PORTFOLIO

ELON LARSSON 0

0413 461 407 // @elon.jpeg // hello@elons.nu

Elon Larsson
0413 461 407 // @elon.jpeg // hello@elons.nu
Cleveland Point
Rebranding of Cleveland Point park, located in Cleveland QLD. The logo includes the historical
lighthouse and the overall theme is calm and traditional, while adding a hint of fun with the red Elon Larsson
colour borrowed from the top of lighthouse. 0413 461 407 // @elon.jpeg // hello@elons.nu
 A IG H T EDGE PR ESE NTERAR:
M S TR
CK HO L
STO

Stockholm Straight Edge

Poster for the promoter/booking agency Stockholm Straight Edge. In 2018 all their posters will have
the theme ’edible’. This poster is for their show with the brittish band Petrol Girls at the legendary Elon Larsson
venue Kafe 44 in Stockholm. 0413 461 407 // @elon.jpeg // hello@elons.nu
Uppsala Straight Edge
Poster for the promoter Uppsala Straight Edges show with the band Agent Blå (Agent Blue). The colour Elon Larsson
blue is based on the band’s name, and the dreamy effects is influenced by their sound. 0413 461 407 // @elon.jpeg // hello@elons.nu
 first year
Staff x2 $50,000.00
STARTUP Storage
Office
$10,400.00
$6,000.00
COST Domain $100.00
THE BUSINESS MODEL CANVAS Website set-up
Ads
$2,500.00
$6,000.00
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS Workwear CUSTOMER SEGMENTS
CUSTOMER
RELATIONSHIPS
$150.00
Design $2,500.00
Berry Box manufacturers Production line - Eco-friendly Supermarkets
- Egg Carton Supplier - Manufacturing - Recyclable - Gain trust as an aware
- Sustainable Personalise
and distribution of and environmentally
- Safe - Growers will be able to have
Berry growers: the Berry Box responsible brand by

Petrol $6,240.00
- Affordable their company name printed
- QLD Strawberries switching out plastics.
on the box
- Australian Blueberry Product awareness
Growers’ Association - Inform about benefits Our aim is to create an Berry growers
Trust

Communication $960.00
- Hort Innovation of recycled materials environmentally friendly packaging - A safe product that will also

TRIPLE
for berries that protects them, is - Creating a product consumers
make growers feel more
stackable and easy to transport. can trust will build trust with
Suppliers local and organic.
the company
- Coles
- Inform about benefits on
- Woolworths
packaging

TOTAL $84,850.00
- IGA

KEY RESOURCES

BOTTOM LINE SOCIAL CHANNELS

Manufacturing
- Will be manufactured in a
egg carton supplier based
in Melbourne, Victoria.
Online
Awareness
- Awareness will be spread
- Spreading- Ordered
awareness
online an madeabout
to fit
customers need
through the company as we’ll
as through berry growers
the benefits of using recyclable
Growers Associations
associations. materials - Berry growers will be informed
about the product through berry

Social
growers' associations
- A product that is safe for food
and for future generations
COST STRUCTURE REVENUE STREAMS
See separate slide
Affordable Personalisation

ECONOMICAL
- The Berry Box is not necessarily more expensive
than the plastic boxes used today
- The Berry Box is personalised for
the berry grower

ENVIRONMENTAL - The product is sold at a

reasonable price so it is
Environmental Economical
theberrybox.com.au
- Stop the waste of plastics affordable for the consumers
that pollutes the land and and profitable for the growers
water and kills animals
- Supporting the local economy
- Recycled materials saves by manufacturing the Berry Box
resources and our planet in Australia

