A

Report
on
“Analysis of Consumer Behavior
At Louis Philippe”

A Summer Project Report Submitted in Partial Fulfillment of award of MBA Degree

Project Guide

Prof. Shweta Mehta

Submitted by

Juhil Modi
Roll No: 65

Submitted to

S. K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India

August 2017

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 CERTIFICATE

This is to certify that Mr. Juhil Modi, student of MBA 1st year of S. K. Patel
Institute of Management and Computer Studies, has completed his Summer Project
on titled “Analysis of Consumer Behavior At Louis Philippe” in the
year 2017, in partial fulfillment of curriculum requirements for the award of MBA
degree under Kadi Sarva Vishwa Vidhyalaya University.

Director Faculty Guide

Dr. Bhavin Pandya Prof. Shweta Mehta

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 DECLARATION

I, hereby, declare that the Summer Internship Project titled, “Analysis of

Consumer Behavior At Louis Philippe” is original to the best of my knowledge
and has not been published elsewhere. This is for the purpose of partial fulfillment
of Kadi Sarva Vishwa Vidhyalaya University requirements for the award of the
title of Master of Business Administration, only.

Student Name Signature

Juhil Modi

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 ACKNOWLEDGEMENT
It is a moment of pleasure to present this project report undertaken by us as the fulfillment of our
summer training for our course of MBA. Having completed this project, we realized the
importance of the people who have been a lot support to us. Every study requires a guidance of
someone who is working in that field.

First of all I would like to thank my college i.e. S.K.Patel Institute of Management & Computer
Studies for giving me such a good opportunity to implement my classroom knowledge in the
practical life.

I am also very thankful to director Dr. Bhavin Pandya and Head of Department Prof. Sonu Gupta
for my project.

I have taken my summer training at Louis Philippe. The whole staff at Louis Philippe was very
friendly and supportive for me but apart from that I would like to thank my external guides
Mr.Taranjit Tarehan (Store Manager), Mr.Hitesh Gajjar (ASM) and Mr.Parag Shah (Director)
for their help for my project.

And finally the person who has given me step by step guidance and support me for Project guide
Prof.Shweta Mehta.

I am also thankful to my parents, dear friends, and all those who have supported motivated me to
work hard and gave us an opportunity to prove ourselves throughout Summer Training. Last but
not the least i would like to thank God for his mercy and grace upon me.

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 EXECUTIVE SUMMARY
This training was a great learning for me to relate my theoretical aspects with the practical
knowledge and it gives me an idea regarding reality prevailing in corporate world. Because of
this training I came to know how can I relate my theory with the practical knowledge. This
training was my first hand experience with the corporate world. In this competitive scenario it is
necessary to understand the experience of customers to establish long lasting relationship with
the customers.

There is an opportunity to learn & understand the process how the Louis Philippe deals with the
customers & how they convert them from an another brand to Louis Philippe. Louis Philippe is
the Top leading brand of apparel industry in the India.

Sales promotion is necessary to increase the sales in this competitive market. So this company
also use the consumer oriented as well as trade oriented sales promotion. Though the company is
doing various types of sales promotion then also there might be the scope for not satisfied
customer so I try to analyze it through questionnaire.

From my research I find the good performance on the part of company and they are able to fight
in this scenario where competition is very tough. From my research I came to know that the
overall the satisfaction level is good & it shows the goodwill of the company in the customer
mind.

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 TABLE OF CONTENTS
Chapter No. Particulars Page No.

1 INDUSTRY ANALYSIS 07
2 COMPANY ANALYSIS 21
3 RESEARCH METHODOLOGY 37
4 DATA ANALYSIS AND INTERPRETATION 42
5 FINDINGS 55
6 CONCLUSION 56
7 LEARNING 57
8 ANNEXURE 59
9 BIBLIOGRAPHY 62

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 Industry Analysis

1. Indian Retail Industry :-

Indian retail industry is the largest industry in India. With an employment of around 8% and
contributing o over 10% of the country’s GDP retail industry in India is expected to rise 25%
yearly being driven by strong income growth. Changing lifestyle. And favorable demographic
patterns. Industrial
It is expected that by 2016 modern retail industry in India will be worth US$ 175-200 billion.
India retail industry is one of the fastest growing industries with revenue expected in 2007 to
amount US$ 320 billion and is increasing at a rate of 5% yearly a further increase of 7-8% is
expected in the industry of retail in India by growth in consumerism in urban areas. Rising
incomes. And a sleep rise in rural consumption. It has further been predicted that the retailing
industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5
billion. Shopping in India has witnessed a revolution with change in the customer buying
behavior and the whole format of shopping also altering. Industry of retail in India witch has
become modern can be seen from the fact that there are multi-stored malls, entertainment all
under the same roof.
India retail industry is expanding itself most aggressively as a result a great demand for real
estate is being created. Indian retailers preferred means of expansion is to expand to other
regions and to increase the number of their outlets in a city. It is expected that by 2011. India
may have 60new shopping centers.
In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9%
annually. The branded food industry is trying to enter the India retail industry and convert Indian
consumers to branded food. Since at present 60% of the Indian grocery basket consists of non-
branded items.
India retail industry is progressing well and for this to continue retailing as well as the Indian
government will have to make a combined effort.

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1.1 Scope of the Indian retail market :-

The scope of the Indian retail market is immense for this sector is poised for the highest growth
in the next 5 years. The India retail industry contributes 10% of the country’s GDP and its
current growth rate is 8.5% in the Indian retail market the scope for growth can be seen from the
fact that it is expected to rise to US$ 608.9 billion in 2009 from US$ 394 billion in 2005.
The organized retailing sector in India is only 3% an is expected to rise 25-30% by the year
2010. There are under construction at present around 325 departmental stores. 300 new malls.
And 1500 supermarket. This proves that is a tremendous scope for growth in the Indian retail
market .
The growth of scope in the Indian retail market is mainly due to the change in the consumer’s
behavior. For the generation have preference towards luxury commodities witch have been due
to the strong increase in income, changing lifestyle, and demographic patterns which are
favorable.
The scope Indian retail markets have been seen by many retail giants and that’s the reason that
many new players are entering the India retail industry. The major Indian retailers are:
ƒ Pantaloons retail India Ltd
ƒ Shoppers stop
ƒ Bata India Ltd.
ƒ Music world entertainment Ltd

Judging the scope for growth in the India retail industry many global retail giants are also
entering the India retail market. They are:
ƒ Tesco
ƒ Metro
ƒ Wal-Mart

The scope for growth in the Indian retail market in the following cities:
Mumbai Bangalore
Delhi Hyderabad
Pune Chennai
Ahmadabad Kolkata
The scope of the in Indian retail market is very fast. And for it to reach its full potential the
government and the Indian retailers will have to make determined effort.

