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UPDATES ON Protocol Relating to the Madrid Agreement Concerning

INTELLECTUAL PROPERTY LAWS the International Registration of Marks (Madrid Protocol)


unconstitutional on the ground of the lack of concurrence
CAVEAT: This material does not intend nor purport to by the Senate, and in the alternative, to declare the
replace a thorough and comprehensive reading of the implementation thereof as unconstitutional because it
IP Code, nor does it guarantee that all topics herein conflicts with Republic Act No. 8293, otherwise known as
will be asked in the Bar Exam. the Intellectual Property Code of the Philippines (IP Code)

This material is based on the informed guesses of ➢ Issue: WON the Madrid Protocol is an
the author taking into consideration the relevant executive agreement or treaty.
developments in Intellectual Property Laws and cases
decided by J. Bersamin, J. Peralta and other recent Held: Executive agreement
pronouncements of the Supreme Court.
Executive Order No. 459, Series of 1997, notes the
Credits are due to Atty. MPS for advising the author following definitions, to wit:
on some topics covered by this material.
Sec. 2. Definition of Terms.
Study hard, but pray harder! AMDG! - BIA 😉
a. International agreement - shall refer to a contract
or understanding, regardless of nomenclature, entered
CONSTITUTIONAL BASIS FOR IP LAWS into between the Philippines and another government in
written form and governed by international law, whether
What is the MADRID PROTOCOL? embodied in a single instrument or in two or more related
instruments.
➢ Political Law, Public International Law,
Intellectual Property Law b. Treaties - international agreements entered into by
the Philippines which require legislative concurrence after
July 19, 2016 G.R. No. 204605 executive ratification. This term may include compacts
INTELLECTUAL PROPERTY ASSOCIATION OF like conventions, declarations, covenants and acts.
THE PHILIPPINES vs. HON. PAQUITO OCHOA.
BERSAMIN, J. c. Executive Agreements - similar to treaties except
that they do not require legislative concurrence.
The Madrid System for the International Registration of
Marks (Madrid System), which is the centralized system The Court has highlighted the difference between treaties
providing a one-stop solution for registering and and executive agreements in Commissioner of
managing marks worldwide, allows the trademark owner Customs v. Eastern Sea Trading, thusly:
to file one application in one language, and to pay one set
of fees to protect his mark in the territories of up to 97 International agreements involving political issues or
member-states. The Madrid System is governed by the changes of national policy and those involving
Madrid Agreement, concluded in 1891, and the Madrid international arrangements of a permanent
Protocol, concluded in 1989. character usually take the form of treaties. But
international agreements embodying adjustments of
The Madrid Protocol, which was adopted in order to detail carrying out well-established national policies
remove the challenges deterring some countries from and traditions and those involving arrangements of
acceding to the Madrid Agreement, has two objectives, a more or less temporary nature usually take the
namely: (1) to facilitate securing protection for marks; form of executive agreements.
and (2) to make the management of the registered marks
easier in different countries In the Philippines, the DFA, by virtue of Section 9,
Executive Order No. 459,32 is initially given the
DFA endorsed to the President the country's accession to power to determine whether an agreement is to be
the Madrid Protocol. Conformably with its express treated as a treaty or as an executive agreement. To
authority under Section 9 of Executive Order No. 459 determine the issue of whether DFA Secretary Del
(Providing for the Guidelines in the Negotiation of Rosario gravely abused his discretion in making his
International Agreements and its Ratification) dated determination relative to the Madrid Protocol, we
November 25, 1997, the DFA determined that the Madrid review the jurisprudence on the nature of executive
Protocol was an executive agreement.1âwphi1 The agreements, as well as the subject matters to be
IPOPHL, the Department of Science and Technology, and covered by executive agreements.
the Department of Trade and Industry concurred in the
recommendation of the DFA.7 The pronouncement in Commissioner of Customs v.
Eastern Sea Trading is instructive, to wit:
On March 27, 2012, President Benigno C. Aquino III
ratified the Madrid Protocol through an instrument of x x x The concurrence of said House of Congress is
accession, the instrument of accession was deposited with required by our fundamental law in the making of
the Director General of the World Intellectual Property "treaties" (Constitution of the Philippines; Article VII,
Organization (WIPO) on April 25, 2012.8 The Madrid Section 10[7]), which are, however, distinct and
Protocol entered into force in the Philippines on July 25, different from "executive agreements," which may
2012. be validly entered into without such concurrence.

Intellectual Property Association of the Philippines (IPAP) "Treaties are formal documents which require
seeks to declare the accession of the Philippines to the ratification with the approval of two thirds of the
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Senate. Executive agreements become binding authorized the accession of the Philippines to the Madrid
through executive action without the need of a vote Protocol."34
by the Senate or by Congress.
Accordingly, DFA Secretary Del Rosario’s determination
xxxx and treatment of the Madrid Protocol as an executive
agreement; being in apparent contemplation of the
"x x x the right of the Executive to enter into binding express state policies on intellectual property as well as
agreements without the necessity of subsequent within his power under Executive Order No. 459, are
Congressional approval has been confirmed by long upheld. We observe at this point that there are no hard
usage. From the earliest days of our history we have and fast rules on the propriety of entering into a treaty or
entered into executive agreements covering such an executive agreement on a given subject as an
subjects as commercial and consular relations, most- instrument of international relations. The primary
favored-nation rights, patent rights, trademark and consideration in the choice of the form of agreement is
copyright protection, postal and navigation the parties' intent and desire to craft their international
arrangements and the settlement of claims. The agreement in the form they so wish to further their
validity of these has never been seriously questioned respective interests. The matter of form takes a back seat
by our courts. when it comes to effectiveness and binding effect of the
enforcement of a treaty or an executive agreement;
xxxx inasmuch as all the parties; regardless of the form,
become obliged to comply conformably with the time-
Agreements with respect to the registration of honored principle of pacta sunt servanda.35The principle
trademarks have been concluded by the Executive binds the parties to perform in good faith their parts in
with various countries under the Act of Congress of the agreements.
March 3, 1881 (21 Stat. 502), x x x
➢ Issue: WON the adoption of the Madrid
xxxx Protocol is in conflict with the provisions of
the Intellectual Property Code
As the foregoing pronouncement indicates, the
registration of trademarks and copyrights have been the Held: No.
subject of executive agreements entered into without the
concurrence of the Senate. Some executive agreements The IPAP has argued that the implementation of the
have been concluded in conformity with the policies Madrid Protocol in the Philippines; specifically the
declared in the acts of Congress with respect to the processing of foreign trademark applications, conflicts
general subject matter. with the IP Code.

➢ Issue: WON the Philippine's accession to The IPAP has insisted that Article 2 of the Madrid Protocol
the Madrid Protocol was unconstitutional. means that foreign trademark applicants may file their
applications through the International Bureau or the
Held: No, it was constitutional. WIPO, and their applications will be automatically granted
trademark protection without the need for designating
The Intellectual Property Code espouses our state policy their resident agents in the country.
on intellectual property.
Moreover, the IPAP has submitted that the procedure
Section 2. Declaration of State Policy. - The State outlined in the Guide to the International Registration of
recognizes that an effective intellectual and industrial Marks relating to representation before the International
property system is vital to the development of domestic Bureau is in conflict with that under Section 125 of the IP
and creative activity, facilitates transfer of technology, Code, and constitutes in effect an amendment of the local
attracts foreign investments, and ensures market access law by the Executive Department.
for our products. It shall protect and secure the exclusive
rights of scientists, inventors, artists and other gifted In short, IPAP argues that the Madrid Protocol does away
citizens to their intellectual property and creations, with the requirement of a resident agent under Section
particularly when beneficial to the people, for such 125 of the IP Code; and that the Madrid Protocol is
periods as provided in this Act. unconstitutional for being in conflict with the local law,
which it cannot modify.
The use of intellectual property bears a social function. To
this end, the State shall promote the diffusion of In arguing that the Madrid Protocol conflicts with Section
knowledge and information for the promotion of national 125 of the IP Code, the IP AP highlights the importance
development and progress and the common good. of the requirement for the designation of a resident agent.
It underscores that the requirement is intended to ensure
It is also the policy of the State to streamline that non-resident entities seeking protection or privileges
administrative procedures of registering patents, under Philippine Intellectual Property Laws will be
trademarks and copyright, to liberalize the registration on subjected to the country's jurisdiction. It submits that
the transfer of technology; and to enhance the without such resident agent, there will be a need to resort
enforcement of intellectual property rights in the to costly, time consuming and cumbersome
Philippines. extraterritorial service of writs and processes.

In view of the expression of state policy having been IPAP's argument is untenable.
made by the Congress itself, the IPAP is plainly mistaken
in asserting that "there was no Congressional act that The method of registration through the IPOPHL, as laid
down by the IP Code, is distinct and separate from the
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method of registration through the WIPO, as set in the have no other plain, speedy and adequate remedy in the
Madrid Protocol. Comparing the two methods of ordinary course of law. This is consistent with Sections
registration despite their being governed by two separate 120 and 4,21 Rule 65 of the Rules of Court, as amended.
systems of registration is thus misplaced.
LAW ON PATENTS
The IPAP misapprehends the procedure for examination
under the Madrid Protocol, The difficulty, which the IPAP ➢ What is an INNOVATIVE PATENT?
illustrates, is minimal, if not altogether inexistent.
In our jurisdiction, this pertains to a UTILITY MODEL
The IPOPHL actually requires the designation of the which is novel and industrially applicable. Instead of
resident agent when it refuses the registration of a mark. having an inventive step, this “patent” has an innovative
Local representation is further required in the submission step.
of the Declaration of Actual Use, as well as in the
submission of the license contract. ➢ What are the GRAHAM FACTORS?

The Madrid Protocol accords with the intent and spirit of These are factors to determine the existence of
the IP Code, particularly on the subject of the registration INVENTIVE STEP. Remember Section 26 of the IPC
of trademarks. The Madrid Protocol does not amend or provides that: “An invention involves an inventive step if
modify the IP Code on the acquisition of trademark rights having regard to prior art, it is not obvious to a person
considering that the applications under the Madrid skilled in the art at the time of the filing date or priority
Protocol are still examined according to the relevant date of the application claiming the invention”
national law, In that regard, the IPOPHL will only grant
protection to a mark that meets the local registration In order the determine non-obviousness (inventive step):
requirements. 1. “the scope and content of the prior art are to be
determined;
STRUCTURE OF THE IP OFFICE 2. differences between the prior art and the claims
at issue [new invention] are to be ascertained;
➢ Administrative Proceedings (“Inter Partes and
Proceedings”) before the BLA 3. the level of ordinary skill in the pertinent art
resolved.
G.R. No. 167715 November 17, 2010
PHIL PHARMAWEALTH, INC., Petitioner, vs. Against this background, the obviousness or non-
PFIZER, INC. and PFIZER (PHIL.) INC. obviousness of the subject matter is determined.
PERALTA, J.:
Such secondary considerations as:
Note: 1. commercial success,
➢ From Bureau of Legal Affairs (BLA) appeal to 2. long felt but unsolved needs,
Director General-IPO if FINAL ORDER of BLA 3. failure of others, etc., might be utilized to give
➢ From BLA file a petition for certiorari to Court of light to the circumstances surrounding the origin
Appeals if INTERLOCUTORY ORDER of BLA of the subject matter sought to be patented.

