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SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

EVIDENCIA 6

ACTIVIDAD DE APRENDIZAJE 3

LINA MARCELA GONAZÁLEZ GONZÁLEZ

SERVICIO NACIONAL DE APRENDIZAJE -SENA

TECNOLOGÍA EN NEGOCIACIÓN INTERNACIONAL

BOGOTÁ D.C.

ENERO 2018
ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

1. Resuelva en inglés las preguntas que se presentan a continuación:

1. Where do you usually buy your cleaning products?


I usually buy my cleaning products in chain department stores or supermarkets. Always I
consider the prices and the quality of the products.

2. Do you consider yourself as a neat person? Why?


Yes. I think I am a neat person because I try to keep my spaces in order and clean. I
think is better have everything in its place.

3. Do you feel satisfied with the cleaning products you buy? Why?
Yes. I feel satisfied because the cleaning products that I use are excellent. The quality is
higher compared to other brands, so you only need a small quantity of the product to
get the desired results.

4. What kind of cleaning product would you like it to be improved? Why?


I like to improve the laundry products because I think they are composed of chemicals
harmful to health for animals and humans and the environment.

5. Mention 5 cleaning product brands you consider as the best ones.


a. Clorox.
b. Vanish.
c. Ariel
d. Aromatel.
e. Mr. Músculo.

6. Which are the most important aspects to be taken into account to choose a
cleaning product brand?
I think the most important aspects to consider choosing a cleaning product brand is the
trajectory, recognition, relation between quality and price, the quantity that one needs
to clean, the composition and the odor.

7. Imagine you are promoting a new product. Describe it and write in ten lines
the reasons to convince tour potential clients to buy your product.
New product!
GOLDEN COTTON

Buy it now!
GOLDEN COTTON offers a selected brand with which you will have the
perfect composition and balance between a laundry soap and cloth softener
in a single product whit the top-quality. You will be able to enjoy exclusives
fragrances inspired in the best world fashion houses that last up to two
weeks using less than half a cup.

Luxury and haute-couture within reach of your clothes


GOLDEN COTTON is the only brand that respects workers, animals
and environment. We are against to slave labor; our brand is Made in a free
world. We do not do test on animals, we are cruelty free and our cleaning
formulas are totally naturals and hundred percent recyclables.

We believe in a clean an ethical world


If you love the best, you can buy online whit a great price:
www.goldencotton.com.no

2. Describa en inglés el tipo de población a la que pretende proyectar el producto


servicio, de acuerdo con el país ya seleccionado.

Norwegian population with an age range over 20 years and high economic capacity. People with
interest in top brands, exclusives products, products made whit ethical and the environmental
care.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés


para ser aplicada a esta población.

MARKETING SURVEY

 Would you buy a new laundry soap and cloth softener brand? Why?
 What are the most important aspects in a laundry soap and cloth softener?
 Why would you choose one laundry soap and cloth softener brand and not another?
 Do you think that the way in which a product was manufactured is important?
 What do you think is the most important: price or quality? Why?