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1.2 Indian organized retail market :-

Indian organized retail market is growing at a fast due to the boom in the Indian retail industry in
2005. The retailer industry in India amounted to Rs 10,000 billion accounting for about 10% to
the country’s GDP. The organized retail market in India out of this total market accounted for
Rs350 billion which is about 3.5% of the total revenues.
Retail market in the Indian organized sector is expected to cross Rs 1000 billion by 2010
traditionally the retail industry in India was largely unorganized, comprising of drug store,
medium, and small grocery store. Most of the organized retailing in India have started recently
and is concentrating mainly cities.
The growth in the Indian organized retail market is mainly due to the change in the consumer’s
behavior. This change has come in the consumer due to increased income, changing lifestyle,
and patterns of demography which are favourable. Now the consumer wants to shop at a place
where he can get food, entertainment, and shopping. All under one roof. This has given Indian
organized retailer market a major boost.
Retail market in the organized sector in India is growing can be seen from the fact that 1500
supermarket, 325 department store, and 300 new malls are being built many Indian companies
are entering the Indian retail market which is giving Indian organized retail market a boost. One
such company is the reliance industries Limited. It plans to invest US$ 6 billion in the Indian
retail market by opening 1000 hypermarket and 1500 supermarkets.
A platoon is another Indian company which plants to entire its retail space to 30 million square
feet with an investment of US$ 1billion. Bharti telecoms and Indian company is in talks with
Tesco a global giant for a $ 750 million joint venture. A number of global retail giant such as
wal-mart, Carrefour, and metro AG are also planning to set up shop in India. Indian organized
retail market will definitely grow as a result of all this investment.

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1.3 Growth factor in Indian organized retail sector :-

The growth sector in Indian organized retail sector are various but it is mainly due to the fact that
India’s economy is booming.
Also, the rise in the working population which is young, pay-packets which hefty, more nuclear
families in urban area. Rise in the number of women working. More disposable income and
customer aspiration. Western influences and growth in expenditure for luxury items. All these
are the factors for the growth in Indian organized retail sector.
In fact, India retail industry is the fastest growing industry in India and it account for 10% of the
country’s GDP. In 2006, the retailer industry amounted to US$ 200 billion and out of this: the
organized retailer sector in India amounted to US$ 6.4 billion. By 2010. The Indian organized
retail sector is expected to rise to 23 billion. In 2003, the Indian organized retailing sector
accounted for more than 4.5 million sq.ft of space absorption by malls.
Many Indian companies have entered the retail industry in India and is also a factor in the growth
of Indian organized retail sector. Reliance industries Limited is planning to invest US$ 6 billion
in the organized retail sector in India by opening 1500 supermarket and 1000hypermarket
Computer is an electron it can save time as well as money”ic machine, computer can save all
type of information. Bharti telecoms are planning a joint venture worth $750 million with Tesco
a global giant. Pantaloons is planning to invest US$ billion in order to increase its retail space to
30 million square feet. Such huge investment is also a factor in the growth of the retail sector in
India.
Global retail giants are also entering industry in India and this is also one of the factors in the
growth of the organized retail sector in India are:
ƒ Wal-mart
ƒ Tesco
ƒ Carrefour SA
ƒ Metro AG

The factor for growth in Indian organized retail sector are many and that’s the reason behind its
massive growth. But for this to continue both the Indian retailer and the government will have to
work together.

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1.4 Opportunities in Indian retail sector :-

the opportunities in Indian organized retail sector are many for this sector is witnessing a boom.
The retail industry in India amounted to US$ 200 billion in 2006, and out of this amount the
Indian organized retail sector amounted to US$ 6.4 billion. The opportunities in India organized
retail sector can be judged from the fact that by 2010 its is expected to rise to US$ 23 billion.
The various opportunities in the organized retail sector in India are mainly there for the Indian
consumer behavior pattern have changed. Now the Indian consumer gets more hefty pay-
packages, is younger, a large number of women are working, western influences, and more
disposable income have opened a lot of opportunities in India organized retail sector. The Indian
consumer wants to stop, eat and get entertainment in one place and also given Indian organized
retail sector on opportunity to grow.
The Indian government in 2005 allowed foreign direct investment (FDI) in single brand retail to
51% this have opened up a lot of opportunities in India organized retail sector. In fact 325
department stores, 300 new malls, and 1500 supermarket are being built which shows the
tremendous opportunities in the organized retail sector in India.

Many Indian companies seeing the various opportunities in organized retail sector in India have
entered it. Pantaloons have decided to increase its retail space to 30 million square feet with an
investment of US$ 1 billion. Reliance industries limited is targeting for annual sales of US$ 25
billion by 2011. It is planning to invest US$ 6 billion in order to open 1,500 supermarkets and
1000 hypermarket. Bharti telecoms are planning a joint venture with Telco a global retail worth
$75 million.
The opportunities in the organized retail sector in India have increases with the desire of many
global retail giants to setup shop here. The global retail giants who are entering the Indian
organized retail sector are:
ƒ Tesco
ƒ Wal-mart
ƒ Metro AG
ƒ Carrefour

The opportunities in Indian organized retail sector are varied and it must be fully exploited by
the Indian retailers.

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The challengers facing the Indian organized retail sector are various and these are stopping the
Indian retail industry from reaching its full potential. The behavior patterns of the Indian
consumer have undergone a major change. These have happened for the Indian consumer is
earning more now western influences. Women working force is increasing desire for luxury
items and better quality. He now wants to eat shop and get entertainment under the same roof.
All these have lead the Indian organized retail sector to give more in order to satisfy the Indian
customer.
The biggest challenge facing the Indian organized retail sector is the lack of retail space with real
estate prices escalating due to increase in demand from the Indian organized retail sector. It is
posing a challenge to its growth. With Indian retailers having ti shell our more retail space it is
affecting their overall profitability in retail.
Trained manpower shortage is a challenge facing the organized retail sector in India. The Indian
retailers have difficulty in finding trained person and also have to pay more in order to retain
them. This again brings down the Indian retailers profit levels.
The Indian government has allowed 51% foreign direct investment (FDI) in the India retail
sector to one brand shop only. These have made the entry of global retail giants to organized
retail sector in India difficult. This is a challenge being faced by the Indian organized many
Indian companies are also entering the Indian organized retail sector like reliance industries
Limited. Pantaloons and bharti telecoms. But they are facing stiff competition from these global
retail giants. As a Indian retailers. All these are posting as challenges facing the Indian organized
retail sector.