It is true that under Section 7(b) of RA 8293, otherwise As indicia of obviousness or non-obviousness, these
known as the Intellectual Property Code of the inquiries may have relevancy.” (from the Book of
Philippines, which is the presently prevailing law, the Ernesto Salao, Essentials of Intellectual Property
Director General of the IPO exercises exclusive Law, 2016; Graham v. John Deere Co., U.S. S.C.)
appellate jurisdiction over all decisions rendered
by the Director of the BLA-IPO. However, what is ➢ What are the tests for PATENT
being questioned before the CA is not a decision, but an INFRINGEMENT?
interlocutory order of the BLA-IPO denying
respondents' motion to extend the life of the “Tests have been established to determine infringement.
preliminary injunction issued in their favor. These are (a) literal infringement; and (b) the doctrine of
equivalents.
RA 8293 is silent with respect to any remedy available to
litigants who intend to question an interlocutory order In using LITERAL INFRINGEMENT as a test, ". . .
issued by the BLA-IPO. Moreover, Section 1(c), Rule 14 resort must be had, in the first instance, to the words of
of the Rules and Regulations on Administrative the claim. If accused matter clearly falls within the claim,
Complaints for Violation of Laws Involving Intellectual infringement is made out and that is the end of it." To
Property Rights simply provides that interlocutory orders determine whether the particular item falls within the
shall not be appealable. The said Rules and Regulations literal meaning of the patent claims, the court must
do not prescribe a procedure within the administrative juxtapose the claims of the patent and the accused
machinery to be followed in assailing orders issued by the product within the overall context of the claims and
BLA-IPO pending final resolution of a case filed with them. specifications, to determine whether there is exact
identity of all material elements.
Hence, in the absence of such a remedy, the provisions
of the Rules of Court shall apply in a suppletory manner, Under the DOCTRINE OF EQUIVALENTS (a.k.a.
as provided under Section 3, Rule 1 of the same Rules FUNCTION-WAY-RESULTS TEST), "(a)n infringement
and Regulations. Hence, in the present case, respondents also occurs when a device appropriates a prior invention
correctly resorted to the filing of a special civil action for by incorporating its innovative concept and, albeit with
certiorari with the CA to question the assailed Orders of some modification and change, performs substantially the
the BLA-IPO, as they cannot appeal therefrom and they same function in substantially the same way to achieve
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substantially the same result.” (Godines v. Court of
Appeals, G.R. No. 97343, September 13, 1993) Petitioner argues that respondents' exclusive right to
monopolize the subject matter of the patent exists only
➢ Patent Infringement within the term of the patent. Petitioner claims that since
respondents' patent expired on July 16, 2004, the latter
G.R. No. 167715 November 17, 2010 no longer possess any right of monopoly and, as such,
PHIL PHARMAWEALTH, INC., vs. PFIZER, INC. there is no more basis for the issuance of a restraining
and PFIZER (PHIL.) INC.. order or injunction against petitioner insofar as the
PERALTA, J. disputed patent is concerned

Pfizer sued for patent infringement against petitioner Phil WON there was patent infringement
Pharmawealth, Inc. by respondent companies, Pfizer, Inc.
and Pfizer (Phil.), Inc., with the Bureau of Legal Affairs of Held: No
the Intellectual Property Office (BLA-IPO).
It is clear from Section 37 of Republic Act No. (RA) 165
Pfizer is the registered owner of Philippine Letters Patent that the exclusive right of a patentee to make, use and
No. 21116 (the "Patent") which was issued by this sell a patented product, article or process exists only
Honorable Office on July 16, 1987. The patent is valid during the term of the patent.
until July 16, 2004. The claims of this Patent are directed
to "a method of increasing the effectiveness of a beta- In the instant case, Philippine Letters Patent No. 21116,
lactam antibiotic in a mammalian subject, which which was the basis of respondents in filing their
comprises co-administering to said subject a beta-lactam complaint with the BLA-IPO, was issued on July 16, 1987.
antibiotic effectiveness increasing amount of a compound
of the formula IA." The scope of the claims of the Patent They also admitted that the validity of the said patent is
extends to a combination of penicillin such as ampicillin until July 16, 2004, which is in conformity with Section 21
sodium and beta-lactam antibiotic like sulbactam sodium. of RA 165, providing that the term of a patent shall be
seventeen (17) years from the date of issuance thereof.
Patent No. 21116 thus covers ampicillin
sodium/sulbactam sodium (hereafter "Sulbactam In the present case, there is no dispute as to
Ampicillin"). Ampicillin sodium is a specific example of the respondents' admission that the term of their
broad beta-lactam antibiotic disclosed and claimed in the patent expired on July 16, 2004.
Patent. It is the compound which efficacy is being
enhanced by co-administering the same with sulbactam On the basis of the foregoing, the Court agrees with
sodium. Sulbactam sodium, on the other hand, is a petitioner that after July 16, 2004, respondents no longer
specific compound of the formula IA disclosed and possess the exclusive right to make, use and sell the
claimed in the Patent. articles or products covered by Philippine Letters Patent
No. 21116. Hence, no patent to infringe.
Pfizer is marketing Sulbactam Ampicillin under the brand
name "Unasyn." Pfizer's "Unasyn" products, which come LAW ON TRADEMARKS
in oral and IV formulas, are covered by Certificates of
Product Registration ("CPR") issued by the Bureau of Food ➢ What is a COLLECTIVE MARK?
and Drugs ("BFAD") under the name of complainants. The
sole and exclusive distributor of "Unasyn" products in the "COLLECTIVE MARK" is any visible sign designated as
Philippines is Zuellig Pharma Corporation, pursuant to a such in the application for registration and capable of
Distribution Services Agreement it executed with Pfizer distinguishing the origin or any other common
Phils. on January 23, 2001. characteristic, including the quality of goods or services
of different enterprises which use the sign under the
Sometime in January and February 2003, complainants control of the registered owner of the collective mark.
came to know that respondent [herein petitioner] (UFC v. Barrio Fiesta, G.R. No. 198889, January 20,
submitted bids for the supply of Sulbactam Ampicillin to 2016)
several hospitals without the consent of complainants and
in violation of the complainants' intellectual property ➢ What is CYBER-SQUATTING?
rights.
Sec. 4. Criminal Offenses - (6) “Cyber-squatting. – The
Complainants thus wrote the above hospitals and acquisition of a domain name over the internet in bad
demanded that the latter immediately cease and desist faith to profit, mislead, destroy reputation, and deprive
from accepting bids for the supply [of] Sulbactam others from registering the same, if such a domain name
Ampicillin or awarding the same to entities other than is:
complainants. Complainants, in the same letters sent
through undersigned counsel, also demanded that (i) Similar, identical, or confusingly similar to an existing
respondent immediately withdraw its bids to supply trademark registered with the appropriate government
Sulbactam Ampicillin. agency at the time of the domain name registration:

In gross and evident bad faith, respondent and the (ii) Identical or in any way similar with the name of a
hospitals named in paragraph 9 hereof, willfully ignored person other than the registrant, in case of a personal
complainants' just, plain and valid demands, refused to name; and
comply therewith and continued to infringe the Patent, all
to the damage and prejudice of complainants. As (iii) Acquired without right or with intellectual property
registered owner of the Patent, Pfizer is entitled to interests in it.” (RA 10175; Cybercrime Prevention
protection under Section 76 of the IP Code. Act of 2012)
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➢ What is the basic element for TRADEMARK Relative to the question on confusion of marks and trade
INFRINGEMENT? names, jurisprudence has noted two (2) types of
confusion, viz.: (1) confusion of goods (product
"COLORABLE IMITATION" denotes such a close or confusion), where the ordinarily prudent purchaser would
ingenious imitation as to be calculated to deceive be induced to purchase one product in the belief that he
ordinary persons, or such a resemblance to the original was purchasing the other; and (2) confusion of business
as to deceive an ordinary purchaser giving such (source or origin confusion), where, although the goods
attention as a purchaser usually gives, as to cause him of the parties are different, the product, the mark of which
to purchase the one supposing it to be the other. registration is applied for by one party, is such as might
reasonably be assumed to originate with the registrant of
➢ Trademark Infringement an earlier product, and the public would then be deceived
either into that belief or into the belief that there is some
G.R. No. 164321 March 23, 2011 connection between the two parties, though inexistent.18
SKECHERS, U.S.A., INC., Petitioner, vs. INTER
PACIFIC INDUSTRIAL TRADING CORP., et al. Applying the Dominancy Test to the case at bar, this
PERALTA, J. Court finds that the use of the stylized "S" by respondent
in its Strong rubber shoes infringes on the mark already
The present controversy arose when petitioner filed with registered by petitioner with the IPO. While it is
Branch 24 of the Regional Trial Court (RTC) of Manila an undisputed that petitioner’s stylized "S" is within an oval
application for the issuance of search warrants against an design, to this Court’s mind, the dominant feature of the
outlet and warehouse operated by respondents for trademark is the stylized "S," as it is precisely the stylized
infringement of trademark under Section 155, in relation "S" which catches the eye of the purchaser. Thus, even if
to Section 170 of Republic Act No. 8293, otherwise known respondent did not use an oval design, the mere fact that
as the Intellectual Property Code of the Philippines.2 In it used the same stylized "S", the same being the
the course of its business, petitioner has registered the dominant feature of petitioner’s trademark, already
trademark "SKECHERS"3 and the trademark "S" (within constitutes infringement under the Dominancy Test.
an oval design)4 with the Intellectual Property Office
(IPO). Both the RTC and the CA applied the Holistic Test in ruling
that respondent had not infringed petitioner’s trademark.
Two search warrants5 were issued by the RTC and were
served on the premises of respondents. As a result of the This Court is at a loss as to how the RTC and the CA, in
raid, more than 6,000 pairs of shoes bearing the "S" logo applying the holistic test, ruled that there was no
were seized. colorable imitation, when it cannot be any more clear and
apparent to this Court that there is colorable imitation.
Later, respondents moved to quash the search warrants, The dissimilarities between the shoes are too trifling and
arguing that there was no confusing similarity between frivolous that it is indubitable that respondent’s products
petitioner’s "Skechers" rubber shoes and its "Strong" will cause confusion and mistake in the eyes of the public.
rubber shoes. Respondent’s shoes may not be an exact replica of
petitioner’s shoes, but the features and overall design are
Issue: WON there was confusing similarity between the so similar and alike that confusion is highly likely.
"Skechers" and "Strong" rubber shoes
In Converse Rubber Corporation v. Jacinto Rubber &
Held: Yes Plastic Co., Inc., this Court, in a case for unfair
competition, had opined that even if not all the details
The essential element of infringement under R.A. No. are identical, as long as the general appearance of
8293 is that the infringing mark is likely to cause the two products are such that any ordinary
confusion. In determining similarity and likelihood of purchaser would be deceived, the imitator should
confusion, jurisprudence has developed tests the be liable [NOTE: COMPARE THIS WITH DIAZ]
Dominancy Test and the Holistic or Totality Test.
Neither can the difference in price be a complete defense
The Dominancy Test focuses on the similarity of the in trademark infringement.
prevalent or dominant features of the competing
trademarks that might cause confusion, mistake, and In McDonald’s Corporation v. L.C. Big Mak Burger. Inc.,24
deception in the mind of the purchasing public. this Court held:
Duplication or imitation is not necessary; neither is it
required that the mark sought to be registered suggests Modern law recognizes that the protection to which the
an effort to imitate. Given more consideration are the owner of a trademark is entitled is not limited to guarding
aural and visual impressions created by the marks on the his goods or business from actual market competition
buyers of goods, giving little weight to factors like prices, with identical or similar products of the parties, but
quality, sales outlets, and market segments.16 extends to all cases in which the use by a junior
appropriator of a trade-mark or trade-name is likely to
In contrast, the Holistic or Totality Test necessitates a lead to a confusion of source, as where prospective
consideration of the entirety of the marks as applied to purchasers would be misled into thinking that the
the products, including the labels and packaging, in complaining party has extended his business into the field
determining confusing similarity. The discerning eye of (see 148 ALR 56 et seq; 53 Am. Jur. 576) or is in any way
the observer must focus not only on the predominant connected with the activities of the infringer; or when it
words, but also on the other features appearing on both forestalls the normal potential expansion of his business
labels so that the observer may draw conclusion on (v. 148 ALR 77, 84; 52 Am. Jur. 576, 577). x x x
whether one is confusingly similar to the other.17
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Indeed, the registered trademark owner may use its mark themselves or as to the source or origin of such
on the same or similar products, in different segments of goods or services or the identity of such business;
the market, and at different price levels depending on and
variations of the products for specific segments of the
market.26 The purchasing public might be mistaken in 5. The use or application of the infringing mark is
thinking that petitioner had ventured into a lower market without the consent of the trademark owner or the
segment such that it is not inconceivable for the public to assignee thereof.
think that Strong or Strong Sport Trail might be
associated or connected with petitioner’s brand, which As can be seen, the likelihood of confusion is the
scenario is plausible especially since both petitioner and gravamen of the offense of trademark infringement.15
respondent manufacture rubber shoes. There are two tests to determine likelihood of confusion,
namely: the dominancy test, and the holistic test.
Withal, the protection of trademarks as intellectual
property is intended not only to preserve the goodwill and The contrasting concept of these tests was explained in
reputation of the business established on the goods Societes Des Produits Nestle, S.A. v. Dy, Jr., thus:
bearing the mark through actual use over a period of
time, but also to safeguard the public as consumers x x x. The DOMINANCY TEST focuses on the similarity
against confusion on these goods.27 While respondent’s of the main, prevalent or essential features of the
shoes contain some dissimilarities with petitioner’s shoes, competing trademarks that might cause confusion.
this Court cannot close its eye to the fact that for all Infringement takes place when the competing trademark
intents and purpose, respondent had deliberately contains the essential features of another. Imitation or an
attempted to copy petitioner’s mark and overall design effort to imitate is unnecessary. The question is whether
and features of the shoes. Let it be remembered, that the use of the marks is likely to cause confusion or deceive
defendants in cases of infringement do not normally copy purchasers.
but only make colorable changes.28 The most successful
form of copying is to employ enough points of similarity The HOLISTIC TEST considers the entirety of the marks,
to confuse the public, with enough points of difference to including labels and packaging, in determining confusing
confuse the courts. similarity. The focus is not only on the predominant words
but also on the other features appearing on the labels.16
Note: In the case of Diaz v. People, Bersamin
clarified the definition of an “ordinary purchaser”. The HOLISTIC TEST IS APPLICABLE HERE
considering that the herein criminal cases also involved
G.R. No. 180677 February 18, 2013 trademark infringement in relation to jeans products.
VICTORIO P. DIAZ, vs. PEOPLE OF THE
PHILIPPINES AND LEVI STRAUSS [PHILS.], Accordingly, the jeans trademarks of Levi’s Philippines
INC. and Diaz must be considered as a whole in determining
BERSAMIN, J. the likelihood of confusion between them. The maong
pants or jeans made and sold by Levi’s Philippines, which
On February 10, 2000, the Department of Justice filed two included LEVI’S 501, were very popular in the Philippines.
informations in the RTC of Las Piñas City, charging Diaz The consuming public knew that the original LEVI’S 501
with violation of Section 155, in relation to Section 170, jeans were under a foreign brand and quite expensive.
of Republic Act No. 8293, also known as the Intellectual Such jeans could be purchased only in malls or boutiques
Property Code of the Philippines (Intellectual Property as ready-to-wear items, and were not available in tailoring
Code) shops like those of Diaz’s as well as not acquired on a
"made-to-order" basis. Under the circumstances, the
Issue: WON there was trademark infringement consuming public could easily discern if the jeans were
original or fake LEVI’S 501, or were manufactured by
Held: No trademark infringement other brands of jeans.

