RS.20,000 RS.2000-RS.25000 ABOVE RS.25,000

8. YEARS OF EXPERIENCE IN RUNNING THE CELL PHONE BUSINESS

BELOW 1 YEAR 1 – 3 YEARS

 3 – 5 YEARS ABOVE 5 YEARS

9. NATURE OF DEALERSHIP

SINGLE BRAND DEALER MULTI BRAND DEALER

10. IF YOU ARE A SINGLE BRAND DEALER, WHICH BRAND YOU DELAT WITH

11. HOW DO YOU ATTRACT YOUR CUSTOMERS

LOCAL TV ADVERTISEMENT NEWS PAPER/MAGAZINE ADVERTISMENT

SHOW ROOM ATTRACTIVENESSREFERED BY EXISTING CUSTOMERS

OTHERS SPECIFY -------------------

12. AVERAGE SALES FREQUENCY OF CELL PHONES PER MONTH

Cell phone 1- 10 11-20 21-30 31-40 41-50 Above 50

brands Per month
NOKIA
SAMSAUNG
SONY
ERICSSON
TATA
INDICOM
RELIANCE
OTHERS

13. REASONS FOR CUSTOMER PREFERRING A PARTICULAR BRAND

5 4 3 2 1
REASONS
 PRICE
VIDEO & AUDI
QUALITY
ATTRACTIVE
MODELS
BRAND IMAGE
AVAILABILITY
PROMOTIONAL
SCHEMES

14. WHICH CATEGORY PEOPLE MOSTLY LIKE SAMSUNG MOBILES

TEENAGE GROUP MIDDLE AGE PEOPLE OLD AGE

PEOPLE LADIES

15. WHICH INCOME CATEGORY PEOPLE MOSTLY LIKE SAMSUNG

MOBILE

LOW INCOME GROUP MIDDLE INCOME GROUP HIGH

INCOME GROUP

16. WHICH FACTOR MOSTLY INFLUENCE THE CUSTOMER TO BUY SAMSUNG

MOBILE

PRICE BRAND IMAGE ATTRACTIVE MODELS PROMOTIONAL SCHEMES

FEATURES AVAILABLE OTHERS SPECIFY

17. FREQUENCY OF CELL PHONES CHANGED BY CUSTOMERS

BELOW 1 YEAR 1 – 2 YEARS 2 – 3 YEARS ABOVE 3 YEARS

18. PLEASE RANK THE ATTRIBUTES URGING YOU TO STOCK THE CELL PHONES

COMPANY SUPPORT CUSTOMERS PULL PROMOTIONAL SCHEMES

PROMOTIONAL ASPECTS BRAND IMAGE OTHERS SPECIFY

19. HOW DOES YOUR CUSTOMER KNOW ABOUT YOU SHOP?

 LOCAL TELEVISION ADVERTISEMENT NEWS PAPER ADVERTISEMENT

SHOW ROOM NAME BOARD RECOMMENDED BY EXISTING

CUSTOMERS

ISSUING BROACHERS OTHERS SPECIFY

20. DO YOU HAVE AFTER SALES SERVICE FACILITIES?

YES NO