“FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS”.

APRENDIS:

JESÚS DAVID JIMÉNEZ

TECNOLOGÍA EN GESTION DE MERCADOS

SENA
COLOMBIA
 Present tense

1 Company information.  The name of the company is FSM

 Your business name is fitness sport
 Name of the company. master
 Trade’s name  The activity of the company is to
 Company’s activity provide the service of personal
trainers

2 Company history. Past tense

FSM was founded at the beginning of 2015

 History of the company in detail
 Advertising has been traditionally done?
 What kind of advertising and what issues were
addressed?
 What were the objectives of previous
campaigns?
 What are the characteristics of your product or
service?
 What is the current position of your product in
the market?
by the coach jesus jimenez at the beginning
only classes are given to people who
contacted him in cartagena. the trainings
were carried out in parks and residences.
Previously, advertising formats were not
handled, only speech-to-speech was given
After a while an advertising format was
developed by means of informational
flallers where classes were offered, he
objectives of these campaigns were not
sectioned because they were addressed to
all public
After this, a better segmented service was
thought and developed in order to profile a
type of client

with the passage of time we were looking

for a position in the market and we are
currently recovering

3. The product or service Present tense

Description of the product or service with all its
features: Our service is characterized by being
 Physical (if it has) something unique and innovative in the
 Chemical characterization (if it has) market, since we offer different training
 Packaging (if it has) trends and the client chooses which of them
 Benefits he prefers to pursue his goal.
 Trajectory (how long was it released)
 Lifecycle
 Legislation
4. SWOT matrix (Strengths, Weaknesses, Present tense
Opportunities and Threats)
DOFA MATRIX
  Weaknesses (they are internal to the company)
 Opportunities (they are external, what the sale
opportunities are)
 Strengths (they are internal )  Threats (they are
external )
5. Budget
It’s the money assigned to the project.
6. Consumer/Target Audience.
Describe the three types of consumers:
 End consumer: The person who consumes the
product, but doesn’t decide on the purchase.
 Real consumer or objective: The person who
makes the purchase decision.
 Potential Consumer: The person who has a
provisional contact with the product or who will
be the consumer in the future.
Describe the profiles
 Demographic profile
 Geographic profile
 Psychographic profile.
7. Competition/Positioning
Describe the type of competition your product or
service has:
• Weaknesses
1 lack of training equipment
2 lack of suitable personnel
3 unknowns of rhythmic type tendencies.
4 lack of management of a second language
• Opportunities
1 Market poorly developed.
2 low level of competence training.
3 diversity of clientele
• Strength
1 quality of service provision.
2 good customer service
3 integrity in service
• Threat
1 Unfair competition
Present tense
a marketing and publicity plan has been
developed that includes designs of public
and radio and television networks for this is
counted with an estimated budget of
5.000.000 million pesos.
Present tense
End consumer: these are all people who
like sports and are re-trained with training
and healthy life.
Our real consumers are: largely working
women whose time is very limited to take
the time to go to the gym.
Taking into account factors such as
geographical and demographic conditions,
our potential clients and future clients are all
people who want a better state of life in
relasion with their health and appearance.
also all these people with obesity problem
who see in the ejersicio an exit to this
condition.
Present tense
  Direct currently our direct competition is not an
 Hint organized sector are people who offer the
 Main Competition service of trainers individually

8. Project objectives Present tense

Describe the goal to be achieved in your project. Our goal to achieve as a company is to be one
of the pioneering companies in the area of
personalized training

9. Market research Present tense

Explain the market research you have made in your
project: which are the latest changes of consumers
and the target public?
before venturing into the organization of the
company as such a market study was
conducted which led to a segmentation of
the market and a filtering of the various
opportunities and to learn more about the
target market in order to provide an efficient
service and above all that will meet the
expectations of our customers

10. Schedule Present tenses.

Include the distribution channels for the products of
your project: Our distribution channel is direct because
 Direct we as a company we jestion the
 ndirect development of the service and we offer it to
our direct client.

Diseño publicitaria de la empresa FSM

June 17, 2017 began the history of FSM in laciud de barranquilla the teacher in physical
education Jesus david jimenez wanted to create a company where customers had the freedom
to choose how to train and something very important they can choose when and where to
train, plus to be a pioneer in the market today is one of the best in this industry which stands
out for its excellent body of professionals willing to give the best of them to achieve your
goals so do not wait any longer and train with the best FSM.