Professional Documents
Culture Documents
Mobile Phones
Project Concept 3
Market Potential 5
Growth Drivers 6
Gujarat – Competitive Advantage 7
Project Information 8
- Site Location
- Infrastructure Availability/ Connectivity
- Mobile phone manufacturing value chain
- Key Players
- Key components
- Manufacturing plans of some other mobile phone
players
- Potential Collaboration Opportunities
Project Financials 14
Approvals & Incentives 15
Key Department Contacts 18
Page 2
Project concept
Mobile phones market overview
Global mobile phone market overview
Worldwide mobile phone shipments (bn)
4.1%
CAGR
1.9 2.0 2.0
1.7 1.7
0.7 0.5 -19.6%
0.9
1.2 1.0
1.3 1.5 31.6%
0.7 1.0
0.5
Worldwide smartphone market grew at a robust CAGR of 31.6% during 2011-2015 due to
increased preference of consumers for advanced phones, increased penetration of low-cost
devices (sub-$125) in the emerging markets and ongoing replacements in the mature markets.
Smartphones accounted for 75% of the total mobile phone shipments in 2015 as compared to
29% in 2011.
Global smartphone revenues grew at a much smaller pace (CAGR of 18% during 2011-2015) as
compared to shipments due to declining smartphone ASPs (average selling prices) with the
increase in competition.
Overall, mobile phone revenues grew at a CAGR of 11.6% during 2011-2015, driven by growth in
smartphone revenues, partially offset by decline in feature phone revenues at CAGR of 31.6%
during the same period.
Page 3
Project concept - Mobile
phones market overview
Indian mobile phone market overview
245 300
900
200
180
200
600
1000
750 100
300 570
382 461
0 0
2011 2012 2013 2014 2015F
Value Volume
Source: Speeding ahead on the telecom and digital economy highway, EY, 2015
Mobile phone shipments in India grew at a CAGR of 14.1% during 2011-2015, driven primarily by
increased customer buying power, increased sale of low-cost smartphones and technological
advancements in the phone that makes daily life easier.
Further, the shift to 3G and 4G network from 2G network is driving the demand and replacement
of the feature phones by smartphones in the Indian market.
100
600 70
80
400 32 60
730
20 560 40
12
200
294 20
200
0 135 0
2011 2012 2013 2014 2015F
Source: Speeding ahead on the telecom and digital economy highway, EY, 2015
Smartphone shipments in India crossed the 100 million mark in 2015, growing almost 30% YoY,
positioning India as one of the fastest growing smartphone markets in Asia Pacific.
Inaddition, the growth in smartphone sales in India is taking place via the e-commerce route from
major e-tailers such as Flipkart, Snapdeal and Amazon. The online share has risen to 37.3% in
4Q15, growing 2.5 times as compared to 4Q14.
Page 4
Market potential
2016F 2020F
2016F 2020F
Smartphone Feature phone Total mobile phones
Smartphone Feature phone
Source: IDC
The saturation in the global smartphone market is expected to drive its growth at a slow rate of
6% during 2016-2020 as compared to 31% during 2011-2015. The demand would primarily be
driven by increasing penetration in the emerging markets and ongoing replacements in the
mature markets.
Asia-Pacific would account for majority of the global mobile phone demand primarily due to first-
time smartphone users. A high percentage of the demand in Asia-Pacific region is expected to be
met by Chinese OEMs, such as Xiaomi, Oppo, Huawei and Lenovo, who after successfully
capturing the domestic market, are looking to replicate their success outside of their local
markets.
The mobile phone shipments in North America would witness flat growth due to maturity in the
market.
20.8%
257
100
Source: IDC
2015 2020
Indian smartphone shipments are expected to grow at a robust rate of 20.8% during 2015 to 2020
as compared to global shipments, indicating high potential for the market.
This is due to low smartphone penetration as compared to mature economies and declining
ASPs of LTE capable smartphones. Further, low penetration of PCs and a deficient fixed
broadband network, would also make smartphones the driver of next phase of internet growth
in the country.
In 2016, India became the second largest smartphone market in terms of active unique
smartphone users (220 million users), after the US.
Page 5
Growth Drivers
Page 6
Gujarat - Competitive
Advantage
Ease of doing Established Flourishing
business infrastructure economy
Page 7
Electronics and IT SEZ
in Gujarat
IT/ITeS and electronics regions
Gujarat Government enacted the Special investment regions (SIR) act in 2009 with the objective
of creating large size investment regions in the state and develop them as global hubs of
economic activity supported by world class infrastructure.
The state has three SIRs for electronics manufacturing.
SEZ are special duty free enclaves for the purpose of trade. These zones are self-contained and
integrated, having their own infrastructure and support services. Apart from state-of-the-art
infrastructure and access to a large skilled work force, the SEZ also provides enterprises with
attractive incentives.
The state has one electronics SEZ at Gandhinagar and 14 IT/ITeS SEZs - six at Ahmedabad,
four at Gandhinagar, three at Vadodara and one at Valsad.