Berry Box
ELON LARSSON | DSO201 | ASSESSMENT BRIE
Project at Billy Blue College of Design. A practical subject to invent a product and then research the
market, cost structures, costumer segments etc. and deliver a final value proposition as well as a Elon Larsson
presentation to possible investors. 0413 461 407 // @elon.jpeg // hello@elons.nu
Stockholm Straight Edge
Poster for the promoter/booking agency Stockholm Straight Edge. In 2018 all their posters will have
the theme ’edible’. This poster is for their show with It’s For Us and their own band, Mystery Language. Elon Larsson
The poster is based on a photo of cabbage. 0413 461 407 // @elon.jpeg // hello@elons.nu
Stockholm Straight Edge
Poster for the promoter/booking agency Stockholm Straight Edge. Firestorm Fest is their annual Elon Larsson
festival at the last day of april, known for bonfires in Sweden. 0413 461 407 // @elon.jpeg // hello@elons.nu
 E
STOCKHO LM ST RAIG HT EDG
PR ES ENT ERA R:

Stockholm Straight Edge

Poster for the promoter/booking agency Stockholm Straight Edge. This poster was made for the band Elon Larsson
Night Terrors release show at Kulturhuset Lava in central Stockholm. 0413 461 407 // @elon.jpeg // hello@elons.nu
 NU ÄR DET DAGS ATT SÖKA TILL

JULKURSEN

Julkursen är UNF:s stora kamratstödsresa!

Den 22 till 31 december åker vi till Alperna och åker
skidor och snowboard. Vi lär oss bland annat om
UNF:s sociala arbete, kamratstöd och grupp-
processer. Sista ansökningsdag är 8 november.
Läs mer om kursen och anmäl dig på:
unf.se/julkursen-2017

Ungdomens Nykterhetsförbund/Motdrag
Pages layouted for Ungdomens Nykterhetsförbunds (UNF) magazine Motdrag. On the back of the
magazine is an ad for a upcoming course. To the right is a different illustration and ad that has been Elon Larsson
on the back of the magazine. 0413 461 407 // @elon.jpeg // hello@elons.nu
UNFDEBATT

Ungdomens Nykterhetsförbund
Illustrations for Ungdomens Nykterhetsförbund (UNF) to be used on their social media pages, as part
of my previos job as a communications manager for the organization. Top: Facebook group header. Elon Larsson
Left: Illustration for summer campaign. Right: Recruitment ad for use on social media. 0413 461 407 // @elon.jpeg // hello@elons.nu
Simon Stålenhag
Project at Idevärlden to create a magazine about an illustratior/artist. Interview and layout by me and
all illustartions made by Simon Stålenhag. The magazine can be found at Issuu: Elon Larsson
https://issuu.com/elons/docs/tidskriftissuu 0413 461 407 // @elon.jpeg // hello@elons.nu
 MJÖLK
PRODUKTION STARKA BE

I SVERIGE
En studie från Uppsala Unive
att mjölk kan leda till benbro
studier visar att länder med d
mjölkkonsumtionen även h
högsta förekomsten av ben

0,8%
SJB - Jerse

MJÖLK
0,4%
SKB - Svensk Kullig

56% 42,7%
PRODUKTION
SLB - Svensk Låglandsboskap 600Röd
SRB - Svensk 000och Vit Boskap
STARKA

I SVERIGE 75
En studie från Upps
att mjölkANTAL
kan ledaKO
GENOMSN
500 000 studier visar att länd
MJÖLKGÅR
mjölkkonsumtion
högsta förekomste
400 000

2014 FINNS 344 339 KOR FÖR S

MJÖLKPRODUKTION I SVERIGE

SKB - Sve
Antal mjölkkor, 1995 - 2014 RÖDKLÖVER & TIM

56%
SLB - Svensk Låglandsboskap
42,7%
600Röd
SRB - Svensk
är vanliga vallväxter ti

000och Vit Boskap

75
Idevärlden
Infographic about milk production in Sweden. Especially fond of the diagram shaped as a glass of Elon Larsson A
milk. Project at Idevärldenwhere I studied graphic design and communication. 0413 461 407 // @elon.jpeg // hello@elons.nu G
500 000
M
ELON LARSSON 0

0413 461 407 // @elon.jpeg // hello@elons.nu

Elon Larsson
0413 461 407 // @elon.jpeg // hello@elons.nu