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Collection Building

Collection development in UK university libraries


Stuart Hunt,
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Collection development in UK
university libraries
Stuart Hunt
University of Bristol, Bristol, UK

Abstract
Purpose – The purpose of this paper is to highlight collection development activity in UK higher education libraries and to place it within both a
conceptual and strategic context.
Design/methodology/approach – This paper uses a theoretical approach to collection development and content strategy derived from literary
theory to contextualise debates. It uses current examples from collection management within UK academic libraries.
Findings – This paper suggests that collection development is not exclusively a library practitioner activity but needs to be considered within a wider
context that takes account of multiple strands of collection selection and management. Collection development cannot be considered in isolation
but alongside collection management and in relation to content strategy.
Research limitations/implications – This paper includes consideration of the topic of collection development that is influenced by other
disciplines, notably literary theory. This suggests that research in library science should include input from other disciplines.
Practical implications – This paper includes implications for content development within academic libraries that suggest that a re-focus at the
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strategic level of content is required.


Originality/value – This paper introduces a conceptual register to collection development outside of traditional library science models and posits
a move to strategy.
Keywords Academic libraries, University libraries, Collection development, Collection management, Content strategy, Collection assessment
Paper type Conceptual paper

Introduction and are beginning to articulate this. But it does not follow that
these changes have found their way into library policies despite
Collection development is a core activity within UK academic
being recognised in library practices.
libraries. UK academic libraries have created collection
This paper addresses how strategies and policies need to
development policies that reflect the perceived requirements
change, have started to change or indeed have changed. In
of their respective communities to support the education and
particular, it re-frames the issue of collection development
research missions of their parent institution and, in many
within the wider context of content strategy and emphasises
cases, to emphasise on the uniqueness of their local
this as central to a coherent approach to content and,
collections. Collection development is routinely carried out,
therefore, library collections. Inevitably, in any discussion of
although not necessarily always explicitly articulated.
collection development, the issues addressed merge into a
Although there is a significant scholarly record to support it as
discussion of collection management, and there are instances
a central function of libraries, particularly in North America
where library collection development policies directly address
(Gregory, 2011), UK academic libraries have not universally
collection management. This is in no small part due to the
exposed their policies and practices to close scrutiny. Policies
close relation between these two areas of practice. Where these
may have been created some time ago, have not always been
two come together is in addressing content strategy as each fall
subject to review and renewal and largely represent a
under this heading. At times, collection development and
print-based view of the library collection. This is not to
collection management appear to be two sides of the same
undermine the importance of print, or print culture, and it is
coin, and in the examples given in this paper, it will be shown
not to suggest that libraries have ignored digital content and
how the activity of one can inform the activity of the other.
collections. However, UK collection development policies do
Indeed, in addressing content strategy as a whole, it is
exhibit a custodial perspective that does not necessarily take
important that each factor is taken into consideration and
into account content that is neither owned nor curated by the
should not be considered in isolation.
library. Things do need to change and they are beginning to do
The UK higher education sector is the context for this
so. In particular, the print-based view of library collection is
paper, and the examples used are taken from this setting. This
being eroded, and some libraries have long since recognised
does not, however, preclude non-UK libraries from, it is
hoped, finding the points raised here as pertinent. In
The current issue and full text archive of this journal is available on particular, the more philosophical sections of this paper are
Emerald Insight at: www.emeraldinsight.com/0160-4953.htm included as they are specifically conceptually transferable and

Collection Building
36/1 (2017) 29 –34 Received 28 September 2016
© Emerald Publishing Limited [ISSN 0160-4953] Revised 28 September 2016
[DOI 10.1108/CB-09-2016-0026] Accepted 12 November 2016