The elements of the offense of trademark infringement Confusion and deception were remote, for, as the Court
under the Intellectual Property Code are, therefore, the has observed in Emerald Garments:
following:
First, the products involved in the case at bar are, in the
1. The trademark being infringed is registered in main, various kinds of jeans. These are not your ordinary
the Intellectual Property Office; household items like catsup, soy sauce or soap which are
of minimal cost. Maong pants or jeans are not
2. The trademark is reproduced, counterfeited, inexpensive. Accordingly, the casual buyer is predisposed
copied, or colorably imitated by the infringer; to be more cautious and discriminating in and would
prefer to mull over his purchase. Confusion and
3. The infringing mark is used in connection with deception, then, is less likely.
the sale, offering for sale, or advertising of any
goods, business or services; or the infringing mark Second, like his beer, the average Filipino consumer
is applied to labels, signs, prints, packages, generally buys his jeans by brand. He does not ask the
wrappers, receptacles or advertisements intended sales clerk for generic jeans but for, say, a Levis, Guess,
to be used upon or in connection with such goods, Wrangler or even an Armani. He is, therefore, more or
business or services; less knowledgeable and familiar with his preference and
will not easily be distracted.
4. The use or application of the infringing mark is
likely to cause confusion or mistake or to deceive Finally, in line with the foregoing discussions, more credit
purchasers or others as to the goods or services should be given to the "ordinary purchaser." Cast in this
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particular controversy, the ordinary purchaser is not the Moreover, based on the certificate issued by the
"completely unwary consumer" but is the "ordinarily Intellectual Property Office, "LS JEANS TAILORING" was
intelligent buyer" considering the type of product a registered trademark of Diaz. He had registered his
involved. trademark prior to the filing of the present cases.21 The
Intellectual Property Office would certainly not have
The definition laid down in Dy Buncio v. Tan Tiao Bok is allowed the registration had Diaz’s trademark been
better suited to the present case. There, the "ordinary confusingly similar with the registered trademark for
purchaser" was defined as one "accustomed to buy, and LEVI’S 501 jeans.
therefore to some extent familiar with, the goods in
question. Given the foregoing, it should be plain that there was no
likelihood of confusion between the trademarks involved.
The test of fraudulent simulation is to be found in
the likelihood of the deception of some persons in G.R. No. 194062 June 17, 2013
some measure acquainted with an established REPUBLIC GAS CORPORATION, ARNEL U. TY,
design and desirous of purchasing the commodity MARI ANTONETTE N. TY, ORLANDO REYES,
with which that design has been associated. The FERRER SUAZO and ALVIN U. TV, vs. PETRON
test is not found in the deception, or the possibility CORPORATION, PILIPINAS SHELL
of deception, of the person who knows nothing PETROLEUM CORPORATION, and SHELL
about the design which has been counterfeited, INTERNATIONAL PETROLEUM COMPANY
and who must be indifferent between that and the LIMITED.
other. The simulation, in order to be objectionable, must PERALTA, J.
be such as appears likely to mislead the ordinary
intelligent buyer who has a need to supply and is familiar Petron Corporation ("Petron" for brevity) and Pilipinas
with the article that he seeks to purchase. Shell Petroleum Corporation ("Shell" for brevity) are two
of the largest bulk suppliers and producers of LPG in the
Diaz used the trademark "LS JEANS TAILORING" for the Philippines. Petron is the registered owner in the
jeans he produced and sold in his tailoring shops. His Philippines of the trademarks GASUL and GASUL cylinders
trademark was visually and aurally different from the used for its LGP products. It is the sole entity in the
trademark "LEVI STRAUSS & CO" appearing on the patch Philippines authorized to allow refillers and distributors to
of original jeans under the trademark LEVI’S 501. The refill, use, sell, and distribute GASUL LPG containers,
word "LS" could not be confused as a derivative from products and its trademarks.
"LEVI STRAUSS" by virtue of the "LS" being connected to
the word "TAILORING", thereby openly suggesting that Pilipinas Shell, on the other hand, is the authorized user
the jeans bearing the trademark "LS JEANS TAILORING" in the Philippines of the tradename, trademarks, symbols
came or were bought from the tailoring shops of Diaz, not or designs of its principal, Shell International Petroleum
from the malls or boutiques selling original LEVI’S 501 Company Limited, including the marks SHELLANE and
jeans to the consuming public. SHELL device in connection with the production, sale and
distribution of SHELLANE LPGs. It is the only corporation
There were other remarkable differences between the in the Philippines authorized to allow refillers and
two trademarks that the consuming public would easily distributors to refill, use, sell and distribute SHELLANE
perceive. Diaz aptly noted such differences, as follows: LGP containers and products. Private respondents, on the
other hand, are the directors and officers of Republic Gas
The prosecution also alleged that the accused copied the Corporation ("REGASCO" for brevity), an entity duly
"two horse design" of the petitioner-private complainant licensed to engage in, conduct and carry on, the business
but the evidence will show that there was no such design of refilling, buying, selling, distributing and marketing at
in the seized jeans. Instead, what is shown is "buffalo wholesale and retail of Liquefied Petroleum Gas ("LPG").
design." Again, a horse and a buffalo are two different
animals which an ordinary customer can easily LPG Dealers Associations, such as the Shellane Dealers
distinguish. x x x. Association, Inc., Petron Gasul Dealers Association, Inc.
and Totalgaz Dealers Association, received reports that
The prosecution further alleged that the red tab was certain entities were engaged in the unauthorized
copied by the accused. However, evidence will show that refilling, sale and distribution of LPG cylinders bearing the
the red tab used by the private complainant indicates the registered tradenames and trademarks of the petitioners.
word "LEVI’S" while that of the accused indicates the Search warrants were issued.
letters "LSJT" which means LS JEANS TAILORING. Again,
even an ordinary customer can distinguish the word Upon the issuance of the said search warrants, Special
LEVI’S from the letters LSJT. Investigator Edgardo C. Kawada and other NBI operatives
immediately proceeded to the REGASCO LPG Refilling
xxxx Station in Malabon and served the search warrants on the
private respondents. After searching the premises of
In terms of classes of customers and channels of trade, REGASCO, they were able to seize several empty and
the jeans products of the private complainant and the filled Shellane and Gasul cylinders as well as other allied
accused cater to different classes of customers and flow paraphernalia.
through the different channels of trade. The customers of
the private complainant are mall goers belonging to class Subsequently, on January 28, 2005, the NBI lodged a
A and B market group – while that of the accused are complaint in the Department of Justice against the private
those who belong to class D and E market who can only respondents for alleged violations of Sections 155 and
afford Php 300 for a pair of made-toorder pants.20 x x x. 168 of Republic Act (RA) No. 8293, otherwise known as
the Intellectual Property Code of the Philippines.

PAGE 7 OF 19
Upon the issuance of the said search warrants, Special respondents’ LPG products, considering that they are
Investigator Edgardo C. Kawada and other NBI operatives accepting empty containers of respondents and refilling
immediately proceeded to the REGASCO LPG Refilling them for resale.
Station in Malabon and served the search warrants on the
private respondents. After searching the premises of ➢ Unfair Competition under IPC
REGASCO, they were able to seize several empty and
filled Shellane and Gasul cylinders as well as other allied G.R. No. 194062 June 17, 2013
paraphernalia. REPUBLIC GAS CORPORATION, et al, vs.
PETRON CORPORATION, PILIPINAS SHELL
Subsequently, on January 28, 2005, the NBI lodged a PETROLEUM CORPORATION, and SHELL
complaint in the Department of Justice against the private INTERNATIONAL PETROLEUM COMPANY LTD.
respondents for alleged violations of Sections 155 and PERALTA, J.
168 of Republic Act (RA) No. 8293, otherwise known as
the Intellectual Property Code of the Philippines. Issue: whether probable cause exists to hold petitioners
liable for unfair competition
Issue: whether probable cause exists to hold petitioners
liable for the crime of trademark infringement Held: Yes, there is unfair competition.

