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Aspect
Market Decription
Sugar Rush Munchkins will be located in La Consolacion College Manila with a total population
of 3,005 as of June 2009.
We are well experienced and well trained in making munchkins on different kind. The price is
much like to the other doughnut store but to attract more customers, low introductory price is
adopted to get new customers and patronized our new product.
Target Market
One of the most significant factors to consider in making a business study is identifying the
target market. Our target market is La Consolacion College Manila. According to the Registrar
office, the total population of LCCM as of June 2009 is 3,005.
It was agreed in the proponent of the company that we would target 15% of the market with an
increase of 3% yearly.
Figure 1.1
Frequency Percentage
Male 97 38.8
Female 153 61.2
Total 250 100
Table 1.2: Frequency Distribution of the Respondents According to Age
Frequency Percentage
10 - 15 18 7.2
16 – 19 94 37.6
20 – 24 107 42.8
Frequency Percentage
Single 238 95.2
Married 12 4.8
Frequency Percentage
Elementary 6 2.4
College 205 82
Faculty 9 3.6
Frequency Percentage
800 – 1200 20 8
Frequency Percentage
Chips 12 4.8
Sandwiches 36 14.4
Burger 43 17.2
Biscuits 58 23.2
Pasta 67 26.8
Table 1.7 Which of the following doughnut store will you go for?
Frequency Percentage
Frequency Percentage
No 12 4.8
Frequency Percentage
Never 14 5.6
Table 1.10 How much will you spend for a dozen of munchkins?
Frequency Percentage
Php 20 – 25 14 5.6
Php 25 - 30 47 18.8
Php 30 - 35 98 39.2
Frequency Percentage
Frequency Percentage
No 18 7.2
1. Age: store will you go
Single for?
Married
10- 15 Krispy Kreme
16-19 Dunkin Donut
20-24 Mister Donut
25 & above Go Nuts
Donuts
1. Weekly Allowance
1. Do you consider
Elementary
500 – 750 munchkins a
800 – 1200 healthy snack?
High School
1200 – 1500
College 1500 & above
1. What is your usual Yes
Faculty snack? No
Yes
With powdered No
sugar
DEMAND HISTORY
(15%)
SUMMARY OUTPUT
Regression Statistics
0.696347
Multiple R 592
0.484899
R Square 97
Adjusted R 0.313199
Square 959
Standard 130.0280
Error 739
Observation
s 5
ANOVA
Significan
df SS MS F ce F
2.8241114 0.191449
Regression 1 47748.1 47748.1 78 743
Residual 3 50721.9 16907.3
Total 4 98470