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Collection development in UK university libraries Collection Building
Stuart Hunt Volume 36 · Number 1 · 2017 · 29 –34

can readily be applied, or discarded according to belief, by the Increasing numbers of e-books also compound this. The
wider library community. They are, however, included to vocabulary of collection development and collection
emphasise that library science needs to be informed by other management is now out-dated and out of step with how
disciplines and practices. libraries actually operate even when this is not specifically
This paper is not a literature review of the exhaustive recognised. For this reason, libraries should exercise caution
scholarly record for collection development. Little would be in the use of collection-based terminology and, better, shift
gained by repeating well-articulated and well-rehearsed their thinking to content. Content strategy should replace
arguments. In contrast to the non-UK world, collection collection development and collection management. This is
development has not traditionally been widely taught in UK no mere semantic trick of substituting one word for another. It
library education and is often a skill learned or acquired “on is not enough for the university library to substitute the word
the job” by the library practitioner. content for the word collection and simply re-package current
It is hoped this paper does, along with a selective overview policy. Rather, there needs to be a conceptual change in the
of the UK landscape, challenge the central premises of understanding of how library strategy conceives content.
collection development and, by extension, collection It is only recently that UK academic libraries have started to
management. Examples are used where they illustrate and consciously talk in terms of content strategy rather than
support the positions being made. At base, this paper is largely collection development (Hunt, 2014). Relatively few UK
an opinion piece and reflects the personal perspective of the academic libraries have, at present, developed a content
author, albeit one informed by both practical and strategic strategy, but this is starting to change, and there is a move
management experience. towards taking this up as something for libraries to do. The
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strategies being created vary in their depth and focus, but it is


The changing academic library landscape noteworthy that conceptual changes are being achieved.
The move from collections to content represents a
UK university libraries have, in common with institutions significant shift in how the library perceives itself and
elsewhere, historically carried out collection development. articulates that through its strategy. The custodial model that
This has been seen as a professional activity for librarians, views the collection as central is grounded in notions of
often invested with a high degree of pride and dedication. This ownership. The collection is a physical artefact, or collection
work of collection building through focussed selection was of artefacts, that is conceived as a totality owned and curated
carried out at a subject level by dedicated subject librarians, or by the library. Although this approach might be appropriate
their equivalent, in close liaison with academic faculty to for specific aspects of library content, such as special
ensure that adequate resources were acquired in support of collections and archives, it does not adequately cover other
teaching, learning and research. Subject librarians had types of content, both print and digital. For the digital, the
responsibility for subject-based funds, which had been library is not custodian but only facilitator, enabling access to
allocated according to local formulae, including student content. The task of the library is, therefore, shifted to access
numbers and average costs for books within specific subject and facilitation and away from custodianship and curation,
areas. Funds were then expended as judged to be appropriate which is, where commercial content is involved, addressed by
for each subject. third parties. Even local digital content, from repository
Over recent years within UK universities, there have been content, research data to digitised collections, may well be
changes introduced through staff re-structuring that has either hosted elsewhere by third-party providers.
removed the traditional subject librarian role or changed its
focus. This has had an inevitable knock-on effect on collection Content strategy
development. Subject librarians had been getting increasingly
caught-up in decisions regarding the numbers of copies Content strategy sits above any collection development and
required for individual titles and for titles required for reading collection management policies, informing and guiding policy.
lists. These are decisions that can more readily be made in a A content strategy takes account of more than just the physical
formula-based manner by acquisitions or procurement staff. collections. Physical collection policies, such as for special
With the changed role and increased variety of academic collections and archives, should sit under the content strategy
liaison and relationship management activities, collection and be informed by it. Content strategy is independent from
development has increasingly had to be removed from the the format of materials it encompasses, the services through
subject librarian. This change has presented libraries with new which it is made available and delivered within the library. It
opportunities, particularly in moving towards data-driven takes a holistic approach to all content that is created,
decision making and in using data in ways new to librarians. consumed, re-used, curated and disposed of. It accounts for
the complete life-cycle of content. Content strategy also takes
into account the consumer of content, as student or academic,
From collections to content and the governance and management of content. These have
It is clear that library collection is not co-extensive with all the often been absent from collection development and collection
content that the library has available and can facilitate access management policies. This move to content strategy is
to. The vocabulary of the collection implies those materials underpinned by a specific conceptual interpretation derived,
that the library collects and is custodian of. In the current in part, from other disciplines.
environment, this will only be a proportion of the total Content is not fixed in identify but is deployed within a
information offerings that it makes available. The migration of specific context on each and every occasion that it is used.
print journals to e-journals is a clear illustration of this. Applying the work of Roland Barthes, this contextual