Ahmedabad
Gandhinagar
Viramgam
Halol-Savli
Vadodara
Tourist Navlakhi
Electronics SIR flow*
IT/ITeS SEZ
Electronics and IT/ITeS SEZ Valsad
Ahmedabad
Vithalapur
Gandhinagar
Sanand
Halol
Vadodara
Jambusar
Tourist
flow* Bharuch
Greenfield EMCs
Brownfield EMCs
Upcoming Greenfield
Location suggested
Gandhinagar is a capital city of Gujarat
state and has seven special economic
zones and 10 industrial estates along
Key highlights with creative IT Park and Gujarat
International Finance Tech City (GIFT)
4 (Mansa, Kalol, Dahegam,
Talukas It is considered as an emerging
Gandhinagar)
‘Knowledge Hub’ with the establishment
Gram of various educational institutes such as
302
panchayats IIT and IIMs.
Various computer hardware
Area 2140 sq. km
associations such as Gandhinagar
Population 13,91,753 Computer Hardware Association
(GCHA) and Gujarat Informatics ltd
Literacy rate 85.77% (GIL) have their presence in
Gandhinagar.
Focus areas Electronics, textiles, IT -ITES Gandhinagar has been selected as one
of the 100 Indian cities to be developed
as a smart city under PM Narendra
Modi’s flagship Smart Cities Mission.
Page 9
Project Information
Infrastructure Availability
Logistics & Connectivity
Gandhinagar has an extensive outlay of existing infrastructure - rail, road and air - which make it
an excellent investment destination.
Rail Road
Air Port
Utility
Water Power
Page 10
Project Information
Value chain
Mobile phone manufacturing process
Mobile phone manufacturing is an interplay between the design aspect, the components and the
manufacture of the device. India houses number of mobile phone companies that have
developed a large local manufacturing base and are manufacturing through a mix of local
production and assembly.
While most of the manufacturing happens in CKD/SKD (completely knock down/ semi knock
down) form with some level of localization, high-end products are imported in CBU (completely
built unit) form. Presently, most of the localization takes place in the last mile assembly stage.
Manuf
Mark
Design Sourcing acture/ Configura Distribution
R&D, IP eting
service and system tion and and repair
ownership and
s fabrication assem testing services
sales
bly
Activities
Key stakeholders
EMS provider / OEMs*
Page 11
Project Information
Key players
Major players across the mobile phone manufacturing value chain
LG
Distribution
and repair
services
Dixon
tion and
testing
Kaynes
assembly
Manufact
system
ure/
fabrication
Sourcing
and
Inventec
ODMs
ownership
R&D, IP
LG
India is a house for multiple global and local players across the various stages of mobile phone
manufacturing ecosystem.
Page 12
Project Information
Key components
Key components involved in mobile phone manufacturing
Display unit/
Touchscreen
Printed Circuit Board
Passive
components*
Antennas
Battery
Connectors
Camera Module
Keypads
Baseband/
semiconductors
Memory
Acoustics
Charger
These 5 (PCB, Connectors, Antenna, Plastics and metals, Keypads) form a part of
Electromechanical components
*Passive components include High precision resistors, capacitors and inductors
Page 13
Project Information
For instance, many mobile phone players such as Apple, Gionee, Oppo, Xiaomi, Asus and
Huawei are looking to manufacture in India by partnering with contract manufacturer such as
Foxconn and Dixon, instead of setting their own units, which require high capital investment.
Page 14
Project Financials
Hence, initial investment of ~ INR 207 Cr is required to setup the unit with initial capacity of
1.8 mn mobile phones/ month (feature and smartphones) which can be expanded in future
Page 15
Approvals / Incentives
Approvals Required
• For approvals, the project report should be submitted to respective District Industries Centres
(DICs). DIC will forward the proposal to Industries Commissioner who will submit the report to
State Level Approver Committee (SLAC) for final approval.
In addition to the assistance available under any of the schemes of the Government of India,
eligible EMC and ESDM units will be entitled to the following assistance from Government of
Gujarat:
Page 16
Approvals / Incentives
Interest subsidy for a maximum period of five years to the eligible ESDM units
Borrowings Admissible Maximum
subsidy per annum limit per
annum
(INR crores)
Up to INR10 crore 7% 1
Above INR10 crore but up to INR1000 crore INR1 crore + 2% of borrowings 5
in excess of INR10 crores
Above INR1000 crore INR5 crore + 1% of borrowings 10
in excess of INR1000 crores
Other exemptions
• Eligible ESDM units will be given power tariff subsidy at the rate of INR1 per unit in the billed
amount and 100% reimbursement for electricity duty, for a period of five years.
• Eligible units will be given the benefit of reimbursement of the EPF contribution made by them
for their employees for a period of five years subject to overall ceiling of INR1 crore per annum.
• Patent Assistance at the rate of 50%, subject to a ceiling of INR0.2m per patent for domestic
patents and INR0.5m per patent for international patents, for meeting the expenditure for
obtaining patents.
Page 17
Approvals / Incentives
Page 18
Ministry Of Electronics And Information Technology
http://meity.gov.in/
India Electronics & Semiconductor Association
http://www.iesaonline.org/
Department of Science & Technology, Government of Gujarat
http://www.dst.gujarat.gov.in
Gujarat Industrial Development Corporation
www.gidc.gov.in
This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.