D-Marketing: A Sure Shot Guarantee of Success

-Naman Kumar Agrawal (Appl. No. 901)

GOALS
 Re-engage with site visitors by showcasing the most relevant products among a catalog
 Increase lead volume and meet a low target cost-per-lead
 Build long-lasting relationships with NCTI portal Users users

APPROACH
 Implemented remarketing tags, conversion tracking and a product feed
Populated a dynamic ad template on a per impressions basis with a personalized set of products
from a product feed
 Optimized dynamic remarketing to meet conversion goals

EXPECTED RESULTS
 Dynamic remarketing will boost the NCTI portal conversion rates and volume of leads at
the company’s target cost-per-lead
 The company will have an effective way to re-engage past site visitors with product
information relevant to them
 The company will be able to reach a larger segment of customers with personalized
ads. It will help to maximize the impact of marketing budget and drive positive ROI.

For marketers with similar conversion goals, Saugata Halder offers this advice: “After a brand acquires a user, it is
extremely important to re-engage and build a long-term relationship. For marketplaces like us, it is of immense
importance to showcase the wide range of products available on the platform. It helps us become a one-stop shop
for our target audience.”

INTRODUCTION
Globally buyers and sellers in the Trade business will been given a platform to offer negotiate and transact a deal.
Apart from this, it will be loaded with latest statistics pertaining to India and the world.
 Foundation of the portal will be developed on the statistics.
 Whichever country is in the trade business will be taken into account.
 Reliable data sources like UN Com trade, FAO and DGCIS will be used.
 Regular updation related to the statistics will be done.
 Up to date information on the products will be hosted.
 Information on the SPS Measures of different countries, MRLs, Country Profile, Service providers, etc in
export business will be uploaded.
 Market news will also be an integral part of the portal.

FINE PRINTS : NCTI PORTAL will thrive to provide information matching the needs of the
stakeholders of the Economy in general and Commodities trade in particular. The only vision will
be, to cater the global business community and see them growing day and day by taking the
benefit of the portal.
Benefits, Facilities & Information provided to the users:
Users would be divided into two categories viz.: Exporters & Buyers
Updated information on : Product Profiles, Country Profiles, Reports and tariff concession under
FTA, Statistics about International Trade, India’s Export, Import, Production, Prices, etc.,
Market Intelligence like Global Analysis Report, Comparative Export Statement Report,
Import Tariff, Import Regulations, Market Reports, etc, Foreign Trade Policies, Procedures,
Statements, etc, Various Newsletters, Latest news, Archives, Directory of Exporters, Service
Providers, Logistics(point and track containers) ANALYTIC REPORTS viz. Traffic Sources,
Countries/Territories, Visitors Overview, Visitors New vs. Returning, Total Page wise would be
recorded and displayed.
The market intelligence section as well as facility for submission of trade leads will be available free of cost, open
to all, with a user friendly interface.

My USP: The Ready Reckoner

Ready Reckoner would be a printed material or tables of content which can be used at any time and remain handy
at the time of requirement.
 It will be easily accessible in terms of availability i.e. 24x7 and in human readable format.
 Language will be kept that much easy that even a lay man can understand the approach of the ready
reckoner at one go.
 It will also act as a key book or help book containing each and every aspect of the trade and trade facilities
 Since, it will be in electronic format, extensive care will been given to the mechanism which will help the
user and would never fail to give information as and when required.
 This will minimise the hassles of getting information over phone and would maximised the self initiatives
by the viewer.
 It will be kept easy and informative for the users so that at any point of time they may not feel unsolicited.
 This will definitely raise the inquisitiveness of the visitors. This will be computed to facilitate the required
details about imports and exports, which will entail the answers to many complex questions and doubts.
 Trade research team of the portal will ramify these the details for trade community to enhance
opportunities.

EXPORTERS DIRECTORY
Generally speaking, countries export goods primarily to satisfy international demand for the goods that are
intensively produced within its boundary.
 Countries may also export to dispose its surplus good that are not consumed domestically, in that sense a
country can import goods which cannot be produced domestically in exchange of exported goods and reap
the benefit of trade through comparative advantage.
 The seller of such goods and services is referred to an "exporter" who is based in the country of export.
Make Use this Exporter Directory to boost trade from India.
NCTI portal will provide the facility to the importers to track the presence of the exporters of the product of their
interest in the same, Exporters Directory which will be accessible by all the business houses round the globe.

BENEFITS TO EXPORTERS:"Make In India"

The portal will be a single window solution for products exported from India. Portal will provide the details about
the importing countries interesting in:
 Import from India,
 International production,
 Export & Import statistics,
 International Prices,
 Importing Countries Regulations and Tariffs details etc.

Moreover, portal will provide step by step details, which are required for the export such as:
Pre-shipment processes starting from quality,
Packing, Labelling, Warehousing & Cold Storage's facilities,
Logistics, Export Documentation Processes,
Subsidies & incentives extended by different Govt. Organizations,
Drawing Sales Proceeds through Letter of Credit along with buy / sell leads etc.
-Naman Kumar Agrawal (Appl. No. 901)
 Annexure-1

Portal Database would majorly comprise of:

 TRADE LEADS: Offer/Submit New Lead, View Buy Leads, View Sell Leads
 DIRECTORY'S: Exporters Directory, Service Providers, Logistics
 Latest Sell Offers, Latest Buy Offers, Exports from India, International Trade, India Production, International
Production, International Prices, Import Traffic, etc.
 NEWS & ANALYSIS: Market News, Latest Market Reports, News Archive, View Newsletter Online
 Certificate of Origin- Generalised System of Preferences
 Import and Export Licensing Procedures in India
 Preliminary Knowledge about Exporting ( What , Where and How to Export )
 Guidelines for International Business Negotiation
 Export Costing and Pricing
 Identifying and Contracting Prospective Buyers
 Processing of an Export Order & Entering in to Export Contract
 Registration Procedure
 Obtaining Export Credit Limit from ECGC
 Role of Banks in Export Business
 EXIM Bank Finance
 How to avoid Foreign Exchange Risk
 Issuing of Letter of Credit
 Quality Control, Pre-shipment Inspection and IS/ISO- 9000/14000
 Obtaining Certificate of Origin /GSP Certificate
 Labelling, Marking, Packaging & Packing of Export Consignments
 Warehousing
 Cargo Insurance
 Export Documentation and Procedures
 Freight Containers
 Container Specifications
 Cold Storage
 Export Shipping Instructions
 Pre Shipment Export Documents and Concerned Commercial parties & Government Bodies/ Departments
 Procedure for Clearance of Export Goods
 Special Export Zones
 Duty Drawback on Goods Exported
 Duty Entitlement Pass Book Scheme (DEPB)
 Marketing Development Assistance (MDA) & Market Access Initiative (MAI)
 Transport Assistance Schemes
 Financial Assistance for Agricultural, Horticultural & Meat Products
 Export Promotion Agencies
 Trade Agreements
 Major Ports of India, etc.