Held: Yes, there was trademark infringement As to the charge of unfair competition, Section 168.3, in
relation to Section 170, of R.A. No. 8293 describes the
Section 155. Remedies; Infringement. – Any person who acts constituting unfair competition as follows:
shall, without the consent of the owner of the registered
mark: Section 168. Unfair Competition, Rights, Regulations and
Remedies. x x x.
155.1 Use in commerce any reproduction, counterfeit,
copy or colorable imitation of a registered mark of the 168.3 In particular, and without in any way limiting the
same container or a dominant feature thereof in scope of protection against unfair competition, the
connection with the sale, offering for sale, following shall be deemed guilty of unfair competition:
distribution, advertising of any goods or services
including other preparatory steps necessary to carry (a) Any person, who is selling his goods and gives them
out the sale of any goods or services on or in the general appearance of goods of another manufacturer
connection with which such use is likely to cause or dealer, either as to the goods themselves or in the
confusion, or to cause mistake, or to deceive; or wrapping of the packages in which they are contained, or
the devices or words thereon, or in any other feature of
155.2 Reproduce, counterfeit, copy or colorably their appearance, which would be likely to influence
imitate a registered mark or a dominant feature purchasers to believe that the goods offered are those of
thereof and apply such reproduction, counterfeit, a manufacturer or dealer, other than the actual
copy or colorable imitation to labels, signs, prints, manufacturer or dealer, or who otherwise clothes the
packages, wrappers, receptacles or advertisements goods with such appearance as shall deceive the public
intended to be used in commerce upon or in and defraud another of his legitimate trade, or any
connection with the sale, offering for sale, subsequent vendor of such goods or any agent of any
distribution, or advertising of goods or services on or vendor engaged in selling such goods with a like purpose;
in connection with which such use is likely to cause
confusion, or to cause mistake, or to deceive, shall be xxxx
liable in a civil action for infringement by the
registrant for the remedies hereinafter set forth: Section 170. Penalties. Independent of the civil and
Provided, That the infringement takes place at the administrative sanctions imposed by law, a criminal
moment any of the acts stated in Subsection 155.1 or penalty of imprisonment from two (2) years to five (5)
this subsection are committed regardless of whether years and a fine ranging from Fifty thousand pesos
there is actual sale of goods or services using the (P50,000) to Two hundred thousand pesos (P200,000),
infringing material.8 shall be imposed on any person who is found guilty of
committing any of the acts mentioned in Section 155,
From the foregoing provision, the Court in a very similar Section 168 and Subsection 169.1.
case, made it categorically clear that the mere
unauthorized use of a container bearing a registered From jurisprudence, unfair competition has been defined
trademark in connection with the sale, distribution or as the passing off (or palming off) or attempting to
advertising of goods or services which is likely to cause pass off upon the public of the goods or business
confusion, mistake or deception among the buyers or of one person as the goods or business of another
consumers can be considered as trademark infringement. with the end and probable effect of deceiving the
public.
Here, petitioners have actually committed trademark
infringement when they refilled, without the respondents’ Passing off (or palming off) takes place where the
consent, the LPG containers bearing the registered marks defendant, by imitative devices on the general
of the respondents. As noted by respondents, petitioners’ appearance of the goods, misleads prospective
acts will inevitably confuse the consuming public, since purchasers into buying his merchandise under the
they have no way of knowing that the gas contained in impression that they are buying that of his
the LPG tanks bearing respondents’ marks is in reality not competitors. Thus, the defendant gives his goods
the latter’s LPG product after the same had been illegally the general appearance of the goods of his
refilled. The public will then be led to believe that competitor with the intention of deceiving the
petitioners are authorized refillers and distributors of public that the goods are those of his competitor.
PAGE 8 OF 19
[Respondent] alleged that it had originated the use of
In the present case, respondents pertinently observed plastic in place of rubber in the manufacture of
that by refilling and selling LPG cylinders bearing their automotive under chassis parts such as spring eye
registered marks, petitioners are selling goods by giving bushing, stabilizer bushing, shock absorber bushing,
them the general appearance of goods of another center bearing cushions, among others. [Petitioner’s]
manufacturer. manufacture of the same automotive parts with plastic
material was taken from [respondent’s] idea of using
What's more, the CA correctly pointed out that there is a plastic for automotive parts. Also, [petitioner] deliberately
showing that the consumers may be misled into believing copied [respondent’s] products all of which acts constitute
that the LPGs contained in the cylinders bearing the marks unfair competition, is and are contrary to law, morals,
"GASUL" and "SHELLANE" are those goods or products of good customs and public policy and have caused
the petitioners when, in fact, they are not. Obviously, the [respondent] damages in terms of lost and unrealized
mere use of those LPG cylinders bearing the trademarks profits in the amount of TWO MILLION PESOS as of the
"GASUL" and "SHELLANE" will give the LPGs sold by date of [respondent’s] complaint.
REGASCO the general appearance of the products of the
petitioners. Furthermore, [petitioner’s] tortuous conduct compelled
[respondent] to institute this action and thereby to incur
In sum, this Court finds that there is sufficient evidence expenses in the way of attorney’s fees and other litigation
to warrant the prosecution of petitioners for trademark expenses in the amount of FIVE HUNDRED THOUSAND
infringement and unfair competition, considering that PESOS (P500,000.00).
petitioner Republic Gas Corporation, being a corporation,
possesses a personality separate and distinct from the In its Answer, [petitioner] denies all the allegations of the
person of its officers, directors and stockholders.12 [respondent] except for the following facts: that it is
Petitioners, being corporate officers and/or directors, engaged in the manufacture and distribution of
through whose act, default or omission the corporation kitchenware items made of plastic and metal and that
commits a crime, may themselves be individually held there’s physical proximity of [petitioner’s] office to
answerable for the crime. [respondent]’s office, and that some of [respondent’s]
employees had transferred to [petitioner] and that over
➢ Unfair Competition under the New Civil the years [petitioner] had developed familiarity with
Code [respondent’s] products, especially its plastic made
automotive parts.
G.R. No. 195549 September 3, 2014
WILLAWARE PRODUCTS CORPORATION, As its Affirmative Defenses, [petitioner] claims that there
Petitioner, vs. JESICHRIS MANUFACTURING can be no unfair competition as the plastic-made
CORPORATION, Respondent. automotive parts are mere reproductions of original parts
PERALTA, J. and their construction and composition merely conforms
to the specifications of the original parts of motor vehicles
[Respondent] Jesichris Manufacturing Company they intend to replace. Thus, [respondent] cannot claim
([respondent] for short) filed this present complaint for that it "originated" the use of plastic for these automotive
damages for unfair competition with prayer for parts. Even assuming for the sake of argument that
permanent injunction to enjoin [petitioner] Willaware [respondent] indeed originated the use of these plastic
Products Corporation ([petitioner] for short) from automotive parts, it still has no exclusive right to use,
manufacturing and distributing plastic-made automotive manufacture and sell these as it has no patent over these
parts similar to those of [respondent]. products. Furthermore, [respondent] is not the only
exclusive manufacturer of these plastic-made automotive
[Respondent] alleged that it is a duly parts as there are other establishments which were
registeredpartnership engaged in the manufacture and already openly selling them to the public.3
distribution of plastic and metal products, with principal
office at No. 100 Mithi Street, Sampalukan, Caloocan City. Issue: WON there is unfair competition
Since its registration in 1992, [respondent] has been
manufacturing in its Caloocan plant and distributing Held: Yes, under Art. 28 of the NCC
throughout the Philippines plastic-made automotive parts.
[Petitioner], on the other hand, which is engaged in the Article 28. Unfair competition in agricultural,
manufacture and distribution of kitchenware items made commercial or industrial enterprises or in labor
of plastic and metal has its office near that of through the use of force, intimidation, deceit,
[respondent]. [Respondent] further alleged that in view machination or any other unjust, oppressive or
of the physical proximity of [petitioner’s] office to highhanded method shall give rise to a right of
[respondent’s] office, and in view of the fact that some of action by the person who thereby suffers damage.
the [respondent’s] employeeshad transferred to
[petitioner], [petitioner] had developed familiarity with First, both parties are competitors or trade rivals, both
[respondent’s] products, especially its plastic-made being engaged in the manufacture of plastic-made
automotive parts. automotive parts.

That sometime in November 2000, [respondent] Second, the acts of the petitioner were clearly "contrary
discovered that [petitioner] had been manufacturing and to good conscience" as petitioner admitted having
distributing the same automotive parts with exactly employed respondent’s former employees, deliberately
similar design, same material and colors but was selling copied respondent’s products and even went to the extent
these products at a lower price as [respondent’s] plastic- of selling these products to respondent’s customers.
made automotive parts and to the same customers.

PAGE 9 OF 19
To bolster this point, the CA correctly pointed out that On the other hand, rebroadcasting as defined in Article
petitioner’s hiring of the former employees of respondent 3(g) of the International Convention for the Protection of
and petitioner’s act of copying the subject plastic parts of Performers, Producers of Phonograms and Broadcasting
respondent were tantamount to unfair competition Organizations, otherwise known as the 1961 Rome
Convention, of which the Republic of the Philippines is a
Another point we observe is that Yabut, who used to be signatory, is "the simultaneous broadcasting by one
a warehouse and delivery man of [respondent], was fired broadcasting organization of the broadcast of another
because he was blamed of spying in favor of [petitioner]. broadcasting organization." (ABS-CBN v. Gozon, G.R.
Despite this accusation, he did not get angry. Later on, No. 195956, March 11, 2015)
he applied for and was hired by [petitioner] for the same
position he occupied with [respondent]. ➢ What is the MUST-CARRY RULE?

These sequence of events relating to his employment by Sections 6.2, 6.2.1, 6.4(a)(1) and 6.4(b) of MC 04-08-88
[petitioner] is suspect too like the situation with De embody the "MUST-CARRY RULE." This rule mandates
Guzman. that the local TV broadcast signals of an authorized TV
broadcast station should be carried in full by the CATV
Thus, it is evident that petitioner is engaged in unfair operator, without alteration or deletion. (NTC
competition as shown by his act of suddenly shifting his Memorandum Circular No. 04-08-88)1
business from manufacturing kitchenware to plastic-made
automotive parts; his luring the employees of the G.R. No. 175769-70 January 19, 2009
respondent to transfer to his employ and trying to ABS-CBN BROADCASTING CORPORATION, vs.
discover the trade secrets of the respondent. PHILIPPINE MULTI-MEDIA SYSTEM, INC., et al.
YNARES-SANTIAGO, J.
Moreover, when a person starts an opposing place of
business, not for the sake of profit to himself, but ABS-CBN Broadcasting Corporation (ABS-CBN) is licensed
regardless of loss and for the sole purpose of driving his under the laws of the Republic of the Philippines to
competitor out of business so that later on he can take engage in television and radio broadcasting.4 It
advantage of the effects of his malevolent purpose, he is broadcasts television programs by wireless means to
guilty of wanton wrong.13 As aptly observed by the Metro Manila and nearby provinces, and by satellite to
courta quo, the testimony of petitioner’s witnesses provincial stations through Channel 2 on Very High
indicate that it acted in bad faith in competing with the Frequency (VHF) and Channel 23 on Ultra High Frequency
business of respondent. (UHF). The programs aired over Channels 2 and 23 are
either produced by ABS-CBN or purchased from or
LAW ON COPYRIGHTS licensed by other producers.

➢ What are NEIGHBORING RIGHTS? Philippine Multi-Media System, Inc. (PMSI) is the operator
of Dream Broadcasting System. It delivers digital direct-
“Developments in technology, including the process of to-home (DTH) television via satellite to its subscribers all
preserving once ephemeral works and disseminating over the Philippines. Herein individual respondents, Cesar
them, resulted in the need to provide a new kind of G. Reyes, Francis Chua, Manuel F. Abellada, Raul B. De
protection as distinguished from copyright. The Mesa, and Aloysius M. Colayco, are members of PMSI’s
designation "neighboring rights" was abbreviated Board of Directors.
from the phrase "rights neighboring to copyright."
Neighboring or related rights are of equal PMSI was granted a legislative franchise under Republic
importance with copyright as established in the Act No. 86305 on May 7, 1998 and was given a Provisional
different conventions covering both kinds of Authority by the National Telecommunications
rights. Commission (NTC) on February 1, 2000 to install, operate
and maintain a nationwide DTH satellite service. When it
Several treaties deal with neighboring or related rights of commenced operations, it offered as part of its program
copyright. The most prominent of these is the line-up ABS-CBN Channels 2 and 23, NBN, Channel 4, ABC
"International Convention for the Protection of Channel 5, GMA Channel 7, RPN Channel 9, and IBC
Performers, Producers of Phonograms and Broadcasting Channel 13, together with other paid premium program
Organizations" (Rome Convention). channels.

