October 9-12, 2010 | Colorado Convention Center | Denver, Colorado

EXPERIENCE
The World’s L argest Financial
Planning Conference

2010
Outstanding Sessions • Extensive Networking
Exceptional Exhibits

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 More than just a conference; it’s an
EXPERIENCE
FPA Denver 2010 is more than just the largest gathering of financial planners; it’s the convergence of
outstanding educational sessions, extensive networking opportunities, and an exceptional exhibit hall full
of top-name product and service providers. This event is more than just a conference; it is an experience
that can enhance, expand and develop your entire career for the better.

Outstanding Sessions
FPA Denver 2010 features numerous sessions in nine specialized educational tracks tailored to your
specific learning needs. In addition, this year’s program is pending approval for up to 21 hours of
continuing education credits. No matter your experience, your business model, or your professional
interests, FPA Denver 2010 has exactly what you need, when you need it.

Extensive Networking
Whether you are looking to find your next business partner, employer or employee, FPA Denver 2010 is the
best place to build your professional network. Meet financial planners, advisers and other financial services
professionals in a place where you can share personal experiences, best practices, and most of all, create
lasting relationships that can take your career to new heights in the community of financial planners.

Exceptional Exhibits
The FPA Denver 2010 exhibit hall is the best place to find products and services to create a better
practice. Companies representing investment advisers, marketing services, mutual fund companies,
insurance services, and practice management consultants will be on hand to help find new solutions to
your business challenges. More than just a marketplace, the exhibit hall is full of robust conversations,
entertainment, education, and resources for you and your practice.

The pinnacle of financial

planning conferences
meets the Mile High City.
Denver is a city of urban sophistication blending effortlessly
with outdoor adventure. From world-class art and cultural
Attend
outstanding educational sessions
venues to a lively downtown full of award-winning restaurants that you won’t find at any other
and one-of-a-kind vendors, Denver is not only a great place
to have a FPA’s annual conference but it is a great place to financial services event
visit at any time of year.

FPA Denver 2010 will kick-off in the heart of the Mile High
City’s inviting and exciting downtown district. With the
spectacular Rocky Mountains in the background, this year’s
annual conference of the financial planning profession is
sure to also be one of the best!

2 Register Today • FPAAnnualConference.org

 Table Of Contents

Emily Guadagnoli Program-at-a-Glance 4

An Invitation from the Task Force Chair
6
T
Keynote Speakers
his October 9–12, financial planners from around the world will
gather in Denver, Colorado, for the profession’s most exciting an-
nual conference to date: FPA Denver 2010. As chair of this year’s
volunteer task force, I would like to personally invite you to join me—
Super Sessions 9
along with other peers and colleagues—to celebrate a decade of financial
planning leadership and advocacy in the home city of the Financial Plan-
ning Association. Together, FPA and the Mile High City—celebrating a
Pre-conference Workshops 9
historic 150th anniversary—have set the stage for a once-in-a-lifetime
event that you simply cannot afford to miss.
Educational Sessions By Track 10
I am very proud to say that this year’s task force has identified the best
and brightest educators and experts—both inside and outside the
financial services industry—to provide you with the tools and resources
Sponsored Breakfast Sessions 22
needed to offer the highest level of service to your clients. From the
much-anticipated keynote speakers, to the extensive, comprehensive
lineup of sessions spanning nine specialized tracks, FPA Denver 2010 is
FPA Denver 2010 Task Force 23
the most robust educational conference available in our industry.

In addition to outstanding sessions, FPA Denver 2010 will give you the Upcoming Events 23
opportunity to share your personal stories and learn from some of your
most respected colleagues. In the past two years alone, financial plan-
ners have found themselves in new territory: managing clients’ portfolios Exhibitor List 25
through one of the most turbulent markets in recent history, while also
taking on additional roles—such as teacher, coach, or counselor—to
help their clients address many other aspects of their lives that were Additional Information 27
affected by the volatile economic environment. FPA Denver 2010 is our
chance to come together as a profession, to learn from each other, and to
discover new ways to deliver the highest-quality advice to our clients. Continuing Education 30
So, as we near this year’s annual conference of the world-wide financial
planning community, I hope that you too will discover how FPA Denver Registration Information 31
2010 is not only a great opportunity to enrich your financial planning
career, but also the best way to celebrate the very profession itself.

Make plans now to join us this October for thought-provoking sessions, “model
No matter which business
you represent, you can find
extensive networking, and exceptional exhibits. Also, please join me in
thanking this year’s sponsors and exhibitors for all their support of FPA a collection of ideas, resources and
Denver 2010 and the profession. solutions that will help you
enhance your practice ”
Marc Freedman, CFP®
Emily Guadagnoli
FPA Denver 2010 Task Force Chair
Early-bird Deadline: August 27 3
 Program At-A-Glance

FRIDAY, OCTOBER 8 5:00 p.m. - 7:00 p.m. 7:00 a.m. – 4:00 p.m.
Welcome Reception in Exhibit Hall Exhibitor Registration Open
1:00 p.m. – 5:00 p.m. 6:30 p.m. – 8:00 p.m. 7:00 a.m. – 5:00 p.m.
Exhibitor Registration Open/ International Reception Attendee Registration Open
Exhibitor Set-up 8:15 a.m. - 9:30 a.m.
3:00 p.m. – 5:00 p.m. 75-minute Educational Sessions
Major Firms Symposium, Day 1
SUNDAY, OCTOBER 10
8:30 a.m. – 3:30 p.m.
Companion Program Tour:
7:00 a.m. - 8:00 a.m. Colorful Colorado
SATURDAY, OCTOBER 9 Sponsored Educational
10:00 a.m. – 11:45 a.m.
Breakfast Sessions
105-minute Educational Sessions
7:00 a.m. – 2:00 p.m. 7:00 a.m. – 6:00 p.m.
Attendee and Exhibitor 11:00 a.m. - 4:00 p.m.
Exhibitor Set-up
Registration Open Exhibit Hall Open
7:00 a.m. – 9:00 a.m.
8:00 a.m. – 4:00 p.m. 11:45 a.m. - 2:00 p.m.
Registration for Academy of Financial
Companion Program Tour: A Lunch in Exhibit Hall
Services (AFS) Annual Meeting
Day of Wings and Things in 2:00 p.m. - 3:15 p.m.
7:00 a.m. – 2:45 p.m.
the Springs Sponsored Educational
AFS Annual Meeting, Day 1
8:15 a.m. - 9:30 a.m. Super Sessions
7:00 a.m. – 7:00 p.m.
75-minute Educational Sessions 3:15 p.m. – 4:00 p.m.
Attendee and Exhibitor Registration
8:15 a.m. - 9:30 a.m. Exhibit Hall Refreshment Break
Open
Global Update 4:00 p.m. - 5:30 p.m.
8:00 a.m. - Noon
9:45 a.m. - 10:45 a.m. Closing General Session
Morning Half-Day Pre-Conference
60-minute Super Sessions with Ian Bremmer
Workshops
11:00 a.m. – Noon 6:30 p.m. - 8:00 p.m.
8:00 a.m. – 2:00 p.m.
60-minute Educational Sessions Closing Night Reception
Companion Program Tour:

Journey to the Summit 11:00 a.m. - 7:00 p.m.
8:00 a.m. – 3:00 p.m. Exhibit Hall Open TUESDAY, OCTOBER 12
Major Firms Symposium, Day 2 Noon - 2:00 p.m.
8:30 a.m. – 2:45 p.m. Lunch in Exhibit Hall 7:00 a.m. - 8:00 a.m.
Companion Tour: Grand Georgetown 2:00 p.m. - 3:15 p.m. Sponsored Educational
1:00 p.m. – 2:00 p.m. Sponsored Educational Breakfast Sessions
Young Professionals Keynote Session Super Sessions 7:00 a.m. – 10:30 a.m.
1:00 p.m. - 3:00 p.m. 3:15 p.m. – 4:00 p.m. Attendee Registration Open
Afternoon Half-Day Pre-Conference Exhibit Hall Refreshment Break 8:15 a.m. - 10:15 a.m.
Workshops 4:00 p.m. - 5:30 p.m. 120-minute Educational Sessions
2:00 p.m. – 3:00 p.m. General Session with David Wessel 10:30 a.m. - 11:45 a.m.
Student Session with 5:30 p.m. - 7:00 p.m. 75-minute Educational Sessions
Young Professionals Exhibit Hall Reception 11:45 a.m.
2:00 p.m. – 3:00 p.m. Conference Adjourns
New Member and First-time Attendee
Orientation MONDAY, OCTOBER 11
3:30 p.m. - 5:00 p.m.
Opening General Session with 7:00 a.m. - 8:00 a.m.
Daniel Ariely Sponsored Educational
Breakfast Sessions

4 Register Today • 800.322.4237

 SAVE $200
WHEN YOU REGISTER
BY
AUGUST 27, 2010!