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deployment of content is the act of writing. Every use of University of Bristol, materials in some of the smaller
content in context is writing. “Every text is eternally written collections, such as the Medical Library, can be seen to work
here and now” (Barthes, 1993). The act of deploying content much harder than materials in the Arts and Social Sciences
is the act of writing. This can be contrasted with the collection Library. Comparing collection size against circulation data
which has a fixed identity. The collection is conceived of as a shows significantly more usage of the smaller Medical Library
unitary whole, and its constituents are seen as artefacts. This collection over both three and seven year periods. Stock in the
places the collection closer to a museum than the library where Medical Library also renews more frequently because of the
the collection is of interest in its totality, as an artefact, as a nature of the disciplines covered and the scholarly output and
whole. Applying Barthes’ work further through the definitions publishing cycle. Arts and Social Sciences Library materials,
of readerly and writerly texts (Barthes, 1990), content in this on the contrary, circulate far less frequently, yet the persistent
context is conceived of as writerly: argument is that these more monograph-heavy disciplines
The writerly text is a perpetual present, upon which no consequent language
require historic collections irrespective of their use. Evidence
[. . .] can be superimposed; the writerly text is ourselves writing, before the can be a potentially highly political tool in discussions with
infinite play of the world [. . .] is traversed, intersected, stopped, plasticized faculty in rationalising some collections.
by some singular system [. . .] which reduces the plurality of entrances, the
opening of networks, the infinity of languages.
Collections are, on the contrary, readerly and define the reader Changing models changing practices
as the recipient of a fixed and static text. The collection is, Patron-driven collection development has emerged through
therefore, in Barthes’ vocabulary readerly. It is not re-written the widespread adoption of patron-driven (or demand-drive)
in the way that content is.
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acquisitions. This has devolved the selection of content to the


The collection posits meaning outside of itself as the fixed library user rather than the, potentially centralised, specialist
notion of the collection. For example, libraries often speak in within the library. After an initial flurry of patron-driven
terms of specific named collections. The same cannot be said acquisition (PDA) activity in UK academic libraries, there has
for content. This can be seen further in the consideration of been a drawing back or re-defining of how PDA is used. This
early texts by Orgel (2015), which sees the book as being only has been in no small part because of financial considerations
completed when it is annotated. There is a modern and the pricing models available. Libraries have spent often
“idealization of the text” which has assumed “that printing considerable amounts of their budget on PDA and seen, in
fixed the text, that the printed book was the work in its final some cases, what they believe to be very little return on that
form”, which is a “stabilization of the text”. Orgel contrasts investment. This is particularly the case where short-term
this with the “variability of manuscript copies” and “the loans have accounted for the vast majority of PDA
characteristic instability of electronic texts”. Thus, there is no expenditure, and the library sees no ownership following from
“textual finality”, content is re-written, although the collection these costs. However, perhaps, this too is a remnant of a
is an artefact. This is not a diversion from the issue of custodian approach to content, which still wishes to see
collection development but, rather, provides a philosophical ownership as the ultimate mission of the library. This may not
and conceptual framework to content strategy. necessarily be in tune with the experience of the user who
wishes to access content at the time and place of their
Collections and space choosing. It is only publisher pricing models that are holding
back wider adoption of PDA as, although libraries recognise
Recently, the long-unfashionable subject of collection the clear benefits, they are not seeing sustainable financial
management has re-emerged as both a pressing and prescient models to support it. The introduction of PDA for journal
concern for UK academic libraries. In many cases, this is not articles, which to some extent is just an extension of a
driven by collection pressures but by space requirements. pay-as-you-go approach to individual article purchase, will
Also, in these instances, collection space has to be sacrificed to potentially fare the same and has not, as yet, received any
new and expanded study spaces that are required to support wide-scale take-up in UK academic libraries.
the increased student population and the changes in study Evidence-based acquisition is increasing in the UK, as the
methods such as the importance of multiple types of study publisher models are more suited to predictable budgeting by
space from group study to single quiet and silent study. In this libraries who see this as a way of increasing both student
context, large historic collections of rarely used materials satisfaction and the breadth of content provision. Like PDA,
occupy space which is at a premium for the library. the development decision is based on usage of specific titles
Collections have to be relegated or disposed of to maximise but maintains mediation at the centre from the library for the
the space available and to satisfy student needs in an ultimate purchasing decision. To this extent, evidence-based
ever-more-demanding and league table-driven higher acquisitions play to a cautious and more risk-averse role in
education sector where student satisfaction is a significant content development.
factor in planning and funding.
Collection development and collection management, and
thus content strategy, need to adapt to these changed and The impact of education and research
changing circumstances. They need to move to become Content development is moving beyond the bounds of the
data-driven activities. Decisions to retain, relegate or dispose library and out into the library community. The role of the
of materials have to be made on the basis of, for example, subject librarian, as nexus and mediator in a content
usage, and titles need to “earn their keep” and work hard if development process, has been eroded, and decision-making
they are to remain on the shelves. For example, at the is moved from the centre. Although libraries have, for a long