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1.5 Role of supply chain in Indian organized retail :-
The role of supply chain In Indian organized retail is very significant for on it depend the growth
of this sector. The Indian supply chain council have been formed to explore the challenges that a
retailer faces and to find possible solution for India.
The role of supply chain in the organized retail sector in India should be a shelf centric
partnership between the retailer and the manufacturer for this will create supply chain that are
loss free. This will also give rise to top and bottom line growth. In the organized retail sector in
India the presence of the fresh product (vegetables and fruits) is very small. This is so far the
nature of supply chain is very fragmented. This shows the important role of supply chain in the
organized retail sector in India.
In the organized retail market in India the role of supply chain is very important for the Indian
customer demand at affordable prices a variety of product mix. It is the supply chain that ensures
to the customer in all the various offerings that companies decide for its customer, be it cost,
service, or the quickness in responding to ever changing tastes of the customer.

The infrastructure in India in terms of road, rail, and air links are not sufficient. And so
warehousing plays a major role as an aspect of supply chain operation.
To overcome these problems, the Indian retailer is trying to reduce to trans portion costs and is
investing in logistics though partnership or directly. The Indian organized retail sector is growing
so the role of supply chain becomes all the more important. It should become all the more
responsive and adaptive to win the immense competition in this sector.
The role of supply chain in Indian organized retail has expanded over the year with the boom in
this industry. The growth of the Indian retail industry to a large extended depends on supply
chain, so efforts must be made by the Indian retailers to maintain it properly.

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1.6 Employment Generation by Indian Organized Retail Sector:-
Lots of employment generation by Indian organized retail sector in near future. India is going
through a radical economic change. Through it is very infant stage, people can feel the climate is
Changing. The unorganized retailer takes the lion’s share in the Indian retail sector, but the
organized retailer are growing at a good pace, and promises an increase of proportion of 9-10 %
By 2010, this is to be the largest sector after the agricultural sector.
The increase in the number of consumer twinned with the introduction of organized sector has
brought numerous corporate investments in retail sector. The entries of super markets, enormous
departmental stores. And shopping malls have encouraged the retailers to look at new business
plans of expansion.
An economic growth on a monumental scale is offered by the Indian retail sector, equally in the
national and international market which in turn will generate a huge source of employment and a
variety of options for the consumers. The Ernst & Young’s report the Great Indian Retail Story,
anticipates that the Indian retail sector would come up with 2 million employment opportunities
within the year 2010.

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1.7 Benefits to the economic growth:-
• Better quality products and services would lead to better competition
• More exports bring more foreign direct investments
• Organized Indian retail sector would encourage tourism
• Along with the employment boom there would be a vast development in the expertise of
the human resource
• There would remain future scope for improvements in agriculture, small, and medium
scaled with the help of the Indian retail sector
• The present employment in the retail business is nearly 4 cores and around 20 cores
depend on this sector. There is a scope of better exposure to the international standards
with the entry of transnational companies, which in turn is encouraging more & more
retail management programs to open up and help bridging the gap of supply & demand of
talented professional for management.

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1.8 Indian Organized Retail Sector’s Impact On Lifestyles:-
The Indian organized retail sector’s impact changed the lifestyle of the Indian consumers
drastically. The evident increase in consumerist is colossal which has already chipped
out a money making recess for the Indian organized retail sector.
With the onset of a globalized economy in India, the Indian consumer’s psyche has been
changed. People have become aware of the value of money. Nowadays the Indian consumers are
well versed with concepts about quality of products & service. These demands are the visible
impacts of the Indian retail sector.
Since the liberalization policy of 1990, the Indian economy, and its consumers are getting whiff
of the latest national & international products, the with help of print & electronic media. The
social changes with the rapid economic growth due to trained personnel’s, fast modernization,
and enhanced availableness of retail space are the positive effects of liberalization.

The growth factors of organized retail in India are:-

• Increase in per capita income which in turn increase the household consumption
• Demographical changes and improvements in the standard of living changes in patterns
of consumption and availability of low-cost consumer credit
• Improvements in infrastructure and enhanced availability of retail space
• Entry to various sources of financing

The non-food sector, segments comprising apparel, accessories, fashion, lifestyle felt the
significant changes with the emergences of new stores formats like convenience stores, mini
marts, mini supermarkets, large supermarkets, and hyper markets. Even food retailing has
became an important retail business in national arena, with format retail stores, establishing
stores all over India.
With the entry of packaged foods like MRT, ITC Ashura, fast foods chains like McDonald’s,
KFC, beverage parlour’s like Nescafe, Tata Tea, Café Coffee and Barista, the India food habits
has been altered. These stores have earned the reputation of being ‘super saver locations’.
India will be a unique business arena in whole of the global economy, for the social and
economic parameters would overrule the big bang of the vivid competition, previously mastered
by the unorganized retail sector, India opened up late as an economy in 1990 until then the idea
of retail formats were spread by the government.

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1.9 Emerging trends in Indian organized retail sector:-
The emerging treads in the Indian organized retail sector would help the economics growth in
India.
There is a fantastic rise in the Indian organized retail sector in a very short period of the time
between 2001 and 2006. Eventually, out of the shadows of the unorganized retail sector. India
has a chance of tremendous economic growth, both in India and abroad.
The emerging trends in the Indian organized retail sector are also adding up to the development
of the Indian organized retail sector. The relaxation by the government on regulatory controls on
foreign direct investment has added to the process of the growth of the Indian organized retail
sector.
The infrastructure of the retail sector will evolve radically in the recent future. The emergencies
of shopping malls are increasing at a steady pace in the metros and there are further plans of
expansion which would lead to 150 new ones coming up in India by 2008. As the count of super
market is going up much faster than rate of growth in retail sector, it is talking the lions share in
food trade.
The growth of the Indian organized retail sector is anticipated to be heavier than the growth of
the gross domestic product. Alteration in people’s lifestyle, growth in income levels, and
encouraging convention of demography are proving favorable for the new emerging trends in the
Indian organized retail sector.
The success of the retail sector would also lie in the degree of penetration into lower income
strata to tap the possible customers in the lowest levels of society. The demands of the buyers
would also be enhanced by more access to credit facilities.
With the arrival of the transnational companies (TNC), the India retail sector will undergo a
transformation. At present the foreign direct investments (FDI) Is not encouraged in the Indian
organized retail sector but once the TNC’S get in they inevitably try to oust their Indian
counterparts. This would be challenging to the retail sector in India.

The trends to follow in the future:

• The Indian organized retail sector will grow up to 10% of the total retailing by 2010.
• No one single format can be assumed as there is a huge difference in cultures regionally.
• The most encouraging format now would be the hyper marts.
• The hyper mart format would be further encouraged with the entry of the TNCs.