Earn the Continuing Education

credits you need!
By attending sessions at FPA Denver 2010 you can earn CE credit for the
following designations:
• Certified Financial Planner (CFP®)
• Chartered Life Underwriter (CLU®)
• Chartered Financial Consultant (ChFC®)
• Registered Health Underwriter (RHU®)
• Registered Employee Benefits Consultant (REBC®)
• Chartered Advisor for Senior Living (CASL®)
• Chartered Leadership Fellow (CLF®)
• Chartered Advisor in Philanthropy (CAP®)
• Certified Professional Accountant (CPA®)
• Registered ParaplannerSM (RP®)
• Accredited Wealth Management AdvisorSM (AWMA®)
• Accredited Asset Management SpecialistSM (AAMS®)
• Chartered Mutual Fund CounselorSM (CMFC®)
• Chartered Retirement Planning CounselorSM (CRPC®)
• Chartered Retirement Planning SpecialistSM (CPS®)
• Certified Investment Management Advisor (CIMA)
• Certified Investment Management Consultant (CIMC)
• Chartered Private Wealth Advisor (CPWA)
• And more!

Learn more by visiting FPAAnnualConference.org

 General Sessions
Daniel Ariely, Ph.D.
Saturday, October 9
3:30 p.m. - 5:00 p.m.
Dan Ariely is the James B. Duke Professor of Behavior-
al Economics at Duke University and visiting Professor
at the MIT Media Lab. A behavioral economist, Ariely’s
research has shown that we all succumb to irrationality
in situations where rational thought is expected. He is
an expert on how people actually act – and why they
act – in all kinds of business and economic environ-
ments, and what this means for business innovation,
strategy, marketing and pricing.
Ariely’s new book Living Irrationally explores fascinating
findings from the hundreds of ‘experiments’ Dan does
for his research. He’ll dive into personal life (what makes
us happy, how we as humans adapt and change, how
we date and find mates), work life (what really motivates
us, financial vs. non-financial rewards, trust, revenge)
and the slippery slope of cheating (how it starts, how
it snowballs). He’ll pay special attention to the financial
and debt crisis, and the post-crash economy and what
this means for employers, marketers and public policy.
Ariely is also author of the best-selling Predictably Irra-
tional: The Hidden Forces That Shape Our Decisions.
In this book, Dan presents research findings that
provide new insights into human behavior that will help
us make better decisions as individuals, as corpora-
tions, and as a society.
Continuing Education Credits: N/A
Author signing in exhibit hall immediately following session.
6 Register Today • FPAAnnualConference.org
David Wessel
Sunday, October 10
4:00 p.m. - 5:30 p.m.
David Wessel is economics editor of The Wall Street
Journal and writes the “Capital” column, a weekly look
at the economy and forces shaping living standards
around the world. Wessel also appears frequently on
National Public Radio and WETA’s Washington Week.
His book, In Fed We Trust: Ben Bernanke’s War on
the Great Panic, was selected by strategy+business
magazine as one of the Best Business Books of
2009. This book was one of 6 finalists for the Finan-
cial Times Business Book of the year 2009, as well as
selected as one of the “100 Notable Books of 2009”
by the New York Times.
Wessel has shared two Pulitzer Prizes, one for Bos-
ton Globe stories in 1983 on the persistence of rac-
ism in Boston and the other for stories in The Wall
Street Journal in 2002 on corporate wrong-doing. He
is also the co-author of Prosperity, a 1998 book on the
American middle class.
Continuing Education Credits: N/A
Author signing in exhibit hall immediately following session.
 Ian Bremmer, Ph.D.
Be inspired
by world-renowned keynote speakers!

Monday, October 11
4:00 p.m. - 5:30 p.m. Check the
Ian Bremmer is the founder and president of Eurasia conference
Group, a global political risk research and consult-
ing firm. His company provides financial, corporate
and government clients with information and insight Web site for
on how political developments move markets. Brem-
mer’s own analysis focuses on global macro politi-
cal trends and emerging markets, which he defines
as “those countries where politics matter at least
up-to-the-minute
as much as economics for market outcomes.” He
provides strategies that help minimize both long-
and short-term risk by taking into account both the
FPA Denver
political and economic factors that affect the global
business environment. 2010 information.
Bremmer created Wall Street’s first-ever global
political risk index and has authored several books
including The J Curve: A New Way to Understand
Why Nations Rise and Fall (Simon & Schuster, 2006)
and The Fat Tail: The Power of Political Knowledge for
Strategic Investing (Oxford University Press, 2009).
His most recent book, The End of the Free Market:
Who Wins the War Between States and Corpora-
tions? (Portfolio, May 2010), details the phenomenon
of state capitalism and its geopolitical implications.
Bremmer is a contributor for the Wall Street Journal
and writes “The Call” blog on ForeignPolicy.com. He
is also a panelist for CNN International’s Connect
the World and appears frequently in the media as a
political risk expert. Bremmer has a Ph.D. in political
science from Stanford University (1994), and he pres-
ently teaches at Columbia University.
Continuing Education Credits: N/A
Author signing in exhibit hall immediately following session. FPAAnnualConference.org
Early-bird Deadline: August 27 7
ONE WORLD
One Profession
Experience International Perspectives on the Global
Profession of Financial Planning
Gather with colleagues from around the world at several events designed with
the global financial planning profession in mind.

Look for this symbol denoting sessions with global relevance.

Check Web site for additional information and updates.

Schedule
Saturday, October 9 Sunday, October 10
6:30 p.m. – 8:00 p.m. 8:15 a.m. – 9:30 a.m.
International Global Update
Reception

Register today
www.FPAAnnualConference.org

Saturday, October 9
8:00 a.m. - Noon
Behavioral Advice
Chuck Wachendorfer & Doug Lennick, CFP ® The impact of the 2008 updates to the Standards of Professional
Please check Web site for details. Additional fee required.
Continuing Education Credits: 4 (pending)
8:45 a.m. - Noon
Social Media Boot Camp
Marie Swift
Please check Web site for details. Additional fee required.
Continuing Education Credits: 0
9:00 a.m. - 11:30 a.m.
Code of Ethics: Acting Like a Fiduciary
Under CFP Board Rule 1.4
Keith Loveland, AIFA, CIDA, J.D.
Perhaps the terms “duty of care of a fiduciary” and “fiduciary
standard” aren’t universally agreed upon, especially among
those involved in delivering personal financial planning services.
Key elements of “fiduciary duty” typically are believed to involve
the duty of loyalty, duty of due care, and related duties. Because
it is paramount that a fiduciary act solely in the interests of the
client, this course will discuss practical applications of the CFP
Board Rule 1.4 through the use of case studies in an interactive
session. The case studies will deal with the generally accepted
fiduciary standard. That standard generally requires that when
investing client assets, the planner must consider only the inter-
ests of the client(s) and not those of the planner, its affiliates, its
employees or any third parties, even if their own interests align
with the client’s. Additional fee required.
Continuing Education Credits: 3 (pending)
1:00 p.m. - 3:00 p.m.
Insurance Strategies for GLBT,
Non-Traditional Families and
Non-Married Couples
Stuart Armstrong, CFP®, CLU®, CLTC
Unmarried and gay couples and the heads of nontraditional
households do not generally have access to the same tax and
legal protections available to heterosexual married couples, es-
pecially on a federal level. Learn how insurance can be even more
vital to these groups in terms of accomplishing workaround strat-
egies in estate, survivor, and long-term care planning and health
insurance. We’ll also cover various ways insurance products are
evolving in terms of underwriting, features, benefits, discounts
and tax consequences. Additional fee required.
Continuing Education Credits: 2 (pending)
Early-bird Deadline: August 27
Pre-Conference Workshops
1:00 p.m. - 3:00 p.m.
CFP Code of Ethics
Michael Snowdon, CFP®
Conduct continue to reverberate throughout the financial services
industry and the financial planning profession. Why has the cur-
rent revision of a long-standing document caused so much con-
cern? Because, for the first time, CFP Board has included a fidu-
ciary standard in the Code of Ethics. Examine the code’s history,
the need for such a set of standards, the new standards (including
the fiduciary requirement), and how the new code impacts clients,
CFP certificants, and the entire financial planning profession. Also
hear the CFP Board’s responses to frequently asked questions.
Additional fee required.
Continuing Education Credits: 2 (pending)
Super Sessions
Sunday, October 10
9:45 a.m. – 10:45 a.m.
Moving from ROI to ROL:
A Greater Return on Life
Mitch Anthony
The existing value propositions of recommending financial
products and providing financial planning and asset
management are undergoing rapid commoditization. It is
becoming increasingly difficult for advisers to differenti-
ate themselves in a crowded, “me too” marketplace. The
one value proposition that transcends this trend is the one
that enables advisers to sell their wisdom, experience and
insights. The hallmark of this new way of thinking is the unique
manner in which success is measured, Return On Life™ (ROL).
Continuing Education Credits: 1 (pending)
9:45 a.m. – 10:45 a.m.
How to Create a Win/Win
Media Relations Strategy
Jim Pavia & Jennifer Connelly
Public relations expert Jennifer Connelly and Investment-
News editor Jim Pavia will explain how establishing great
media relations will improve your visibility and credibility. Ms.
Connelly will show how to be recognized as a source of reli-
able, timely information for media outlets and why doing so is
a win/win proposition. Mr. Pavia will then share his perspec-
tive as the editor of a weekly publication and the best ways to
get your message heard by the right people.
Continuing Education Credits: 0
9:45 a.m. – 10:45 a.m.
“Hot Topic” - Session title and speaker
name to be announced prior to event.
Please check Web site for details.
9
 Young Professionals Track
Powered by NexGen, an FPA Community Monday, October 11
From learning how to grow your career to anticipating 8:15 a.m. – 9:30 a.m.
the future of the profession, the Young Professionals
Track provides the answers that the next generation of What it Means to be an Owner
financial planners need. Eric Hehman, CFP® & Eric Kies, CFP®
Please check Web site for details.
Continuing Education Credits: 0
Saturday, October 9
1:00 p.m. – 2:00 p.m. 10:00 a.m. – 11:45 a.m.
Young Professionals Keynote Session Smooth Sailing, Perfect Storms, and
Sponsored by First Command Financial Services, Inc.
Professional Progress
Aaron Coates, CFP®, CIMA®
From the poster-child of professional success, to a trial
Session title and speaker name to for the ages, colored by his experiences, Aaron will share
a number of insights on his heart and mind. Attendees will
be announced. leave challenged, and likely a little unsettled. They will gain
Please check Web site for details. a broader view of this amazing profession, and a focused
Continuing Education Credits: 0 recommitment to fulfilling their destined role.
Continuing Education Credits: 0
2:00 p.m. – 3:00 p.m.
Young Professionals Student Session Tuesday, October 12
Session title and speaker name to 8:15 a.m. – 10:15 a.m.
be announced. High Concept, High Touch:
Please check Web site for details. The Future of Financial Planning
Amy Mullen
Continuing Education Credits: 0
Currently, our society is moving from the Information Age,
Sunday, October 10 which prized and rewarded the analytical left-brained thinker,
to the Conceptual Age, which highly values the insightful,
8:15 a.m. – 9:30 a.m.
creative and empathetic right-brained thinker. Surprisingly,
Emerging Trends in Financial the Great Recession has not sidetracked this movement, but
Services Technology rather accelerated the change. What does this mean for you
Bill Winterberg, CFP®, RFC as a financial planner? At this point, what do your clients re-
Take a look at emerging trends in technology designed for ally need and want? Explore the latest trends and research in
innovative wealth management and financial planning firms. order to understand, succeed and thrive in a high-concept,
Focus areas include developments in portfolio management high-touch world.
and trading software, account aggregation services, client Continuing Education Credits: 2 (pending)
portals and electronic document vaults, practice knowledge
management and the paperless office. 10:30 a.m. – 11:45 a.m.

