Shea Hermann

www.sheaportfolio.wordpress.com
850 N. Randolph St., Arlington, VA 22203

Public relations professional with 3+ years experience planning events, managing large groups, and working with media.
Adept is executing event details, maintaining brand standards, and working on a team.

WORK EXPERIENCE
Georgetown Law Center, Director of Recruitment July 2018-Present
• Executes and oversees large-scale events for admitted students such as Family Weekend and Open House
• Organizes monthly calendar and travel arrangements for the Dean of Admissions
• Coordinates class visits, tours, and communication with prospective students using Qualtrics and Mach5
• Trains and supervises student ambassadors and tour guides on admitted student interactions
• Manages the $1,000,000 operating budget for the Office of Admissions with Excel

Delta Gamma Fraternity, Consultant May 2016-May 2018

• Managed daily chapter operations with a $52,000 budget
• Responsible for the process of establishing new chapters at Iowa State and Portland State University
• Recruited, managed, and mentored more than 250 women in each new chapter
• Planned events, risk management training, and regional officer training for 200 women ages 17-23
• Created and implemented a months long marketing campaign that generated $340,000 in income

Deveney, Associate Jan. 2016-May 2016

• Tracked media coverage and spending data for Keep Louisiana Beautiful using Meltwater
• Wrote press releases for New Orleans Convention and Visitors Bureau
• Compiled relevant media lists and pitched media for clients using Vocus
• Developed content using InDesign and Photoshop to promote and grow the Associate Program

Tales of the Cocktail®, Spirited Awards® Assistant Oct. 2014-Aug. 2015

• Produced an award show for more than 1,000 people at the Sheraton Hotel in New Orleans
• Worked with third party vendors on event signage, A/V, and production
• Created original social media content and wrote press releases for the 2015 Spirited Awards®
• Uploaded content on Tales of the Cocktail® website using Wordpress

LEADERSHIP EXPERIENCE
Bateman Team, Member Oct. 2015-May 2016
• Designed a full-scale public relations campaign for Student Veterans of America (SVA) with four other students
• Produced a cross-platform social media strategy that reached 2.3K Facebook users at its peak
• Created a partnership with local Marines to volunteer with Habitat for Humanity
• Implemented a comprehensive campaign that raised awareness of SVA in the community by more than 60%

Omicron Delta Kappa, Second Vice President Jan. 2015-May 2016

• Planned first Dance Marathon on Loyola’s Campus securing food donations and appropriate venue
• Created a partnership with Children’s Hospital and fundraised $4,790 for Children’s Miracle Network

EDUCATION SKILLS CONTACT

B.A. in Mass Communication,
Marketing Minor
Loyola University New Orleans
May 2016, Cum Laude
Event planning, Hootsuite, 985-232-8900
Microsoft Office, Adobe InDesign sheahermann16@gmail.com
and Photoshop, Final Cut Pro, LinkedIn
Vocus – Cision, Meltwater, Critical
Mention