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All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording,
or by any information storage and retrieval system, without permission in writing from the publisher.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. — Fourth Edition.
pages cm
Includes bibliographical references and index.
ISBN 978-1-4522-5717-4
HF5415.127.M66 2013
658.8’02—dc23 2013016276
13 14 15 16 17 10 9 8 7 6 5 4 3 2 1
FOR INFORMATION:
Appendix A: Hofstede Country Scores and Gross National Income (GNI)/Capita at Purchase Power Parity 2011, for 66
Countries
Appendix B: Data Sources
Index
About the Author
Detailed Contents
Foreword
Geert Hofstede
Preface to the Fourth Edition
Summary of the Book