Continuing Education Credits: 0

Linking Cash Flow Management and
Life Planning: Your Most Important
11:00 a.m. – Noon
Client Conversation for 2010
Everything You Wanted to Know Eric Kies, CFP®
About Hiring or Getting Hired as Cash-flow management and life planning processes provide
a NexGen Planner immeasurable value to financial planning clients. By integrat-
ing user-friendly systems that link these two processes, you
Caleb Brown, CFP®
can engage clients and empower clients to make positive
Take an in-depth look at the relationship between new plan-
change in their lives. Help clients focus on what is truly im-
ners and financial planning firm owners. Owners benefit from an
portant to them and provide tools that allow them to survive
understanding of what NexGen planners seek along with how
and thrive in all market conditions. In addition, give a gift that
to hire and manage them. NexGen planners become familiar
keeps on giving by teaching clients to create a values-based
with where the best jobs are and what it takes to find the right
framework for establishing spending, saving and investing
fit, get hired and succeed in their new position.
habits and achieving personal and financial goals.
Continuing Education Credits: 0
Continuing Education Credits: 1.5 (pending)

10 Register Today • FPAAnnualConference.org


Learn how to build and nurture client relationships and
increase your overall success by attending sessions in
this valuable and popular educational track.
Sunday, October 10
8:15 a.m. – 9:30 a.m.
Values-Based Financial Planning™;
the Art of Creating an Inspiring
Financial Plan
Bill Bachrach, CPAE, CSP
Learn five key points of the Values-Based Financial Planning
System: (1) How to create a fully interactive and visually com-
pelling client experience, (2) How to give advice that is values-
aligned, (3) How to inspire people to follow through, implement
and stick with their plans, through good times and bad, based
on their values, (4) How and why a true, values-based pro-
cess creates a high-trust client relationship and (5) Why trust
is NOT an objective but a byproduct of having an excellent
client-centered process, being highly competent and having
the right “way of being.”
Continuing Education Credits: 1.5 (pending)
11:00 a.m. – Noon
Powerful Communication Skills: Asking
the Right Questions and Listening to
the Answers
Shari Harley
Clients provide us with clear feedback. They hire us, or they
don’t. They return our calls, or they don’t. They refer others, or
they don’t. Unfortunately, when clients are dissatisfied, they
don’t tell us. They leave and we never know why. Get to the
heart of what your clients need and why they hire or fire you.
In this session, you will learn to: establish and maintain power-
ful client relationships, know your reputation with clients and
prospects, become more knowledgeable about your clients’
needs, likes and dislikes, and eliminate behaviors that diminish
your success.
Continuing Education Credits: 1 (pending)
Monday, October 11
8:15 a.m. – 9:30 a.m
Managing Financial Transitions: Trust
and Communication Become More
Complicated with Clients Facing Major
Life Events
Susan Bradley, CFP®
Major life events—whether expected or unexpected, welcome
or regrettable—mark the beginning of transitions from one
stage of life to another. The time between stages brings your
clients unanticipated confusion, isolation and stress. While
death, divorce, inheritance and retirement are common client
Early-bird Deadline: August 27
Client Trust & Communication Track
experiences to a financial planner, to the client they are pivotal
life events. See how your clients’ need to make financial and
life decisions that shape their future are complicated by physi-
cal, psychological and sociological realities of life transitions.
Continuing Education Credits: 1.5 (pending)
10:00 a.m. – 11:45 a.m.
Long Distance Clients:
How to Keep the Relationships Alive
Jean Sinclair, CFP® & Kacy Gott, CFP®, CPA
Learn about communication skills and technologies that can
help you serve your relationships with geographically distant—
and not-so-distant—clients. Increase client retention, save
time and costs, and expand your markets with these skills.
Continuing Education Credits: 2 (pending)
Tuesday, October 12
8:15 a.m. – 10:15 a.m.
Enhancing the Planning Experience by
Collaborating with a Financial Therapist
Cicily Carson Maton, CFP®
Discover research on how our brains work and how we learn
and use information—as well as studies on the influence of
early learning and subconscious belief systems—that can help
planners improve their clients’ probability of financial success.
By collaborating with a financial therapist, you can deal with
problem financial behaviors such as overspending or hoard-
ing, and more importantly, create more open communication
and trust along with timely follow-through, which leads to
better results.
Continuing Education Credits: 2 (pending)
10:30 a.m. – 11:45 a.m.
Reenergize and Renew Your
Relationships with High-Impact
Client Review Meetings
Ed Jacobson, Ph.D.
This powerful, practical session shows a detailed framework
for high-impact client review meetings, including four phas-
es—kickoff, quantitative, qualitative and wrap-up—each with
its own unique purposes, steps, and tools. The centerpiece is
the Life Abundance Portfolio, which measures the individual’s
abundance in seven areas. The client completes the portfolio
in each review meeting, permitting period-by-period compari-
sons and discussion of changes in specific scores. Attendees
complete their own portfolio, engage in conversations about
highest scores and learn how to productively discuss the
client’s portfolio. Apply the roadmap in your very next client
review meeting!
Continuing Education Credits: 1.5 (pending)
11
 Future of Planning Track
Keep pace with the evolution of the profession and
prepare for possible developments by attending
sessions listed in the Future of Planning Track.
Sunday, October 10
8:15 a.m. – 9:30 a.m.
Calculating the Cost of Compensation
Trends in the Next Decade
Panel: Stephanie Bogan, Lynn Ballou, CFP®, EA
& Kim DellaRocca
Staff and adviser compensation are key drivers of business
growth, profitability and value, and understanding how com-
pensation trends will impact your practice in the next decade
is critical to your success. Learn from industry experts and
top advisers how compensation has affected firms during and
after the 2008–2009 downturn, and what challenges you will
face in the next 10 years. Gain insight on emerging trends,
including the evolving role of the adviser, adding service advis-
ers, adding rainmaking ability beyond the founder, using com-
pensation/equity as a succession planning strategy and how
baby boomers affect growth.
Continuing Education Credits: 0
11:00 a.m. - Noon
The Financial Planners Guide to
Cloud Computing
Joel Bruckenstein, CFP®
Businesses of all sizes are using cloud computing to lower
costs and improve efficiency. Learn what cloud computing is,
how it works, and how it can be deployed advantageously in a
financial planning environment.
Continuing Education Credits: 0 vice. Review future changes in federal tax policy, technological
Monday, October 11
8:15 a.m. – 9:30 a.m.
The Financial Advice Business in a
Consumer Capitalism Business Model
Jim Barnash, CFP®
For decades, product providers have dictated the products
and services that planners could make available to their
clients. Today that trend is being reversed. With the new
consumer capitalism business model—versus the old mana-
gerial/transactional business model—how people get their
advice and from whom is under great transition. Consumers
want to work with advisers who understand the new model
and act as their advocates. See the changes already happen-
ing in today’s economy and understand what changes you
need to make to keep pace.
Continuing Education Credits: 0
12
10:00 a.m. – 11:45 a.m.
Information Security: Protect Your
Practice Today and Tomorrow
Matt Sarrel, CISSP
Your job is to be the best financial planner you can be, but
information security requirements threaten to consume you.
See how to get a grip on today’s best practices and require-
ments, and how to prepare for tomorrow. Topics include
regulatory compliance along with physical, network and infor-
mation security, all enlivened by real-world examples. Recent
Massachusetts regulations regarding data security and how
those regulations will serve as precedents moving forward will
receive special attention.
Continuing Education Credits: 0
Tuesday, October 12
8:15 a.m. – 10:15 a.m.
Living in a Fiduciary World
Moderator: Keith Loveland, AIFA, CIDA, J.D.
Panel: Clark Blackman, Karin Maloney Stifler & Don Trone
Please check Web site for details.
Continuing Education Credits: 0
10:30 a.m. – 11:45 a.m.
The Future of Charitable Planning
Jerry J. McCoy, LL.B., LL.M.
Charitable planning, an increasingly important practice area
for many financial planners, is changing. In the early days of
financial planning, tax considerations were often a primary
motivation for charitable giving. Today, however, many clients
seek a broader range of services, including philanthropic ad-
advances, evolving family structures and oversight by state
authorities and see how these developments affect planners.
Continuing Education Credits: 0
“To me one of the primary reasons to attend the FPA’s
annual conference has always been that it is ‘the big show’
of the financial planning world. No other financial
planning conference throughout the year gathers nearly
as many practitioners and providers together in one place,
to really learn about what’s happening in the
profession and what the latest trends are. ”
Michael Kitces, CFP®, CLU, ChFC, RHU
Register Today •800.322.4237

