SEO Secret #7

Table of Contents

Why so ridiculously priced? ........................................................ 3

Who is this book for ................................................................... 5
Sitemap in a nutshell and why they are important .................... 7
Why the old way does not quite work ........................................ 9
How to spice it up ..................................................................... 10
Sitemap (Original) ..................................................................... 12
Sitemap (with description) ....................................................... 13
Sitemap (images) ...................................................................... 15
Sitemap (videos) ....................................................................... 17
Sitemap (with keywords) .......................................................... 18
Sitemap (PDF) ........................................................................... 19
Sitemap (slideshow) ................................................................. 20
Sitemap (in Pirate) .................................................................... 21
BONUS Chapter #1: .................................................................. 23
Testimonials (inside-out) ........................................................ 23
BONUS Chapter #2 Plus: ........................................................... 24
Dictionary and Q&A sections ................................................. 24
What’s next?............................................................................. 26
Why so ridiculously priced?

I am so glad you asked!

The next seven (plus bonus) chapters of this book contain

practical advice on how to:

1. Improve your website SEO ranking

2. Create an additional (a brand new) source of web traffic to

your business website

3. Reuse the content that you already have (you just did not
realize that you are currently wasting it) and create
additional pages attracting web traffic. Buffing up your
website without spending a dime on new content creation.

I would say the advice presented in this book is priceless but,

hey, I might be biased. But I guarantee that the content is 100%
unique (it’s not a compilation of any previously existing advice).
It’s unique, fresh and no one on the web (including your
competition) is doing it yet.

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Also, I am using the price barrier to scare away those who
aren’t serious at improving their business and business
website(s). You know the ones. Those who binge read SEO
articles, yet never implement what they’ve read about.

Plus, the high price will be doing you a favor by protecting this
information from getting in the hands of your competitors.

Self-Check list:
True False
I would like my website to generate more
leads/sales

I would like my website to outperform my

competitors’

I know the Life Time Value of my customers

If I can get just one more customer after

implementing these strategies – purchasing this
book would be a smart investment.

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Who is this book for

This book is for business owners who:

1. Understand that their website is an asset with the primary

goal of generating leads and closing sales*

2. Understand that if their business website is not

growing/evolving – then it’s not gaining, but losing its
market share.

3. Have a burning desire to change things up.

However, unless they are in the IT business, some business

owners might find the concept described in the following
chapters a bit too technical. It’s understandable and expected,
hence the following clue on the book cover: “Give this book to
you web developer”.

This book should be purchased by business owners and then

handed to and read by the web developer who will implement
the innovations described in the chapters below.
*Harsh reality check:

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If you are not currently proud of your business website, if your
website does not generate any sales and if you use excuses like
“word of mouth is my main source…” – it all means only one
thing – your website, as a sales platform, S.U.C.K.S.! (Strongly
Undervalues Cashflow Kickoff Strategy)

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Sitemap in a nutshell and why they are important

Sitemap is a special page (created by your web designer) that

has a special formatting (XML) and contains the organized
listing of all internal links of your website.

Think of it as if your website was a book, then the sitemap

would be a Table of Content (with links to each web page).

The sitemap page (or “sitemap file”) is created after the

website’s structure (pages’ hierarchy) is defined, finalized, and
website development is completed. It can be created manually
or, often is created by using automated online tools.

Once the sitemap is created, its URL link is submitted to Google

and Bing. Note: in order for Google and Bing to quickly learn
about your website existence – your web developer needs to
submit the sitemap link to the search engine (instructions can
be found on the internet).
Confirm with your developer whether they have submitted the
sitemap to Google and Bing. Yes, search engines may find and
index your website eventually on their own, but until they do,
your wait for customers may be overoptimistic (pointless).

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Sitemap is designed to be primarily used by search engine
spiders (it’s read and understood by a machine). However,
sitemaps are often used by visitors as a quick reference and as
a way to quickly navigate a website.

In any case the sitemap is a powerful SEO component.

Take away:

1. Make sure your website has a sitemap created

2. Make sure your sitemap is up-to-date and contains links to

all your main pages

3. All links are valid and working

4. If you have recently added new pages – sitemap should be

updated and re-submitted to Google and Bing

5. Link to sitemap is present on the main page (preferably,

listed in the footer of every page)
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Why the old way does not quite work

What you have read so far is just textbook advice. Granted, if

you haven’t done that – you must do it as soon as possible.

However, once you’ve done it all (created and submitted your

sitemap), your website has become… well, average. In the eyes
of Google, everyone is following the same old steps. All those
websites are no different from each other. To win the SEO war,
for the top search result position – be honest, average will not
do.

Some extraordinary steps are required. You are lucky! In the

next few chapters you will get a chance to learn how to
innovate your conventional sitemap.