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1.10 Growth of Retail Companies in India: Overview
Growth of retail companies in India s still not yet in a matured stage with grate potentials within
this sector still to be explored, apart from the retail company like Nilgiri’s of Bangalore, most of
the retail companies are section of other industries that have stepped in the retail sector for a
batter business. The growth of retail companies in India is most pronounced in the metro cities of
India. However the smaller towns are also not lagging behind in this. The retail companies are
not only targeting the four metros in India but also is considering the second graded upcoming
cities like Ahmadabad, Baroda, Chandigarh, Coimbatore, cochin, Ludhiana, pune, Trivandrum,
simla, gurgaun, and others.

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1.11Apparel Industry
The apparel and textile manufacturing industry has historically been one that has few barriers to
entry, little capital investment needed and a high level of low-skilled labor involved—a few
sewing machines, a bit of training and some dim electric lights were enough to start up a factory.
When China’s wages were extremely low, the nation had a clear advantage in this industry,
particularly in light of its tendency to cluster factories near shipping ports and logistics centers so
that goods could be sent to customers with minimal delay. Today, however, wages are climbing
very rapidly as China’s urban workers have many options in terms of places and industries in
which to work. Demand for workers is high, and they are able to expect much higher pay than
those in less-developed nations
Esquel has manufactured clothing on behalf of brands including Banana Republic, Tommy
Hilfiger, Hugo Boss, Brooks Brothers, Abercrombie & Fitch, Nike, Louis Philippe ,Nordstrom
and Lands’ End, as well as private-label items for retailers such as Marks & Spencer. The
Esquel companies transform their fabric into premium men’s and women’s wear at plants in
China, Hong Kong, Malaysia, Mauritius, Sri Lanka and Vietnam. The company also sells its
products through its proprietary brand, PYE, which markets high-end cotton apparel in China
with a flagship luxury retail store in Beijing. Esquel maintains group sales offices in select
locations around the world, including U.S. offices in New York City and regional locations
convenient to key accounts. Unlike many textile companies, the firm has an expressed strategy
of in-company resource development, seeking to ensure high standards of quality and
consistency across all of its product lines.
Meanwhile, some manufacturers outside of Asia have become both efficient and quick to react to
consumer trends. The most notable company in this category is Spain’s Inditex. The firm is
famous for its lean inventory and fast-fashion strategy. It can get a new item of clothing from its
300-person design team, through its manufacturing plants and into its thousands of stores in as
little as two weeks. The company operates several manufacturing facilities in Spain. Many of its
outside suppliers are located in Spain and elsewhere in Europe. The firm has been opening large
numbers of new retail stores under the Zara, Pull & Bear, Massimo Dutti and Oyosho brands.
Apparel and accessory retailers generally enjoyed substantial growth in sales around the world
during recent decades. Leading American, Japanese and European brands opened large numbers
of new stores in developing markets in Asia and elsewhere.

During 2015, America exported $23.7 billion in textiles and apparel (down from $24.4 billion
the previous year) and imported $111.9 billion (up from $107.5 billion). These numbers are
from the U.S. International Trade Administration.

In the European Union (EU), the textile and apparel sector is quite large, particularly in Spain,
where global leaders like Inditex have their headquarters, as well as in nations that enjoy lower
operating costs, such as the Baltic States and Eastern European States. Nearby, the textile and
apparel industry remains a major part of the economy of Turkey. South America, Central
America and Africa also play minor roles in world apparel trade. Globally, the World Trade
Organization (WTO) reports that apparel and textile exports were $797.4 billion in 2014, up
substantially from $766.2 billion the year before.

Trade agreements among the U.S. and its trading partners attempt to foster employment in
certain parts of the world (such as low-income areas in the Caribbean) and allow U.S. consumers
fair access to reasonably priced goods, while providing some sort of relief to U.S.-based
businesses. Because trade agreements will never satisfy all parties concerned, they tend to lead

SKPIMCS Page 19
to controversy and much critical discussion. On the retail end, consumers of apparel have long
enjoyed wide selections and moderate prices in North America, Asia, Europe and elsewhere.
During 2015, retail sales at clothing, shoes and accessories stores in the U.S. totalled $223.7
billion (after subtracting jewellery sales of $30.5 billion), according to the Bureau of the Census.
In addition, Plunkett Research estimates that 80% ($132.4 billion) of sales at department stores,
as well as 60% ($27.9 billion) of sales at sporting goods stores were for apparel and shoes.
Assuming that 17% ($59.0 billion) of the goods sold via e-commerce in America consist of
apparel, shoes and accessories, this would put the total retail and online clothing, shoes and
accessories market in America at $443.0 billion.

Apparel retailing has always been a tough, highly competitive business, and many chains rise
dramatically and then fail. Retail fashion merchandising is a vast challenge (witness the recent
ups and downs of retail giant The Gap). Just-in-time inventory, driven by highly computerized
supply chain management systems, is now an immense asset to major retailers.

While Asia, particularly China, has enjoyed a dominant position in shoes, apparel and household
textiles manufacturing for several years, makers of these items located in developed nations such
as the U.S. and Canada have suffered a long period of decline. For example, roughly 98% of the
shoes sold in America each year are imports, and the majority of these imports come from Asia.
To consumers in Europe and North America, this growing reliance on Asia as a low-cost
producer has meant very low retail prices for goods of reasonable quality.

However, recent increases in the cost of doing business in China, including rapidly rising labour
costs, have put Chinese manufacturers in a much less favourable position. Competition from
manufacturing based in very low-cost nations in Africa, as well as Vietnam, Indonesia, Sri
Lanka, Mauritius, Malaysia, Cambodia, Bangladesh, Pakistan, the Philippines and elsewhere is
intense, and a large portion of apparel manufacturing formerly done in China is moving to these
areas at a rapid pace.

China’s textile exports soared from $7.2 billion in 1990 to $111.7 billion in 2014, according to
the World Trade Organization’s International Trade Statistics 2015. India is a distant second in
this category, at $18.3 billion in 2014 (up from only $2.1 billion in 1990). Europe as a whole
(the EU28) also had strong exports at $74.8 billion.

In terms of apparel, China enjoyed a 38.6% market share of global exports in 2014, at $187
billion, up from a mere $8.9 billion in 1990. The rest of Asia, not including China, had a 21.3%
market share ($103 billion) in 2014, down from a 25.7% market share in 2013. The EU28
enjoyed a 6.6% market share ($32 billion), when considering only exports made to nations
outside the EU and ignoring intra-EU trade.