Sessions in the Marketing & Business Development Track
focus on expanding financial planning practices and
increasing the value proposition for clients. Learn valuable
information and gain insight from industry experts and
seasoned professionals.
Sunday, October 10
8:15 a.m. – 9:30 a.m.
Practicing What We Preach: What the
Adviser Retirement Boom Means for
You—and Our Industry
Joni Youngwirth
The financial planning industry is just beginning to feel the im-
pact of the number of advisers approaching their 70s. While
advisers talk about retirement planning with clients every day,
many have a laissez-faire approach when it comes to their own
exit strategy. Procrastination is the industry norm, and simply
knowing the value of your practice is insufficient to help you
prepare for a major change in your business and personal
lives. Whether you’re acquiring or transitioning a practice, key
elements to consider include practice preparation, personal
preparation, and client preparation.
Continuing Education Credits: 0 For: The Mass Affluent Need Your Help!
11:00 a.m. - Noon
Breaking Up Is Hard To Do
Dan Moisand, CFP®
Numbers from well-known studies consistently show that “en-
semble” firms are more profitable, valuable and lucrative for the
owners than solo and small shops. So why doesn’t everyone
practice that way? It isn’t so easy to pull off. Dan Moisand, for-
mer FPA President, takes you behind the scenes for a candid
look at forming an ensemble practice, running it effectively, and
the ins and outs of managing through a partner who wants out.
Continuing Education Credits: 0
Monday, October 11
8:15 a.m. – 9:30 a.m.
Differentiate or Deep Six Your Business!
Vern Hayden, CFP®
Your competition will define your success if you don’t. See
how to create a game plan that exploits the competition’s
weaknesses and neutralizes its strengths. With the explosion
of choices in financial planning, it’s all about positioning your
business by differentiating what you do. Learn four steps to
defining your differences and three ways to deliver your
message. Review a case study that demonstrates how differ-
entiating led to a substantial client plus view three 30-second
TV ads used on four national networks from December 2008
through March 2009.
Continuing Education Credits: 0
Early-bird Deadline: August 27
Marketing & Business Development
10:00 a.m. - 11:45 a.m.
Resolving the Client’s Need for
Commissionable Insurance Products
While Upholding CFP Board
Practice Standards
Richard Weber, CFP®,CPA, LLM, Ph.D.
CFPs are on the leading edge of consumer-focused financial
reform. Yet when insurance products are appropriate for client
needs—and a no-load alternative for policies such as term life,
LTC, and annuities does not exist—there is still concern for how
CFP Board practice standards can be deployed and CFPs can
ethically receive insurance commissions. Review the applicable
practice standards and then recommend practical processes
and disclosure that not only meet the spirit and letter of CFP
Board requirements, but elevate even further the professional
relationship between financial adviser and client.
Continuing Education Credits: 2 (pending)
Tuesday, October 12
8:15 a.m. – 10:15 a.m.
The Opportunity You’ve Been Waiting
Marc Freedman, CFP®
Approximately 22.5 million Americans have total net worths,
including property, between $500,000 and $2.5 million!
Dubbed the Mass Affluent, they desperately need your help.
If your business practice focuses on: (1) Advice over ideas, (2)
Face-to-face interactions over phone calls, (3) Knowing where
everything is and what it’s worth before presenting recommen-
dations and (4) Becoming your client’s irreplaceable resource
for financial planning advice and services—then this session
is for you.
Continuing Education Credits: 0
10:15 a.m. - 11:45 a.m.
Reconditioning the Rainmaker in You
Linda Stimac, CFP®
If new business development is on—or back on—your key ini-
tiatives list, take a look at new developments in the science
of how clients make financial decisions and the art of how to
lead them in the process. Learn how your role has changed
dramatically and about the sequence potential clients want you
to follow. Identify two critical steps—that have never been more
important—and which qualities, skills and supportive beliefs
give you a business development edge.
Continuing Education Credits: 0
13
 Healthcare Track
Healthcare issues and financial advice often intersect
when building a financial plan or simply working with
clients. Learn what you need to know about the latest
healthcare issues with sessions in this unique and timely
educational track.
Sunday, October 10
8:15 a.m. – 9:30 a.m.
What’s Happening Now with Medicare?
Katy Votava, Ph.D., RN
Discover up-to-the-minute information about Medicare and
the critical aspects for financial advisers to integrate into their
planning with clients. First, review the Medicare program and
how it relates to planning for clients newly entering or already
on Medicare. Take a look at recent changes in Medicare
enacted by and forecasted in the Patient Protection and
Affordability Care Act, also known as Healthcare Reform.
See how to effectively employ new Medigap options, iden-
tify strategies to limit clients’ risk of unnecessary decumu-
lation due to unanticipated health-care costs, and discuss
how to integrate Medicare planning into your business
plan and practice.
Continuing Education Credits: 1.5 (pending)
11:00 a.m. - Noon
Ripping-Off the Elderly: Protecting Your
Older Client with Memory Loss
Jill Brink, Ph.D.
Review concerns about older clients, including the demo-
graphics and financial statistics of memory loss, normal
age-related changes in memory, warning signs of dementia
and important issues to consider when working with clients
with memory loss. Discuss how to decide whether your
client can still make financial decisions; the warning signs
of fiduciary abuse; and how to determine the immediate
legal, health care, and safety needs of your client. Also look at
developing strategies for effective communication with
clients and family members, and resources and planning
for the future needs of your client.
Continuing Education Credits: 1 (pending)
Monday, October 11
8:15 a.m. - 9:30 a.m.
Managing Health Issues for Aging
Clients and Elderly Parents
Rich Kagawa, CFP®, ChFC, CLU, LUTCF &
Grady Cash, CFP®
While some seniors remain healthy to advanced age, the
reality is that some elderly clients—or their parents—eventu-
ally begin a downward spiral into frailty and chronic illness.
You may have clients who have started this decline or are
poised to do so. Many proactive steps exist to manage
14
the quality of life for these clients, but they remain largely
unknown and underutilized. Learn about these resourc-
es and how to integrate them into your practice and
business plan.
Continuing Education Credits: 1.5 (pending)
10:00 a.m. – 11:45 a.m.
The New Ins and Outs of Obtaining
Health Insurance Coverage
Carolyn McClanahan, CFP®, M.D.
Dr. McClanahan discusses proactive insurance planning
and how to improve a client’s insurability to obtain health
insurance coverage. Look at finding coverage for the
self-employed, working with an early retiree from a large or
small group, the never insured and general ways to reduce
health-care costs.
Continuing Education Credits: 2 (pending)
Tuesday, October 12
8:15 a.m. – 10:15 a.m.
Bringing You Protected Tomorrows, Your
Clients’ Journey Through an Eight Step
Special Needs Planning Program
Mary Anne Ehlert, CFP®
More than 20 percent of the U.S. population has a disability.
Clients who have a family member with a disability need a
plan to ensure their family member is cared for in the long
term. Learn about the programs and benefits your clients are
entitled to and how they can supplement those benefits with
a Special Needs Trust. See how guardianship and powers of
attorney may play an important part in these families’ plans.
Finally, consider what is really important to maintain quality
of life and provide clients with peace of mind.
Continuing Education Credits: 2 (pending)
Complete
your CE requirements for your
financial planning designations!
Register Today • FPAAnnualConference.org
JOIN
SAV GO
TO THE WORLD’S
THE ASSOCIATION FOR
LARGEST FINANCIAL
FINANCIAL PLANNERS
PLANNING CONFERENCE

If you are not an FPA member, now is the perfect time to join! Take advantage of this year’s special Join & Go
rate and you will receive a full 1-year FPA membership* with your FPA Denver 2010 registration.

