™ to m o r r ow ’s t r e n d s to d ay

thetrendcurve

Trend Album™: What’s In Outdoors for 2012

4
 thetrendcurve ™
™ Trend
TrendAlbum
Album:™:Maison
™
What’s&InObjet, September
Outdoors ™ 2010
for 2012

You are
Your areabout
abouttotoview
view
several sample
several sample pages
pagesfromfromour
our

TrendAlbum
Trend Album ™Maison
What’s& In
Objet, September
Outdoors ™
for2010
™
2012

This Trend
This Trend Album,
Album, and
andmany
manyother
other
reports from
reports from major
major markets
marketsand
and
events from
events from around
around the
theworld,
world,are
are
available in
available in the
the Trend
TrendStore
Storeon
onour
our
website located
website locatedat:
at:

www.trendcurve.com
www.trendcurve.com

Visit us
Visit us today!
today!

©2010 Marketing
Marketing Directions,
Directions, Inc. Any reproduction of this publication is a direct violation of federal
federal copyright
copyright law.
law. This
This includes,
includes, but
butis
isnot
notlimited
limitedto,
to,color
colorcopying,
copying,any
anyother
otherphotocopying
photocopyingor
orfaxing,
faxing,email
emaildistribution
distributionofofcopy
copyororposting
postingcontent
contenton
onthe
theInternet.
Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Trend Album™
What’s In Outdoors™ for 2012

Written by: Michelle Lamb

Senior Editor of The Trend Curve™

Published by:
Marketing Directions, Inc. • 14850 Scenic Heights Road, Suite 155 • Eden Prairie, MN 55344
Ph: (952) 893•1245 • Fx: (952) 893•1264 • Email: info@trendcurve.com • WWW: http://www.trendcurve.com

Exit 3 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Introduction

T he Outdoor_Indoor show-within-a-show at Maison

& Objet is all about the furniture, lighting, pots and
dividers consumers use to create outdoor environments.
Color was more focused. Subtle and high-contrast two-tone
effects were part of the story. So was a greater following
for Gray (still on-trend) and Brown (gaining, especially in
This year, many assortments exuded a sense of maturity. light values as it challenges Gray). At the same time, lighter
values had more emphasis and mid-tone Blues and Greens
Forms were more practical and less experimental. Fea- drifted into assortments to gently nudge them out of the
tures expanded to meet the needs of consumers who are neutral realm.
accustomed to the same comforts outdoors that they have
within their homes. Textures added a layer of sophistica- It is important to note that none of this seemed to be
tion that made them stars of the show. This was apparent driven by risk aversion. Instead, it felt like a common-sense
in weave construction, new variegated color combinations response to consumers who have remained interested in
that conveyed a textural message and the replacement of newness, yet have been more pragmatic about their pur-
metallic with emerging pearl. chases over the past two years.

Exit Table of Contents 5 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Introduction Page 5
Color 6 FUNCTIONALITY
Black and White 7
Gray 9
Brown 11
Blue 13
Purple 16
Red 18
Orange 20
Yellow 22
Green 25
Metallic 27
Design Details 28
FORM
Weave Size 29
Exaggerated Scale 31
Open Spaces 33
Organic Forms 35
Circular 37
Sharp Angles 39
Sectional 42
Classic 44
Whimsy 46
Exit
©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
Trend Album™: What’s In Outdoors™ for 2012
Components 48
Built-in Features 50
Conveniences 52
Other Functionality 55
ENVIRONMENTS
Sun Shading 56
Enclosures 58
Dividers 61
Also Noteworthy 63
MATERIALS
Fabric 65
Wood 67
Metal 70
Synthetic Materials 72
Eco-Friendly 73
Other Materials 75
PATTERNS & STYLES
Stripes 77
Dots 79
Scrollwork 81
Bird’s Nest & Star 83
Flowers 85
Other Patterns 86
4 Previous Next
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Gray maintained trend status:

• That said, Gray was no longer discussed as new, just growing
• Mid-tone values dominated
• Mid and light values combined in a variegated approach, which was quite fresh
• The emergence of middle-value Gray stains on wood paralleled a trend for interiors
• A few light, pastel tones appeared
• Charcoal offered a trend-right alternative to Black
• It was shown in nearly Black textiles and…
• …in stone tabletops
• When paired with another color, Brown and/or Black were top choices
• Smoke appeared only once, but was a show-stopper

Gray-stained
wood debuted
from JNL

Mamagreen
combined
FSC-certified
teak with Gray
synthetic mesh

Exit Table of Contents 9 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Blue (continued) Talenti’s Surf Blue pastel

from Karim Rashid

Exit Table of Contents 14 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Yellow (continued)

Yellow was one of four color choices from Matiére Grise Emu’s sunny Yellow

Exit Table of Contents 23 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 Design
Details Talenti’s gently
rounded forms

Exit Table of Contents 28 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

FUNCTIONALITY
Components brought flexibility to outdoor living:
• Sectionals went beyond seating
• They brought new features into the mix, like add-on cushions that could function as a bolster or a table
• Planter boxes in straight or L shapes could be assembled in a range of patterns and row lengths
• Pots in interesting geometric forms clustered into expanded shapes
• The same was true for innovative tables
• Other tables simply nested
• Lighted (or not) plastic components were built into customized heights and widths
• Umbrella bases were designed to work individually or together to provide more shade

Interesting geometric
forms created a larger
shape at Deesawat

Myyour’s plastic
components, with
and without light

Exit Table of Contents 48 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Exaggerated Scale

Bistro-height furniture in metal from Matière Grise Calma’s chair combines a wide seat and narrow back

Exit Table of Contents 32 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Conveniences (continued)

Outdoor cooking
with induction features
from Indu+

Exit Table of Contents 54 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.
 thetrendcurve ™
Trend Album™: What’s In Outdoors™ for 2012

Eco-Friendly (continued)

Qui Est Paul? debuted a

bistro set made of recycled
polyethelene

Exit Table of Contents 74 Previous Next

©2010 Marketing Directions, Inc. Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing, email distribution of copy or posting content on the Internet.