Feasibility Study – Partial Fulfillment

Barairo, Aisha Celine B.

Gonzales, Kyla P.
Magpantay, Nixie Ann G.
Silang, Jayrod B.

I. Partnership Name Options

The group opted to create a Partnership rather than a Company because the former has
less expensive start-up costs than the latter.

The suggested partnership names are the following:

 NaviTect Partnership
 Coded Course Partnership
 GeoMap Partnership
 Atlas Republic Partnership
 TeleMOTIONscope

Among the list of options above, the group chose “NaviTect Partnership” because we
desired to be represented by a name that straightforwardly describes the products that we
serve.

The word “Navi” was derived from the word “navigation” which means “the process or
activity of accurately ascertaining one's position and planning and following a route” and “Tect”
from the word “detect” which is defined as “discover or identify the presence or existence of”.

II. Partnership Goals

The goals of NaviTect Partnership are the following:

 To take advantage of technological innovation through creating navigational products

that are extra-beneficial to consumers;
 To introduce navigational products, that have unique features, in the market;
 To cater the unaddressed need for navigational products that operate exclusively and
specifically (i.g. schools and universities);
 To be establish market in six schools in CALABARZON in the first year of operation;
 To create at least one new navigational product in every five years;
 And to increase profit margin by at least 5% each year in the first five years of operation
and accelerate in the following years.
III. Core Competencies
 Innovative

Innovative entities have a competitive edge in the marketplace. NaviTect never shall never
cease from innovating its products to improve features and capabilities

NaviTect shall also notice trends in the industry or marketplace and develop plans to
prepare for opportunities or problems.

 Exceptional customer service

The partnership shall provide assurance and convenience to users. NaviTect shall find ways
to measure and track customer satisfaction.

NaviTect naturally has to establish close relationships with customers because the products
it serves are exclusive and specific in scope.

 Competitive

The partnership shall explore market niches that other entities are not pursuing,
understand the organization’s strengths and weaknesses and work on them for improvement
and understand the industry and market trends affecting the organization’s competitiveness.

 Flexibility

NaviTect shall be able to see the merits of perspectives other than its management’s own,
demonstrate openness to new organizational structures, procedures, and technology and
switch to a different strategy when an initially selected one is unsuccessful.

IV. Form of Ownership

The company is a general partnership, comprised of 4 partners. The partners manage

the company and assume responsibility for the partnership's debts and other obligations.

V. Location Options

The scope of NaviTect’s potential markets increases depending on the success of

introducing its products.

 Schools & Other Institutions in Tanauan City, Batangas

 Schools & Other Institutions in Sto. Tomas, Batangas
 Schools & Other Institutions in the CALABARZON Region
 Schools & Other Institutions in Luzon
  Schools, Universities, & Other Institutions in the Philippines

The search for clients shall begin from the city where the office will be located (Tanauan
City) and expand to other municipalities nearby, provinces in CALABARZON and eventually
nation-wide.

VI. Product Name Options

The product name options are presented below.

 iLocate
 Astra Locus
 WikiRoute
 OnCircuit
 MicroTrack

The first product to be created shall be named as “MicroTrack”.