FPA Denver 2010 FPA Membership

Attend the world’s largest financial planning conference full of Join the premier community of financial planners and take advantage
outstanding sessions, extensive networking and exceptional exhibits. of a wide array of member benefits that include discounts on
products, services, conferences, CE credits and more!

With the exclusive FPA Denver 2010 Join & Go offer you get the value of a year-long FPA membership (regularly
$395) plus a full registration to FPA Denver 2010 (regularly $875 for non-members) for just $975 when you register
by August 27, 2010. This is a total savings of nearly $300!

Register today at FPAAnnualConference.org or by calling

800.322.4237 (303.759.4900 International)
*Available to new members only
 Technology Track
Running an efficient and effective financial planning practice Tuesday, October 12
often depends on the proper implementation of technology. 8:15 a.m. – 10:15 a.m.
This year’s Technology Track covers the latest solutions
and processes that financial planners need. What Is Rebalancing Software and Why
Should I Be Using it in My Practice?
Sunday, October 10 Moderator: David Drucker, CFP®
8:15 a.m. – 9:30 a.m. Panel: Damon Deru, Jody Morgan, Ben Welch and
Jinnan Zhou, Ph.D.
CRM Financial Planning Software— Traditionally, rebalancing has been a time-consuming pro-
Essentials for an Efficient, cess that was unavailable to the masses. Software products
Profitable Practice are available, however, that allow automatic rebalancing at
a reasonable cost for financial advisers. A panel of vendors
Marion Asnes & Joel Bruckenstein, CFP®
introduces the benefits of using rebalancing software and
The Financial Planning Software Survey , conducted by Finan-
describes their solutions.
cial Planning Magazine, revealed what individual advisers like
and dislike about their software, as well as revealing serious Continuing Education Credits: 0
knowledge gaps. Filling the gaps can make their practices
more efficient and effective.
Continuing Education Credits: 0

11:00 a.m. - Noon

Return on Technology Investment (ROTI)
David Drucker, CFP®
Analyze the need for a thorough cost-benefit analysis
when selecting software systems for use in your financial
advisery firm. When analyzed correctly, most technology
analyses show that the returns justify the technology purchase.
Review seven essential/utility software options commonly
employed by advisers that all justify their purchase when ROTI
is correctly deduced.
Continuing Education Credits: 0

Monday, October 11
8:15 a.m. – 9:30 a.m.
Achieving Success with CRM
Michael Kim, CPA
Learn how to leverage the power of a customer relationship
management (CRM) system to grow your business, stream-
line operational processes and reduce risk. With an effective
CRM system in place, you can focus on your core responsi-
“I spend as much time as I can in the
bilities of client service and investment management. Case
exhibit hall. Nowhere else can you
studies and specific examples clearly illustrate the benefits of find all the cutting edge tools
successful CRM implementation.
for your practice under one roof.
Continuing Education Credits: 0
I not only get to talk to the vendors,
10:00 a.m. – 11:45 a.m.
but I can meet other users to find out
Outsourcing Portfolio Management
Speaker name to be announced. immediately what will work in
Please check Web site for details.
Continuing Education Credits: 0
my firm. ”
Deena Katz, CFP®
16 Register Today •800.322.4237
 Risk Management & State Insurance Track
Fulfill your insurance CE requirements in FPA Denver
2010’s Risk Management & State Insurance Track. The
sessions provide valuable insight and strategies to give
your clients more.
Sunday, October 10
8:15 a.m. - 9:30 a.m. groundbreaking “asset-based” solutions—through the
Protecting Income: A Planner’s Look at
Disability Income Insurance
Allen McLellan, CFP®
See why to protect income based on the “human life
value” concept. After establishing the need, take a look at the
basics of disability income (DI) insurance and its role in a
comprehensive financial plan. Find out what the financial
planner must know to adequately assess a client’s risk and
make suitable risk management recommendations. Also,
look at several important features of DI underwriting, such
as job stability, income replacement ratios and employee
motivation. Finally, consider important criteria for selecting
an insurer for DI coverage.
Continuing Education Credits: 1.5 (pending)
11:00 a.m. - Noon long-term care and disability insurance. Learn about the
Balancing Boomers’ Balance Sheets
Phillip Harriman, ChFC, CLU, RFC
Learn how baby boomers think and feel about their mon-
ey — and how we as advisers must help them grow their
assets and minimize their liabilities through a process called
Lifestyle, Life Income and Lifeboats.
10:00 a.m. - 11:45 a.m.
Landscape of Innovative Long Term
Care Solutions
Deb Newman, CLU, ChFC, LTCP
Gain an understanding of innovative products—such as
creative “health-based,” long-term care insurance and
review of comprehensive case studies. Planners also learn
to apply long-term care insurance from an estate planning
and an executive benefit point of view.
Continuing Education Credits: 2 (pending)
Tuesday, October 12
10:30 a.m. – 11:45 a.m.
Insurability Rules! Improving the
Rates for Life, Long Term Care,
and Disability Insurance
Carolyn McClanahan, CFP®, M.D.
Proactive insurance planning can save your clients big
money. Dr. Carolyn McClanahan shows how making
simple changes can improve your clients’ insurability for life,
problems insurance companies look for in each type of
product, and how common conditions such as weight
issues, hypertension, mental health issues, arthritis and
diabetes can affect the cost of and/or ability to obtain
coverage. Also find out how you can plan for these issues
in advance to help your clients find the insurance they need.

Continuing Education Credits: 1 (pending) Continuing Education Credits: 1.5 (pending)

Monday, October 11
8:15 a.m. - 9:30 a.m.
Estate Planning Concepts and Product
Funding Alignment
Ken Nordstrom, AEP, ChFC, CLU
A variety of estate planning tools and techniques offer
estate freezing results or at least the ability to shift
substantial amounts of wealth to junior generations with a high
degree of gift and/or estate tax leverage involved. Many of
these planning concepts require liquidity not readily available
during lifetime, or they are rendered more effective by
life insurance enhancement. The challenge for the plan-
ner is which product type — guaranteed UL, current as-
sumption UL or variable UL — is the most suitable for any
given transfer technique. Explore the range of product
Take charge
types and their pros and cons in the context of popular of your educational experience by crafting
wealth transfer devices. a custom schedule for your individual
Continuing Education Credits: 1.5 (pending) needs. Learn more about the FPA
Lifelong Learning Competency Model
at www.FPAA nnualConference.org.

Early-bird Deadline: August 27 17


Purchase the Online All
Access Pass starting at $199!*
*See registration form for details regarding fees.
w w w. F PA A n n u a l C o n f e re n c e . o rg
Copyright © 2010 Financial Planning Association, and Content Management Corporation. All rights reserved.
Take FPA Denver 2010 anywhere
with the conference recordings!
Now we’re bringing the conference to YOU with
the complete conference recordings. Relax
and enjoy your conference experience without
feeling rushed with the FPA Live Learning Cen-
ter, available online or DVD-ROM. Experience
all the Live Learning Center has to offer with
audio recordings and corresponding handouts
with ability to download the MP3 files onto your
iPod™ for education on the go!