The Rome Convention protects the rights of broadcasting However, on April 25, 2001,6 ABS-CBN demanded for
organizations in relation to their broadcasts. PMSI to cease and desist from rebroadcasting Channels 2
and 23. On April 27, 2001,7 PMSI replied that the
With regard to the neighboring rights of a broadcasting rebroadcasting was in accordance with the authority
organization in this jurisdiction, this court has discussed granted it by NTC and its obligation under NTC
the difference between broadcasting and rebroadcasting: Memorandum Circular No. 4-08-88,8 Section 6.2 of which
requires all cable television system operators operating in
Section 202.7 of the IP Code defines broadcasting as "the a community within Grade “A” or “B” contours to carry the
transmission by wireless means for the public reception television signals of the authorized television broadcast
of sounds or of images or of representations thereof; such stations.9
transmission by satellite is also ‘broadcasting’ where the
means for decrypting are provided to the public by the Thereafter, negotiations ensued between the parties in an
broadcasting organization or with its consent." effort to reach a settlement; however, the negotiations
were terminated on April 4, 2002 by ABS-CBN allegedly

1
GMA Networks v. Cable CATV Inc.
PAGE 10 OF 19
due to PMSI’s inability to ensure the prevention of illegal means for decrypting are provided to the public by the
retransmission and further rebroadcast of its signals, as broadcasting organization or with its consent.”
well as the adverse effect of the rebroadcasts on the
business operations of its regional television stations On the other hand, rebroadcasting as defined in Article
3(g) of the International Convention for the Protection of
ABS-CBN filed with the IPO a complaint for “Violation of Performers, Producers of Phonograms and Broadcasting
Laws Involving Property Rights, with Prayer for the Organizations, otherwise known as the 1961 Rome
Issuance of a Temporary Restraining Order and/or Writ of Convention, of which the Republic of the Philippines is a
Preliminary Injunction,” which was docketed as IPV No. signatory, 21 is “the simultaneous broadcasting by one
10-2002-0004. It alleged that PMSI’s unauthorized broadcasting organization of the broadcast of another
rebroadcasting of Channels 2 and 23 infringed on its broadcasting organization.”
broadcasting rights and copyright.
The Director-General of the IPO correctly found that PMSI
Bureau of Legal Affairs (BLA) of the IPO granted ABS- is not engaged in rebroadcasting and thus cannot be
CBN’s application for a temporary restraining order. On considered to have infringed ABS-CBN’s broadcasting
July 12, 2002, PMSI suspended its retransmission of rights and copyright
Channels 2 and 23 and likewise filed a petition for
certiorari with the Court of Appeals, which was docketed According to the DG-IPO, Section 202.7 of the IP Code
as CA-G.R. SP No. 71597. states that broadcasting means

Subsequently, PMSI filed with the BLA a Manifestation “the transmission by wireless means for the public
reiterating that it is subject to the must-carry rule under reception of sounds or of images or of representations
Memorandum Circular No. 04-08-88. thereof; such transmission by satellite is also
‘broadcasting’ where the means for decrypting are
On December 22, 2003, the BLA rendered a decision14 provided to the public by the broadcasting organization or
finding that PMSI infringed the broadcasting rights and with its consent.”
copyright of ABS-CBN and ordering it to permanently
cease and desist from rebroadcasting Channels 2 and 23. Section 202.7 of the IP Code, thus, provides two instances
wherein there is broadcasting, to wit:
On February 6, 2004, PMSI filed an appeal with the Office
of the Director-General of the IPO. On December 20, 1. The transmission by wireless means for the public
2004, the Director-General of the IPO rendered a decision reception of sounds or of images or of representations
in favor of PMSI. thereof; and

On appeal, ABS-CBN contends that PMSI’s unauthorized 2. The transmission by satellite for the public reception of
rebroadcasting of Channels 2 and 23 is an infringement sounds or of images or of representations thereof where
of its broadcasting rights and copyright under the the means for decrypting are provided to the public by
Intellectual Property Code (IP Code);18that Memorandum the broadcasting organization or with its consent.
Circular No. 04-08-88 excludes DTH satellite television
operators; that the Court of Appeals’ interpretation of the It is under the second category that PMSI’s DTH satellite
must-carry rule violates Section 9 of Article III19 of the television service must be examined since it is satellite-
Constitution because it allows the taking of property for based. The elements of such category are as follows:
public use without payment of just compensation
1. There is transmission of sounds or images or of
Issue: Did PMSI violate ABS-CBN's broadcaster’s rights representations thereof;
under Section 211 of the IP Code?
2. The transmission is through satellite;
Held: No.
3. The transmission is for public reception; and
Sec. 211. Scope of Right. - Subject to the provisions of
Section 212, broadcasting organizations shall enjoy the 4. The means for decrypting are provided to the public by
exclusive right to carry out, authorize or prevent any of the broadcasting organization or with its consent.
the following acts:
It is only the presence of all the above elements can a
211.1. The rebroadcasting of their broadcasts; determination that the DTH is broadcasting and
consequently, rebroadcasting ABS-CBN’s signals in
xxxx violation of Sections 211 and 177 of the IP Code, may be
arrived at.
Neither is PMSI guilty of infringement of ABS-CBN’s
copyright under Section 177 of the IP Code which states Accordingly, this Office is of the view that the
that copyright or economic rights shall consist of the transmission contemplated under Section 202.7 of the IP
exclusive right to carry out, authorize or prevent the Code presupposes that the origin of the signals is the
public performance of the work (Section 177.6), and other broadcaster. Hence, a program that is broadcasted is
communication to the public of the work (Section attributed to the broadcaster. In the same manner, the
177.7).20 rebroadcasted program is attributed to the rebroadcaster.

Section 202.7 of the IP Code defines broadcasting as “the In the case at hand, PMSI is not the origin nor does it
transmission by wireless means for the public reception claim to be the origin of the programs broadcasted by the
of sounds or of images or of representations thereof; such ABS-CBN. PMSI did not make and transmit on its own but
transmission by satellite is also ‘broadcasting’ where the merely carried the existing signals of the ABS-CBN. When
PAGE 11 OF 19
PMSI’s subscribers view ABS-CBN’s programs in Channels
2 and 23, they know that the origin thereof was the ABS- The Director-General of the IPO and the Court of Appeals
CBN. also correctly found that PMSI’s services are similar to a
cable television system because the services it renders fall
Aptly, it is imperative to discern the nature of under cable “retransmission,” as described in the Working
broadcasting. When a broadcaster transmits, the signals Paper, to wit:
are scattered or dispersed in the air. Anybody may pick-
up these signals. There is no restriction as to its number, (G) Cable Retransmission
type or class of recipients. To receive the signals, one is
not required to subscribe or to pay any fee. One only has 47. When a radio or television program is being
to have a receiver, and in case of television signals, a broadcast, it can be retransmitted to new audiences by
television set, and to tune-in to the right means of cable or wire. In the early days of cable
channel/frequency. The definition of broadcasting, television, it was mainly used to improve signal reception,
wherein it is required that the transmission is wireless, all particularly in so-called “shadow zones,” or to distribute
the more supports this discussion. Apparently, the the signals in large buildings or building complexes. With
undiscriminating dispersal of signals in the air is possible improvements in technology, cable operators now often
only through wireless means. The use of wire in receive signals from satellites before retransmitting them
transmitting signals, such as cable television, limits the in an unaltered form to their subscribers through cable.
recipients to those who are connected. Unlike wireless
transmissions, in wire-based transmissions, it is not 48. In principle, cable retransmission can be either
enough that one wants to be connected and possesses simultaneous with the broadcast over-the-air or delayed
the equipment. The service provider, such as cable (deferred transmission) on the basis of a fixation or a
television companies may choose its subscribers. reproduction of a fixation. Furthermore, they might be
unaltered or altered, for example through replacement of
The only limitation to such dispersal of signals in the air commercials, etc. In general, however, the term
is the technical capacity of the transmitters and other “retransmission” seems to be reserved for such
equipment employed by the broadcaster. While the transmissions which are both simultaneous and
broadcaster may use a less powerful transmitter to limit unaltered.
its coverage, this is merely a business strategy or decision
and not an inherent limitation when transmission is 49. The Rome Convention does not grant rights against
through cable. unauthorized cable retransmission. Without such a right,
cable operators can retransmit both domestic and foreign
Accordingly, the nature of broadcasting is to scatter the over the air broadcasts simultaneously to their subscribers
signals in its widest area of coverage as possible. On this without permission from the broadcasting organizations
score, it may be said that making public means that or other right holders and without obligation to pay
accessibility is undiscriminating as long as it [is] within the remuneration.
range of the transmitter and equipment of the
broadcaster. That the medium through which the PMSI Thus, while the Rome Convention gives broadcasting
carries the ABS-CBN’s signal, that is via satellite, does not organizations the right to authorize or prohibit the
diminish the fact that it operates and functions as a cable rebroadcasting of its broadcast, however, this protection
television. It remains that the PMSI’s transmission of does not extend to cable retransmission. The
signals via its DTH satellite television service cannot be retransmission of ABS-CBN’s signals by PMSI – which
considered within the purview of broadcasting. functions essentially as a cable television – does not
therefore constitute rebroadcasting in violation of the
Under the Rome Convention, rebroadcasting is “the former’s intellectual property rights under the IP Code.
simultaneous broadcasting by one broadcasting
organization of the broadcast of another broadcasting It must be emphasized that the law on copyright is not
organization.” The Working Paper23 prepared by the absolute. The IP Code provides that:
Secretariat of the Standing Committee on Copyright and
Related Rights defines broadcasting organizations as Sec. 184. Limitations on Copyright. -
“entities that take the financial and editorial responsibility
for the selection and arrangement of, and investment in, 184.1. Notwithstanding the provisions of Chapter V, the
the transmitted content.”24 Evidently, PMSI would not following acts shall not constitute infringement of
qualify as a broadcasting organization because it does not copyright:
have the aforementioned responsibilities imposed upon
broadcasting organizations, such as ABS-CBN. xxxx

