VI SEMESTER

APPAREL MERCHANDISING & MARKETING

MODEL QUESTION PAPER - 1

PART- A

1. Define apparel merchandising.

2. What is product development?

3. Give the types of samples.

4. What are CMT?

5. What is specialty store?

6. Define private label retailer.

7. Define retail pricing.

8. Give example for non-store retailing.

9. Give the importance of window display.

10. What are fixtures?

11. Define trend in visual merchandising.

12. What are signs?

13. What is merchant order?

14. Define open to buy.

15. What is amendment sheet?

16. Give any two advantages of buyer seller meet.

17. Give the advantages of radio advertising.

18. What is stock to sales ratio report?

19. What is out of home advertising?

20. Give the disadvantages of television advertising.

 PART- B

21. A. Elaborate on functions of merchandiser in a apparel industry.

OR

B. Explain in detail the costing of Men’s long sleeve shirt.

22. A. Write notes on i) Department store ii) Off Price retailer

OR

B. Write notes on promotional pricing and deceptive pricing.

23. A. Explain in detail elements of visual merchandising.

OR

B. Elaborate on the environment of visual presentation.

24. A. How will you develop a new six month merchandising plan? Explain

OR

B. Elaborate on different types of buyers and their roll?

25. A. How will you determine advertising effect? Explain

OR

B. Elaborate on merchandising evaluation.

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 VI SEMESTER

APPAREL MERCHANDISING & MARKETING

MODEL QUESTION PAPER - 2

PART- A

1. Define forecasting.

2. What is merchandise?

3. Define Discounters.

4. Define E- Tailing.

5. Define retail outlet.

6. Define inventory control.

7. Who is responsible for displaying of garments in showroom?

8. What is visual merchandising?

9. Give the uses of mannequins.

10. List the different display system.

11. Who is named as buyer?

12. List the type of buyer.

13. Define merchandising calendar.

14. Give the purpose of advertising.

15. List the type of advertising Methods

16. List the home advertising Medias.

17. Give the advantage of television advertising.

18. What is direct order?

19. List the type of sample.

20. List the type of approval.

 PART- B

21. A. Elaborate the role of merchandiser.

OR

B. Elaborate on different types approvals in Export garment production

22. A. Elaborate on non store retailing.

OR

B. Discuss the various types of pricing policy followed in retail pricing.

23. A. Name and describe the principles of Display?

OR

B. Explain the elements of visual merchandising with its examples.

24. A. Explain in detail the requirements of purchase order.

OR

B. How will you analyse merchandising plan?

25. A. How will you maintain inventory position and sales? Explain

OR

B. Elaborate on broadcast advertising and its merits & demerits.