The apparel and textile manufacturing industry has historically been one that has few barriers to
entry, little capital investment needed and a high level of low-skilled labor involved—a few
sewing machines, a bit of training and some dim electric lights were enough to start up a factory.
When China’s wages were extremely low, the nation had a clear advantage in this industry,
particularly in light of its tendency to cluster factories near shipping ports and logistics centers so
that goods could be sent to customers with minimal delay. Today, however, wages are climbing
very rapidly as China’s urban workers have many options in terms of places and industries in
which to work. Demand for workers is high, and they are able to expect much higher pay than
those in less-developed nations.

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 Company Analysis

Aditya Birla nova ltd:

Regd.office: 701-704, 7th Floor,

Skyline Icon Business Park,,86-92,
Off A. K. Road, Mumbai,Maharashtra - 400059.

Divisional office: plot no.5 B Regent Gateway,

KIADB Industrial area , Bangalore 560048.

Customer Complaints:
Contact: Customer care executive, plot no. 5 B Regent gateway,
KIADB Industrial area Bangalore 560048.
Phone no. 08067271600
E-mail:customerservice@madura.adityabirla.com
Toll free no.: 18004253050

Management Leaders

Managing Director Pranab Barua

Non Executive Director Sushil Agarwal
Independent Director Bharat Patel
Independent Director Sukanya Kripalu
Independent Director Arun Thiagarajan
Independent Director Sanjeeb Chaudhuri

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The Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli,
Mumbai, India.

The group interests in sectors such as viscose staple fibre, metals, cement (largest in India),
viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial
services, telecom, BPO and IT services.

SKPIMCS Page 22
 Madura fashion & retail

About Louis Phillipe: Madura Fashion and lifestyle

Louis Philippe (Brand) is a premium Indian brand of men’s apparel. It is
a brand of Madura fashion & lifestyle. A division of the Aditya Birla group. This brand was
started in 1989. It is one of the largest apparel brand in India as of 2013. The label is an online
fashion and lifestyle magazine for men by LouisPhilippe.

These is the premium brand

Madura fashion & lifestyle (MF&L). A division of AdityaBirla
fashion & retail limited (ABFRL). Is a true Indian Icon. Originally known as Madura garments.
MF&L was established in 1988 at the cusp of the unshackling of the Indian economy. Fashion in
those days was not what the consumer aspirations merited.
Louis Philippe focuses on empowering the fashion ambitious professional partnering career
ambition with power dressing LP’s for those looking for a smart fashion alternative. It came out
with the concept of dressing.
Louis Philippe leads the aspiration for fashion excellence. Giving its customers access to the
finest in global fashion.
The company houses a range of other fashion formats such as planet fashion. The collective
HackettLondon and trend in. Planet fashion is a multi brand. Apparel- retailing format that
houses MF&L’s in houses brand and others. The company’s premium lifestyle store the
collective offers a unique blend of global fashion. International trends and luxury customer
services to customer.

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In a dramatic change due circumstances prevailing in UP, West Bengal and Orissa, It was
mentioned recently in News Dailies that. LP is moving out stocking.
Speaking on this momentous occasion and remembering the days of conceptualizing the Brand
idea Mr. Kishorebiryani said. "We initially decided to name the format as Universal brand
because we had designed the store keeping the Indian Mandy style in mind. Since the size the
was big than an average, the thought came to name it Louis Philippe.
Shirts and trousers are most demanded product in LouisPhilippe. And pocket square or shoes is
the less demanded product in Louis Philippe
Louis Philippe is present today in 140 cities and occupying over 5 million sq.ft;. Retail space and
driving over Thousands of footfalls into its stores. The format is expecting the number of footfall
in the stores to increase by over day to day increase by this financial year.
Mr. Birla for his vision and leadership, and Louis Philippe for its unique proposition to its
customer'. Have received every prestigious consumer’s awards both nationally.
The company was incorporated on 26th September, 1994. Formerly the Company was Known
The Company manufacture only formal’s wear but than after they manufacturing stylish wear,
Denims products, Blazers products, high and low tension suits.
They also agreed to supervise the erection and installation as well as the commissioning of the
plant. Von Kohorn International Corporation also agreed to invest jointly with the Financial
Development Fund Inc., U.S.A. a sum of U.S. $8, 25,000 in the equity capital of the Company.
Jay Shree Textiles & Industries, Ltd. was amalgamated with the Company with effect from 1st
January.

- The new synthetic spinning unit, acquired with the amalgamation of Jay Shree Textiles &
Industries, Ltd. with the Company, was partially commissioned during the year.

- The Company received a letter of intent to set up a new industrial undertaking for the
manufacture of large no. Of product at veraval in Gujarat State.
Louis Philippe has developed such huge amount of resources and capital over the years that
whenever it steps into any segment it is not required to wait for growing signal, that's why it
always thinks of expanding without any boundaries. LP retail is next step by ABG which will be
a pan India project."LP Fresh “is the retail chain division of ABG Industries of India which is
headed by Aditya Birla. LP has entered into this segment by opening new retail stores into
almost every metropolitan and regional area of India. Reliance plans to Invest Rs 25000 crores in
the next 4 year in their retail division and plans to begin retail stores in 784 cities across the
country
The company says that aggressive retail expansion and launch of its youth oriented sub brand LP
has helped grow the brand that was launched way back in 1989. in retail there is a huge trend
towards branded fashion even in small cities which they didn’t see as potential markets earlier.

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 ¾ Last 1 year Share Performance of Aditya Birla Fashion &
Retail (Pvt) Ltd. At BSE

Standalone

MARKET CAP (Rs Cr) P/E 235.71

12,730.23

BOOK VALUE (Rs) DIV (%) 0.00%

12.43

Market Lot INDUSTRY P/E

1 188.42

EPS (TTM) P/C

0.70 42.86

PRICE/BOOK DIV YIELD.(%)

13.27 -%

FACE VALUE (Rs) DELIVERABLES (%)

10.00 50.47 new

SKPIMCS Page 25
Louis Philippe is the top selling brand at shopping chains:

Department of chains shoppers stop. Pantaloons and lifestyle international

may fiercely complete with each other to court customers. But they all swear by a common brand
is their largest money spinner. Louis Philippe the premium men’s wear brand from AdityaBirla
group has not only managed to top the charts in thus departments chains..
But with sales over 1100 crore during the year ended march of 2017. It is also largest apparel
brand in India.
The company says that aggressive retail expansion and launch of its youth oriented sub brand
LP has helped grow the brand that was launched way back in 1989. in retail there is a huge trend
towards branded fashion even in small cities which they didn’t see as potential markets earlier.
The growth has also been augmented by LP spot which was launched to appeal youth segment..

