Professional Documents
Culture Documents
20 years of GamePoint
-
A look inside the Community
2
INTRODUCTION
• Jeffrey Otterspoor – Director of Community Operations
• At GamePoint since 2008
• Responsible for CS, CM, LOC & (formerly) QA
• also bartender at official GamePoint Drinks
• and quiz master at the annual GamePoint Summit
3
TOPICS
• A Community since 1998
THE COMMUNITY
Type of Players
THE COMMUNITY
6
THE COMMUNITY
Interests
• Discounts & Freebies
• Care greatly about friends & family
• Cleaning & household products
• Pet food and detergents
• Native folk-singers & 70’s music
7
THE COMMUNITY
• Middle-aged woman
• Love to win & care deeply about their friends and family
CUSTOMER LIFETIME
How to increase your customer lifetime?
NEW
CONTENT
KEEP YOUR
SENSE OF
GAME
COMMUNITY
CURRENT
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CUSTOMER LIFETIME
Invest in your Community
CUSTOMER LIFETIME
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CUSTOMER LIFETIME
Invest in your Community
CUSTOMER LIFETIME
13
CUSTOMER LIFETIME
Engaged users convert better
CHALLENGES
Challenges of real-time multiplayer games in a live environment with public chat
• Cultural differences
• Toxicity Management
15
CHALLENGES
Cultural Differences
• Regional Events
• Content
• Tailored Moderation
• Culture Clashes
• Customer Approach
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CHALLENGES
Toxicity Management
• User Reports
• Players Volunteers
• Chat Operators
• Anonymizer Safety Net
• The Toxic Avenger
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CHALLENGES
18
THE FUTURE
Who knows what the future holds? Well at least we’ll look at this:
CONTACT ME
Jeffrey Otterspoor
Mob: +31 (0)6 382 132 78
E-mail: jeffrey@gamepoint.com
Internet: www.gamepoint.biz / www.gamepoint.com
LinkedIn: http://www.linkedin.com/in/jeffreyotterspoor