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• Your company must have provided a service that has already been sold
successfully in the domestic market
• Your company should have prepared an international marketing plan with
defined strategies and goals.
• Must have sufficient production capacity to serve the export market
• Must have sufficient financial resources to actively support the marketing of its
services in the export market
• The management of the company must be committed to the development of
the export market and has the interest and capacity to commit personnel, time
and resources to the process
3. Betting on alliances
To export more, alliances are essential, in this area Colombia has an
advantage, and that is part of the Pacific Alliance, an integration mechanism
that opens the doors to the countries of this important trade bloc to different
markets in the region. World, like Asians and Europeans. What becomes an
opportunity to continue conquering new niches?
4. Do a market study?
For companies it is important to make analyzes that allow knowing different
variables such as: economic environment, socio-cultural, technological, legal,
market prices, internal consumption, required certifications, among other
aspects according to the sector. In addition, doing internal studies allows the
company to identify how competitive it can become with its products / services
in certain markets.
It is also interesting to study the competitors and investigate the sector in which
they are working and want to export.
8. Special regimes
Identify if your economic activity can apply to any of the special regimes
provided by the Government to promote foreign trade in services, which are the
Vallejo Services Plan and the Free Zones of services.
Sectors such as finance, transport and insurance with export opportunity
Pro Colombia has identified export opportunities in BPO / KPO / ITO for
subsectors or verticals: financial, insurance, telecommunications, logistics,
transportation and health; especially if they focus on the provision of services
such as: sales and customer service, credit management, risk and collection;
help desk (consisting of providing information and support to users, especially a
company), back office (document management and printing), human resources
management, electronic commerce, digitalization services and telemedicine.
In addition to this, there is also an opportunity in the outsourcing of IT processes
that allows companies to focus on what they do best and, in turn, significant
savings to what they currently have in terms of technological solutions. As well
as in IT solutions with scalability as requested by the company / client.
Among the main clients with which the Colombian BPO sector can work are:
Spain, the United States, Argentina, Peru, Ecuador, Chile, Mexico, Panama,
Brazil, Costa Rica and the Caribbean.
For the software and IT services sector, Pro Colombia has identified
opportunities in: software for the automation of industrial, operational and
administrative processes (pharmaceutical, financial, telecommunications,
health, education, human resources, public services, commerce, etc.); Mobile
solutions that are fully integrated with existing solutions within companies.
Depending on the service related to Software offered by your company, the
markets with a business potential are: United States, Mexico, Chile, Argentina,
Ecuador, Peru, Nicaragua and the Dominican Republic, among others.
Elabore una presentación en inglés, donde explique los pasos para
realizar un proceso de exportación, utilizando el presente simple y el
presente progresivo.
Colombia tiene una ventaja frente a los mercados más desarrollados, y es que
con una mano de obra altamente calificada puede brindar precios competitivos
en relación a los que se manejan en países de Europa y Norteamérica.
Uno de los primeros pasos del proceso exportador para el sector servicios es
identificar en qué mercados existen oportunidades para el producto/servicio
que se quiere comercializar, y para ello es necesario fijar objetivos específicos.
Para exportar más, las alianzas son imprescindibles, en esta materia Colombia
tiene una ventaja, y es que hace parte de la Alianza del Pacífico, un
mecanismo de integración que les abre las puertas a los países de este
importante bloque comercial a diferentes mercados en el mundo, como los
asiáticos y europeos. Lo que se convierte en una oportunidad para seguir
conquistando nuevos nichos.
6. Posicionar la marca
8. Regímenes especiales
Entre los principales clientes con los que puede trabajar el sector BPO de
Colombia se destacan: España, Estados Unidos, Argentina, Perú, Ecuador,
Chile, México, Panamá, Brasil, Costa Rica y el Caribe.