Go beyond traditional financial planning topics and
explore complex issues in the Advanced Planning Track.
Sunday, October 10
8:15 a.m. - 9:30 a.m.
Disclaim with No Distain:
It’s All in the Family!
Ray Sheffield, LL.M.
Although disclaimers can be useful tools in planning and
modifying estates, most financial planners have not learned
all of their potential benefits and uses. Examine the many
strategies and uses of disclaimer planning that your clients
may want to consider. Discuss using disclaimers as part of a
client’s retirement planning along with their IRAs and 401(k)s,
modifying a bequest, tax planning and other topics. Also
review current estate tax law and the laws to come in 2011.
Continuing Education Credits: 1.5 (pending)
Tax Efficient Charitable Giving—
11:00 a.m. - Noon Planning Opportunities for You
LLCs Are All the Rage—But is this Entity and Your Clients
Right for Everyone? John Kilroy, CFP®, CPA
Cal Brown, CFP®
The transition from employee to self-employed business
owner initiates a cascade of critical business and tax
decisions. Examine the advantages and disadvantages
of various business entity structures available to business
owners, including tax and non-tax issues. You want to
accommodate current needs, but also keep an eye on the
future. Unfortunately, there is no simple, one-size-fits-all
answer—your decision will be unique to your business. If you
do not make a choice, however, the government decides
for you (similar to estate planning in which failure to draft your
own will results in the state writing one for you).
Continuing Education Credits: 1 (pending)
Monday, 10/11/10
8:15 a.m. -9:30 a.m.
Late-Stage College Funding: Unique
Strategies for High-Income Families to
Reduce Their College Expenses
Deborah Fox
Discover combinations of academic, cash flow, financial aid
and tax reduction strategies that can reduce a family’s college
expenses by tens of thousands of dollars during the college
years. With a focus on strategies for high-income or high-net-
worth parents who will not qualify for need-based financial aid,
this session is guaranteed to expand your knowledge of the
college funding process and expose you to little-known tactics
that can make you an absolute hero in the eyes of your clients!
Continuing Education Credits: 1.5 (pending)
Early-bird Deadline: August 27
Advanced Planning Track
10:00 a.m. – 11:45 a.m.
Planning for Unmarried Couples
Joshua Hatfield Smith, CFP®, ChFC, CLU, CEP, CLTC
Financial plans for unmarried couples must consider asset
and family protection along with portfolio building. Learn
about the challenges that come with planning for unmar-
ried households, including reviewing more than 40 planning
issues specific to these communities. Whether you work
with unmarried couples in the gay and lesbian community or
with seniors who have lost a spouse, these planning topics
are crucial to providing appropriate protection and planning.
Understanding these issues is key to providing comprehen-
sive planning.
Continuing Education Credits: 2 (pending)
Tuesday, October 12
8:15 a.m. - 10:15 a.m.
Philanthropy should always be the primary driver for an indi-
vidual’s charitable giving. But we all know that tax benefits—
particularly immediate income tax benefits—stand by
philanthropy’s side as a primary concern. Review the inte-
gration of charitable giving and other income tax planning
strategies that may make it easier for prospective donors to
manage their charitable intents.
Continuing Education Credits: 2 (pending)
10:30 a.m. - 11:45 a.m.
Personal Financial Planning for Divorce
Jeff Rattiner, CFP®, CPA
Learn how to successfully apply financial planning principles
to complex divorce issues. Start by identifying key expo-
sures related to your clients’ financial concerns, the types
of questions clients ask and how to confront significant is-
sues. Evaluate the underlying process surrounding financial
planning issues of divorce, and learn how to manage your
clients’ expectations throughout this comprehensive
process. In addition, gain insight into future planning issues
so your clients don’t get fooled again when it comes to
remarriage, prenuptials and post-divorce decrees. Best
of all, learn to integrate these additional services into your
practice and increase revenue.
Continuing Education Credits: 1.5 (pending)
19
Where will your
career take you?

New Track,
New Opportunities

Young Professionals Track

Introducing the Young Professional Educational Track, powered by NexGen

Designed specifically for those new to the profession, the Young Professionals Track explores financial
planning essentials and gives the next generation of planners the resources to build a successful career in
financial planning
 Wealth & Investment Management Track
Find new strategies and tactics to manage your client’s
assets in the post-economic crisis world with essential
sessions in FPA Denver 2010’s Wealth & Investment
Management Track.
Sunday, October 10
8:15 a.m. - 9:30 a.m.
A New Economy: Structural Changes
and its Aftermath
Somnath Basu, Ph.D.
The recent debacle in the financial markets has lead to
a massive structural change in the economy. Of serious
concern is the emergence of a mixed economy in which
both public and government-owned enterprises coexist with
private enterprises. The historical performances of such
economies have been fairly dismal. In addition, we will face
new financial market regulations, whose structure needs
consideration, and we must prepare for the possibility of
both high uncertainty and high volatility in the markets.
Continuing Education Credits: 1.5 (pending)
11:00 a.m. – Noon
What You Think You Know Will Hurt You
Mark Yusko and be ready to share.
Please check Web site for details.
Continuing Education Credits: 0
10:00 a.m. – 11:45 a.m.
Insulating Your Clients From Volatility
Rudy Aguilera
Advisers often rely upon correlations to reduce the volatility of
their clients’ portfolios. But don’t forget the old saying, “The
only things that go up in a down market are correlations.”
Join us as we share transparent strategies for budgeting the
absolute amount of risk within your asset allocation models.
Continuing Education Credits: 1.5 (pending)
Tuesday, October 12
8:15 a.m. – 10:15 a.m.
Real Life and Portfolio Distributions:
Join the Conversation
Moderator Marioleni “Lena” Mandelis, CFP®, J.D.
Panel: Jon Guyton, CFP®, Michael Kitces, CFP®, CLU, ChFC
Participate in conversations with a panel about various ways
to think of portfolio distributions. See new ways to think
about portfolio distributions and confirm what you already
know—and what you don’t. Discuss real-life scenarios and
real clients, and find out how various distribution strategies
may help your clients sleep better. Join us with an open mind
Continuing Education Credits: 2 (pending)

Monday, October 11
8:15 a.m. - 9:30 a.m.
Investing In Precious Metals­­—
Why and How
Oleg Gorelik, ChFC, CFP®, CLU
While there is no consensus among investors regarding the
role of precious metals, the speaker believes it makes sense
for every client to allocate a meaningful percentage of their
net worth to gold and, possibly, other precious metals. En-
joy a comprehensive overview of the different ways to get
exposure to precious metals—including using financial mar-
kets and in physical form such as coins or bars—supported
by specific and actionable recommendations. Demystify
the often-murky market for physical gold/silver and review
examples of how options can be used to enhance exposure
to gold and manage the risks.

Discover
Continuing Education Credits: 1.5 (pending)

what your peers are up to as

it ’s the best way to improve
your own practice

Early-bird Deadline: August 27 21

 Sponsored Sessions
Sunday, October 10 Monday, October 11
7:00 a.m. – 8:00 a.m. 7:00 a.m. – 8:00 a.m.
Breakfast Educational Session Breakfast Educational Session
Sponsored by iShares Sponsored by Thornburg Investment Management

Session title and speaker name to be announced. Session title and speaker name to be announced.
Please check Web site for details. Please check Web site for details.
Continuing Education Credits: TBA Continuing Education Credits: TBA

7:00 a.m. – 8:00 a.m. 7:00 a.m. – 8:00 a.m.

Breakfast Educational Session Breakfast Educational Session
Sponsored by Chubb Personal Insurance Sponsored by Laserfiche Document Imaging

Session title and speaker name to be announced. Session title and speaker name to be announced.
Please check Web site for details. Please check Web site for details.
Continuing Education Credits: TBA Continuing Education Credits: TBA

2:00 p.m. – 3:15 p.m. 7:00 a.m. – 8:00 a.m.

Educational Super Session Breakfast Educational Session
Sponsored by TD AMERITRADE Institutional Sponsored by First Command Financial Services, Inc.

Member FINRA/SIPC

Session title and speaker name Session title and speaker name to be announced.
to be announced. Please check Web site for details.
Please check Web site for details. Continuing Education Credits: TBA
Continuing Education Credits: TBA 2:00 p.m. – 3:15 p.m.
2:00 p.m. – 3:15 p.m. Educational Super Session
Sponsored by Ameriprise Financial Services, Inc.
Fiduciary Ethos:
Living in a Fiduciary World
Sponsored by Thornburg Investment Management, Session title and speaker name to be announced.
FPA Fiduciary Education Initiative Sponsor Please check Web site for details.
Continuing Education Credits: TBA
2:00 p.m. – 3:15 p.m.
Don Trone
Educational Super Session
All great organizations have one thing in common—a de-
fined ethos, a consistency in their leadership behaviors, core Sponsored by Charles Schwab Advisor Services
values and decision-making doctrine. Learn about the “fidu-
ciary ethos” developed for FPA to help define the details of a
principles-based fiduciary standard that supports the Code Session title and speaker name to be announced.
of Ethics and the CFP Board’s Practice Standards. In addi- Please check Web site for details.
tion, see how ethos provides the framework for integrating
other essential fiduciary-related skills, such as building client
trust and loyalty.
Tuesday, October 12
Continuing Education Credits: 0 7:00 a.m. – 8:00 a.m.
Breakfast Educational Session
Sponsor, Session title and speaker name to be announced.
Please check Web site for details.
Continuing Education Credits: TBA

