Professional Documents
Culture Documents
Please be aware that the standards and instruction set forth in this
document may be updated to reflect any future changes. All new
material will be made available by The Mandelstam School.
Introduction
The Mandelstam School has developed a style guide with the intent to
reinforce immediate and positive recognition for itself as a brand.
Our Logos
There will probably be applications where The Mandelstam School
will be represented solely by its logo. For that reason, care must
always be taken to preserve the integrity of TMS logos, especially
because the artwork is supplied and most often used digitally.
TMS has two main colors: TMS Green and TMS Yellow.
TMS has two accent colors: TMS Gray and TMS Purple. These colors
are to be used in accents only, and should not overpower the main
colors.
The colors provided are valid in all instances where the RGB color
scheme is acceptable. In the case that the color is invalid for a certain
medium, the closest available color is also acceptable.
The combination of serif and sans serif typefaces allows for flexibility
in producing a range of materials. In most cases, typography should be
set aligned left and ragged right, in capital and lowercase letters. Any
bolded, italics, or underlined versions of acceptable fonts are also
acceptable for use.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.:;“”/()&%!@
Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.:;“”/()&%!@
Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.:;“”/()&%!@