Professional Documents
Culture Documents
THREATS
T1 Improving .20 3.0 .60 The improving telecommunication
telecommunication technology may require less
technology physical conferences between the
companies and conduct it online.
T2 Increasing oil and gas price .30 4.0 1.20
T3 Intense competition .30 3.0 .90 Southwest Airlines is in a very
Intense competition on being the
most affordable airlines.
T4 Unrealistic unemployment .10 4.0 .40 The unrealistic unemployment rate
rate weakens the American’s ability to
afford flight tickets.
T5 Southwest Airlines .10 2.5 .25 The on growing workers’ union
relationship with the has been putting gaps between the
employee is getting weaker Southwest Airlines and its
employee.
Economists have discovered how bad the economy really is. (2015, April 21). Retrieved August 27, 2015, from
http://www.washingtonpost.com/news/wonkblog/wp/2015/04/21/economists-have-discovered-how-bad-the-economy-really-is/
Southwest Airlines SWOT: Financial strength is mainstay, but cost and culture challenges loom large. (2014, September 21).
Retrieved August 28, 2015, from http://centreforaviation.com/analysis/southwest-airlines-swot-financial-strength-is-mainstay-but-
cost-and-culture-challenges-loom-large-187714
WiFi Access - Southwest Airlines. (n.d.). Retrieved August 28, 2015, from https://www.southwest.com/html/air/products/wifi-
access.html?clk=GFOOTER-PRODUCTS-WIFI