ABS-CBN creates and transmits its own signals; PMSI (h) The use made of a work by or under the direction or
merely carries such signals which the viewers receive in control of the Government, by the National Library or by
its unaltered form. PMSI does not produce, select, or educational, scientific or professional institutions where
determine the programs to be shown in Channels 2 and such use is in the public interest and is compatible with
23. Likewise, it does not pass itself off as the origin or fair use;
author of such programs. Insofar as Channels 2 and 23
are concerned, PMSI merely retransmits the same in The carriage of ABS-CBN’s signals by virtue of the must-
accordance with Memorandum Circular 04-08-88. With carry rule in Memorandum Circular No. 04-08-88 is under
regard to its premium channels, it buys the channels from the direction and control of the government though the
content providers and transmits on an as-is basis to its NTC which is vested with exclusive jurisdiction to
viewers. Clearly, PMSI does not perform the functions of supervise, regulate and control telecommunications and
a broadcasting organization; thus, it cannot be said that broadcast services/facilities in the Philippines.26 The
it is engaged in rebroadcasting Channels 2 and 23. imposition of the must-carry rule is within the NTC’s
PAGE 12 OF 19
power to promulgate rules and regulations, as public GMA NETWORK, INC. vs. CENTRAL CATV, INC.,
safety and interest may require, to encourage a larger and BRION, J.
more effective use of communications, radio and
television broadcasting facilities, and to maintain effective Sometime in February 2000, the petitioner, together with
competition among private entities in these activities the Kapisanan ng mga Brodkaster ng Pilipinas,
whenever the Commission finds it reasonably feasible. Audiovisual Communicators, Incorporated, Filipinas
Broadcasting Network and Rajah Broadcasting Network,
As correctly observed by the Director-General of the IPO: Inc. (complainants), filed with the NTC a complaint
against the respondent to stop it from soliciting and
Accordingly, the “Must-Carry Rule” under NTC Circular showing advertisements in its cable television
No. 4-08-88 falls under the foregoing category of (CATV)system, pursuant to Section 2 of Executive Order
limitations on copyright. This Office agrees with the (EO) No. 205.5 Under this provision, a grantee’s authority
Appellant [herein respondent PMSI] that the “Must-Carry to operate a CATV system shall not infringe on the
Rule” is in consonance with the principles and objectives television and broadcast markets. The petitioner alleged
underlying Executive Order No. 436,28 to wit: that the phrase "television and broadcast markets"
includes the commercial or advertising market.
The Filipino people must be given wider access to more
sources of news, information, education, sports event and In its answer, the respondent admitted the airing of
entertainment programs other than those provided for by commercial advertisement on its CATV network but
mass media and afforded television programs to attain a alleged that Section 3 of EO No. 436, which was issued
well informed, well-versed and culturally refined citizenry by former President Fidel V. Ramos on September 9,
and enhance their socio-economic growth: 1997, expressly allowed CATV providers to carry
advertisements and other similar paid segments provided
WHEREAS, cable television (CATV) systems could support there is consent from their program providers.
or supplement the services provided by television
broadcast facilities, local and overseas, as the national Issue: WON GMA Network may stop Central CATV, Inc.
information highway to the countryside. from soliciting and showing advertisements in its cable
television (CATV) system.
Indeed, television is a business; however, the welfare of
the people must not be sacrificed in the pursuit of profit. Held: No.
The right of the viewers and listeners to the most diverse
choice of programs available is paramount.45 The An understanding of the "must-carry rule" would show
Director-General correctly observed, thus: how it carries out the directive of Section 2 of EO No. 205
that the CATV operation must not infringe upon the
The “Must-Carry Rule” favors both broadcasting broadcast television markets, specifically the audience
organizations and the public. It prevents cable television market. In ABS-CBN Broadcasting Corporation v.
companies from excluding broadcasting organization Philippine Multi-Media System, Inc.,36 the Court clarified
especially in those places not reached by signal. Also, the the "must-carry rule" and its interplay in the free-signal
rule prevents cable television companies from depriving TV, such as the petitioner, and the CATV operators, such
viewers in far-flung areas the enjoyment of programs as the respondent, and to quote:
available to city viewers. In fact, this Office finds the rule
more burdensome on the part of the cable television Anyone in the country who owns a television set and
companies. The latter carries the television signals and antenna can receive ABS-CBN’s signals for free. Other
shoulders the costs without any recourse of charging. On broadcasting organizations with free-to-air signals such as
the other hand, the signals that are carried by cable GMA-7, RPN-9, ABC-5, and IBC-13 can likewise be
television companies are dispersed and scattered by the accessed for free. No payment is required to view the said
television stations and anybody with a television set is channels because these broadcasting networks do not
free to pick them up. generate revenue from subscription from their viewers
but from airtime revenue from contracts with commercial
With its enormous resources and vaunted technological advertisers and producers, as well as from direct sales.
capabilities, Appellee’s [herein petitioner ABS-CBN]
broadcast signals can reach almost every corner of the In contrast, cable and DTH television earn revenues from
archipelago. That in spite of such capacity, it chooses to viewer subscription. In the case of PMSI, it offers its
maintain regional stations, is a business decision. That the customers premium paid channels from content providers
“Must-Carry Rule” adversely affects the profitability of like Star Movies, Star World, Jack TV, and AXN, among
maintaining such regional stations since there will be others, thus allowing its customers to go beyond the limits
competition between them and its Metro Manila station is of "Free TV and Cable TV." It does not advertise itself as
speculative and an attempt to extrapolate the effects of a local channel carrier because these local channels can
the rule. As discussed above, Appellant’s DTH satellite be viewed with or without DTH television.
television services is of limited subscription. There was
not even a showing on part of the Appellee the number Relevantly, PMSI’s carriage of Channels 2 and 23 is
of Appellant’s subscribers in one region as compared to material in arriving at the ratings and audience share of
non-subscribing television owners. In any event, if this ABS-CBN and its programs. These ratings help
Office is to engage in conjecture, such competition commercial advertisers and producers decide whether to
between the regional stations and the Metro Manila buy airtime from the network. Thus, the must-carry rule
station will benefit the public as such competition will is actually advantageous to the broadcasting networks
most likely result in the production of better television because it provides them with increased viewership which
programs.” attracts commercial advertisers and producers.

G.R. No. 176694 July 18, 2014


PAGE 13 OF 19
On the other hand, the carriage of free-to-air signals consent of the copyright owner or as copying the theme
imposes a burden to cable and DTH television providers or ideas rather than their expression."
such as PMSI. PMSI uses none of ABS-CBN’s resources or
equipment and carries the signals and shoulders the costs Fair use is an exception to the copyright owner’s
without any recourse of charging. Moreover, such monopoly of the use of the work to avoid stifling "the very
carriage of signals takes up channel space which can creativity which that law is designed to foster."
otherwise be utilized for other premium paid channels.
Determining fair use requires application of the FOUR-
Contrary to the petitioner’s claim, EO No. 205 was not FACTOR TEST.
issued solely for the benefit of the free-signal TV
networks. In fact, it was issued to end the monopoly of Section 185 of the Intellectual Property Code lists four (4)
Sining Makulay, Inc. which was granted by then President factors to determine if there was fair use of a copyrighted
Ferdinand Marcos an exclusive franchise, through work:
Presidential Decree (PD) No. 1512, to operate CATV
system anywhere within the Philippines.37 EO No. 205 a. The purpose and character of the use, including
encouraged the growth of CATV operation when it whether such use is of a commercial nature or is for non-
expressly repealed PD No. 151238 thus encouraging profit educational purposes;
competition in the CATV industry. As stated in the
whereas clause of EO No. 205, the primary purpose of the b. The nature of the copyrighted work;
law in regulating the CATV operations was for the
protection of the public and the promotion of the general c. The amount and substantiality of the portion used in
welfare. relation to the copyrighted work as a whole; and

MC 4-08-88 mirrored the legislative intent of EO No. 205 d. The effect of the use upon the potential market for or
and acknowledged the importance of the CATV operations value of the copyrighted work.
in the promotion of the general welfare. The circular
provides in its whereas clause that the CATV has the First, the purpose and character of the use of the
ability to offer additional programming and to carry much copyrighted material must fall under those listed in
improved broadcast signals in the remote areas, thereby Section 185, thus: "criticism, comment, news reporting,
enriching the lives of the rest of the population through teaching including multiple copies for classroom use,
the dissemination of social, economic and educational scholarship, research, and similar purposes." The purpose
information, and cultural programs. and character requirement is important in view of
copyright’s goal to promote creativity and encourage
Unavoidably, however, the improved broadcast signals creation of works. Hence, commercial use of the
that CATV offers may infringe or encroach upon the copyrighted work can be weighed against fair use.
audience or viewer market of the free-signal TV. This is
so because the latter’s signal may not reach the remote The "TRANSFORMATIVE TEST" is generally used in
areas or reach them with poor signal quality. To foreclose reviewing the purpose and character of the usage of the
this possibility and protect the free-TV market (audience copyrighted work. This court must look into whether the
market), the must-carry rule was adopted to level the copy of the work adds "new expression, meaning or
playing field. With the must-carry rule in place, the CATV message" to transform it into something else. "Meta-use"
networks are required to carry and show in full the free can also occur without necessarily transforming the
local TV’s programs, including advertisements, without copyrighted work used.
alteration or deletion. This, in turn, benefits the public
who would have a wide-range of choices of programs or Second, the nature of the copyrighted work is significant
broadcast to watch. This also benefits the free-TV signal in deciding whether its use was fair. If the nature of the
as their broadcasts are carried under the CATV’s much- work is more factual than creative, then fair use will be
improved broadcast signals thus expanding their viewer’s weighed in favor of the user.
share.
Third, the amount and substantiality of the portion used
In view of the discussion above, the Court finds that the is important to determine whether usage falls under fair
quoted sections of MC 4-08-88, i.e., 6.2, 6.2.1, 6.4(a)(1) use. An exact reproduction of a copyrighted work,
and 6.4(b) which embody the "must-carry rule," are the compared to a small portion of it, can result in the
governing rules in the present case. These provisions conclusion that its use is not fair. There may also be cases
sufficiently and fairly implement the intent of Section 2 of where, though the entirety of the copyrighted work is
EO No. 205 to protect the broadcast television market vis- used without consent, its purpose determines that the
à-vis the CATV system. For emphasis, under these rules, usage is still fair.121 For example, a parody using a
the phrase "television and broadcast markets" means substantial amount of copyrighted work may be
viewers or audience market and not commercial permissible as fair use as opposed to a copy of a work
advertisement market as claimed by the petitioner. produced purely for economic gain. Lastly, the effect of
Therefore, the respondent’s act of showing the use on the copyrighted work’s market is also weighed
advertisements does not constitute an infringement of the for or against the user. If this court finds that the use had
"television and broadcast markets" under Section 2 of EO or will have a negative impact on the copyrighted work’s
No. 205. market, then the use is deemed unfair. (ABS-CBN v.
Gozon, G.R. No. 195956, March 11, 2015)
➢ What is FAIR USE? What is the FOUR-FACTOR
TEST? What is the TRANSFORMATIVE TEST?