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time, worked with recommendation schemes for specific titles, subject has its own budget. Instead what is now emerging is a
new service offerings and wider institutional drivers are move towards budgeting at the higher category level, dividing
introducing new developments. The National Student Survey by different requirements such as reading list and research
(NSS), completed annually by final year undergraduate needs.
students in the UK and concerned with the total educational Open Access (OA) monograph publishing is increasing both
experience, has been instrumental in bringing change to with new or newly resurgent university presses within the UK.
library content development practices. The NSS has a single Knowledge Unlatched, which offers libraries to collectively
question about libraries, Question 16, “The library resources “unlatch” monographs making them OA, presents an
and services are good enough for my needs”, which survey interesting model. This is, in effect, collaborative content
respondents mark on a scale of agreement or disagreement. development, as Knowledge Unlatched requires multiple
Institutional scores are available at the question level and by institutions to pledge money upfront to gain significant funds
academic discipline. Free-text comments are also made to release titles. The number of titles has increased year on
available to institutions. These responses are being used by year, with the current-year three 2016 lists comprising 343
UK universities to identify less well performing areas and to titles. This is a significant increase compared to the previous
develop both library-wide and discipline-based strategies for year. Although recognising this as collaborative content
response. The typical response across the sector is to target development, it does raise the question if libraries are
resource expenditure, either from within existing resource or committing to the content, because they believe in the
as additional resource made available by the parent university, underlying principles of OA above and beyond the actual
at the less well performing subject areas. Responses include content available.
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purchasing additional copies of specific titles, purchasing