Just remember that reading about new tools or techniques, no

matter how cool they are, will not budge your bottom line.
Applying what you’ve learned is the key!

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How to spice it up

The algorithm to any growth is simple:

1. Take what you have and double it.

2. Take a long, good look at the result – then double it again.

3. Rinse and repeat.

SEO strategy is a nonstop battle striving to outperform your

competition. There is a simple (yet, not easy) way to drastically
improve your SEO ranking – you need to double the number of
your pages. Have an eight-page website? Turn it into 16 pages.
Have 100 pages? Great, make it 200 pages.

Why double? This is not because “double” just sounds cool.

Chances are that you have an eight-page (or hundred-page)
website because everybody in your industry has that number of
pages (heck, in some industries everyone has exactly the same
names of all the pages – which is ridiculous, in my opinion).
Everyone – meaning all your competition - has the same
cookie-cutter approach. It means that if you decided to leave
your competition in the dust (at least for a while) - you need to

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do something worth noticing. Simply double the number of
your pages!

In the next few chapters, you will learn how to turn one original
sitemap into a Sitemap Suite consisting of seven exciting pages.
Sitemap Suite will not only increase the page count (great for
an SEO boost) but will also create new funnels to attract web
traffic to your website from places that you currently do not
have any presence in at all.

And remember, all the steps described are pretty simple to

implement because you are going to use already existing
content.

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Sitemap (Original)

Your current (from now on called “boring”) sitemap will stay in

place without any changes to its inner structure. The only
change is to the name of the link. What used to be a link called
“sitemap” will now be a link called “sitemap (original)”. It will
be the top link of Sitemap Suite. It will still be serving the same
purpose for search engine spiders, but for visitors… It will be a
totally different game – now your visitors will be intrigued:

- “Hmm, I know what the sitemap is, but what is this

“original”… and what are in all of the other links?”

Did I mention that the time spent on your website is measured

by Google’s algorithm and is one of the key indicators used by
Google to decide how high your website will be on the result
page!

Thus, if the ONLY result you get is more time spent by surprised
visitors trying to figure out something they have never seen
before, you would already win and get a few more SEO points
over your competition. But there is more….

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Sitemap (with description)

The idea is to add a description (text blurb) to the otherwise

boring links. By adding the text you serve three goals:

1. Boost your SEO by increasing the value of your links using

keywords

2. Help visitors to better understand your websites’ purpose

3. It may also increase the perceived value of your offer(s)

Let take a look at an example.

Typical websites may have a page called Price (price.html)

Original sitemap has only one link:

price.html

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Here is a new sitemap (with description):

Description Links

If you are a mom-and-pop shop or price.html#standard

just a starting business, you may
consider starting introduction to our
services with this basic solution.

Proud to introduce this great bundle price.html#bestValue

– most wanted services at the great
price (adjusted for a quick sale).

Ready to take your business to the price.html#Exclusive

next level? This package will let you
fine tune the solution allowing you to
outperform your competition.

Notice:
It’s still an old page (price.html) – but suddenly that “Best
Value” package is already looking so appealing and I
haven’t even gotten to the page yet!

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Sitemap (images)

You may already get the idea! You may think that now we are
going to add images to the link in a similar fashion as with the
description. You are partially right.

We used the description to emphasize the link (we are talking

strictly about SEO value); however, we did not count the
influence on a potential customer. In the case of images, we are
going to do the opposite – to use links and alt text to boost the
SEO value of each image. The goal is to make Google pick up
those images and display them in the search result page for
your desired keywords. The website URL must be displayed on
the image.

By adding images, you are not only enhancing your visitors’

experience, but also will be opening up a door for a new
audience (in this case you will be targeting the people who are
searching for images)

Let’s say you have a page “SEO Tips”

Sitemap (with images) will have:

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 1. text description

2. image (with keyword enriched name ex:

effective_seo_tips.jpg
Note: do not use “img1.jpg” as a name)

3. image should be linked (clickable) to the target page (SEO

Tips)

Image Example:

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Sitemap (videos)

Similar to the images – video is meant to capture new traffic

from YouTube.

Video Example:
Link Video
Seo_tips.html

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Sitemap (with keywords)

Remember, “Keyword Clouds” is a legitimate way to do

“Keyword Stuffing” which in itself is frowned upon by Google
big time.

Landscapers’ website might have a page dedicated to “mature

trees” – mature_trees.html

The new sitemap (with keywords) may look:

Link Popular searches

mature_trees.html “mature trees”, “big trees”,
“full grown trees”, “developed
trees”…

Bonus advice:

You may consider linking the searches to the Glossary page on

your website. Yes, you should have the Glossary page!

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Sitemap (PDF)

Take the description and keywords you’ve written previously,

mix it with your best images and compile all that content into a
nice PDF file.

