World-class Functionality for All

Business Users’ Needs

Jürgen Löffelsender
Manager Professional Services
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Customized Business Intelligence Applications that Enterprises Need*

Customer Analysis Product Management Financial Reporting Analysis Risk Analysis
• Customer Segmentation • Product Performance Analysis • P&L Reporting • Risk Management
• Customer Profitability • Market Basket Analysis • Profitability Analysis • Portfolio Risk Analysis
• Cross-sell / Up-sell • Category Management • Financial Compliance Analysis • Fraud Detection

Supply Chain Management Vendor Performance Analysis Sales Analysis Operations Analysis
• Inventory Analysis • Service Level Agreement • Store / Geographic Analysis • Productivity Reporting
• Fulfillment Analysis • Chargeback Analysis • Sales Pipeline Reporting • HR Reporting
• Distribution Cost Analysis • Relative Sales Analysis • Sales Performance/Quota Reporting • Web Commerce Analysis

Platform for Platform for

Pre-packaged Custom BI
Applications Applications
Business Intelligence Technology Stack

Packaged BI
Applications

Business Intelligence Platform

Databases

Data Integration
& ETL

Operational
Systems

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 % & ! ' % (
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REPORT
Operational Reports Report The Detailed Information
Financial Reports
Performance Reports Needed By Everyone For Day-to-day
Decision Making

CORPORATE
Analyze Data to Uncover Root Causes
PERFORMANCE and Trends in Business Performance
IMPROVEMENT Using Simple Yet Powerful Techniques
MONITOR CYCLE ANALYZE
Dashboards Root Causes
Real-time Alerts Exceptions
Scorecards Trends

Continuously Monitor Organizational

Performance and Key KPI’s at All
Levels and in Real-Time

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 +

Reporting with MicroStrategy

)
* *
1. Delivering the Complete Range of
* & Enterprise Reporting
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2. Revolutionizing “Interactive
Reporting”
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3. Empowering Business Users to Get

Even More Insight From Every Report

4. Dramatically Reducing the Number of

Reports Needed to be Designed and
Maintained
% ' ( & $) #
! * ! +
% !

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5 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This
6 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + , -. '

% ! /

Report Designer

REPORT
IDEA
Starting Point Using
Other Reporting Tools

Identify Tables and Columns

Report Writing Design Flow

Design Metrics
Design Filters
Design Prompts
Design Custom Groupings
Design Access Control
Design Security Filters
Select Attributes & Metrics
Lay Out Objects on Template
Add Subtotals, Ranking
Time Transformations
Add Calculations
Fine Formatting and Layout
Execute Report
FINAL
REPORT
Changes to Content Tuning Visual
Business Person & Presentation Appeal

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + , -. '

% ! $

REPORT
IDEA
Starting Point Using
Other Reporting Tools

Objects Already Encapsulated

Identify Tables and Columns
Report Writing Design Flow

in Re-Usable Metadata
Design Metrics Starting Point Using
Design Filters MicroStrategy
Design Prompts Report Designer
Design Custom Groupings
Design Access Control Select All Report Objects A Few Designers Create the Basic
Design Security Filters Reports Using Powerful Design-mode
Lay Out Objects on Template
Select Attributes & Metrics
Lay Out Objects on Template
Add Subtotals, Ranking Add Subtotals, Ranking
WYSIWYG-Mode

Time Transformations Time Transformation Business Person

Editing

Add Calculations Add Calculations Many Business People Refine

Fine Formatting and Layout the Design Using WYSIWYG
Fine Formatting and Layout
Execute Report Editing Until they are Satisfied
FINAL
REPORT

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + $ . # 0
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“In Situ” Analysis

Embedded within
Any Report
• Pivot
• Sort
• Subtotals
• Derived Metrics
• Percent to Total
• Rankings
• Grid/Graph
• Outline View
• Scroll Bars
• Lock Headers

% & # # # # # #

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + $ ) ( / )
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ONE REPORT DESIGN HUNDREDS OF REPORT VARIATIONS AT RUN-TIME

(Depending on the role and privileges of each
user and user-defined selections)

Division Directorate

Variation Driven by Role

Based Security and
Parameterized Reporting

Department Group

Staff

$ " ' ( ' (

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 +

$ 1 . Analysis with MicroStrategy

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%
1. Speed-of-thought OLAP Analysis
# " 0 ! #
#

2. MicroStrategy Unique Relational OLAP

% 2
# #

3. Set Analysis
% #
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4. Statistical & Predictive Analysis

!

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Single-click OLAP Manipulations Allow Relational OLAP Architecture Allows People To ‘Drill
People To Slice-and-Dice a Subset of Anywhere’ in The Entire Relational Database –
Data To View It from Many Different Across All Dimensions and From Summary Level To
Perspectives Transactional-level Detail

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Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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13 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + $ $ $

CONFIDENTIAL
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14 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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CONFIDENTIAL
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15 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 +

% Monitoring with MicroStrategy

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2. MicroStrategy “Information Radar”

Lets Organizations Constantly Adapt
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3. Business Users Monitor Performance

Through any Information Portal
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This
16 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This
17 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
 + $ 5, -3 5 / %
%

& # #

Alerts Triggered Based on Reports and Alerts are Sent to the Users Can Get More Detail
Scouring Data from Schedules, Events, or Preferred Device by Opening Attachments or
All Sources Business Rules of Each User Clicking on Web Links

Personalized Information
Radar Continuously
Scours Databases

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18 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This
19 Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any
Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
World-class Functionality for All
Business Users’ Needs