additional new content and selectively using patron-driven or “Above campus” and sector activities
evidence-based acquisitions. These responses, in effect, shift The UK Research Reserve (UKRR) aims to create distributed
the content development away from the library towards the national research collection for serial holdings:
student. With an institutional driver to support and enhance
the student experience, the library and its content The UK Research Reserve (UKRR) is a collaborative distributed national
research collection managed by a partnership between the Higher Education
development has to conform to the institutional need. This is, sector and the British Library. It allows Higher Education libraries to
certainly, no bad thing, as it ensures that the library is de-duplicate their journal holdings of a title if two copies are held by other
UKRR members, ensuring continued access to low-use journals, whilst
providing access to appropriate content to support students allowing libraries to release space to meet the changing needs of their users
and their education. This development is weighted in favour (UKRR, 2016).
of undergraduate education rather than research needs. This programme involves only a small group of
Teaching, and the educational experience, also exercises a research-intensive university libraries in the UK, along with
significant impact through taught-course reading lists. Again, the British Library. Although the initial phases of this project
this pushes the content development away from the library were supported by the Higher Education Funding Council for
and into the hands of the academic course leader. Although England (HEFCE), this scheme now faces the requirement to
this has long been a standard practice for libraries, ensuring be self-sustaining. The programme has enabled libraries to
that recommended readings are available to students, this has significantly reduce their local serial holdings and to identify
been given further emphasis with the wide-scale adoption of those titles, volumes and issues that need to be retained. There
reading list software within UK university libraries. Reading is an inherent tension in the UKRR between a mission to
list software allows the academic to compile their course create a national distributed research collection at the “above
reading list on line and share it with the library for content institution” level, whereas individual institutions are using the
procurement purposes and with students, often within the scheme to dispose of runs of serials that, in many instances,
course-specific context in their virtual learning environment. are of low use and occupy significant amounts of shelf space.
The increased emphasis on reading lists and the provisioning The UKRR requires that two other libraries have a title before
of course readings changes the focus of content or collection confirming that an individual institution may dispose of their
development, shifting the emphasis from development for its locally held title.
own sake, and replaces it as an instrumental activity directly The very obvious next step for the UKRR, and one that
supporting educational needs. Responsibility is taken away is being actively investigated (as of Summer 2016), is to
from the library and is placed with the individual academic. expand the scheme to include monographs. This is a
Reading lists, and reading list software, are a self-perpetuating long-held demand of UK academic and UKRR member
cycle where their adoption has a knock-on effect, increasing libraries and, should it come to fruition, will be very
adoptions across the university. At some UK universities, an popular. Again, the tensions of the UKRR previously
institutional mandate exists for the use of reading lists and the identified will remain with both retention and disposal
creation of lists within the particular reading list application in being the drivers. Many institutions have their own local
use at the university. physical store or stores which can often incur significant
The widespread adoption of reading list software, and in recurrent financial investment. The ever-growing challenge
many instances, automated purchasing based on lists, can also of the physical store is compounded for those institutions
have budgeting implications for libraries and how the with a city-based location or in areas of prime real estate
traditional content budget is divided. With the increased costs. City-centre real estate costs make the usage of prime
emphasis on satisfying the education requirements, the next real estate for storage a poor and inappropriate use of
logical step is to move away from micro-budgets, where each finances. High regional real estate costs may result in stores

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Collection development in UK university libraries Collection Building
Stuart Hunt Volume 36 · Number 1 · 2017 · 29 –34

being located in some cases at a considerable distance from within the context of the both co-operative and competitive
the institution, as is the case for some universities within higher education environment.
central London. Any store will also entail service costs for Collection assessment is an integral part of collection
transporting materials to and from the remote store. As a development and also of collection management, as it moves
counter-part of collection development within the library, forward into content strategy and management. The
there ought to be collection development for the remote well-known work on conspectus by the former Research
store, where relegation is seen from both the perspective of Libraries Group (RLG) is helpful is categorising collections
removing titles from the library and also adding them to the and still has meaning at present. For example, the Library of
store. One ought not necessarily to imply the other, Congress has taken the decision to continue using the RLG
especially when the total cost of ownership is taken into categorisation in their Collection Policy Statements (Library
account. Alternative models for supply may well be more of Congress, 2015). In the UK, similar work took place at the
appropriate, with remote storage being dedicated to unique University of Leeds with the creation of a collection
materials that need to be retained. categorisation scheme (Leeds University Library, 2013). This
At a community level, there is an increasing awareness of categorisation is now increasingly becoming the subject of
the need for collection management and development. The interest within selected UK research libraries as a means of
space driver is clearly a significant factor in this. New library developing policy and can inform institutional content
buildings, or refurbishments to existing buildings, also have a strategy at an effective level. The categorisation need not be
significant influence. Over the past five years, the UK higher applied to the print collection only, as it had been conceived,
education sector has seen an increase in the number of new but can be expanded to consider content irrespective of
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library buildings. Integral to these has been discussion about format. The categorisation, although directly indicating
what should be in these new libraries and how much of the collection strengths and supporting collection management,
library’s historical collection should be included. Thus, space also highlights collection development priorities, indicating
planning for both high- and low-density storage is a driver. specific areas for collecting or not as appropriate.
Libraries do not want to shift legacy collections to a new build
without first considering if they should be retained. Similarly, Conclusions
some university libraries are being built on the basis that other Collection, or content, development is a complex picture
smaller site libraries will be incorporated in to the new build, across UK universities. Although different practices may
with the obvious consolidation that this involves. Data here in occur at the local level, there are stronger similarities than
making the necessary decisions are central to planning. there are differences between institutions. The drivers are, for
Within the UK, the collection management community has the most, part the same; supporting the education and
emerged with a specific identity and has formed around the research missions of their institution. The balance in how
work of the JISC Collection Management Community different methods and models are used may reflect the wider
Advisory Board. This was originally formed as an outcome of focus of the institution as a whole, between education and
the JISC Collection Management Tool (CCM) project and its research. A key driver that should not be under-estimated for
associated Board and now has a wider remit to advise on all UK university libraries is that of the student experience.
collection management and bibliographic data tools to Across the sector, this has become a central factor in library
support collection management (Massam, 2016). This is done strategic planning.
through the running of community events on collection At the strategic level, libraries are, either explicitly or
management and related activities. implicitly, moving towards a content-centred, rather than a
The Copac CCM tool allows libraries to analyse their collection-centred, approach, including content development.
collections, or parts of their collections, against other Content development as and content management are
institutions at a title level. As a collection management tool, it constituents of content strategy. It is not sustainable for UK
can also be potentially used for collection development, academic libraries to cling to historic collection development
enabling individual institutions to understand what practices. The landscape has become far more complex, with
constitutes a specific collection, for example, by discipline an increase in the models, methods and means for content
when supporting a new programme within the university procurement. Demand as a driver has more clearly moved to
(Elder and Massam, 2016). the fore, and automated tools and data-driven methodologies
Emerging from the CCM project is a wider collaboration are increasingly being used to address this.
between the White Rose Libraries of the Universities of Leeds, Many tools and approaches that are available and used for
Sheffield and York. Working with the Online Computer collection management can and are additionally being used for
Library Centre (OCLC) GreenGlass service, the libraries will content and collection development. This is increasingly the case
analyse their print collections with a view to establish a joint where an “above campus” or consortial approach to content is
approach to strategic collection management. This approach adopted. The UK is yet to establish a truly distributed national
of consortial collection management also points the way research collection, and such an aspiration still seems far off. At
towards a similar content development strategy. It highlights this time, only effective regional co-operation such as in the
the “above campus” aspect of content and how this can be devolved nations of Wales and Scotland seems likely.
incorporated into individual library strategic planning. The UK universities, as a content creators, are directly
challenge for libraries is to stop seeing content from impacting on content development as libraries seek to support
the perspective of custodianship and ownership. Whether this the education and research missions of their parent institution.
can and will be achieved remains to be seen, particularly Open Access content, research data, locally created open