22 Register Today • FPAAnnualConference.org

 2010 FPA Denver Task Force
Emily A. Guadagnoli
Task Force Chair
Commonwealth Financial Network
Waltham, Mass.
Stephanie L. Bogan
Quantuvis Consulting
Redlands, Calif.
H. Jude Boudreaux, CFP®
Bellingrath Wealth Management
New Orleans, La.
Joel P. Bruckenstein, CFP®
Technology Tools for Today Newsletter
Miramar, Fla.
Bud Elsea
Bud Elsea Productions, Inc.
Atlanta, Ga.
Marioleni “Lena” Mandelis, CFP , J.D.
ALENA Wealth, LLC
Lexington, Mass.
Jeffrey N. Tomaneng, CFP®, ChFC, CLU
Lincoln Investment Planning, Inc.
Waltham, Mass.
Kathryn Votava, Ph.D.
GOODCARE.com
Washington, D.C.
Evelyn M. Zohlen, CFP ®
Inspired Financial
Huntington Beach, Calif.
FPA Staff Liaisons
Jean Cantey
Managing Director, Knowledge and Learning
Denver, Colo.
Joette Cross
Director of Meetings
Denver, Colo.
Early-bird Deadline: August 27
Upcoming Events
Life-Cycle Investing
for Financial Planners
July 26-28, 2010
Boston, Mass.
management.bu.edu/exec/elc
FPA Residency 2010
October 24–29, 2010
Irvine, Calif.
extension.uci.edu/fpa
2010 Chapter Leaders Conference
November 5–7, 2010
Denver, Colo.
www.FPAnet.org/Leadership
FPA Business Solutions 2011
March 3- 5, 2011
Cambridge, Mass.
®
www.FPASolutions.org
FPA Retreat 2011
May 3-6, 2011
Bonita Springs, Fla.
www.FPARetreat.org
FPA San Diego 2011
September 15-18, 2011
San Diego, Calif.
www.FPAAnnualConference.org
Receive
objective, real-world advice
with specific processes for
real results!
23
PROFESSIONAL DEVELOPMENT PAVILION
Where Education, Career Enhancement, and Practice Management Meet

The FPA Denver 2010 Professional Development Pavilion is in the center of the action in the main exhibit hall
and offers attendees access to new FPA industry research, career development resources, additional continuing
education credits, practice management advice and exclusive exhibitor presentations.
Take advantage of this conference-within-a-conference offered only at FPA Denver 2010!

Some activities included in the Pavilion are:

• The Learning Center
Live sessions and rebroadcast
webinars will be offered to edu-
cate conference attendees on a
variety of topics including tech-
nical financial planning, career
development opportunities, FPA
resources, the importance of being
involved in the profession and
practice management.
• Presentation Room
See exhibitor product demonstra-
tions and take advantage of oppor-
tunities to learn more about how
these products could fit in your
business.
• Student Opportunities
Connect with long-standing FPA
members and find mentors at the
Community Building booth.
• Cyber Café
Download and print session handouts,
surf the Internet, retrieve and send
e-mail and stay connected.
• Research Practicum Sessions
Learn from the latest research from
FPA. These hands-on, practical ses-
sions are designed to give you infor-
mation you can use from FPA’s CRM
report, financial planning software
report, compliance software report,
and the new Financial Planning Sal-
ary Survey report.
FPA DENVER 2010
EXHIBIT HALL
Exhibitor products, services, and companies, as well as FPA’s Professional Development Pavilion, will be showcased at FPA Denver
2010. Badges are required for admittance. Be sure to stop by for hosted receptions, lunches and refreshment breaks.
EXHIBIT HALL HOURS:
Saturday, October 9
Sunday, October 10
11:00 a.m. – 7:00 p.m.
Noon - 2:00 p.m.
3:15 p.m. – 4:00 p.m.
5:30 p.m. – 7:00 p.m.
EXHIBITOR LIST
Exhibitor products and services will be showcased at FPA Denver 2010. List updated May 20, 2010. Companies in BOLD are
conference sponsors. Visit the Web site for an updated list of exhibiting companies.
529 College Savings Plans
Advanced Sales and Marketing Corp.
AdviceAmerica, Inc.
Advisory Trust Company of Delaware
Albridge Solutions
The American College
American Express OPEN
American Funds
Ameriprise Financial Services, Inc.
Artio Global Investors
Auxier Asset Managment LLC
Ave Maria Mutual Funds
Bachrach & Associates, Inc.
Behringer Harvard
Boulevard R
Brandes Investment Partners, L.P.
Cambridge Investment Research
Capital Analysts
Causeway Capital Management LLS
CFP Board of Standards
Charles Schwab Advisor Services
Chubb Personal Insurance
Claymore Securities, Inc.
Client Marketing Systems, Inc.
CNL Securities
Coventry
CPS Insurance Services
D. A. Davidson & Co.
EISI
Equity Trust Company
Fiduciary 360
Finance Logix
Financial Advisor Magazine
Learn more at FPAAnnualConference.org
5:00 p.m. - 7:00 p.m. – Exhibit Hall opens with Welcoming Reception for all attendees
Monday, October 11
Exhibit Hall open 11:00 a.m. – 4:00 p.m. Exhibit Hall open
Lunch in Exhibit Hall for 11:45 a.m. – 2:00 p.m. Lunch in Exhibit Hall for
all attendees all attendees
Coffee break in exhibit hall 3:15 p.m. - 4:00 p.m. Coffee break in exhibit hall
Exhibit Hall reception for for all attendees
all attendees
Financial Media Group PlanPlus Inc.
Financial Network Investment Corp. Rainier Investment Management
Financial Planning Association Redtail Technology
First Command Financial Services Regus
First Southwest Company SBAuer Funds, LLC
Foundation for Financial Planning Schwab Funds
Hancock Horizon Funds Schwab Performance Technologies
Harris Associates, L.P. Scivantage, Inc.
Hodges Funds/Hodges Capital Management Scottrade Advisor Services
Hotchkis and Wiley Scottrade Portfolio Director
ICON Advisers, Inc. SEI Investments
IMCA Sincere & Co., LLC
Interactive Advisory Software, Inc. Social Security Administration
Invesco Source Media
IPS AdvisorPro Spire Investment Partners
iShares The State Life Insurance Company
Junxure Summit Business Media
Kaplan Schweser SunGARD
Keir Educational Resources T. Rowe Price
Laserfiche Document Imaging Tamarac, Inc.
Leuthold Funds TD AMERITRADE Institutional
Loomis Sayles & Co. Thornburg Investment Management
LPL Financial TIAA-CREF
MainLine West Touchstone Investments
Markel Cambridge Alliance 3 Trumpet Inc.
Money Tree Software, LTD U.S. Global Investors, Inc.
MoneyGuidePro United Planners’ Financial Services of America
Morningstar, Inc. Waddell & Reed Financial Services, Inc.
Nuveen Investments The Weitz Funds
Orion Advisor Services, LLC Westcore Funds
Pareto Systems William Blair & Company, LLC
Permanent Portfolio Family of Funds, Inc.
Pershing Advisor Solutions
Grand Georgetown

Experience
COLORADO
Explore all that Colorado has to offer with FPA’s Companion Program Tours.
Explore the beautiful state of Colorado, from urban sophistication to majestic views,
without worrying about transportation, conference schedules, and logistical details.
Journey to the Summit
A group of tours and preconference events have been organized for
guests and those arriving early to the city.

Wings and Things in Colorful Colorado

the Springs

Grand Georgetown

Tour
Saturday, October 9
Journey to the Summit, Morrison
Delight in a mid-day hike of
Mount Falcon in Jefferson County’s

Schedule
“open space,” just thirty-five minutes
from downtown Denver.
8:00 a.m. – 2:00 p.m.
Cost: $72 per person
Sunday, October 10 Monday, October 11
Grand Georgetown A Day of Wings and Things in the Springs Colorful Colorado
Enjoy a driving and walking tour of historic Take in the sites at the United States Air Bask in the stunning fall foliage of Colorado
Georgetown, featuring quaint Victorian Force Academy, the picturesque Garden as you wind your way through Golden,
shops, restaurants, and more than 200 of the Gods, historic Manitou Springs, and Boulder, Estes Park, and Rocky Mountain
restored buildings in the heart of the Rocky enjoy the natural wonders of the National Park in this natural exhibition of
Mountains. Cave of the Winds. natural beauty.
8:30 a.m. – 2:45 p.m. 8:00 a.m. – 4:00 p.m. 8:30 a.m. – 3:30 p.m.
Cost: $65 per person Cost: $70 per person Cost: $55 per person