This court defined fair use as "a privilege to use the


copyrighted material in a reasonable manner without the
PAGE 14 OF 19
➢ What is a CREATIVE COMMONS (CC) the well-founded belief that the crime of copyright
LICENSE? infringement had been committed, and that the
respondent was probably guilty thereof.
A Creative Commons (CC) license is one of several
public copyright licenses that enable the free distribution Section 5 of Presidential Decree No. 49 specifically
of an otherwise copyrighted work. A CC license is used defined copyright as an exclusive right in the following
when an author wants to give people the right to share, manner:
use, and build upon a work that they have created.
Section 5. Copyright shall consist in the exclusive right;
➢ Copyright Infringement
(A) To print, reprint, publish, copy, distribute, multiply,
G.R. No. 166391, October 21, 2015 sell, and make photographs, photo-engravings, and
MICROSOFT CORPORATION, v. ROLANDO D. pictorial illustrations of the works;
MANANSALA AND/OR MEL MANANSALA,
DOING BUSINESS AS DATAMAN TRADING (B) To make any translation or other version or extracts
COMPANY AND/OR COMIC ALLEY. or arrangements or adaptations thereof; to dramatize it if
BERSAMIN, J. it be a non-dramatic work; to convert it into a non-
dramatic work if it be a drama; to complete or execute if
Microsoft Corporation is the copyright and trademark it be a model or design;
owner of all rights relating to all versions and editions of
Microsoft software (computer programs) such as, but not (C) To exhibit, perform, represent, produce, or reproduce,
limited to, MS-DOS (disk operating system), Microsoft the work in any manner or by any method whatever for
Encarta, Microsoft Windows, Microsoft Word, Microsoft profit or otherwise; it not reproduced in copies for sale,
Excel, Microsoft Access, Microsoft Works, Microsoft to sell any manuscript or any record whatsoever thereof;
Powerpoint, Microsoft Office, Microsoft Flight Simulator
and Microsoft FoxPro, among others, and their user's (D) To make any other use or disposition of the work
guide/manuals. consistent with the laws of the land.
Accordingly, the commission of any of the acts mentioned
Rolando Manansala is doing business under the name of in Section 5 of Presidential Decree No. 49 without the
DATAMAN TRADING COMPANY and/or COMIC ALLEY with copyright owner's consent constituted actionable
business address at 3rd Floor, University Mall Building, copyright infringement.
Tail Avc, Manila.
In Columbia Pictures, Inc. v. Court of Appeals,12 the
Manansala, without authority from petitioner, was Court has emphatically declared:
engaged in distributing and selling Microsoft computer
software programs. Infringement of a copyright is a trespass on a private
domain owned and occupied by the owner of the
On November 3, 1997, Mr. John Benedict A. Sacriz, a copyright, and, therefore, protected by law, and
private investigator accompanied by an agent from the infringement of copyright, or piracy, which is a
National Bureau of Investigation (NBI) was able to synonymous term in this connection, consists in the doing
purchase six (6) CD-ROMs containing various computer by any person, without the consent of the owner of the
programs belonging to petitioner. copyright, of anything the sole right to do which is
conferred by statute on the owner of the copyright.
As a result of the test-purchase, the agent from the NBI
applied for a search warrant to search the premises of the The "gravamen of copyright infringement," according to
private respondent. NBI-Microsoft Corporation v. Hwang is not merely the
unauthorized manufacturing of intellectual works but
On November 17, 1997, a Search Warrant was issued rather the unauthorized performance of any of the acts
against the premises of the private respondent. covered by Section 5. Hence, any person who performs
any of the acts under Section 5 without obtaining the
On November 19, 1997, the search warrant was served copyright owners prior consent renders himself civilly and
on the private respondent's premises and yielded several criminally liable for copyright infringement.
illegal copies of Microsoft programs.
The mere sale of the illicit copies of the software
Issue: WON there was probable cause as to the existence programs was enough by itself to show the
of copyright infringement existence of probable cause for copyright
infringement. There was no need for the petitioner
Held: Yes. to still prove who copied, replicated or reproduced
the software programs.
Although the general rule is that the determination of the
existence of probable cause by the public prosecutor is Indeed, the public prosecutor and the DOJ gravely abused
not to be judicially scrutinized because it is an executive their discretion in dismissing the petitioner's charge for
function, an exception exists when the determination is copyright infringement against the respondents for lack
tainted with grave abuse of discretion. Bearing this in of evidence. There was grave abuse of discretion because
mind, we hold that the DOJ committed grave abuse of the public prosecutor and the DOJ acted whimsically or
discretion in sustaining the public prosecutor's dismissal arbitrarily in disregarding the settled jurisprudential rules
of the charge of copyright infringement under Section 29 on finding the existence of probable cause to charge the
of Presidential Decree No. 49 on the ground of lack of offender in court. Accordingly, the CA erred in upholding
evidence because the public prosecutor thereby flagrantly the dismissal by the DOJ of the petitioner's petition for
disregarded the existence of acts sufficient to engender review. We reverse.
PAGE 15 OF 19
newsworthy event. However, any footage created from
G.R. No. 195956 March 11, 2015 the event itself, in this case the arrival of Angelo dela
ABS-CBN CORPORATION, Petitioner, vs. Cruz, are intellectual creations which are copyrightable.
FELIPE GOZON, GILBERTO R. DUAVIT, JR., Thus, the footage created by ABS-CBN during the arrival
MARISSA L. FLORES, JESSICA A. SORO, GRACE of Angelo dela Cruz, which includes the statements of
DELA PENA-REYES, JOHN OLIVER T. Dindo Amparo, are copyrightable and protected by the
MANALASTAS, JOHN DOES AND JANE DOES. laws on copyright.77
LEONEN, J.
On the other hand, respondents argue that ABS-CBN’s
The controversy arose from GMA-7’s news coverage on news footage of Angelo dela Cruz’s arrival is not
the homecoming of Filipino overseas worker and hostage copyrightable or subject to protection:
victim Angelo dela Cruz on July 22, 2004. As summarized
by the Court of Appeals: Certainly, the arrival of Angelo [d]ela Cruz, which aroused
public attention and the consciousness of the Filipino
Overseas Filipino worker Angelo dela Cruz was kidnapped people with regard to their countrymen, OFWs working in
by Iraqi militants and as a condition for his release, a foreign countries and how the Philippine government
demand was made for the withdrawal of Filipino troops in responds to the issues concerning them, is "news". There
Iraq. After negotiations, he was released by his captors is no ingenuity or inventiveness added in the said news
and was scheduled to return to the country in the footage. The video footage of this "news" is not
afternoon of 22 July 2004. Occasioned by said copyrightable by any legal standard as facts of everyday
homecoming and the public interest it generated, both . . life depicted in the news and items of press information
. GMA Network, Inc. . . . and [petitioner] made their is part of the public domain.
respective broadcasts and coverage of the live event.7
Issue: WON news footage is copyrightable
ABS-CBN "conducted live audio-video coverage of and
broadcasted the arrival of Angelo dela Cruz at the Ninoy Held: Yes, the news footage is copyrightable.
Aquino International Airport (NAIA) and the subsequent
press conference."8 ABS-CBN allowed Reuters Television The Intellectual Property Code is clear about the rights
Service (Reuters) to air the footages it had taken earlier afforded to authors of various kinds of work. Under the
under a special embargo agreement.9 Code, "works are protected by the sole fact of their
creation, irrespective of their mode or form of expression,
ABS-CBN alleged that under the special embargo as well as of their content, quality and purpose." These
agreement, any of the footages it took would be for the include "[a]udiovisual works and cinematographic works
"use of Reuter’s international subscribers only, and shall and works produced by a process analogous to
be considered and treated by Reuters under ‘embargo’ cinematography or any process for making audiovisual
against use by other subscribers in the Philippines. . . . recordings."
[N]o other Philippine subscriber of Reuters would be
allowed to use ABS-CBN footage without the latter’s It is true that under Section 175 of the Intellectual
consent."10 Property Code, "news of the day and other miscellaneous
facts having the character of mere items of press
GMA-7, to which Gozon, Duavit, Jr., Flores, Soho, Dela information" are considered unprotected subject
Peña-Reyes, and Manalastas are connected, "assigned matter.83 However, the Code does not state that
and stationed news reporters and technical men at the expression of the news of the day, particularly when it
NAIA for its live broadcast and non-live news coverage of underwent a creative process, is not entitled to
the arrival of dela Cruz."11 GMA-7 subscribes to both protection.
Reuters and Cable News Network (CNN). It received a live
video feed of the coverage of Angelo dela Cruz’s arrival AN IDEA OR EVENT MUST BE DISTINGUISHED
from Reuters.12 FROM THE EXPRESSION OF THAT IDEA OR EVENT.
An idea has been likened to a ghost in that it "must be
GMA-7 immediately carried the live news feed in its spoken to a little before it will explain itself."84 It is a
program "Flash Report," together with its live concept that has eluded exact legal definition.85
broadcast.13 Allegedly, GMA-7 did not receive any notice
or was not aware that Reuters was airing footages of ABS- The term "idea" is mentioned only once in the Intellectual
CBN.14 GMA-7’s news control room staff saw neither the Property Code.87 In Joaquin, Jr. v. Drilon,88 a television
"No Access Philippines" notice nor a notice that the video format (i.e., a dating show format) is not copyrightable
feed was under embargo in favor of ABS-CBN.15 under Section 2 of Presidential Decree No. 49; it is a mere
concept:
On August 13, 2004, ABS-CBN filed the Complaint for
copyright infringement under Sections 17716 and 21117 P.D. No. 49, §2, in enumerating what are subject to
of the Intellectual Property Code. copyright, refers to finished works and not to
concepts. The copyright does not extend to an idea,
ABS-CBN claims that news footage is subject to copyright procedure, process, system, method of operation,
and prohibited use of copyrighted material is punishable concept, principle, or discovery, regardless of the
under the Intellectual Property Code. It argues that the form in which it is described, explained, illustrated, or
new footage is not a "newsworthy event" but "merely an embodied in such work.
account of the arrival of Angelo dela Cruz in the
Philippines — the latter being the newsworthy event":76 Thus, the new INTELLECTUAL PROPERTY CODE OF
THE PHILIPPINES provides:
To be clear, it is the event itself or the arrival of Angelo
dela Cruz which is not copyrightable because that is the
PAGE 16 OF 19
SEC. 175. Unprotected Subject Matter.— which the criminal action is based, but also that the
Notwithstanding the provisions of Sections 172 and resolution of the issues raised in the civil action will
173, no protection shall extend, under this law, to any necessarily be determinative of the criminal case.
idea, procedure, system, method or operation,
concept, principle, discovery or mere data as such, The elements of a prejudicial question are provided in
even if they are expressed, explained, illustrated or Section 7 of Rule 111, Rules of Court, to wit: (a) a
embodied in a work; news of the day and other previously instituted civil action involves an issue similar
miscellaneous facts having the character of mere to or intimately related to the issue raised in the
items of press information; or any official text of a subsequent criminal action, and (b) the resolution of such
legislative, administrative or legal nature, as well as issue determines whether or not the criminal action may
any official translation thereof. proceed.

What then is the subject matter of petitioners’ An examination of the nature of the two kinds of cases
copyright? This Court is of the opinion that petitioner involved is necessary to determine whether a prejudicial
BJPI’s copyright covers audio-visual recordings of question existed.
each episode of Rhoda and Me, as falling within the
class of works mentioned in P.D. 49, §2(M),to wit: An action for the cancellation of trademark like Civil Case
No. Q-00-41446 is a remedy available to a person who
Cinematographic works and works produced by a believes that he is or will be damaged by the registration
process analogous to cinematography or any process of a mark. On the other hand, the criminal actions for
for making audio-visual recordings; unfair competition (Criminal Cases Nos. Q-02-108043-44)
involved the determination of whether or not Samson had
The copyright does not extend to the general concept given his goods the general appearance of the goods of
or format of its dating game show. Accordingly, by Caterpillar, with the intent to deceive the public or defraud
the very nature of the subject of petitioner BJPI’s Caterpillar as his competitor.
copyright, the investigating prosecutor should have
the opportunity to compare the videotapes of the two In the suit for the cancellation of trademark, the issue of
shows. lawful registration should necessarily be determined, but
registration was not a consideration necessary in unfair
Mere description by words of the general format of competition. Indeed, unfair competition is committed if
the two dating game shows is insufficient; the the effect of the act is "to pass off to the public the goods
presentation of the master videotape in evidence was of one man as the goods of another;" it is independent of
indispensable to the determination of the existence of registration. As fittingly put in R.F. & Alexander & Co. v.
probable cause. As aptly observed by respondent Ang,64 "one may be declared unfair competitor even if
Secretary of Justice: his competing trade-mark is registered."

A television show includes more than mere words can Clearly, the determination of the lawful ownership of the
describe because it involves a whole spectrum of trademark in the civil action was not determinative of
visuals and effects, video and audio, such that no whether or not the criminal actions for unfair competition
similarity or dissimilarity may be found by merely shall proceed against Samson.
describing the general copyright/format of both
dating game shows.90 (Emphasis supplied, citations G.R. No. 208090 November 09, 2016
omitted) FERDINAND V. TOMAS, Petitioner, v. CRIMINAL
INVESTIGATION AND DETECTION GROUP
In this case, however, respondents admitted that (CIDG) - ANTI-ORGANIZED CRIME DIVISION
the material under review — which is the subject (AOCD) (CIDG-AOCD) AND MYRNA UY TOMAS.
of the controversy — is an exact copy of the PERALTA, J.
original. Respondents did not subject ABS-CBN’s
footage to any editing of their own. The news Myrna Uy Tomas filed four (4) complaints for violation of
footage did not undergo any transformation where Sections 155 and 168 in relation to Section 170 of R.A.
there is a need to track elements of the original. No. 8293. The first two (2) complaints, docketed
respectively as I.S. Nos. 2007-926 and 2007-927, were
RULES OF PROCEDURE – IP COURTS against petitioner Ferdinand V. Tomas, Federico Ladines,
Jr. and Ryan T. Valdez. The third and fourth ones,
November 9, 2016 G.R. No. 205972 docketed as I.S. Nos. 2007-940 and 2007-941, were
CATERPILLAR, INC., Petitioner vs. MANOLO P. against Ferdinand V. Tomas.
SAMSON, Respondent
BERSAMIN, J. The Philippine National Police (PNP) Criminal
Investigation and Detection Group (CIDG)-Anti-Organized
Issue: WON a civil action for damages and cancellation of Crime Division (AOCD), on October 24, 2007, presented
trademark can be considered a prejudicial question which four (4) applications for issuance of search warrants
suspends the proceedings in criminal cases for unfair before the Regional Trial Court (RTC) of Manila. The
competition. applications were signed by P/Chief Inspector Helsin B.
Walin and approved by Police Director Edgardo M.
Held: No, it is not a prejudicial question Doromal, Chief of the CIDG.