Vision & Mission

Vision
o Vision of the company is to make available the LP’s brand at every city at every through
increase distribution network.

o LP is will be concertinaing on new product developments and launching newer products

will be prime focus.

Mission

o A promise of quality & services..

o they also try to make different pattern in such way that is can satisfy all consumers need
like colour, size, pattern, services, etc..

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 Products of Louis Philippe

Shirts

Permapress Collection
o 100% Japanese cotton
o 2 ply cotton
o Wrinkle free shirt
o Pure office ware
o SPI 14-16
o Price 2499-3799

Protocall Collection
o Same as permapress
o More comfort
o Mostly plain colours are available
o 4 ply cotton
o 120 count
o SPI 14-16

Gods & Kings Collection

o Same as permapress
o Ceremonial
o Reach Egyptian Giza cotton
o MOP button
o SPI 14-16
o Price 2499-3999

Classic Collection
o 100% Premium cotton
o Imported plastic button
o SPI 14-16
o Price 14-16

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 City Collection
o 100% Premium cotton
o Imported plastic button
o SPI 16
o Milano Fit
o Mainly for Youth
generation
o Launched in 2012
o Apple cut
o Price 1999-2599
Casual Shirt Collection
o 100% cotton
o Curved hem
o Button placket
o Milano fit
o MOP button

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T-shirts
o 100% cotton
o Polyester
o Rayon
o Weave cotton

Blazers & Suits

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Trousers & Denims
Types of Fits
o New Classic Fit (reg.)
o New Standard Fit (reg.)
o Milano Fit (slim)
o Stiven Fit (tapered)
o Sundance Fit (lowest, slim, reg.)
o Ultra Fit
o Albert
o Colorado
o Matt

Luxure collection
o Superfine wool
o Premium logo
o Comfort waist band gripper
o YKK zippers
o Bamberg knee lining
o Prick stitch (belongs to hand stitch)

Permapress collection
o 100 % pure cotton
o 3 ply Japanese cotton
o 100& wrinkle free
o Comfort waist band gripper
o YKK zippers

Linen collection
o 100% linen & linen blandes
o Belgium linen
o Hydrating wash
Gods & Kings collection
o 100% wool and wool blandes
o YKK zippers
o Ceremonial
o Dry cleaning trouser
o Comfort waist band gripper
o 2ply cotton

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 LP Sports collection
o 2 ply premium cotton
o 40 times washed fabric
o Contrast pocket bags
o Contrast detailing
Icon collection
o Terelyne rayon
o YKK zippers
o Formal plus shiny trouser
o Ceremonial collection
o 2 ply cotton
Avant collection
o 100% premium cotton
o Terelyne rayon
o Pure formal trouser
o YKK zippers
City collection
o Milano fit
o 100% premium cotton
o Terelyne rayon
o Comfort waist band gripper
o YKK zippers
o Soft formals
o Trendy formals

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Accessories

o Shoe

Different types and designs of shoes

9 Derby (open flap) shoe
9 Oxford (close flap) shoe
9 Wing shoe
9 Toe cap shoe
9 Ship on shoe
9 One piece leather shoe
9 Hand paint shoe
9 Monk shoe
9 Moccasin (Loafers) shoe
9 Snickers shoe
9 Suede shoe
9 Boat shoe

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 o Tie, Pocket square and cufflink

o Watches

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 o Wallet , Shocks , Belt and hanky

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 C
Compan
ny’s Values
We beelieve that liiving by strrong values is the key to good buusiness. At L Louis
Philipppe.a rigorouss code of conduct and thhese core vaalues are at the heart of every
e
decisioon we make.

Peoplle

Quite simply, a company

c is its people. At Louis Philippe,
P wee’re dedicateed to
giving our people a wealth of opportunities
o s to reach their full potenntial.

Excelllence

Everytthing we doo at Louis Philippe iss driven byy an unyieldding passionn for
excelleence—and ana unfalterinng commitm
ment to devvelop the beest productss and
servicees on the marrket.

nge
Chan

In todaay’s fast-paced global ecconomy, chan nge is constaant and innovationn is

criticall to a companny’s survivaal. As we havve done for115 years, we set our
sights on
o the futuree, anticipatinng market neeeds and demmands so we can steer
our coompany towaard long-term m success.

SKPIMCS
S Page 35
3
 Integrrity

Operatting in an ethhical way iss the foundattion of our bbusiness. Evverything weedo is
guidedd by a morall compass thhat ensures fairness,
f resppect for all stakeholderss and
compleete transpareency.

Custom
mer Relatioonship Maanagemen
nt

o Discount
D / Pooint cards(egg.first citizenn card, lifesty
yle card)

o Promotional offers.
o

o Offers
O (mid season
s sell)

o Seending out greeting

g and
d discount co
oupons base
ed on the dattabase.

Competitors

o Blackberry
B
o A
Arrow
o Provogue
o R
Raymond

SKPIMCS
S Page 36
3
 RESEARCH METHODOLOGY

Title of the Project:

“Analysis of Consumer Behavior
At Louis Philippe”
Objective of the study:

To study the satisfaction level towards Louis Philippe.

SCOPE OF THE STUDY:

o It helps to know that which publicity media gives maximum retention to the customer.

o The study also helps the company to improve their standard of service and handle the

competition in the near future.

o It also helps in putting possible improvement, additions and new strategies and offers the

customers.

o It also puts a detailed insight into the different aspect of the company such as manufacturing,

marketing sales, production and services etc.

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 SOURCES OF DATA:

For the purpose of this study, data from two sources have been gathered namely:-

(1) Primary Source

(2) Secondary Source

Primary data:-are original source, which are collected directly from the respondents.

This information is collected through questionnaire, personal interview and through

observation.

Secondary data:-are those that containing data which have been collected and

compiled for another purpose. These sources consist of readily available information and

already complied statistical statement whose data may be used by the researchers for their

study.

The secondary sources include Annual Reports, Journals, Articles as well as magazines and

manuals.

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 SAMPLE DESIGN:

Types of Research:

Descriptive research:

The six W’s of descriptive research:

1. WHO:

In my study I have taken the entire customer who has already purchased Garments
from Louis Philippe as a WHO.

2. WHAT :

I have taken the behavior of the sales person, Ambience of the showroom, waiting
time, Delivery timing and some other information regarding the sales is obtained
from the customers as a WHAT.

3. WHEN:

The survey was made at the various time duration according to the convenience of
the customer.

4. WHERE :

I have filled up the questionnaire in the showroom and Shopping Mall.

5. WHY :

The main reason for conducting this survey was to check out the customer
satisfaction at Louis Philippe.

