Luvkush Crop Producer Company:

Luvkush Crop Producer Company (LCPCPL), is a one of its kind and one of the leading producer
company in MP with functional market linkages that support small and marginal farmers to thrive
independently in agribusiness environment.

LCPCPL was established under MPDPIP and was facilitated by ASA. MPDPIP helped with taing up
business initiative along with activities like irrigation, agriculture productivity enhancement. Village level
cluster based Project Facilitation Team (PFT) helped mobilizing common interest groups and encouraged
them with forming producer companies. Also, ASA has PC support cell that looks after market linkages,
financial and extension support to producer companies.

LCPCPL was registered in Feb 2006 in Gairatganj village of Raisen district. Since, its inception,
within 10 years, company is now functioning in 63 villages if Raisen district. ASA helped in converting the
MPDPIP created CBO, SHG, CIG, etc. into common PC. It was done in two phase – preparatory and legal.
Hence, in preparatory, group discussions, meetings, etc. were organized by ASA and a promoter was
identified. Post which, with maximum of Rs. 10 as share and Rs. 10 as membership fee. Currently,
LCPCPL have Rs. 2 Lakhs of share capital and Rs. 5 Lakhs of authorized capital.

Currently with 14 BoDs, the company regularly organizes annual general meetings. Last
registered AGM was in Sep 2017.

Core Business: Wheat, Gram, Soybean seed production and procurement. Sell agri-inputs via retail store
with a 20-25% discount to members. As company is certified as seed production agency by MP state
seed certification agency, Bhopal, seed production is encouraged, which is purchased at higher price
than market price from farmers and make commission for member farmers along with that dealership
of the organizations like Bayer Cropscience Ltd, United Phosphorous Ltd., etc. for seed and fertilizer has
allowed LCPCPL to purchase it at lower cost and hence, provide members at lower price than market
price.

Business Model: Pre-Harvest - the LCPCPL procure quality breeder seed from MARFED, MP-AGRO and
also taken up dealership of fertilizer companies. It calls scientists to help farmers with good agri
practices and also to supervise the crops. Also various agri-inputs are available to farmers via
distribution centres

Post-Harvest - here, we have collection centers where all the seed produce is collected,
graded and packed in 40kg packing and supplied to various agencies after mandatory certification. This
produce, fetches good market price and hence, create value for the shareholders.

Interventions of LCPCPL

Market linkages – stocking of fertilizer, seeds pesticides, etc. of good quality and at bulk
Knowledge linkages – Partnership with public and private research agencies, provision of modern equipment
along with regular inspection by agri-scientists
Financial Linkages – with banks and financial institutes that fulfill needs for infra-development, working
Capital requirement, operations and insurance of assets as well as produce.
Recent Developments - Company launched their own brand Ajeevika and started to produce Ajeevika
chakki fresh Aata and Besan. Marketing and manufacturing of these products done by company itself.
These will be branded as Sarbati wheat atta.