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educational resources and the outputs of institution-based Massam, D. (2016), “Jisc collection management community
publishing houses need to be made available and curated by advisory board”, available at: https://blog.mimas.ac.uk/ccm/
the library. As content creation moves closer to the library, w p -co n ten t/u p lo a d s/sites/13/2016/05/Col l ect i on-
there is a shift towards access to, and the curation of, locally Management-Advice-and-Oversight-May-2016.pdf (accessed
created content, and the library is increasingly a partner in 27 September 2016).
this. Content strategy, then, is focussed upon facilitation and Orgel, S. (2015), The Reader in the Book, Oxford University
access to external content and to internally created content. Press, Oxford.
UK Research Reserve (2016), available at: www.ukrr.ac.uk
(accessed 27 September 2016).
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https://ccm.copac.jisc.ac.uk/ (accessed 27 September 2016).
Elder, R. and Massam, D. (2016), “Using Copac data to
Knowledge Unlatched (2016), available at: www.
benchmark collections”, Performance Measurement and Metrics,
knowledgeunlatched.org/ (accessed 27 September 2016).
Vol. 17 No. 2, pp. 194-202.
National Student Survey (2016), available at: www.
Gregory, V.L. (2011), Collection Development and Management
thestudentsurvey.com/ (accessed 27 September 2016).
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OCLC (2016), “OCLC sustainable collection services and
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GreenGlass”, available at: www.oclc.org/support/training/
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Hunt, S. (2014), “Ditch your collections and get a content


portfolios/library-management/sustainable-collections.en.
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6-7 March.
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ac.uk/library (accessed 27 September 2016).
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September 2016).
Library of Congress (2015), “Library of Congress collecting
levels”, available at: www.loc.gov/acq/devpol/cpc.html Corresponding author
(accessed 27 September 2016). Stuart Hunt can be contacted at: stuart.hunt@bristol.ac.uk

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