Professional Documents
Culture Documents
MKT 511
Submitted To
Mr. Mahmud Zubayer
Course Instructor
Department of Business Administration
East West University
Submitted By
Md. Mizanul Haque ID No. 2008-2-95-077
Md. Samiul Alam Khan ID No. 2008-2-95-111
Sayed Ishtiaque Hossain ID No. 2009-1-95-020
Goutom Kumar Sikder ID No. 2009-1-95-044
Submission Date
October 31, 2009
Question 1:
Answer:
Dell, one of the leading computer system companies, has been tremendously
successful for the past decade. The key success factors for this company is
identified below -
Speed of delivery:
Speed is one of the most important parts of the key success factor for Dell.
Dell Global Services simplify the management of the IT environment so the
people get up and running quickly, with lower deployment costs, fewer
hassles, and less time spent on non-strategic tasks. It has to pay only for
the services need, gain instant access to the latest innovations without
additional infrastructure investment, and take the business from
maintenance to momentum.
As part of the service option, Dell services provide practical, executable plans
to help to gain clear insight into what is driving the IT complexity. Dell’s fully
configurable support offering, featuring a modular suite of professional
support services, designed to address the unique set of technology.
Database solution:
Through the use of Premier Dell.com, customized customer Web pages at the
dell site, the company has created a 24 hour order entry system. Big
customers can click on the site to see all kinds of information about their
preferences and needs. The site can be accessed worldwide by any company
subsidiary, and employees, not just purchasing agents, can use the Premier
Dell.com to purchase computer according to automated policy.
Build to order system:
Building relationship:
Like most of the successful companies, Dell put the most resources into
building relationship with the most profitable customers.
Competitive prices:
Dell provides the most competitive prices to their customers to provide the
best they can get at the same price from other providers. This is only
possible by the JIT approach of Dell because by this method they can
minimize there cost at the lowest point possible.
Dell have built a superior relationship with its suppliers so that it helps Dell
on maintaining there JIT approach in a tight schedule – an industry leading
four days of inventory.
Dell has built up an excellent cost structure by following the JIT approach
with harmonizing and balancing build-to-order and build-to-stock system.
For this reasons Dell has been so successful for the past decade. Dell should
maintain this performance and key success factors intact to conquer the
future.
Question 2:
Answer:
The explosive growth in personal computers in the late 1990s attracted new
entrants to the market. In addition, the participants, drawn by projected
growth rates further stimulated the market with dramatic price cuts.
However, the computer hardware industry has been in a consolidation phase
for a number of years.
Threat of Substitutes:
Intensity of Competition:
Dell has a good marketing communication with its suppliers and customers.
But Dell should try to build more effective marketing communication mix so
that it can surpass its competitors.
So to prevent harsh and harmful events for the company, Dell should take
proper precautions to avert disaster.
Question 3:
Answer:
Focus on innovation
Dell should focus on innovation. In many cases, companies that do their own
R&D are able to stay ahead of the industry through the development of new
products. Putting more emphasis on R&D has some potential benefits.
Through increased R&D spending, Dell may be the first to introduce products
to market and establish first mover advantage. Dell's recognizable brand-
name would allow it to expand into new products and potentially create
insurmountable barriers to entry for its competition. Currently Dell's strength
is the sales of mature products through mass production, bringing quality
and price without the cost of R&D.
Divesting
Dell can follow the Japanese value building process such as zero customer
feedback time, zero product improvement time, zero purchasing time, zero
setup time, and zero defect. This will help to reinforce the value building
process of Dell and eliminate any existing flaws.