Register today!
Learn more at FPAAnnualConference.org

Hard-copy Registration Deadlines
FPA will use postmark dates to determine which deadline
(and subsequent rate) a mailed registration has met early-bird
(on or before August 27, 2010) or full (August 28 — October
12). Registrations by phone or fax must be made by midnight
MDT on deadline dates to qualify for advertised discounts.
Fees
General registration fees include admission to all educa-
tional sessions, educational materials, general sessions, the
exhibit hall and other functions listed in the FPA Denver 2010
official onsite program. However, FPA Denver 2010 general
registration does not include admission to pre-conference
workshops or companion tour programs. Program is subject
to change without notice. All fees are listed in U.S. dollars.
Companion Programs
Companion program registration fees include admission to
specified tours. The companion programs are not a func-
tion of the official FPA Denver 2010 educational program
and must be registered and paid for separately. To regis-
ter, check the appropriate boxes on your online registration
form. Program is subject to change without notice. All activi-
ties require a minimum number of participants. Please refer
to the cancellation/refund policy. (All guests must be at least
16 years old.)
Closing Night Reception
This year’s closing night event on Monday, October 11 will be
an enjoyable night for networking with old and new friends
while enjoying light hors d’oeuvres and cocktails. Tickets are
required, so please indicate when you register if you plan to
attend. Additional tickets are available for $40.
Golf Outings
FPA has not organized a golf outing for FPA Denver 2010.
However, several beautiful golf courses are within driving
distance of downtown Denver. Individuals interested in
reserving tee times can find contact information for nearby
Early-bird Deadline: August 27
Additional Information
courses on our Web site at FPAAnnualConference.org/Net
working/SocialEvents/.
Hotel Information
FPA has contracted blocks of discounted sleeping rooms at
the Hyatt Regency Denver at Colorado Convention Center,
(headquarter hotel), Sheraton Denver Downtown Hotel and
Crowne Plaza Denver Hotel. All hotels are within walking dis-
tance of the convention center. The FPA Housing Bureau must
receive hotel reservations by Tuesday, September 7, 2010.
To make room reservations, book online at www.FPAAnnu-
alConference.org, or download a form to submit via mail or
fax. Only changes and cancellations can be made by phone.
For assistance, call the FPA Housing Desk Monday through
Friday, 9:00 a.m. – 4:45 p.m., at 303.892.1112, ext. 601.
Hyatt Regency Denver
at Colorado Convention Center
650 15th Street
Denver, CO 80202
Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
Crowne Plaza Denver
1450 Glenarm Place
700 14th Street
Denver, Colorado 80202
Exhibit Hall and Educational Sessions
Educational sessions and the exhibit hall will be located at:
Colorado Convention Center
700 14th Street
Denver, CO 80202
Discount Travel
FPA has selected United Airlines and Andavo Travel as the
official air carrier and travel agency for FPA Denver 2010.
Make your reservations through Andavo Travel by calling
866.465.7155 (toll-free), or 303.689.7701 (International), and
refer to FPA Denver 2010. Andavo Travel presently charges
a $37 fee (subject to change) for ticketing. You may also call
United at 800.521.4041. When calling United directly, refer-
ence the city the conference is in and provide meeting tour
code ID# 585CY.
Transportation Options at Denver
International Airport (DIA)
If traveling to FPA Denver 2010 by air, Denver International
Airport provides numerous travel options to Downtown
including rental cars, taxis, and commercial shuttles. Please
visit the Web site for more information and details.
27
 Additional Information
on or before September 7, 2010, receive a full refund, less a
$100 processing fee. A $25 processing fee applies to com-
panion program and special networking events. No refunds
will be given after September 7, 2010.

FPA Denver 2010 Recordings

Capture the best moments of FPA Denver 2010 with live
conference recordings. All of the great information from FPA
Denver 2010 will be available DVD-ROM or as a multimedia
package online at the new Live Learning Center Web site.

Author Signings
Many FPA Denver 2010 speakers are also authors. Take
advantage of the opportunity to purchase their books onsite,
have your copy signed, and to speak with the author about
the subject matter of his or her book.

FPA Onsite Product Store

Weather
Temperatures in October are typically in the mid 60’s during
the day and high 30’s in the evenings. We encourage you to
check the local weather forecast at www.weather.com.
FPA books and practice management resources will be
available to conference attendees in the onsite products
store. Many resources available complement the educational
sessions and will enhance your learning experience.

Tax Deductions
Dues, contributions or gifts to FPA are not deductible as
Re-invigorate
charitable contributions for federal income tax purposes, but
your practice and your
they may be deductible as business expenses.
knowledge to give your
Cancellation/Refund Policy clients more
Cancellations must be made in writing. All refunds are based
on postmarked date of written request. Cancellations made

“ You have to constantly evolve your practice and your knowledge,

especially as we move into the 21st century. FPA’s annual conference
is the best way to accomplish that – through great presentations, keynotes,
vendors and especially, the conversation with fellow attendees. ”
- Elizabeth Jetton, CFP®
28 Register Today • FPAAnnualConference.org
 Thank you to all the sponsors of

Your support of the profession makes

Thank you this all possible.
Presenting Sponsors

Member FINRA/SIPC

Associate Sponsors

National Sponsors

Member FINRA/SIPC
 Continuing Education
FPA Denver 2010 offers abundant continuing
education opportunities with up to 21 hours of continu-
ing education credit (including pre-conference events)
and more in the Professional Development Pavilion,
pending Certified Financial Planner Board of Standards,
Inc. approval.
FPA designs its programs to comply with the principles
of good practice accepted by most major professions.
FPA will apply for acceptance from:
• CFP Board
• Investment Management Consultants Association
(IMCA)
• Professional Achievement in Continuing Education
(PACE)
Financial Planning Association is registered with the
National Association of the State Board’s of Accoun-
tancy (NASBA) as a sponsor of continuing professional
education on the National Registry of CPE Sponsors.
State boards of accountancy have final authority on
the acceptance of individual courses for CPE credit.
Complaints regarding registered sponsors may be
addressed to the National Registry of CPE Sponsors,
150 Fourth Avenue North, Suite 700, Nashville, Tenn.
37219- 2417. Web site www.nasba.org.
Method of Presentation: Lecture, Panel,
Open Discussion
Level of Learning: Overview
Advance Preparation: None
Prerequisite Knowledge/Experience: None,
entry-level introduction is provided
Total Recommended CPE Credits: 21 hours
(pending approval)
FPA will apply to the following states for state insurance
continuing education: Arizona, California, Colorado,
Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Mary-
land, Massachusetts, Minnesota, Missouri, Nevada,
New Mexico, North Carolina, Ohio, Oregon, Pennsyl-
vania, Texas, Utah, Virginia, Washington, and Wiscon-
sin. Please note that although FPA will apply to these
agencies, approval by any agency is not guaranteed.
30
Please visit the conference Web site for individual state
approval information. The states FPA applies to may
vary from year to year based on conference location,
attendance history and ability to adhere to individual
state requirements.
State Insurance Pre-Registration Process:
FPA requires that you pre-register for state insur-
ance continuing education. When you register for the
conference (online, by paper or over the phone) you
will be required to provide your state insurance license
number, the state you are licensed in and your name
as it appears on your license. If this information is not
provided, FPA will be unable to report state insurance
continuing education credits.
Please visit the FPA Denver 2010 Web site for registra-
tion information, onsite procedures and a list of states
and sessions that will be applied for state insurance
continuing education credit.
International Attendees:
To track continuing education credits, be sure to do
the following: swipe into all sessions attended and save
all handout materials for your records. You can then
submit this information with your certificate of CE on a
self-reporting basis after the conference is over. Sister
organizations of FPA generally assess CE credit hours
as listed in the comprehensive brochure.
For questions related to continuing education
credit, please call 800.322.4237 ext. 7315 (U.S. &
Canada) or 1.303.759.4900 ext. 7315 (International).
Learn
what it takes to grow your
business and maintain your
competitive edge
The Financial Planning Association is the owner of trademark, service mark and
collective membership mark rights in: FPA, FPA/Logo and Financial Planning
Association. The marks may not be used without written permission from the Financial
Planning Association.
CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP® (with flame
logo) are certification marks owned by Certified Financial Planner Board of Standards,
Inc. These marks are awarded to individuals who successfully complete CFP Board’s
initial and on going certification requirements.
Register Today • FPAAnnualConference.org
 Registration Fees

Registration Fees Five easy ways

Early-bird Price Full Price to register:
Through August 27 August 28–October 12
Online:
FPA Members $675 $875
FPAAnnualConference.org
Students $300 $300
Non-members $875 $1,075
Join & Go* $975 $1,175 Phone:
*Includes 1 year FPA membership 800.322.4237 (U.S. & Canada)
1.303.759.4900 (International)
Optional Programming – Member Prices are in bold, for a full description
of workshops, please visit the Web site.
By Mail with
Early-bird Price Full Price
Saturday, October 9
Through August 27 August 28–October 12
Downloadable Form:
Financial Planning
Behavioral Advice FPA members $250 $300 Association
Workshop Non-members $300 $350 Suite 400
4100 E. Mississippi Avenue
State Insurance FPA members $125 $145 Denver,CO 80246
Workshop Non-members $150 $185

Ethics Program
FPA members $50 $60
By Fax with
Half-Day Workshop Non-members $75 $85 Downloadable Form:
(morning or afternoon)
303.759.0749
Social Media
TBA TBA
Bootcamp By E-mail with
Downloadable Form:
Conference Recordings MemberServices@FPAnet.org

Online Multimedia Package

Early-bird Price
Through August 27
Full Price
August 28–October 12
Save up to

$200
FPA Members $99 $149
Non-members $199 $249

when you
DVD-ROM

Early-bird Price Full Price

FPA Members
Through August 27
$249
August 28–October 12
$299
register by
Non-members
All fees in U.S. Dollars.
$349 $399
August 27
Register Today!
Early-bird Rate Deadline: August 27 31
 Suite 400
4100 E. Mississippi Avenue
Denver, Colorado 80246-3053

Financial Planning Association thanks the FPA Denver 2010 Sponsors.

Presenting Sponsors Associate Sponsors National Sponsors

Member FINRA/SIPC

Member FINRA/SIPC