A Summer Project Report

On
“BERGER PAINTS INDIA LTD.”

A Summer Project Report Submitted in Partial

Fulfillment of award of MBA Degree
Project Guide
Prof. Priti Marwah
Prof. Kruti Patel
Submitted by
Sandeep Saran

Roll No. 47

Kaushik Bhagat

Roll No. 05

S.K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER

STUDIES - MBA
Gandhinagar, India
July - 2018

SKPIMCS MBA-2 2017/19 I

 CERTIFICATE

This is to certify that Mr Sandeep Saran and Mr Kaushik Bhagat of S.K.

Patel Institute of Management and Computer Studies, Gandhinagar have
submitted her Summer Project titled, “Perception of Berger’s Construction
Chemical In Dealers In Gandhinagar and Ahmedabad” in the year 2017-19
in partial fulfillment of Kadi Sarva Vishwavidyalaya requirements for the award
of the title of Master of Business Administration.

Dr Bhavin Pandya Prof. Priti Marwah

Director Project Guide

Prof. Kruti Patel

Project Guide

Date:

SKPIMCS MBA-2 2017/19 II

 DECLARATION

I, hereby, declare that the Summer Project titled “Perception of Berger’s

Construction Chemical In Dealers In Gandhinagar and Ahmedabad” is
original to the best of my knowledge and has not been published elsewhere.
This is for the purpose of partial fulfillment of Kadi SarvaVishwavidyalaya
requirements for the award of the title of Master of Business Administration,
only.

Sandeep Saran Kaushik Bhagat

Student Name Student Name

Signature Signature

SKPIMCS MBA-2 2017/19 III

 ACKNOWLEDGEMENT

The satisfaction and happiness that accompany the successful completion of the
project would be incomplete without mentioning the people who made it
possible.

I would like to thank my University Kadi Sarva Vishwavidyalaya and my

college S.K. Patel Institute of Management and Computer Studies for
providing me the opportunity to work within the Paint Industry and get a
thorough learning on the way it functions.

I am thankful to our respected Director sir; Dr Bhavin Pandya, Summer

Project Coordinators Prof. Gincy Mathew and Prof. Ranjini Srinivasan, and
our mentor; Prof. Priti Marwah and Prof. Kruti Patel for their constructive
suggestions and continuous encouragement which made this possible.

I owe my thanks to Mr. Randeep H Chhabra : Area Sales Manager of Berger

Paints India Ltd, who in spite of their busy schedule gave their essential time
guiding me to prepare the report.

I thank everybody who helped me directly and indirectly in the preparation and
completion of this project.

SKPIMCS MBA-2 2017/19 IV

 Table of Content
Sr.no Title Page No
CERTIFICATE II, III
DECLARATION IV
ACKNOWLEDGEMENT V
EXECUTIVE SUMMARY VII
1 Chapter 1 Introduction 1
2 Chapter 2 Research Methodology 3
Scope 4
Objective 4
Primary & Secondary Data 4
3 Chapter 3 Industrial Profile 6
What is Paint 7
Paint Industry Overview 10
Overview of construction chemical 21
4 Chapter 4 Company Profile 24
History 25
Product list 29
SWOT Analysis 34
5 Chapter 5 Research finding & Conclusion 50
Research Finding for every question 51
Findings 60
Conclusion 61
6 Chapter 6 Recommendation 62
7 Chapter 7 Learnings 64
Annexure 66
Bibliography 70

SKPIMCS MBA-2 2017/19 V

 EXECUTIVE SUMMARY

The objective of this summer project is to develop the students and provide
them knowledge regarding the business environment and the way a company
works and manages the works within and also along the various departments.
One need to learn and acquire the skills of management and it is possible only
through the experience and practical knowledge. This can only be acquired with
the help of practice and regular personal visits in the company themselves.

Today’s management concept is highly professional. Taking an overall view of

the situation will address directly to the root cause of the problem and not
necessarily hinder the other functions of the organization again. The
management concept has become impersonalized for the implementation of
what is best under a given situation for the organization.

The report is made after working at The Berger paints as a Trainee. The Institute
plays a very pivotal role in reinforcement of the student’s knowledge and
shaping them for their future. The assistance and guidance throughout the
internship happen to be very informative and successful.

The objective of the practical training is the development of the student of clear
cut knowledge about industrial environment and the business practice over and
above the theoretical study of management by visiting a company.

One need to learn and acquire the skills of management and it is possible only
through the experience and practical knowledge. This can only be acquired with
the help of practice and personal visits in the company.

SKPIMCS MBA-2 2017/19 VI

Today’s management concept is highly professional. Taking an overall view of
the situation will address directly to the root cause of the problem and not
necessarily hinder the other functions of the organization again. The
management concept has become impersonalized for the implementation of
what is best under a given situation for the organization.
The objective of the practical training is the development of the student of clear
cut knowledge about industrial environment and the business practice over and
above the theoretical study of management by visiting a company.

One need to learn and acquire the skills of management and it is possible only
through the experience and practical knowledge. This can only be acquired with
the help of practice and personal visits in the company.

SKPIMCS MBA-2 2017/19 VII