A prejudicial question is that which arises in a civil case Executive Judge Reynaldo G. Ros, Presiding Judge of the
the resolution of which is a logical antecedent of the RTC of Manila, Branch 33, issued four (4) search warrants
issues to be determined in the criminal case. It must (Search Warrant Nos. A07-12100 to A07-12103) which
appear not only that the civil case involves facts upon the members of the PNP CIDG-AOCD used in conducting
PAGE 17 OF 19
a search on the premises of FMT Merchandising, located himself. The finding of the RTC in the questioned Orders
at Alexander St., Urdaneta City, Pangasinan and at 394 that Deputy Director Nasol possessed the authority to sign
Cayambanan, Urdaneta City, Pangasinan. The search at for and in behalf of Director Wycoco is unassailable.
the FMT Merchandising premises resulted to the seizure
and confiscation of one (1) piece of Pedrollo JSWm/8H A.M. No. 03-8-02-SC and A.M. No. 99-10-09-SC
0.75 water pump, while the search conducted at Brgy. substantially contain the same provisions, except that the
Cayambanan yielded the following items: (1) three former involves applications for search warrants for
hundred forty-two (342) empty boxes of Pedrollo; (2) violations of the Intellectual Property Code and the latter
nineteen (19) pieces of Pedrollo terminal box cover; (3) involves applications for search warrants for the
thirty-one (31) pieces of Pedrollo electric water pump; (4) commission of heinous crimes, illegal gambling,
three (3) pieces of unserviceable Pedrollo water pump; dangerous drugs and illegal possession of firearms.
and (5) twenty-one (21) pieces of Pedrollo gauge.
Nevertheless, without this Court issuing A.M. No. 99-10-
Petitioner filed with the RTC a Motion to Quash the Search 09-SC clarifying the guidelines in the application and
Warrants and/or to Suppress Evidence Obtained thereby enforceability of search warrants, the search warrants
assailing the applications for search warrant for being in subject of this case should still not have been quashed
violation of SC Administrative Matter No. 03-8-02-SC. He because before the issuance thereof, the court had
claimed that the application for search warrant, which already found probable cause to issue those search
may be filed by the following agencies, namely, NBI, PNP warrants and whatever defects that the applications had
and ACTAF, should be personally endorsed by the heads are minor and technical, hence, the court could have
of said agencies. According to petitioner, the quashal of merely ordered its correction. The finding of the court of
the warrants was warranted because the four (4) probable cause in the issuance of search warrants should
applications for issuance of the search warrants were be given more consideration and importance over a mere
merely endorsed and/or approved by P/Director Edgardo defect in the application of the same search warrants.
M. Doromal, Head of the CIDG, when at the time, the
Chief of the PNP was Director General Avelino Razon. Incidentally, the CA Fourth Division correctly ruled that
the absence of the personal endorsement of the Chief of
Issue: WON the search warrants should be quashed the PNP is of no moment and may cause only the possible
administrative liability of the concerned police officers but
Held: No. in no way affect the validity of the search warrants in
question, thus:
As a caveat, although the Decision dated August 16, 2011
has attained finality, it does not mean that the principle it Further, the fact that the application for search warrants
laid down should still be followed. were not personally endorsed by the Chief of the
Philippine National Police but only by the Chief of the
The said decision basically rules that every application for CIDG in violation of Section 12 of Administrative Matter
search warrant shall be personally endorsed by the heads No. 03-8-02-SC issued by the Supreme Court, is of no
of such agencies as enumerated in Section 12 Chapter V moment. If indeed there was such violation, such violation
of A.M. No. 03-8-02-SC. This Court, however, finds that may jeopardize only the concerned police officers to incur
nothing in A.M. No. 03-8-02-SC prohibits the heads of the administrative liability but would certainly not render
National Bureau of Investigation (NBI), the Philippine nugatory the effect of the assailed search warrants.
National Police (PNP) and the Anti-Crime Task Force
(ACTAF) from delegating their ministerial duty of Furthermore, it must be remembered that the requisites
endorsing the application for search warrant to their for the issuance of a search warrant are: (1) probable
assistant heads. cause is present; (2) such probable cause must be
determined personally by the judge; (3) the judge must
This has already been clarified by this Court in Spouses examine, in writing and under oath or affirmation, the
Marimla v. People, when it ruled that under Section 31, complainant and the witnesses he or she may produce;
Chapter 6, Book IV of the Administrative Code of 1987, (4) the applicant and the witnesses testify on the facts
an assistant head or other subordinate in every bureau personally known to them; and (5) the warrant
may perform such duties as may be specified by their specifically describes the place to be searched and the
superior or head, as long as it is not inconsistent with law. things to be seized.

Nothing in A.M. No. 99-10-09-SC prohibits the heads of Thus, a search warrant is valid as long as it has all the
the PNP, NBI, PAOC-TF and REACT-TF from delegating elements set forth and may only be quashed if it lacks one
their ministerial duty of endorsing the application for or some of the said elements, or on those two grounds
search warrant to their assistant heads. mentioned earlier. In this case, it was an error to quash
the search warrant simply because the application thereof
Under Section 31, Chapter 6, Book IV of the was without the personal endorsement of the Chief of the
Administrative Code of 1987, an assistant head or other PNP.
subordinate in every bureau may perform such duties as
may be specified by their superior or head, as long as it G.R. No. 189669 February 16, 2015
is not inconsistent with law. PILIPINAS SHELL PETROLEUM CORPORATION
and PETRON CORPORATION, Petitioners,
Director Wycoco's act of delegating his task of endorsing vs. ROMARS INTERNATIONAL GASES
the application for search warrant to Deputy Director CORPORATION, Respondent.
Nasol is allowed by the above quoted provision of law PERALTA, J.
unless it is shown to be inconsistent with any law. Thus,
Deputy Director Nasol's endorsement had the same force Petitioners received information that respondent was
and effect as an endorsement issued by Director Wycoco selling, offering for sale, or distributing liquefied
PAGE 18 OF 19
petroleum gas (LPG) by illegally refilling the steel
cylinders manufactured by and bearing the duly Issue: Is the quashal of the search warrants proper on
registered trademark and device of respondent Petron. the ground that the RTC-Naga does not have territorial
Petron then obtained the services of a paralegal jurisdiction over the offense?
investigation team who sent their people to investigate.
The investigators went to respondent's premises located Held: No.
in San Juan, Baao, Camarines Sur, bringing along four
empty cylinders of Shellane, Gasul, Total and Superkalan In Malaloan v. Court of Appeals, and reiterated in the
and asked that the same be refilled. Respondent's more recent Worldwide Web Corporation v. People of the
employees then refilled said empty cylinders at Philippines, to wit:
respondent's refilling station. The refilled cylinders were
brought to the Marketing Coordinator of Petron Gasul who x x x as we held in Malaloan v. Court of Appeals, an
verified that respondent was not authorized to distribute application for a search warrant is a "special criminal
and/or sell, or otherwise deal with Petron LPG products, process," rather than a criminal action:
and/or use or imitate any Petron trademarks.
The basic flaw of the CA’s reasoning is in erroneously
Petitioners then requested the National Bureau of equating the application for and the obtention of a search
Investigation (NBI) to investigate said activities of warrant with the institution and prosecution of a criminal
respondent for the purpose of apprehending and action in a trial court. It would thus categorize what is
prosecuting establishments conducting illegal refilling, only a special criminal process, the power to issue which
distribution and/or sale of LPG products using the same is inherent in all courts, as equivalent to a criminal action,
containers of Petron and Shell, which acts constitute a jurisdiction over which is reposed in specific courts of
violation of Section 168,3 in relation to Section 1704 of indicated competence. It ignores the fact that the
Republic Act (R.A.) No. 8293, otherwise known as the requisites, procedure and purpose for the issuance of a
Intellectual Property Code of the Philippines search warrant are completely different from those for the
institution of a criminal action.
The NBI proceeded with their investigation and reportedly
found commercial quantities of Petron Gasul and Shellane For, indeed, a warrant, such as a warrant of arrest or a
cylinders stockpiled at respondent's warehouse. They also search warrant, merely constitutes process. A search
witnessed trucks coming from respondent's refilling warrant is defined in our jurisdiction as an order in writing
facility loaded with Gasul, Shellane and Marsflame issued in the name of the People of the Philippines signed
cylinders, which then deposit said cylinders in different by a judge and directed to a peace officer, commanding
places, one of them a store called "Edrich Enterprises" him to search for personal property and bring it before
located at 272 National Highway, San Nicolas, Iriga City. the court. A search warrant is in the nature of a criminal
The investigators then bought Shellane and Gasul process akin to a writ of discovery. It is a special and
cylinders from Edrich Enterprises, for which they were peculiar remedy, drastic in its nature, and made
issued an official receipt. necessary because of a public necessity.

Thus, the NBI, in behalf of Petron and Shell, filed with the In American jurisdictions, from which we have taken our
Regional Trial Court of Naga City (RTC-Naga), two jural concept and provisions on search warrants, such
separate Applications for Search Warrant for Violation of warrant is definitively considered merely as a process,
Section 155.1,6 in relation to Section 1707 of R.A. No. generally issued by a court in the exercise of its ancillary
8293 against respondent and/or its occupants. jurisdiction, and not a criminal action to be entertained by
a court pursuant to its original jurisdiction. x x x.
On October 23, 2002, the RTC-Naga City issued an Order (Emphasis supplied)
granting said Applications and Search Warrant Nos. 2002-
27 and 2002-28 were issued. On the same day, the NBI Clearly then, an application for a search warrant is not a
served the warrants at the respondent's premises in an criminal action.
orderly and peaceful manner, and articles or items
described in the warrants were seized. The foregoing explanation shows why the CA arrived at
the wrong conclusion. It gravely erred in equating the
On November 4, 2002, respondent filed a Motion to proceedings for applications for search warrants with
Quash Search Warrant Nos. 2002-27 and 2002-28. In an criminal actions themselves. As elucidated by the Court,
Order dated February 21, 2003, the RTC-Naga denied the proceedings for said applications are not criminal in
Motion to Quash nature and, thus, the rule that venue is jurisdictional does
not apply thereto. Evidently, the issue of whether the
On March 27,2003, respondent's new counsel filed an application should have been filed in RTC-Iriga City or
Appearance with Motion for Reconsideration. It was only RTC-Naga, is not one involving jurisdiction because, as
in said motion where respondent raised for the first time, stated in the afore-quoted case, the power to issue a
the issue of the impropriety of filing the Application for special criminal process is inherent in all courts.
Search Warrant at the RTC-Naga City when the alleged
crime was committed in a place within the territorial Inferring from the foregoing, the Court deems it improper
jurisdiction of the RTC-Iriga City. for the RTC-Naga to have even taken into consideration
an issue which respondent failed to raise in its motion to
Respondent pointed out that the application filed with the quash, as it did not involve a question of jurisdiction over
RTC-Naga failed to state any compelling reason to justify the subject matter. It is quite clear that the RTC-Naga had
the filing of the same in a court which does not have jurisdiction to issue criminal processes such as a search
territorial jurisdiction over the place of the commission of warrant.
the crime, as required by Section 2 (b), Rule 126 of the
Revised Rules of Criminal Procedure.
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