6. WAY :

In the way I obtained the information from the respondents are:

Observation Personal Interview

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Sampling Process and Sampling Size:

Non-probability Sampling:

Convenience Sampling

Sample Size: 100

Sample Area:

Ahmadabad, Alpha one mall, Louis Philippe Store,

C.G.Road, Louis Philippe Store.

Sample Unit:

Louis Philippe customer

Researches method :

Instruments: Questionnaire.

The questionnaire includes multi choice answers to be chosen by the respondents.

TABLES

This study uses tables represents the data from the various customers, they are represented both

number of samples and percentage.

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GRAPHS

The study also employs graphs to represent the data in the table to give better impression and

interpretation of percentage in the table. The graphs used are column graph.

Limitation of Study:

1. Bias Behavior of the customer

2. Limited time for doing the survey

SWOT Analysis MFL

Strenghts
o Varieties of popular are available
o Caters to all types of clothing
o Premium fashion and international fashion is also available
o The brand is a winner of various prestigious awards throughout years
o A good Brand Equity by Madura Garments is major strength.
o More than 1.ooo exclusive and franchise stores, and over 2.000 premium multi-brand
trade outlets
Weaknesses
o Global penetration is limited as compared to international leading brands
o Sub Brands are similar thus they might not know the difference in each brand's product
offering
Opportunities
o High growth in the industry as well as spending income increasing
o International fashion styles accepted globally
o Tie-up and association with global brands for better global reach
Threats
o Internal competition among brands is a serious threat
o External competition and price wars decrease the switching cost for a Customer Fashion
evolving everyday is a major threat.

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 DATA INTERPRETATION AND ANALYSIS
1.How long have you been purchasing Louis Philippe garments?

Less Than 1 Years 23

2-5 years 55
Abow 5 22

60

50

40

30

20

10

0
Less Than 2 Years 2‐5 years Abow 5

Intepretation :- Out of 100 Customers 23% used LP brand for less than 2 years.55% used LP
brand from 2 to 5 years and 22% above 5 year.

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2. How did you feel Louis Philippe’s greeting and services…?
Ignored 0
Warm 0
Nothing great 16
Very welcoming 84

90

80

70

60

50

40

30

20

10

0
Ignored Warm Nothing great Very welcoming

Interpretation – Out of 100 Customers 16 % feels their greetings and services are nothing great,
or 84 % feels their greetings and services are very welcoming.

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 3. You get the variety and perfect range availability in Louis Philippe’s
products…?
Yes 91
No 9

100

90

80

70

60

50

40

30

20

10

0
Yes no

Interpretation – 91% get the variety and perfect range availability in LP’s products ,or 9 % they
don’t get.

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4. Rate the following factors that you will consider while purchasing Louis
Philippe products
Quality 54
Design 19
Brand 20
Promotional activity 7

60

50

40

30

20

10

0
Quality Design Brand Promotional activity

Interpretation – Here, 54 % are very quality conscitious while purchasing LP product ,

19 % see the designs of products , 20 % are purchasing by just seeing LP brand ,
7 % are purchasing when there are promotional activities are going on.

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5. What you more prefer to Louis Philippe’s product.?
Shirts (half sleeve) 23
Shirts (full sleeve) 37
Trousers 14
Blazers 17
Accessories 9

40

35

30

25

20

15

10

0
Shirts (half sleeve) Shirts (full sleeve) Trousers Blazers Accessories

Interpretation – 23 % customers choose half sleeve shirts, 37 % choose full sleeve shirts,
14 % select trousers, 17 % select blazers and 9 % prefer accessories like belts
,watches,hankies,wallet,etc.

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6. Louis Philippe’s Product are very stylist in appearance

Strongly Disagree 0
Disagree 0
Neutral 14
Agree 27
Strongly Agree 59

70

60

50

40

30

20

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation -100 out of customers 0% Strongly Disagree to LP’s product stylist in

appearance. 0% Disagree, 28% Neutral, 32% Agree,31% Strongly Agree .

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7. How would you rate your overall level of satisfaction with Louis Philippe ?
Highly satisfied 77
Somewhat satisfied 23
Neutral 0
Somewhat dissatisfied 0
Highly dissatisfied 0

90

80

70

60

50

40

30

20

10

0
Highly satisfied Somewhat Neutral Somewhat Highly dissatisfied
satisfied dissatisfied

Interpretation – 77 % customers are highly satisfied with the Louis Philippe,

23 % are somewhat satisfied.It means they find perfect brand for there overall level satisfaction.

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8. How do you rate in comparison to other companies that offer the same
products?
Much higher 62
Somewhat higher 23
Same 15
Somewhat lower 0
Much low 0
Don’t know 0

70

60

50

40

30

20

10

0
Much higher Somewhat Same Somewhat Much low Don’t know
higher lower

Interpretation – Out of 100 Customers 62 % rate Much higher the Louis Philippe in comparison
to other companies that offers the same product, 23% somewhat higher ,and 15 % consider same
product as comparison to other brand product.

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9. I find the Louis Philippe provide excellent customer services

Strongly Disagree 0
Disagree 0
Neutral 8
Agree 14
Strongly Agree 68

80

70

60

50

40

30

20

10

0
Strongly Disagree Disagree Neutral Agree Strongly Agree

Interpretation – Out of 100 Customers 68 % strongly agree by Louis philippe provide excellent
customer service, 14 % are agree and 8 % are neutral in lp’s customer service.

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 10 (A) LP gives individual customer attention

Poor 0
Average 10
Good 34
Excellent 66

70

60

50

40

30

20

10

0
Poor Average Good Excellent

Interpretation – Out of 100 customers 66 % rate Louis philippe gives individual customer
attention, 34 % rate good and 10 % rate average customer attention.

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10 (B). The LP brand has a clean image.
poor 0
Average 0
Good 22
Excellent 78

90

80

70

60

50

40 Sales

30

20

10

0
poor Average Good Excellent

Interpretation – out of 100 customers 78 % excellent in believing that Louis philippe has a clear
image and 22 % rate good.

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10 (C) The LP brand is well established

Poor 0
Average 0
Good 33
Excellent 67

80

70

60

50

40
Sales
30

20

10

0
Poor Average Good Excellent

Interpretation – out of 100 customers 67 % rate excellent , 33 % good that lp brand is very well
established.

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10 (D) - I Usually use the LP as your first choice compare to other brand
poor 7
Average 16
Good 34
Excellent 42

90

80

70

60

50

40 Sales

30

20

10

0
poor Average Good Excellent

Interpretation – Out of 100 customers rate 7 % poor , 16 % average ,34 % good and 42 %
excellent for for usually use Louis philippe as their first choice compare to other brand.

