Event Evaluation Form

Note: Thank your time. The purpose of this evaluation is to discover the best way to execute
and promote your event.

1. The first part of the questionnaire will focus on basic demographic information.
2. The second part of the questionnaire will focus on event marketing.
3. The third part of the questionnaire will focus on specific event goals.

Are you ready? Let’s get started!

BASIC EVENT DEMOGRAPHICS:

1. What is the name of your event?

2. What is the date of your event?
3. What is the time of your event?
4. Will your event take place in person (Locally) or (Online)? If locally, answer question 5, if
online only skip to question 6.
5. (Local Only)
a. Where will your event take place?
b. Are their directions available to your eventgoers?
c. Is parking available to eventgoers?
d. Is the location handicap accessible?
e. Is this an annual event? Or your first event?
f. Rain Date Options?
g. VIP Options / Perks
h. Early Bird Specials
i. Share/Invite Specials or Contest?
i. Event Special Guest? Keynote Speakers? Celebrities (etc.)
i. How many additional people / groups are a part of your event?
j. Will the event feature any of the following:
i. Food / Dinning
ii. Awards
iii. Sponsorship
iv. Fundraising
v. Expo
vi. Causes
vii. Conference
viii. Workshops
ix. Personal Celebrations

Event Questionnaire Created by The Power Brand. Copyright 2018-19. All Rights Reserved.
 x. Educational Breakouts
xi. Intimate Settings (i.e., Private Dinner, Banquet)
xii. Arts & Entertainment (Concerts, Comedy Shows, Edutainment..etc)
xiii. Educational Breakouts
k. Tickets:
i. Free?
ii. Paid? If paid, how much?
l. Can tickets be purchased from the Facebook event page?
m. How can tickets be purchased?
i. Online
ii. In-person
iii. Both options are available?
6. (Online Only)
a. Tickets:
i. Free?
ii. Paid? If paid, how much?
b. Can tickets be purchased from the Facebook event page?
c. How can tickets be purchased?
i. Online
ii. In-person
iii. Both options are available?
d. Is this your first event, or an annual event?
e. Is the event a:
i. Live Webinar?
ii. Live Podcast?
iii. Periscope Meeting?
iv. Skype Conference Call?
v. Radio Show – Call-In?
vi. Teleconference Call-In?
vii. Pre-Recorded Training/Webinar
viii. Other? Please specify.
f. Viewing / Listening Options:
i. Mute Conversation Available?
ii. Chat Interaction Available?
iii. Visual/Video Training Available?
iv. Virtual Whiteboard Options Available
7. Early Bird Specials?
a. Share/Invite Specials or Contest?

Event Questionnaire Created by The Power Brand. Copyright 2018-19. All Rights Reserved.
 8. Event Special Guest? (i.e., Experts? Celebrities? Bloggers? (etc.)

Congratulations, you just finished the first section of the questionnaire. Whoot! Whoot! You
finished! You finished! Party over here!!! Okay!

In this next section, let’s talk more specifically about your social media strategy. You ready?
Here we go!

SOCIAL MEDIA MARKETING:

1. Event Flyer:
a. Have you created a flyer for your event? ​(If your flyer HAS been created, upload
your flyer with this assessment!)
b. Did you create the flyer? If no, (answer question b.)
c. Did you outsource / hire a professional to create it?
d. Are you satisfied with the results of the flyer?
e. What kind of response have you gotten from the flyer?
2. Invites:
a. Facebook Invites
i. How many people have you invited to your event?
1. Of that invited number, how many people confirmed, both
verbally and paid for their ticket?
2. Of that invited number, how many people confirmed verbally, but
have not yet purchased their ticket?
3. Of that invited number, how many people would like to come but
have not yet made a firm choice to confirm?
4. What is your follow-up / closing method?
a. Asking for the sale?
b. Contest? Financial Incentive?
c. Repeated Social Media Updates?
ii. How many times have you asked people on the event page to ​share the
event with their networks​ if they see value in it?
1. If yes, what was the response?
b. Other Invitation Networks (i.e., email marketing and list building)
i. Do you have a built-in market list?
1. How do you manage the list? MailChimp, Constant Contact,
Regular Email, etc.
2. Have you promoted your Facebook Event to this list? If yes, what
was the response?

Event Questionnaire Created by The Power Brand. Copyright 2018-19. All Rights Reserved.
 3. Promotion Frequency
a. How much time do you have to promote this event? (Freebie. Most people
purchase their event ticket one week even up to days before an event, even if
they have known about it for weeks. The trick is…keep promoting).
b. How often do you plan to promote this event?
c. Do you have testimonials (from credible / respected sources) about this event
you can promote?
d. How often do you highlight and link the website(s) to people who are a part of
the event and/or supporting the event?
e. Do you have someone managing your Facebook event page?
f. Are you using Facebook Ads to promote?
4. Media
a. Do you have a press release for this event? (If applicable)
b. Have other bloggers, online media, expert partners written about this event?
c. Do you have radio voiceovers or video promos of the event?
5. Event Relevance
a. What makes this noteworthy?
b. How will this event help people?
c. What will people experience after attending this event?
6. Similar Events
a. Is there an event similar to yours that you liked? What was it?
b. Is your event conflicting with another bigger (similar) event at the same time?
c. Have you seen flyers and marketing at other events similar to yours that you
liked? Upload them with this assessment!

Congratulations, you just finished the second section of the questionnaire. Party number TWO!
Whoot! Whoot! You finished! You finished! Party over here!!! Okay, let’s finish strong!

In this next section, let’s talk more specifically about your social media strategy. You ready?
Here we go!

SPECIFIC EVENT GOALS:

1. Budget
a. What is your current budget for this event?
b. Are you personally sponsoring the event or do you have other financial
contributors?
2. Profit Plan
i. I plan to profit and earn an estimated ____ $$$.
ii. I plan to break even on this event.

Event Questionnaire Created by The Power Brand. Copyright 2018-19. All Rights Reserved.
 iii. I plan to profit and give the proceeds to charity.
iv. I do not plan to financially profit from this event, but I want to gain
exposure.
3. Attendance
a. How many people do you need to attend the event in order to make your profit
goal?
b. Consider your ticket price. Is it too high? Too low? Just right for your value and
eventgoers?
4. Problem Areas
a. What issues are you currently experiencing in promoting this event?
b. If you could outsource something, what would it be?
c. What are your weaker areas of event promotion?
d. Other issues not discussed?

Congratulations, you just finished the third section of the questionnaire. You are a conqueror! You DID
IT!!!! Whoot! Whoot! You finished! You finished! Party over here!!!

Next instructions:

Re-Save this Word document and rename it (YourEventName$$$) and send it to

urbanclassicdesign@gmail.com​. ​If you have an e
​ vent flyer​, upload it with the assessment​. I will review
your assessment and your Facebook event page and submit an event analysis to help you achieve your
event profit plan.

What is the catch? If this assessment helped you to think of new ways to cover your event and reach an
audience who needs to attend and you follow our suggestions and get results – we both win. I only ask
that you write a testimonial about your experience and note how it has helped you create the event and
profits you are looking for! Deal?

Thanks again for your participation in this study. I look forward to your feedback.

Sherita Carthon
The Epik Brand

www.theepikbrand.com

Event Questionnaire Created by The Power Brand. Copyright 2018-19. All Rights Reserved.