Your Sitemap (PDF) should be a link to that PDF file. It may

sound like a silly redundant step – but trust me, the PDF is
easily indexed by search engines. It may not impress your
visitors – but it will boost your SEO ranking and will bring traffic
back to your website from the places on the internet which are
currently not aware of your business.

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Sitemap (slideshow)

You have already done most of the work when you were
creating a PDF file. Now, turn all that content into a slide show
and upload it to www.slideshare.net.

Leverage popular slideshow aggregate sites to catch the

attention of their audience and turn it into traffic to your
website.

Note: I am not recommending to link out to the slide show

website. I believe that website should be a final destination
where you should close the sale. Thus you will not have
“sitemap (slideshow)” link on your website – but this step is
worth doing.

Slideshow is done strictly for creating a new source of web

traffic. Although, I usually recommend creating a whole series
of slideshows, do the sitemap slideshow first – you already
have content, all you have to do is put it together and post.
Keep in mind that publishing “good enough” slides will get you
much more traffic then not publishing perfect slides.

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Sitemap (in Pirate)

September 19th is International Talk Like a Pirate Day – this is

what inspired the following idea: use online “Pirate translator”
to translate your sitemap (with description) into Pirate lingo.

Stupid? Maybe… Well, depending on the goal. Let’s entertain

the thought of making it for a moment. Here is what is going to
happen:

Scenario #1
Visitor is too serious and doesn’t find it amusing at all – chances
are they will never even click on the link located in the footer
and clearly marked “sitemap (in Pirate). Result – nothing
happened, nothing different from what you already have.

Scenario #2
Visitor saw it, got intrigued, clicked on it and spent some time
trying to decipher the text…
Result – at minimum, your “time spent on site” parameter is
increased and Google will love it. You get one more page than
your competition, more text, and more Google love.

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It’s priceless already. Not to mention that customers in a better
mood may be more open to whatever you’ve got to offer them!

Scenario #1 (in Pirate)

Visitor be too serious and don’t find it amusin' at all – they will
ne'er even click on th' link located in th' footer and clearly
marked “sitemap (in Corsair)”. Aarrr! Splice the mainbrace!
Result – nothin' happened, nothin' different from what ye
already have.

Scenario #2 (in Pirate)

Visitor saw it, got intrigued, clicked on it and spent some time
tryin' t' decipher th' text… Result – at minimum, yer “time spent
on site” parameter be increased (Google love it). ye get one
more page than yer competition, more text – means more
Google love, avast. It’s priceless already, we'll keel-haul ye! Not
t' mention that customers in better mood may be more open t'
whatever ye’ve got t' offer them!

:)

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BONUS Chapter #1:
Testimonials (inside-out)

What if I told you that there is also a new way to use

testimonials that leads to more traffic back to your website? In
addition to the original testimonials page, consider adding a
new page called Testimonial (inside-out). This page should
consist of a collection of your testimonials giving to other
businesses that wowed you.

Why? Let’s say my business is developing websites for dentists.

And all I have on my “my testimonials” page is a wonderful
review for a pizza place. Next time I get a happy client
testimonial, I will ask if they have a “Testimonials (inside-out)”
page on their website (chances are they have not heard about
it yet). I will show them how new page looks and what it does,
and probably will convince them to post on their own website
their testimonials about my great services (with a link to my site
and all the traffic that comes with it).

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BONUS Chapter #2 Plus:
Dictionary and Q&A sections

You should have a Dictionary page that contains list of your

industry related terms along with the definition/description and
maybe your comments/interpretation. Perhaps, a paragraph on
“common misconceptions” in your field, etc.

Also, you should already have a Q&A section that covers all
imaginable questions regarding your business, product or
services.

Now, apply the same seven strategies, you’ve learned in the

previous chapters, towards the Dictionary and Q&A pages.
Turning two pages into 12 (remember slideshow strategy does
not create a page on your website). And creating numerous
new traffic sources!

If you don’t have goose bumps from the magnitude of the

impact yet, let me paint you a picture.

Let’s say you have, conservatively, 50 entries in Dictionary page

and 50 entries in Q&A – applying video strategy only - will

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generate 100 videos that target specific keywords, positioning
you as an industry authority and all of them linking back to your
website! I hope you are prepared for the traffic avalanche.
Now, you close them! You are welcome!

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What’s next?

Call your web developer and set in motion the update to your
sitemap.

Need help? Visit SitemapSEO.com – we offer the complete

solution (check out our various packages, use “I have read the
book” promo code to take advantage of our special offer – only
for those who’ve read the book to the very end)

Thank you,
Eugene Teslya (E.T. in marketing)

P.S.
Implemented it? Then submit your website at SitemapSEO.com
to showcase your website’s new and improved look!

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