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 RESEARCH FINDING

1. Major no. of respondents use LP Brand from 2 to 5 years

2. Large no. of respondents focus on quality of LP while purchasing.

3. Almost all of respondents agree with LP apparel is very stylist.

4. Some Customers strongly agree with LP offer large of model veriety choose.

5. Large no of respondents Neutral with Quality o f LP excellent.

6. Major Customers yes to consider promotional offer while purchasing LP’s garments.

SKPIMCS Page 55
 CONCLUSION
As I have done my summer internship on Louis Philippe company.
The study made at Louise Philippe showroom on the marketing management reveals that from
all the varieties of brands of Madura fashion and life style of Aditya Birla Nuvo Ltd the Louis
philippe is the most leading and preferable brand. The Louise Phlippe is preferred by the
customers are because of its brand name and its quality. They have a good management system
and well trained employees that act as a wealth for the organization.
Consumers are use mostly 2 to 5 year of LP. Mostly consumer focused on quality Services while
purchasing LP’s Product. Consumers mostly agree with LP’s Product very stylist appearance.
Consumers highly agree with LP company provide a large veriety to select model.
Apart from all these they are providing privilege cards for their customers which are also a part
of their brand management activities.
The Louise Philippe is known as the premium brand of AB Madura Fashion and lifestyle. As
the study reveals that it essential to have brand management system in every organization so
that they can sustain and create a brand image among its customers.
They have also home delivery services and a better customer service programme.

SKPIMCS Page 56
 Learning
From the very first week at Louis Philippe i.e. from 26th of May I have joined Louis Philippe, I
have been given to observe the store, how they have well designed and managed products in
separate place and to observe how salesmen welcoming customer in the store , identify need of
customer how to show them proper garments and accessories .during this week I noted down all
company products available in the store and where everything is placed.

In the another week there was an end of season sale in the organization “End of session sale”
Starting from 9th june,2017 to around 2 months.I have been given to do the call to the customers
for sale regarding information and new offers. I was doing 200 calls daily. it is like a
promotional scheme in which I need to make calls to the cutomers to invite them to purchase
Louis Philippe garments.That was the first good experience for me to call the premium cutomers
and to communicate with them.

From 9th June I became more confident and started getting the knowledge of Louis Philippe and
communicating with the employees of Louis Philippe. The employees were very supportive and
cooperative to me. Moreover in Louis Philippe there is always a morning meeting arrangement
to get updated with the sales target and market. Everyone need to present in the meeting and do
give information regarding the sales like what they did yesterday and what is planning for today,
how much sales target are they going to cover today.

On the first day of sale lot’s of numbers of customers are coming in store and they getting
information about offer and start selection of products .On that day store manager Mr.Taranjit
tarehan has given me the freedom like employee empowerment to do the work like how I want to
do but learn the maximum. Eventually that day with my confidence I have started attending
customers and showing them perfect size and style of garments. At the end of day I have done
sell very well.

After day by day of my training I was having the good knowledge of Louis Philippe garments
and accessories and I was also having good communication with the customers who want to buy
it. So I was confident enough to sell any product of store ,i.e. shirts,T-
shirts,trouser,shoes,belts,watches,shots,denim,shocks,hankies,wallet,pocket square, suits &
blessure,pure formal wear ,etc.

But journey has just started, There are also complex questions asked to me by customers about
the material by which particular shirt or anything is made, sometimes I need help by employees
and give satisfied answer to all the customers. Now I have only having the product knowledge
but there are the customers who are asking a lot different question that I need to understand from
housekeeping person, employees, tailor and even my query not solved I need to contact to
Assistant store manager.

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Then after week I was going to deliver customer order at there selected home location. I have
learned different work like how to inward products /return or exchange customer product,
weekly counting of products, alteration check and billing.

There are morning meetings in Louis Philippe so they have promoted their employees whose
promotion is good. Actually in the month of June there are scheme offered to the customers due
to End of session so in this month Louis Philippe (Lal Bangla) has achieve the highest target in
Ahmedabad and all over Gujarat so our branch has got the 1st position in all over Gujarat, so we
have celebrated that month with Cake cutting and having lunch on the same day.

In the last 3 days my store manager has shifted me to Allen solly store at alpha one mall which is
the biggest mall of Ahmedabad. In Allen Solly store it was wonderful experience by getting high
no. of selling by large no. of customer in the mall. I have learned a lot in big Brand showroom
and by communicating with different area and culture of customers.

In nut shell I have made calls, attended events and observe the working style of the Landmark
employees. I have learned a lot from this training which would helpful me to make my career.

o How to greeting or welcome to the customer when they enter in

store.

o How to Communicate with the Customer, Or Deal With the

Customer.

o Increase Communication Skill.

o Increase Convincing Power.

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 ANNEXURE

G/f, Sona Rupa Apartment, Opp. Lal Bangla

C.G.Road, Ahmedabad
Personal Details
Name :_________________________________________________
Address :_________________________________________________
_________________________________________________
Age Group :__________________
Contact No. :__________________
Occupation : Service Business Professional Student

Profession :_________________________
Income Group : 3 lac to 5 lac 5 lac to 8 lac
8 lac to 10 lac Above 10 lac

Questionnaire
1. How long have you been purchasing Louis Philippe garments?
Less than 1 year
From 2 to 5 year
More than 5 year

2. How did you feel Louis Philippe’s greeting and services…?

Ignored Warm

Nothing great Very welcoming

3. You get the variety and perfect range availability in Louis Philippe’s
Products…?

Yes No

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4. Rate the following factors that you will consider while purchasing Louis

Philippe products

Quality Design

Brand Promotional activity

5. What you more prefer to Louis Philippe’s product.?

Shirts (half sleeve) Shirts (full sleeve)

Trousers Blazers Accessories

6. Louis Philippe’s Product are very stylist in appearance

Strongly Disagree Disagree Neutral

Agree Strongly Agree

7. How would you rate your overall level of satisfaction with Louis Philippe ?

Highly satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Highly dissatisfied

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8. How do you rate in comparison to other companies that offer the same

products?

Much higher Somewhat higher Same

Somewhat lower Much low Don’t know

9. I find the Louis Philippe provide excellent customer services

Strongly Disagree Disagree Neutral

Agree Strongly Agree

10. Please tick in the following blank rectangles corresponding to how you feel

about the Louis Philippe brand.

Satisfaction Poor Average Good Excellent

Factors
LP gives individual customer attention
The LP brand has a clean image.
The LP brand is well established
I Usually use the LP as your first choice
compare to other brand

SKPIMCS Page 61
 BIBLIOGRAPHY
Websites:
www.louisphilippe.com
www.abfrl.com
www.madurafnl.com
www.google.com

Books:
• Philip Kotler – Marketing Management

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